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Widi Senalasari
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Journal of Marketing Innovation
Published by Politeknik Negeri Bandung
ISSN : -     EISSN : 28078365     DOI : https://doi.org/10.35313/jmi.v2i1
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Journal of Marketing Innovation (JMI) is an open-access journal published by Politeknik Negeri Bandung (Bandung State of Polytechnic), Indonesia. JMI welcomes articles in the field of marketing throughout the world, both theoretical and applied. JMI only accepts manuscripts that have not been published previously and are not under the reviewing process for any possible publications. The editorial team of JMI invites marketing scholars, both academics and professionals, to submit their research paper in various marketing topics, such as (but not limited to): Marketing research Retail marketing Multichannel and online retail strategy Advertising Buying behavior Customer relationship management Marketing management Marketing ethics Digital marketing User-generated content Dynamic pricing B2B marketing Customer journey analysis and marketing Content marketing Customer engagement Online customer behavior Marketing analytics Customer welfare
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 6 Documents
 1 
Search results for , issue "Vol. 2 No. 1 (2022)" : 6 Documents clear
The Impact of Covid-19 on Textile and Fashion Industries: The Economic Perspective Febristi Arania; Irley Maura Putri; Muchammad Saifuddin
Journal of Marketing Innovation (JMI) Vol. 2 No. 1 (2022)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (330.169 KB) | DOI: 10.35313/jmi.v2i1.18

Abstract

The COVID-19 pandemic has not only had an impact on the health sector but also on the economy. The textile and fashion industry sector are once. Before the pandemic, the textile and fashion industry produced various kinds of fashion needs involving all its employees. Even in Indonesia, the textile and fashion industry is one of the most significant contributors to state revenue. However, during the pandemic, the textile and fashion industry sector decreased the amount of production. This article aims to determine the impact of Covid-19 on the textile and fashion industry from an economic perspective. This research is conceptual research by reviewing several related journals. Several journals found are then classified in several fields; the classifications that often appear are Marketing and Supply Chain. This article concludes that companies or organizations must dare to make changes and innovate the strategies they use quickly. It hoped that entrepreneurs could rise from economic adversity and adapt to current habits and environment.
Examination of Advertising on Social Media: The Role of Endorsers in Creating Brand Awareness Arie Indra Gunawan; Rafiati Kania; Tulastri
Journal of Marketing Innovation (JMI) Vol. 2 No. 1 (2022)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (221.109 KB) | DOI: 10.35313/jmi.v2i1.28

Abstract

This research aims to measure the effectiveness of advertising in the consumer goods market, as well as to determine the effectiveness of advertising conducted on social media in creating brand awareness. By employing exploratory research with a quantitative approach, 389 data were obtained. The results of this study show that the measurement of advertising effectiveness can be done through celebrity endorsers, message content, and the use of social media. In addition, the effectiveness of advertising has a positive and significant influence on the creation of brand awareness. In details, celebrity endorsers or well-known public figures do not guarantee the formation of brand awareness. This research recommends a collaboration between celebrity endorsers who portray a good image with feasible budget supported with the appropriate messages and media with the right target audience, so the consumer goods advertising can be effective.
Quick Response Indonesian Standard (QRIS): Does Government Support Contribute to Cashless Payment System Long-term Adoption? Ajeng Awliya Puspitasari; Imam Salehudin
Journal of Marketing Innovation (JMI) Vol. 2 No. 1 (2022)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (349.095 KB) | DOI: 10.35313/jmi.v2i1.29

