cover
Contact Name
Aprihatinigrum Hidayati
Contact Email
jebmesppm@gmail.com
Phone
+6285729166105
Journal Mail Official
jebmesppm@gmail.com
Editorial Address
Gedung Bina Manajemen, Jl. Menteng Raya No.9, RT.1/RW.10, Kb. Sirih, Kec. Menteng, Kota Jakarta Pusat, Daerah Khusus Ibukota Jakarta 10340
Location
Kota adm. jakarta pusat,
Dki jakarta
INDONESIA
Journal of Emerging Business Management and Entrepreneurship Studies
ISSN : -     EISSN : 27973115     DOI : https://doi.org/10.34149/jebmes
Core Subject : Economy,
Journal of Management and Business Review (JMBR) is a scientific journal focused on entrepreneur and business issues. Topics discussed in JMBR are: Entrepreneurship, Business, Accounting
Articles 56 Documents
Strategi Penjualan Modem Router PT Solusi Media Semesta Periode 2022-2023 Pranaramadhana, Chaerulifan; Suwanda, Siti Nuraisyah
Journal of Emerging Business Management and Entrepreneurship Studies Vol. 2 No. 2 (2022): Journal of Emerging Business Management and Entrepreneurship Studies
Publisher : Research Center and Case Clearing House (RC-CCH) - Sekolah Tinggi Manajemen PPM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34149/jebmes.v2i2.86

Abstract

PT Solusi Media Semesta is a data center service provider company. The product offered is a router modem. In this study, the research method used was an interview and document study; in the interview, the number of samples taken was two samples, namely the marketing manager of PT Solusi Media Semesta and one client from the company, namely PT ATMi. In this study, researchers tried to examine the sales strategy to increase the sales of modem routers at PT Solusi Media Semesta is engaged in the field of information technology. This study aims to overcome the sale of modem router PT Solusi Media Semesta to increase and not depend on only a few companies by creating a sales strategy to increase sales of router modems.
Strategi Komunikasi Pemasaran Terintegrasi PT XYZ Tbk. Tahun 2023-2026 Iary, Aanisa; Puspita, Anggun Pesona Intan
Journal of Emerging Business Management and Entrepreneurship Studies Vol. 3 No. 1 (2023): Journal of Emerging Business Management and Entrepreneurship Studies
Publisher : Research Center and Case Clearing House (RC-CCH) - Sekolah Tinggi Manajemen PPM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34149/jebmes.v3i1.79

Abstract

PT XYZ Tbk. is a company that operates in the automotive industry as a company that manufactures fasteners for the B2B market. In recent years, in Indonesia and globally, many phenomena have emerged and been created to increase binder product sales. However, during the last six years, PT XYZ Tbk. has not achieved its sales target even though the automotive sales trend is increasing or stable. Based on interviews, observations, and literature studies that have been conducted, it was found that competitors are more aggressive in communicating their brands and are better known. As a result, the company needs help to intensify sales in global markets and its customer suppliers. This research aims to analyze the role of each integrated marketing communication element for the B2B market and create an integrated marketing communication strategy that has a major impact on achieving sales targets and getting customers. In this study, the analysis uses three perspectives, namely: the company, competitors, and customers. The findings in this study indicate that the integrated marketing communication strategy of PT XYZ Tbk. as a B2B marketer must implement strategies that end with a personal approach to customers and the use of print and digital media to spread wider brand awareness.
Strategi Pemasaran Pony Plop PT. XYZ pada Periode 2022-2024 di Jabodetabek Citra, Sonia Fergina; Nadila, Karina; Kurnia, Pepey Riawati; Puspita, Anggun Pesona Intan
Journal of Emerging Business Management and Entrepreneurship Studies Vol. 3 No. 1 (2023): Journal of Emerging Business Management and Entrepreneurship Studies
Publisher : Research Center and Case Clearing House (RC-CCH) - Sekolah Tinggi Manajemen PPM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34149/jebmes.v3i1.81

Abstract

Nowadays, Many Indonesians are more aware of living a healthy lifestyle. Thus, such conditions opened many opportunities in the food industry, starting with the emergence of healthy catering companies,  healthy snacks, and now healthy snacks made especially for toddlers. Providing snacks for toddlers is very important in their development days as their hunger booster and nutritional support supplement. PT. XYZ was founded in 2018 to sell healthy toddler snacks made from fresh ingredients from nearby farmers. Many of their products have become parent’s and toddler’s favorites, yet their Pony Plop product, launched in 2020, has decreased sales despite many awards won. Pony Plop is similar to the meringue (a dessert made from whipped egg white), which is quite unfamiliar to many Indonesians, although it has considerable nutritional value. Their marketing strategy for Pony Plop has not yet gained sufficient awareness, resulting in poor sales. By conducting an internal analysis, SWOT, and portfolio analysis, suitable marketing strategies were chosen for PT. XYZ. Those strategies are: Improve customer loyalty and retention, Build marketing advantage, and Improve differentiation advantage. Implementing these strategies increased awareness and sales of PT.XYZ is to be expected.
Analisis Kelayakan Proyek Investasi Layanan Spa: Studi pada Perusahaan PT. Bias Puspa Kreasi Ningrat, Giovanni Andi; Kountur, Ronny
Journal of Emerging Business Management and Entrepreneurship Studies Vol. 3 No. 1 (2023): Journal of Emerging Business Management and Entrepreneurship Studies
Publisher : Research Center and Case Clearing House (RC-CCH) - Sekolah Tinggi Manajemen PPM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34149/jebmes.v3i1.89

