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SYNERGY: Jurnal Bisnis dan Manajemen
Published by Pelantar Press
ISSN : 27770354     EISSN : 27770346     DOI : https://doi.org/10.52364/synergy
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
SYNERGY: Jurnal Bisnis dan Manajemen terbitan Pelantar Press bertujuan untuk memfasilitasi para peneliti khususnya di bidang Bisnis dan Manajemen untuk menyebarluaskan hasil penelitiannya, Serta menyebarkan ilmu untuk membangun ilmu baru kepada masyarakat luas. Jurnal ini memuat naskah Ilmu Bisnis dan Manajemen yang meliputi: Pemasaran, Sumber daya manusia, Manajemen Strategis, Keuangan, Sistem manajemen informasi, Kewiraswastaan, Manajemen operasional, Perilaku konsumen, Pemasaran, layanan Tata kelola perusahaan, Etika bisnis, Kepemimpinan, Manajemen Pengetahuan, Perpajakan, Bisnis Berbasis Kearifan Lokal.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 5 Documents
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Search results for , issue "Vol 4, No 2 (2024)" : 5 Documents clear
Pengaruh Gaya Kepemimpinan Terhadap Motivasi Kerja Karyawan di Pabrik Kelapa Sawit (Studi Kasus Pada PT. Flora Wahana Tirta Rifansi Kabupaten Kampar) Imroatun Fadillah; Rosmayani Rosmayani
SYNERGY: Jurnal Bisnis dan Manajemen Vol 4, No 2 (2024)
Publisher : Pelantar Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52364/synergy.v4i2.50

Abstract

The purpose of this study is to analyze, find out, and explain the influence of leadership style on employee motivation in palm oil mills (case study on Pt. Flora Wahana Tirta Rifansi, Kampar Regency). The type of research used by the author is a descriptive survey and uses quantitative research methods using SPSS 26 software. The population in this study is an employee of PT: Flora Wahana Tirta Rifansi, Kampar Regency which totaled 55 respondents. The results of this study show that in the leadership style variables with indicators of instructive behavior, consultative behavior, participatory behavior, negative behavior, and supportive leadership behavior, the respondents agreed. As for the work motivation variable with behavioral direction indicators, the level of effort and persistence obtained the results of respondents with the category of agree. Then from the statistical calculation, it was found that the leadership style had a significant effect on the work motivation of employees at the PT. Flora Wahana Tirta Rifansi, Kampar Regency.
Menjelajahi Peran Kemampuan Dinamis dalam Meningkatkan Kebaruan Produk Baru: Fokus pada Sensing, Seizing, dan Resource Reconfiguration Septian Wahyudi; Syafaruddin Z
SYNERGY: Jurnal Bisnis dan Manajemen Vol 4, No 2 (2024)
Publisher : Pelantar Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52364/synergy.v4i2.52

Abstract

Dynamic capability encompassing sensing, seizing, and reconfiguring, are key to product innovation, especially for Village-Owned Enterprises (BUMDesa) in Indonesia. Nevertheless, the literature on the use of these capabilities in rural business contexts is scarce. This research purpose to find out how these three capabilities are useful for BUMDesa in plugging product novelty. Data collection and analysis had a quantitative approach to demonstrate the impact of each capability. The results suggest that sensing and reconfiguring are key components of product novelty, while the effect of seizing is insignificant. The strategy of sensing encourages BUMDesa to know market opportunities and threats, while reconfiguring gives flexibility to the organization and the adoption of a new technology that support input for innovation. On the other hand, the captures had less effect because of limited resources and the idealism of BUMDesa with practical local solutions. Sensing and reconfiguring are imperative in the support of product innovation in BUMDesa, while seizing strategies may require some adjustment to soconditions. The present research adds a new perspective on the dynamic capabilities of rural enterprises by assessing product novelty and its impact on rural enterprise development.
Pengaruh Bauran Pemasaran Terhadap Keputusan Pembelian Produk Kesehatan Kulit Zulhamdani Zulhamdani; Iswahyudi Iswahyudi; Ade Davy Wiranata
SYNERGY: Jurnal Bisnis dan Manajemen Vol 4, No 2 (2024)
Publisher : Pelantar Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52364/synergy.v4i2.61