Abstract

The Indonesian payment system industry and regulator have created a standard QR Code in Indonesia that applies to all payment system operators, known as the Quick Response Indonesian Standard (QRIS). QRIS payments are designed to make transactions easier, faster, and safer. The goal of this study was to look at the relationship between effort expectancy, social influence, innovativeness, perceived usefulness, government support, and behavioral intention to use QRIS in the future. This study included 275 Indonesian respondents who had made payments through QRIS. The findings indicate that government support has a positive and significant relationship with behavioral intention to continue using QRIS, both directly and through the mediation of trust and perceived usefulness. Furthermore, effort expectancy, social influence, innovativeness, perceived usefulness, and trust have a direct impact on behavioral intention. As the implication, QRIS implementation must not rely solely on government approval but must actively leverage that approval to build positive user experiences and trust, which drives to the long-term adoption intention.
Consideration Analysis of Muslim Purchase Intention on Korean Beauty Products Nurul Anisa Setiani; Moh Farid Najib; Fatya Alty Amalia; Dewi Purnamasari
Journal of Marketing Innovation (JMI) Vol. 2 No. 1 (2022)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (243.702 KB) | DOI: 10.35313/jmi.v2i1.30

Abstract

The purpose of this study is to analyze the considerations of Muslim consumers in buying Korean beauty products or commonly called Korean Beauty. The author also examines the effect of halal awareness, country of origin, and product ingredients on purchase intention. This research was conducted using mixed methods. The sample was obtained from primary data by distributing online questionnaires with 330 respondents and conducting in-depth interviews with four informants from West Java. For the data analysis, it employs IBM SPSS Statistics 22 for the quantitative data testing. Meanwhile, the qualitative data uses three qualitative paths: data reduction, data presentation, and conclusion. The results shows that product ingredients and country of origin have positive effects on purchase intention while halal awareness does not affect the purchase intention of Korean beauty products. These results have implications for the need of complete information in choosing products from non-Muslim countries.
An Investigation of the Physical Environment and Employee Performance toward Customer Satisfaction in the Luxury Hotel: A Study in Bandung, Indonesia Nono Wibisono; Widi Senalasari; Martin Elliott-White
Journal of Marketing Innovation (JMI) Vol. 2 No. 1 (2022)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (250.133 KB) | DOI: 10.35313/jmi.v2i1.31

Abstract

This study aims to investigate the relationships between physical environment and employee toward customer satisfaction in luxury-hotels (four-star) and enrich the hoteliers with insight on which attributes of physical environment and employee that are most crucial to increase the satisfaction. Using quantitative approach with a large-scale survey to explore customer satisfaction, data were collected through 300 questionnaires and distributed to guests of luxury hotels around Bandung with 260 questionnaires returned. To analyze the data, a simple regression analysis was run. The main finding showed that customer satisfaction could be explained by physical environment dimension, with the highest contribution came from hotel décor. However, the result also showed that the employee dimension could also explain customer satisfaction. In fact, employee has the strongest impact towards customer satisfaction compared to physical environment. As a conclusion, it can be said that while service constitutes tangible and intangible aspects, this research shows that the intangible aspect seems to play the more vital role in delivering service in the hospitality industry. This paper will help hoteliers of luxury-hotel to decide which factors they should consider the most to increase the satisfaction of their guests.
Tourist Experiences in Creative Cultural Attractions: A Demographic Perspective Anwar Alawi; Adila Sosianika; Lina Setiawati
Journal of Marketing Innovation (JMI) Vol. 2 No. 1 (2022)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (201.101 KB) | DOI: 10.35313/jmi.v2i1.32

Abstract

Creative tourism is one of the sectors that is predicted to grow significantly in the future. Saung Angklung Udjo (SAU) is a creative cultural attraction that presents various Sundanese cultural performances typical of West Java, Indonesia. This study aims to determine the differences in tourist experiences with cultural attractions from SAU based on demographic factors. The self-administered questionnaires were distributed directly to tourists who had watched Sundanese cultural performances at SAU. The data collected within a period of 31 days were 419 respondents. This number consists of domestic and international tourists. The data obtained in this study were processed using descriptive analysis, ANOVA, and T-test to examine the difference of perception between the tourists. The results reveal that there is a difference of perception among tourists based on tourist education on escape, peace of mind, involvement, and interactivity dimension. Moreover, there are differences in perceptions between tourists based on the origin of the region. The results of this study give input for creative tourism industry companies in making marketing strategies based on an understanding of the tourist experience with the creative cultural attractions.

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