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Aprihatinigrum Hidayati
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INDONESIA
Journal of Emerging Business Management and Entrepreneurship Studies
Published by Sekolah Tinggi Manajemen PPM
ISSN : -     EISSN : 27973115     DOI : https://doi.org/10.34149/jebmes
Core Subject : Economy,
Economics, Econometrics & Finance
Journal of Management and Business Review (JMBR) is a scientific journal focused on entrepreneur and business issues. Topics discussed in JMBR are: Entrepreneurship, Business, Accounting
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 56 Documents
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Optimalisasi Strategi Promosi Digital di Era Digitalisasi: Sebuah Kajian Komprehensif pada PT Glamourix AFA Indonesia Skincare 2022-2023 Hermanses, Bintang; Roswinanto, Widyarso
Journal of Emerging Business Management and Entrepreneurship Studies Vol. 3 No. 2 (2023): Journal of Emerging Business Management and Entrepreneurship Studies
Publisher : Research Center and Case Clearing House (RC-CCH) - Sekolah Tinggi Manajemen PPM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34149/jebmes.v3i2.137

Abstract

In the digitalization era, digital promotions are crucial for companies, including the skincare industry, such as designing digital promotion programs at PT. Glamourix AFA Indonesia Skincare 2022-2023. The method used in this research is descriptive-qualitative and field research by conducting literature studies, interviews, and observations. The research results show that PT. Glamourix AFA Indonesia needs to develop a digital promotional program design to achieve product sales targets. Promotion of skincare products is carried out by creating blog content, videos, and social media activities by providing special discounts—a digital promotion process for Emre PT products. GAI carries out four types of promotions: advertising on social media and Instagram, public relations by utilizing content via Instagram, direct marketing via instant messages on WhatsApp, and sales promotions by creating discount programs. Emre's digital promotion strategy for the 2022-2023 period that Emre can carry out is digital advertising by working with digital TV stations to market products by developing a digital promotional program design for PT. Glamourix AFA Indonesia Skincare is expected to be able to increase sales to a broader target consumer and be able to compete with competing companies in the increasingly tight skincare industry in Indonesia.
Relationship Between Employee Value Proposition and Resignation with The Moderating Effect of Employee Satisfaction Fakhri, Muhammad Shidqi; Saragih, Eva Hotnaidah; Dwiyana, Annisa
Journal of Emerging Business Management and Entrepreneurship Studies Vol. 3 No. 2 (2023): Journal of Emerging Business Management and Entrepreneurship Studies
Publisher : Research Center and Case Clearing House (RC-CCH) - Sekolah Tinggi Manajemen PPM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34149/jebmes.v3i2.138

Abstract

COVID-19 pandemic brought concerns to the corporation with the great resignation phenomenon that happens around the world, especially in developed nations. Workers now have different views after the pandemic, where they view well-being as an important aspect of work and employee value proposition. Therefore it is important to know how Indonesians view this issue. The method of this study is an electronic survey with respondents which are workers around Jabodetabek metropolitan areas, with a range of age between 26-35 years. Surveys are based on three variables, employee value proposition (Idv), intention to resign (Dv), and employee satisfaction (M). Results then analyzed with moderated regression analysis and linear regression analysis, to view the validity of the hypotheses. This research found: (1) employee value proposition significantly has a negative influence on intention to resign, and (2) the relationship between employee value proposition and intention to resign significantly are not moderated by employee satisfaction. Corporations in Indonesia need to search for other means to maintain their employee commitment, as employee satisfaction only approaches by behaviorally influencing its employees. Different approaches like revising company EVP that is based on the right valence need to be done to satisfy and maintain commitment of Indonesian workers.
Metode Penyelenggaraan Kuliah Studi Pasca Sarjana Post Pandemi: Mana Yang Lebih Memenuhi Kebutuhan Pasar? Kurnia, Pepey Riawati
Journal of Emerging Business Management and Entrepreneurship Studies Vol. 3 No. 2 (2023): Journal of Emerging Business Management and Entrepreneurship Studies
Publisher : Research Center and Case Clearing House (RC-CCH) - Sekolah Tinggi Manajemen PPM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34149/jebmes.v3i2.139

