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All Journal JIPTEK : Jurnal Ilmiah Pendidikan Teknik dan Kejuruan Jurnal Manajemen dan Kewirausahaan (JMDK) Martabe : Jurnal Pengabdian Kepada Masyarakat Jurnal Mantik International Journal of Economics Development Research (IJEDR) Jurnal Industri Kreatif dan Kewirausahaan Enrichment : Journal of Management Economics and Digital Business Review Jurnal Minfo Polgan (JMP) Indonesian Journal of Digital Business CEMERLANG :Jurnal Manajemen dan Ekonomi Bisnis Jurnal Ilmiah Pengabdian dan Inovasi Jurnal E-bussiness Institut Teknologi dan Bisnis Muhammadiyah Polewali Mandar DIGIBE: Digital Business and Entrepreneurship Journal Jurnal Pengabdian Nasional (JPN) Indonesia kawanad Jurnal Transformasi Bisnis Digital J-CEKI Ulil Albab
Btari Mariska Purwaamijaya
Universitas Pendidikan Indonesia
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PENGEMBANGAN PESANTREN MANDIRI MELALUI PENDAMPINGAN UMKM BERKELANJUTAN BERBASIS DIGITAL DI PESANTREN ULUL ALBAB BOJONG KONENG Rina Marina Masri; Iskandar Muda Purwaamijaya; Btari Mariska Purwaamijaya
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 4, No 2 (2021): Martabe : Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v4i2.734-740

Abstract

Agenda Pembangunan Berkelanjutan atau Sustainable Development Goals (SDGs) sebagai kesepakatan pembangunan global berisi seperangkat tujuan transformatif antara lain (1) Tidak ada kemiskinan dalam bentuk apapun di seluruh penjuru dunia, (2) Tidak ada lagi kelaparan, mencapai ketahanan pangan, perbaikan nutrisi, serta mendorong budidaya pertanian yangberkelanjutan, (3) Kesehatan yang baik dan Kesejahteraan yang menjamin kehidupan yang sehat serta mendorong kesejahteraan hidup untuk seluruh masyarakat di segala umur. Fakta di lapangan menunjukkan bahwa penanganan kemiskinan, kelaparan, kesehatan dan kesejahteraan hidup cenderung kurang efektif, terutama di masa pandemi Covid 19. Pondok pesantren sebagai lembaga pendidikan tidak hanya mengajarkan ilmu dan pengetahuan, namun membekali para santri dengan keterampilan kerja dan keterampilan sosial kemasyarakatan melalui pengabdian kepada masyarakat. Permasalahan pesantren perkotaan pada saat Pandemi Covid 19 semakin kompleks, sebagai lembaga produksi jika hanya mengandalkan pasar tradisional perkembangannya akan cenderung stagnan. Selain itu kurangnya stakeholder pesantren yang belum dilengkapi dengan keunggulan kompetitif terkini yang memahami, menguasai dan terampil dalam kompetensi sebagai lembaga produksi yang harus berinovasi agar dapat melanjutkan dalam dunia usaha terutama dimasa pandemi Covid 19. Hal ini memunculkan gagasan untuk melakukan Pengabdian kepada Masyarakat (PkM) Pengembangan Pesantren Mandiri melalui Pendampingan UMKM Berkelanjutan berbasis Digital di Pesantren Ulul Abab Bojongkoneng. PkM Bidang Ilmu dilandasi oleh pengembangan keilmuaan yang dilakukan oleh para dosen UPI di fakultas, kampus daerah, atau program studi. Lingkup bidang ilmu yang dikembangkan meliputi disiplin ilmu pendidikan, pendidikan disiplin ilmu, dan disiplin ilmu lainnya.
Perception and Prospective Analysis of Artificial Intelligence on Human Capital and its Impact on Human Resources in The Industrial Revolution Era 4.0 Btari Purwaamijaya Mariska; Yogi Prasetyo; Fadhilah Fadhilah
Enrichment : Journal of Management Vol. 12 No. 1 (2021): November: Management Science
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (732.388 KB)