Abstract

Increased economic growth and people's lifestyles that have experienced a lot of shifts makes the need for beauty products increase, moreover this is also accompanied by the development of various skin diseases that are increasingly being found, this is caused by many people who want to look different, increased pollution , bad lifestyle and many other causes. Society as the target consumer company gets many choices of products offered from various corporate brands. It makes people have to be more careful in buying the products offered according to their needs and illness. Noting the above description, the researcher is interested in conducting a thesis research entitled "The Effect of Marketing Mix on Purchasing Decisions of PT Qilah Prime Healthcare Skin Products in North Jakarta 1" The population in this study are consumers or potential consumers of skin health products PT Qilah Prime Healthcare region which includes 3 villages, kemayoran, pademangan and sunter kelurahan as many as 100 people. From the product quality testing of the purchase decision made the test results obtained t = 2.506 with a significance = 0.014. The results of this test, conclude that the product quality is partially positive and significant effect on purchasing decisions. That is, the higher the partial quality of the product, the higher the purchase decision. From the tests performed the test results obtained for F = 23,985 with a significance = 0,000. The results of this test, conclude that together product quality, pricing strategies, promotion methods, and distribution channels have a positive and significant effect on purchasing decisions. That is, the higher the product quality, pricing strategy, promotion methods, and distribution channels together, the higher the purchasing decision.
Pengaruh Store Atmosphere Terhadap Keputusan Pembelian Pada Pillar Coffe Shop di Pekanbaru Devli Anas Wati; Annisa Mardatillah
SYNERGY: Jurnal Bisnis dan Manajemen Vol 4, No 2 (2024)
Publisher : Pelantar Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52364/synergy.v4i2.51

Abstract

The Research carried out has the aim of finding out the influence of store atmosphere on purchasing decisions at pillar coffee shop in pekanbaru. The type of research carried out uses quantitative methods.The sampling method is accidental sampling by taking a sample of 80 people.the data collection technique that the author uses is the method of observation, interviews and distributing questionnaires. meanwhile,the data analysis technique in this research used SPSS 27, namely validity test,reliability test, simple linear regression analysis test, t test, and coefficient of determination test (R2). So the results of this research prove that the store atmosphere has a positive and significant influence on purchasing decisions. Based on this research, it is recommended that pillar coffee shop continue to maintain the superiority of the store atmosphere that they have,because a goog and comfortable store atmosphere will attract consumers to visit the coffee shop so that it can increase purchases of pillar coffee shop
Pengaruh Sosial Media Marketing Terhadap Penjualan Produk Iphone di Negri Ponsel Teluk Kuantan Mai Yora Debby Silvia; Eka Komalasari
SYNERGY: Jurnal Bisnis dan Manajemen Vol 4, No 2 (2024)
Publisher : Pelantar Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52364/synergy.v4i2.64

Abstract

This study aims to determine the influence of social media marketing on the sale of Iphone products at the Teluk Kuantan Mobile State Store. The type in this study uses a quantitative approach. The population in this study is the people of Teluk Kuantan City and its surroundings who have bought Iphone products at the Negri Mobile Store. The sample in this study amounted to 100 respondents using sampling techniques. Data collection is carried out by the distribution of questionnaires. Data analysis techniques use validity tests, reliability tests, normality tests, linearity tests, heterokedacity tests, simple regression analysis, determination coefficient tests and t tests. The results of the analysis show that social media marketing has a positive and significant effect on iPhone product sales. The result of the coefficient of determination shows that the value of the coefficient (R Square) is 0.254, which means that sales of iPhone products are influenced by social media marketing before 25.4% with weak criteria, while the remaining 100% - 25.4% = 74.6% is influenced by other factors, one of which is a high lifestyle, product quality, and brand image

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