Abstract

The method of post-pandemic lecture delivery in postgraduate studies is an issue for educational institution management. Lectures will be delivered offline since the COVID-19 pandemic has subsided, and the conditions are recovering. Postgraduate students, especially working students, are protesting because they have to attend face-to-face lectures on weekdays for various reasons. This study aims to determine which postgraduate lecture delivery method meets the market needs (university students). The research method made use of Soft System Methodology (SSM). The FGD was conducted with twelve participants, classified into postgraduate students of Wijawiyata Management (full-time students), Young Executives (students with at least two years of work experience), and Executives (students with no less than five years of work experience). The research was conducted in March and April 2023. The results were analyzed using Role (clients, practitioners, and owners), Social (educational institutions and instructors), and Power (national policies and regulations) Analysis. This research shows that by rich picture and root definition, weekday online lectures and weekend (Saturday) offline lectures meet the market's needs and violate no Indonesian higher educational regulations. The findings also suggest that a combined lecture mode, offline and online, is more favorable to Master's degree students, hence the Indonesian government's rigorous encouragement for Distant Learning for various learning needs across the archipelago.
Rancangan Strategi dalam Menanggulangi Risiko pada Proses Pengadaan di PT. Asahimas Chemical dengan Menerapkan Konsep "House of Risk" Putra, Resha Widya Permana; Widjanarko, Alain
Journal of Emerging Business Management and Entrepreneurship Studies Vol. 4 No. 1 (2024): Journal of Emerging Business Management and Entrepreneurship Studies
Publisher : Research Center and Case Clearing House (RC-CCH) - Sekolah Tinggi Manajemen PPM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34149/jebmes.v4i1.145

Abstract

The purpose of this research about risk management in the supply chain is to identify potential risks that occur and the causes of the risks and to obtain a correlation between the causes of the risks and the risk events in the company. The research method using the HOR method, from the results obtained, there are seven main risks, namely the selection of land and sea transportation. The selection of land and sea transportation is not standard and has many problems (delays), shortages in supply capacity, unclear PR specifications, QA/QC processes are not followed, ship arrival is not on time, the high overturn of employees, and a significant increase in demand. Significant increase in demand. The conclusion obtained 7 (seven) significant preventive measures, including Among them are building Using tracking technology and logistics management to monitor the transportation movement of transportation equipment in real-time, identifying areas or stages of areas or production stages that can be improved to overcome shortcomings, implementing a review process involving review process that involves competent parties, periodic internal audits to evaluate compliance with QA procedures. Periodically to evaluate compliance with QA/QC procedures and insert punctuality clauses in contracts. Timeliness clauses in contracts with shipping companies or logistics service providers consider policies for work-life balance to reduce fatigue and stress and proactively increase production capacity.
The Role of Organizational Culture in The Relationship Between Workforce Diversity and Employee Performance of Generation Y Melinda, Melinda; Nuraini, Endah
Journal of Emerging Business Management and Entrepreneurship Studies Vol. 4 No. 1 (2024): Journal of Emerging Business Management and Entrepreneurship Studies
Publisher : Research Center and Case Clearing House (RC-CCH) - Sekolah Tinggi Manajemen PPM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34149/jebmes.v4i1.151