Abstract

This study uses a feasibility study in investment decisions on several choices of PT. Bias Puspa Kreasi.This study aims to determine the company cash flow projection in the analysis income expenditure report in 5 years and determine which investments provide the maximum profit. The data sources in this study are divided into primary and secondary data to obtain internal database reports in the form of financial reports. The method used is through the approach of financial and non-financial aspects in calculating the feasibility of a project (financial decision). The analysis shows that the D hotel, namely Swiss Bell Balikpapan, provides a Net Present Value of a positive Internal Rate of Return that exceeds the specified discount rate, the Profitability index exceeds the average, and the Payback Period is the shortest. Furthermore, sensitivity analysis shows that investment in Spa services tends to be sensitive to the percentage of hotel visitors converted into Spa service users (customer acquired) and the growth of Spa service users (growth projection). The recommendations for further business development are in the form of a more efficient and effective reporting and recording system for the company.
Perbandingan Teori dan Praktek Sistem Pembelian dan Persediaan Perpetual pada PT. XYZ Nabilhajid, Haren Penggala; Ahalik, Ahalik
Journal of Emerging Business Management and Entrepreneurship Studies Vol. 3 No. 1 (2023): Journal of Emerging Business Management and Entrepreneurship Studies
Publisher : Research Center and Case Clearing House (RC-CCH) - Sekolah Tinggi Manajemen PPM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34149/jebmes.v3i1.97

Abstract

This study aims to provide an understanding to the reader regarding the procedures and accounting records of purchases of goods that occur at PT. XYZ. The analytical method used is descriptive qualitative and quantitative descriptive methods. Data collection methods include interviews with subjects who work at PT. XYZ and document studies to obtain information about the procedures and accounting records of purchases at PT. XYZ. The author sees a combination of learning theory between financial accounting courses and accounting information systems courses in academia in purchasing accounting procedures and records at PT. XYZ. In addition, the authors found a difference between the theory and the practice. The results of this study show that the GAP between learning accounting for purchases in academia and applied is true, but the GAP does not cause a problem because providing theoretical knowledge in academia can make it easier for students to understand purchasing accounting in the field.
Eksplorasi Alasan Kunci Sukses Social Media Influencer Bisnis dan Pemasaran di Indonesia Maulana, Dimas
Journal of Emerging Business Management and Entrepreneurship Studies Vol. 3 No. 1 (2023): Journal of Emerging Business Management and Entrepreneurship Studies
Publisher : Research Center and Case Clearing House (RC-CCH) - Sekolah Tinggi Manajemen PPM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34149/jebmes.v3i1.112

Abstract

This research aims to identify the critical factors contributing to Social Media Influencers' (SMI) success in managing their career as content creators. This study involved observing 46 SMI accounts on Tik Tok and Instagram and analyzing the engagement rate as a performance metric for SMIs. A descriptive qualitative method was employed, and data was gathered using analisa.io as a social media analysis platform. The findings suggest that an SMI's success can be attributed to the identity group, primary platform, content pillars, number of weekly posts, content monetization, and hashtag usage. Conversely, this study did not establish a correlation between many followers and decreased performance. The results are intended to inform future research and foster a more profound understanding of SMIs.
Provocation Through ISO 9001 Certification: What is the Most Significant to Output Quality, Quality Awareness or Procedure Documentation? Ernawati, Erni
Journal of Emerging Business Management and Entrepreneurship Studies Vol. 3 No. 1 (2023): Journal of Emerging Business Management and Entrepreneurship Studies
Publisher : Research Center and Case Clearing House (RC-CCH) - Sekolah Tinggi Manajemen PPM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34149/jebmes.v3i1.116