Abstract

In the current global Industry 4.0 era, competent and highly competitive human resources are an absolute requirement for increasingly fierce global competition, to deal with this the Indonesian government has implemented policies to deal with Indonesia's Industry 4.0. One of them is carried out by the Ministry of Research and Technology, over the last four years, around 100 new study programs have been opened to produce human resources who are ready to face challenges in Indonesia's Industry 4.0. The depiction of the global era of Industry 4.0 can be described as follows: automation and robotics are considered as muscles, AR / VR, cameras and other sensors are considered as senses, data and connectivity are considered as a central nervous system. But the real brain behind it is Artificial Intelligence (AI). AI is a science in the field of computer science that studies the creation of computer systems with the ability to have human-like intelligence. People who have AI skills are highly targeted nowadays. Demand for artificial intelligence capabilities in the focused area of ​​machine learning has increased sharply in the UK. Research is needed with a comprehensive qualitative approach, and exploration of the needs anticipated by universities to become centers of excellence and contribute to the real world by producing human resources to be able to work and win the competition in the global business industry, both as practitioners and academics. The results of the study are useful for improvement and aim to evaluate the strategies that have been implemented previously based on the results of research related to perceptions and prospective analysis of artificial intelligence to produce the human resources needed in Industry 4.0 in Indonesia.
Website Design and Development to Help Create and Develop a Business to Increase the Number of MSMEs Yogi Prasetyo; Btari Mariska Purwaamijaya; Syti Sarah Maesaroh
Jurnal Mantik Vol. 6 No. 3 (2022): November: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

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Abstract

The Covid-19 pandemic is now having quite serious consequences for the sustainability of the economy in Indonesia, this is because the government has established a policy of limiting community social activities where this policy is used to reduce the spread of Covid-19. As a result of this policy, economic activity barely runs at all. Because of this, the total number of MSMEs in Indonesia inevitably experienced a drastic decline and increased the number of unemployed. requires a treatment that is in line with current technological developments. One strategy to increase the number of MSMEs and reduce unemployment can be done by developing a website-based application that will be named "warung kita" where this website application is specifically to help people start their businesses, starting from providing goods at supplier prices that can be resold, market information regarding the goods to be sold, to education about strategies for selling. The development of this website-based application will be developed using the framework so that security in this website application is guaranteed.
The Effect of Artificial Intelligence (AI) on Human Capital Management in Indonesia Btari Mariska Purwaamijaya; Yogi Prasetyo
Jurnal Manajemen dan Kewirausahaan Vol 10, No 2 (2022): December 2022
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jmdk.v10i2.9130

Abstract

Human resources in an organization is the capital for the organization and its performance is the main indicator for the organization to achieve its goals. In the current digital era, the shift in human resources is demonstrated by the application of Artificial Intelligence (AI) to organizations in Indonesia, both in companies and in several government organizations. A company has a responsibility to its stakeholders to do the job and get the desired profit. However, no research specifically discusses the analysis of the influence of AI (Machine Learning Algorithm, Deep Learning and  Big Data) on Human Capital Management in Indonesia. This study aims to determine the effect of artificial Intelligence (AI) on Human Capital Management in Indonesia. This sample of this study  is 85 respondents of organizational leaders and human resource managers (HR) in Indonesia. It can be concluded that adoption of Deep Learning and  Big Data has a significant  positive impact on Human Capital Management.
Development of Green Building Evaluation for Capacity Building of Civil Engineering Students to Realize Sustainable Development Rina Marina Masri; Iskandar Muda Purwaamijaya; Irma Widianingsih; Btari Mariska Purwaamijaya
JIPTEK: Jurnal Ilmiah Pendidikan Teknik dan Kejuruan Vol 16, No 1 (2023): January
Publisher : Faculty of Teacher Training and Education Universitas Sebelas Maret Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/jiptek.v16i1.67736

Abstract

The purpose of writing this article is to determine the level of Civil Engineering capacity in the development of green buildings to realize sustainable development. Civil engineering really considers advances in transportation technology, environmental changes such as climate, soil structure and natural disasters as well as the development of green buildings to realize sustainable development. Civil engineering is used to design and oversee the construction of infrastructure. However, the facts on the ground show that there are still many who think that the construction of green buildings is not the responsibility of civil engineering personnel but the responsibility of spatial planning personnel. Constraints from the unaccommodated green building by civil engineering personnel of UPI Bandung gave rise to the author's idea to conduct an evaluation of green building development to increase the capacity of Civil Engineering in realizing sustainable development. The activity method is descriptive activity through online and offline face-to-face activities, discussions, practicum, pre-test and post-test. The population is civil engineering students of FPTK UPI Bandung who are still active as students. The sampling technique was done randomly. The tools used are computer hardware and software, tests, questionnaires and observation sheets. Data The primary data taken is data from activity participants and secondary data in the form of satellite images of housing locations. The data analysis technique used is understanding analysis, participants' attitudes and skills as well as spatial analysis. Based on the results and discussion of the research, some research findings that can be concluded regarding the level of understanding of respondents in analyzing green building development to realize sustainable development are that the implementation of appropriate standard operating procedures to explain the analysis of green building evaluation development to realize sustainable development can increase the capacity of Civil Engineering.
Analisis Tingkat Literasi Digital UMKM di Jawa Barat Nadiyah Husniyah; Erif Ramadansyah; Hani Pertiwi; Agra Fadhiila Tamara; Btari Mariska Purwaamijaya; Asep Nuryadin
Economics and Digital Business Review Vol. 4 No. 1 (2023): Agustus - January
Publisher : STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v4i1.430