Abstract

Workforce diversity is a common problem among employees. However, according to Forbes, the application and literature on this topic still need to be improved, even though it is considered a major issue. This research aims to determine the role of organizational culture in the relationship between employee diversity and employee performance, focusing on the Indonesian Y generation who have worked on the island of Java for at least one year. A total sample of 345 Generation Y workers on Java Island was used, and PROCESS MACRO by Hayes was used to determine the role of organizational culture. The research results show that workforce diversity significantly and positively affects organizational culture. Organizational culture has a significant and positive effect on employee performance. Workforce diversity has a significant and positive effect on employee performance. In addition, it was found that organizational culture does not act as a moderator but rather acts as a mediator in the relationship between workforce diversity and employee performance. This role was found to be a mediator after further analysis was carried out. It is highly recommended that future researchers use a more significant number of samples and islands other than Java or choose certain industries to enrich research results. Additionally, the use of other diversity attributes may contribute to the diversity of results.
Penentuan Lokasi Prioritas untuk Pengembangan Pelabuhan Perintis Menggunakan Metode Analytical Hierarchy Process Martono, Ricky Virona
Journal of Emerging Business Management and Entrepreneurship Studies Vol. 4 No. 1 (2024): Journal of Emerging Business Management and Entrepreneurship Studies
Publisher : Research Center and Case Clearing House (RC-CCH) - Sekolah Tinggi Manajemen PPM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34149/jebmes.v4i1.152

Abstract

This article discusses the application of the Analytical Hierarchy Process (AHP) method by considering the weight of criteria to determine the best location alternative for pioneer port development in Indonesia. The criteria for choosing the best alternative of ports is based on Government Regulation number 61 / 2009; they are Availability of Port Facilities, Distance to Regional Port, and Economic Growth. The first step is to rank the criteria for all port alternatives based on each port’s current condition. These criteria are given weight relative to each other. This weighting benefits from prioritizing the location of pioneer ports based on the investor's point of view. Priority scores are given based on a comparison of qualitative data for each port, and then they are calculated in the Adjusted Matrix. The results determine the priority location of pioneer ports to be developed first because they are considered to provide the best benefits for development and for investors. On the other hand, other alternative locations that are not a priority do not mean they are rejected for development. To validate the consistency in giving scores, the consistency ratio was calculated, which score is less than one. The result of this article is to give the most priority to Kalimantan Tengah Port, followed by Nusa Tenggara Barat Port and Bangka Belitung Port.
Pengaruh Penyaluran Kredit, Kualitas Aset Produktif, dan Kecukupan Modal terhadap Profitabilitas Bank Perekonomian Rakyat (BPR) di Kota Bekasi Periode 2017 - 2022 Rima, Trihanna Kezya; Prameswari, Dolly Adolina
Journal of Emerging Business Management and Entrepreneurship Studies Vol. 4 No. 1 (2024): Journal of Emerging Business Management and Entrepreneurship Studies
Publisher : Research Center and Case Clearing House (RC-CCH) - Sekolah Tinggi Manajemen PPM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34149/jebmes.v4i1.149

Abstract

This research examines the influence of Credit Distribution, Productive Asset Quality, and Capital Adequacy on the Profitability of Rural Banks (BPR). The object of this research is BPR in Bekasi City which consistently publishes financial reports on the OJK website by collecting data in the period before Covid-19 (2017-2019) and during the Covid-19 Pandemic (2020-2022). The data used was processed using SPSS using the paired t-test and multiple linear regression tests. The research results show that there are differences in BPR profitability in Bekasi City before and during the Covid-19 pandemic, credit distribution and the quality of productive assets have an influence on BPR profitability, while capital adequacy has no effect on BPR profitability in Bekasi City.  
Strategi Rekrutmen dan Seleksi Karyawan Disabilitas di PT Sumber Alfaria Trijaya Tbk Windarsih, Christiana; Wendra, Wendra
Journal of Emerging Business Management and Entrepreneurship Studies Vol. 4 No. 2 (2024): Journal of Emerging Business Management and Entrepreneurship Studies
Publisher : Research Center and Case Clearing House (RC-CCH) - Sekolah Tinggi Manajemen PPM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34149/jebmes.v4i2.155