Abstract

This research aimed to identify the most significant changes that occur to employees and organizations when the company has obtained ISO 9001 certification and examine how these changes affect output quality. This study used a mixed method, combining The Most Significant Change (MSC) and Structural Equation Model (SEM) analysis techniques. This research was conducted in a printing company in Jakarta, Indonesia. This was carried out from January to March 2023. The MSC analysis technique involved 3 informants, and 100 data respondents involved in a survey related to filling out the questionnaire. After the company (BOS) received ISO 9001 certification, the MSC results were quality awareness and procedure documentation. Both showed a positive and significant effect on output quality. Documentation of procedures showed a greater influence than quality awareness. However, Quality Management Practices as a moderator variable were proven to be able to increase the effect of quality awareness on output quality. Further research can broaden this scope by surveying respondents of different organizations so that generalization is increased.
Pengaruh Pengungkapan Laporan Keberlanjutan dan Profitabilitas Terhadap Manajemen Laba pada Perusahaan Batu Bara di Indonesia periode 2017-2021 Renaldi, Ricky; Hendriyeni, Nora Sri
Journal of Emerging Business Management and Entrepreneurship Studies Vol. 3 No. 2 (2023): Journal of Emerging Business Management and Entrepreneurship Studies
Publisher : Research Center and Case Clearing House (RC-CCH) - Sekolah Tinggi Manajemen PPM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34149/jebmes.v3i2.111

Abstract

Nowadays, corporate social responsibility is the common thing that every company does. However, corporations tend to deliver irrelevant information alongside corporate social responsibility activities. Profitability also becomes a reason companies try to manipulate the financial statement with earnings management practices. This study focuses on the impact of sustainability report disclosure and profitability toward earnings management on public Indonesian coal companies in 2017-2021. This study is the causal method. The population in this study used public Indonesian coal companies in 2017-2021. The sample was selected using the purposive sampling method with 15 samples. This study uses corporate governance and the anti-corruption dimension provided by the GRI G4 standard as indicators of sustainability report disclosure, ratio of return of assets as an indicator of profitability, and total periodic accrual value entity as an indicator for earnings management. Results of this study show sustainability report disclosure has no effect on earnings management in this entity; meanwhile, profitability affects the earnings management practices that happened. Future studies may include more aspects of the sustainability of disclosure to the study.
Pengaruh Rasio Keuangan terhadap Financial Distress Sebelum dan Saat Covid-19 pada Perusahaan di Sektor Healthcare yang Terdaftar di Bursa Efek Indonesia Pratama, Dominico Berta Kevin; Sari, Martdian Ratna
Journal of Emerging Business Management and Entrepreneurship Studies Vol. 3 No. 2 (2023): Journal of Emerging Business Management and Entrepreneurship Studies
Publisher : Research Center and Case Clearing House (RC-CCH) - Sekolah Tinggi Manajemen PPM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34149/jebmes.v3i2.132

Abstract

This study aims to determine the effect of the liquidity, profitability, and solvency ratios on financial distress and the difference in financial distress before and during Covid-19 in companies engaged in the healthcare sector listed on the Indonesia Stock Exchange. The analysis method used in this study, descriptive analysis, classical assumption test, regression analysis test, and hypothesis testing processed using SPSS using a sample of 13 companies by taking the 2018-2021 financial report period, where 2018-2019 is the period before Covid-19 and 2020-2021 is the period during Covid-19. The calculation model carried out by researchers using the Zmijewski X-Score provides results that there is a significant negative effect on the current ratio, a significant negative impact on the return on asset ratio, a significant positive effect on the debt to asset ratio, and there is no difference in financial distress before and during Covid-19. This gives companies a lot of consideration in making decisions because if they make the wrong decision during a pandemic, the company will be closer to bankruptcy.
Pengaruh Kinerja Keuangan Perusahaan Terhadap Opini Audit Going Concern de Haan, Joshua Adry Philander; Sari, Martdian Ratna
Journal of Emerging Business Management and Entrepreneurship Studies Vol. 3 No. 2 (2023): Journal of Emerging Business Management and Entrepreneurship Studies
Publisher : Research Center and Case Clearing House (RC-CCH) - Sekolah Tinggi Manajemen PPM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34149/jebmes.v3i2.133

Abstract

This research aims to assess the influence of financial performance on going concern audit opinions during the Covid-19 pandemic. The going concern issue has become increasingly relevant due to the pandemic's impacts. The study involves 429 sample data from manufacturing companies listed on the Indonesia Stock Exchange (BEI) from 2019 to 2021. The research method applied is associative research, which aims to explore the correlation between profitability, liquidity, solvency, and activity ratios with audit opinions related to the continuity of operations (going concern). The data analyzed in this study are quantitative data obtained from companies' financial reports and accessed through the official website of the Indonesia Stock Exchange (BEI). The statistical method used to analyze this data is logistic regression analysis. The research results reveal that when analyzing variables separately, the debt-to-assets ratio and total assets turnover have an impact on going concern audit opinions, while return on assets, return on equity, gross profit margin, net profit margin, current ratio, quick ratio, cash ratio, debt to equity ratio, fixed asset turnover, and inventory turnover do not have an impact on going concern audit opinions.