Abstract

Pelaku UMKM harus memiliki kemampuan literasi digital, khususnya penggunaan TIK karena keterampilan teknis dan kognitif TIK sangat penting dimiliki pada saat ini. Menurut sebuah penelitian, literasi digital memiliki pengaruh terhadap hasil kinerja suatu UMKM. Sementara itu, indeks literasi digital masyarakat di Indonesia secara umum masih mencapai angka 3,49 atau berada dalam kategori sedang. Adapun penelitian ini dibuat berdasarkan jenis usaha yang dijalankan oleh pelaku UMKM dan tingkat generasinya untuk mengetahui tingkat literasi digital UMKM di Jawa Barat. Dalam penelitian ini, penulis menggunakan metode kuantitatif deskriptif dan teknik pengumpulan data purposive sampling, dengan 47 UMKM di Jawa Barat sebagai responden. Hasil penelitian bahwa menunjukkan bahwa tingkat literasi digital pelaku UMKM di Jawa Barat berada di tingkat tinggi dengan jenis usaha yang memiliki tingkat literasi yang paling tinggi, yakni jenis usaha jasa. Kemudian setiap generasi tingkat literasi digital di Jawa Barat selalu mengalami peningkatan. Adapun komponen literasi digital yang perlu ditingkatkan oleh pelaku UMKM di Jawa Barat adalah Communication, Critical Thinking and Evaluation, serta Collaboration.
The Impact of Informativeness of Live Streaming in TikTok Live Shop Based on SOR Framework Andrian Wijaya; Btari Mariska Purwaamijaya; Rangga Gelar Guntara
Indonesian Journal of Digital Business Vol 4, No 1 (2024): Indonesian Journal of Digital Business
Publisher : Universitas Pendidikan Indonesia (UPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/ijdb.v4i1.59456

Abstract

This research can be used as information related to digital marketing and provide awareness that the importance of informativeness can be crucial in increasing consumer purchase intentions through live streaming promotions on TikTok. Data analysis was performed by adopting Structural Equation Modelling (SEM) and testing the conceptual model using the Smart-PLS (v. 3.2.9) application. This method is suitable for analysing complex models with small sample sizes, such as exploring moderator and mediator effects in business and marketing. Stimulus (informativeness) has a strong role in influencing the formation of consumer attitudes towards influencers. Consumer attitudes towards influencers are said to support purchase intention. The influence is said to be sufficient to influence someone’s purchase intention. However, the stimulus (informativeness) does not have an influence on purchase intention if mediated by consumer attitudes towards influencers. The suggestion from this study is the need for research with focused subjects such as the content category to be studied, such as food, electronics, fashion, and others. Then respondents whose area is reduced, such as a regional part (province, city, district). It would also be interesting to research platforms other than TikTok Live Shop, such as YouTube Live Streaming, Twitch live streaming platform, and other platforms.
The Effect of Digital Campaign on Purchase Decisions through Consumer Purchase Intention for GrabFood Application Aulia Marhamah; Btari Mariska Purwaamijaya; Rusani Jaelani
Indonesian Journal of Digital Business Vol 4, No 1 (2024): Indonesian Journal of Digital Business
Publisher : Universitas Pendidikan Indonesia (UPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/ijdb.v4i1.59250

Abstract

The post-pandemic economic recovery is inseparable from the influence of digitalization, the phenomenon of digitalization has an impact on the behavior of consumers who want something quickly, efficiently and flexibly. This also has an impact on consumer behavior patterns in consuming food where people use food delivery services through applications. The fact is that Indonesian people use the delivery service at least once a week. Indonesia is also the largest market share for food delivery services in Southeast Asia. Food delivery service providers in Indonesia are GoFood, GrabFood and ShopeeFood. GrabFood dominates the competition for food delivery services in Southeast Asia but not in Indonesia. This can be a threat to GrabFood because it cannot control the highest market share in Southeast Asia. consumer buying interest. This study used a quantitative method with nonprobability sampling and sample selection was taken with special criteria as many as 90 respondents who were users of the GrabFood application. Data collection used an online questionnaire which was distributed via the Google form link to the respondents. The analytical method used is path analysis to see the mediating effect of buying interest variables with the help of the IBM SPSS 25 program. positive effect on purchasing decisions. Then buying interest is proven to be able to mediate the influence of digital campaigns on purchasing decisions.
The Effect Of Social Media Marketing Instagram and Price On Purchasing Decisions @Rumahbatik.Palbatu Aldrich Atha Rheza Hariyanto; Btari Mariska Purwaamijaya; Adam Hermawan
Indonesian Journal of Digital Business Vol 4, No 1 (2024): Indonesian Journal of Digital Business
Publisher : Universitas Pendidikan Indonesia (UPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/ijdb.v4i1.59423