Abstract

PT Sumber Alfaria Trijaya Tbk is committed to providing equal employment opportunities to people with disabilities. This research aims to develop a recruitment and selection strategy for employees with disabilities at Alfamart as an inclusive company. The research method is descriptive qualitative. Primary data sources were obtained through interviews with PT Sumber Alfaria Trijaya Tb management team who understand the business direction and human resource management strategy of the company. Meanwhile, secondary data was collected through document study. The research results show that the strategic direction of the PT Sumber Alfaria Trijaya Tb organization is to become an open inclusion company for people with disabilities. Therefore, human resource management strategy must be derived from organizational strategy in a series of human resource management activities, especially starting from employee recruitment and selection activities. This research proposes a draft strategy for recruitment and selection of employees with disabilities at PT Sumber Alfaria Trijaya Tbk as an inclusion company through implementing a buy and make strategy for employees with disabilities, as well as collaborating with foundations and schools for people with disabilities to include a retail learning curriculum as an effort to reach more potential employees, as well as improving methods for selecting disabled employees and developing the business technology-based selection process. Finally, this research also provides practical and academic suggestions.
Analisis Hubungan Citra Merk dan Kualitas Produk Terhadap Kepuasan Konsumen Pengguna Kendaraan Listrik di Indonesia Wafi, Raihan Fadhlil; Maulana, Noveri
Journal of Emerging Business Management and Entrepreneurship Studies Vol. 4 No. 2 (2024): Journal of Emerging Business Management and Entrepreneurship Studies
Publisher : Research Center and Case Clearing House (RC-CCH) - Sekolah Tinggi Manajemen PPM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34149/jebmes.v4i2.164

Abstract

This study aims to analyze the influence of brand image and product quality on customer satisfaction in the electric vehicle industry in Indonesia. A strong brand image and high-quality products are critical factors for electric vehicle manufacturers to build consumer trust and increase sales. In the context of the growth of electric vehicles as an environmentally friendly alternative, this research is grounded in the concepts of customer satisfaction, brand image, and product quality. The study employs a quantitative approach, utilizing a survey involving 154 respondents who are users of two- and four-wheeled electric vehicles. The collected data were analyzed using multiple linear regression to examine the partial and simultaneous effects of the two independent variables on the dependent variable. The results show that brand image and product quality have a significant positive influence, both partially and simultaneously, on customer satisfaction. These findings contribute theoretically to the marketing literature by reinforcing the role of brand image and product quality in enhancing customer satisfaction. Furthermore, the results can be useful for the electric vehicle industry in Indonesia in efforts to improve customer satisfaction through the optimization of brand image and the quality of products offered.
Enhancing Firm Value through ESG Disclosure: Analyzing Non-Banking Companies in the LQ45 Index Chairul, Muhammad; Prasetyo, Aries Heru
Journal of Emerging Business Management and Entrepreneurship Studies Vol. 4 No. 1 (2024): Journal of Emerging Business Management and Entrepreneurship Studies
Publisher : Research Center and Case Clearing House (RC-CCH) - Sekolah Tinggi Manajemen PPM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34149/jebmes.v4i1.173

Abstract

The fourth industrial revolution has had a significant impact on economic progress, triggering intense competition between companies to achieve their goals. One effective strategy to increase company value is to adopt sustainable financial reporting that prioritizes economic stability and inclusiveness. The aim of this research is to investigate the impact of implementing Environmental Social and social Governance (ESG) reporting on the value of non-banking companies listed on the Indonesia Stock Exchange (BEI) in the LQ 45 index during the 2021-2023 period. Using descriptive, verification and regression analysis techniques, this research shows the influence of ESG-independent variables on company value. Data was collected from the annual reports of 23 non-banking companies included in the LQ 45 index. The results of this research are that environmental and social coverage has a significant positive influence on company value, while governance coverage does not show a significant influence. In addition, increasing sales as a controlling factor does not have a significant impact on company value. In conclusion, ESG reporting can increase a company's attractiveness to investors, with environmental and social factors being key. This research suggests increasing the number and longer sample time period for future research to obtain more comprehensive results

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