Abstract

This study examined the influence of marketing through Instagram social media and price on consumer purchasing decisions at Rumah Batik Palbatu. In the context of the local batik business in Indonesia, especially facing price competition with Chinese batik imports, Rumah Batik Palbatu faces the challenge of significant sales fluctuations. Therefore, this study aims to provide in-depth insight into how marketing through Instagram social media and product prices can influence consumer purchasing decisions. This study uses a descriptive method with a quantitative approach. The data sampling technique used is probability sampling with a simple random sampling technique, and the data obtained are processed using multiple linear regression analysis techniques. The results of this study include: (1) SPSS analysis shows that social media marketing has no significant effect on purchasing decisions at Rumah Batik Palbatu, with a partial test value of 0.400 and a significance probability of 0.690, rejecting H1 and accepting H0; (2) Price has a positive and significant influence on purchasing decisions at Rumah Batik Palbatu based on the results of the analysis using SPSS 27, with a t-value of 4.029 and a significance probability of 0.00, which indicates that the alternative hypothesis (H2) is accepted, and the null hypothesis (H0) is rejected; (H3) Social media marketing and price simultaneously have a positive and significant influence on purchasing decisions at Rumah Batik Palbatu MSMEs, which is supported by the results of the F test with a simultaneous test value of 31.276 and a significance probability of 0.001.
The Effect of Electronic Word of Mouth (ewom) and Halal Label on Purchase Decisions for Mixue Products Anisa Sekar Ningrum; Btari Mariska Purwaamijaya; Adi Prehanto
Indonesian Journal of Digital Business Vol 3, No 2 (2023): Indonesian Journal of Digital Business
Publisher : Universitas Pendidikan Indonesia (UPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/ijdb.v3i2.57012

Abstract

Currently, various types of food are widely circulated in the market, making consumers must be selective in choosing food. One of the trends is the Mixue ice cream brand. Mixue is a franchise brand from China that the public favors because of its affordable prices and many menu variants. Mixue is utilizing social media as a promotional medium. News about the halal status of Mixue which is a trend of conversation in the community on social media can result in a decrease in consumer purchase decisions, this is one of the impacts of electronic word of mouth (ewom). This study aims to analyze the effect of ewom and halal labels on purchase decisions for Mixue products. This research uses quantitative methods with an associative approach. The number of samples in this study were 60 respondents with a non-probability sampling technique of purposive sampling type. The results of the study stated: 1) ewom has a positive and significant effect on purchase decisions. 2) halal labeling has a positive and insignificant effect on purchase decisions. 3) ewom and halal label simultaneously positively and significantly affect purchase decisions. The implication of this research is that ewom can be used as a marketing medium and make it easier for consumers to search for product information, and the halal label will add value to a product that can increase consumer confidence to buy and consume products.
Co-Authors Adam Hermawan Adam Hermawan Adi Prehanto Agra Fadhiila Tamara Agra Fadhilla Tamara Aldrich Atha Rheza Hariyanto Alifia Fatimatun Nazya Alifia Fatimatun Nazya Andrian Wijaya Anisa Sekar Ningrum Asep Nuryadin Aulia Marhamah Aulia Zahra Azizah Azhar Azizah Ghina Aulia Balebat Dwi Adisubagja Donny Karunia Pratama Erif Ramadansyah Fadhilah Fadhilah Gelar Guntara, Rangga Hani Pertiwi Herdiana, Oding I Wayan Putra Aditya Indra Satria Nugraha Irma Widianingsih Iskandar Muda Purwaamijaya Iskandar Muda Purwaamijaya Iswanto, Try Nurhayati Maesaroh, Syti Sarah Muhammad Dito Marcelino Muhammad Dzikri Ar Ridlo Mutiara Putri Utami Nadiyah Husniyah Namira Arafah Naufal Dzakwan Ramadhan Ni Made Ayu Natih Widhiarini Ni Wayan Mega Sari Apri Yani, Ni Wayan Mega Nina Nuraeni Oding Herdiana Rangga Gelar Guntara Rina Marina Masri Rina Marina Masri, Rina Marina Rizka Wahyudi Rusani Jaelani Syifa Nurul Aulia Velisa Stevannie yogi prasetyo