Garuda - Garba Rujukan Digital

Trying a product virtually before buying: examining the role of flow in the consumer purchase intentions Ratih Siswanina Putri; Imam Salehudin
Proceeding of the International Conference on Family Business and Entrepreneurship 2022: Proceeding of 6th International Conference on Family Business and Entrepreneurship
Publisher : President University

Augmented Reality (AR) allows consumers to try products, including make-up, on their faces digitally and in real-time, giving rise to a “try the product before buying” experience when shopping online. The main purpose of this research is to know the advantages of implementing AR based on flow theory. This study analyzes the relationship between interactivity, novelty, vividness, flow, learning, information utility, enjoyment, satisfaction, brand attitude, and purchase intentions in online shopping experiences that apply AR technology. The research has been conducted utilizing an online survey of 229 respondents who have used a smartphone application with AR technology. Using the structural equation modelling (SEM) method, hypothesis testing was carried out using Lisrel 8.8 software. The results showed that AR characteristics such as interactivity and novelty could increase flow, but vividness could not. The results also show that flow can affect increasing learning, information utility, and enjoyment. The results show that the application of AR technology can increase satisfaction, brand attitude, and purchase intentions of application users. On the other hand, the increase in purchase intentions is only influenced by flow and brand attitude in the online shopping experience using AR technology.

Hey Google: Does Environmental Beliefs and Perceived Privacy Risk Influence Potential User’s Intention to Use a Smart Home System in Indonesia? Elian, Adrian Adhe; Salehudin, Imam
Smart City Vol. 2, No. 1
Publisher : UI Scholars Hub

Show Abstract | Download Original | Original Source | Check in Google Scholar

Automation technology has grown in a rapid pace recently. One of the technology that is growing rapidly right now is the Internet of Things or IoT. IoT consist of many devices, and one of the IoT device that are popular right now is called the smart home device. This smart home device can be use to make the house of the user be smart and can be use to save energy for efficiency for the daily life of the user, such as electricity and water that kan provide a negative impact on the environment if used extensively. This smart home device can help to make the energy expense much more efficient. Therefore, this study aims to see and examine the relation between pro-environmental behavior (environmental beliefs and concern), the moderating variable of materialism, perceived privacy risk and trust that can influenced the intention to use of smart home device. This study is an empirical study with quantitative research method. The respondent used in this study is live in Jabodetabek, age above 18 years old, tech savvy, and know the concept of smart home technology but does not have the smart home device. The sample use in this study are 294 samples. The data collected was tested using and analyzed using SEM with LISREL 8.5. The result of the research shows that environmental concern, perceived usefulness, and trust has a positive and significant effect towards intention to use smart home device. For the relationship between environmental beliefs and environmental concern, it was also has positif and significant effect. The result also shown that perceived privacy risk has a negatif significant effect towards trust of smart home device. The result of this research are important for the development of smart home market in Indonesia.

The Effect of Perceived Product Quality, Brand Personality, and Loyalty on Brand Switching Intention of Technological Products Hanifati, Lidya Nur; Salehudin, Imam
The South East Asian Journal of Management Vol. 15, No. 2
Publisher : UI Scholars Hub

Show Abstract | Download Original | Original Source | Check in Google Scholar

Research Aims: Laptops are essential in people's everyday lives. Since laptop utilization has been very high during the COVID-19 pandemic because of the restrictions imposed by the pandemic, many laptop manufacturers have made efforts to drive consumers to switch to their laptop brands. The main objective of this research is to examine how perceived product quality, brand personality, and loyalty affect brand switching intention. Design/methodology/approach: The data were collected online from 216 consumers. Structural Equation Modelling (SEM) was employed to analyse the data. Research Findings: The result demonstrates that perceived product quality, brand personality, and loyalty have both direct and indirect negative effects on consumers' switching intention. It is revealed that variables play a pivotal role in consumers' evaluation of laptop products and their subsequent switching intention. Theoretical Contribution/Originality: There is currently a dearth of studies testing the impact of brand personality dimensions on consumer brand identification, perceived product quality, loyalty, and switching intention. Our findings provide more insight into switching intention as a means to achieve a competitive edge in global laptop shipments during the Covid-19 pandemic. Managerial Implications in the South East Asian context: This study can serve as a comprehensive guideline for businesses to position their brands successfully to reduce any consumer switching intentions affecting their products. However, consumers' perspectives on brand personality with a laptop product affect their critical evaluations. Global laptop manufacturers should leverage brand personality to engender positive consumer evaluation and reduce switching intention. Research Limitations & Implications: Other factors beyond the scope of the research, such as brand-related factors, have many different inherent attributes (e.g., specifications, functions, designs, prices, and advancements) whose influence on switching intention needs to be considered in future research.

Halal Literacy: A Concept Exploration and Measurement Validation Salehudin, Imam
ASEAN Marketing Journal Vol. 2, No. 1
Publisher : UI Scholars Hub

Show Abstract | Download Original | Original Source | Check in Google Scholar

Muslim consumers have strict commandments which guides their consumption behavior. However, Muslim individuals may have different compliance regarding the commandments. This difference in compliance may be explained by difference in halal literacy. Halal literacy is the ability to differentiate permissible (halal) and forbidden (haram) goods and services which came from better understanding of Islamic laws (shariah).Thus, the purpose of this paper is to explore the concept of Halal Literacy as well as to develop and validate an instrument to measure Halal Literacy for Muslim consumers. Halal literacy was measured using two methods. One method using six items of five point Likert self evaluation scale and the other using fifteen true-false test questions with an option to choose doesn’t know. Proportion of correct and incorrect was used as weights in scoring to represent the difficulty of items. Scoring results were then analyzed with Confirmatory Factor Analysis (CFA) using Weighted Least Square method to test construct validity. Scores were then used to classify cases into high, moderate and low Literacy groups.Self evaluation halal literacy and switching Intentions are compared between groups using ANOVA to determine concurrent validity. Only ten out of fifteen items are considered valid using Confirmatory Factor Analysis. ANOVA showed that grouping of high, moderate and low literacy score can distinguish differences in perceived halal literacy and switching intentions between the groups. Post hoc tests and descriptive statistics revealed interesting non linear relationship between the halal literacy scores; self evaluated halal literacy and intentions to switch from products without halal labels.

Marketing Impact of Halal Labeling toward Indonesian Muslim Consumer’s Behavioral Intention Based on Ajzen’s Planned Behavior Theory: Policy Capturing Studies on Five Different Product Categories Salehudin, Imam; Luthfi, Bagus Adi
ASEAN Marketing Journal Vol. 3, No. 1
Publisher : UI Scholars Hub

Show Abstract | Download Original | Original Source | Check in Google Scholar

The purpose of this paper is to test the applicability of the theory of planned behavior (TPB) in explaining the intention to switch from products without certified Halal labels within a wide array of purchase context, especially in the purchase of food and medicine products. A policy capturing questionnaire was used to elicit responses from consumers using a convenience sampling technique. A total of 7500 responses were obtained from 150 participating respondent in 50 different scenario cases. Data is analyzed using Multi-Group Structural Equation Modeling. The study finds that the Theory of Planned Behavior (TPB) is not completely valid to explain both the behavioral intention of Muslim consumers in Indonesia to seek information about the Halal certification of a product and to cancel their purchase if the product did not have Halal certification. Differences in magnitude and significance of causal relationships exist between different product categories.

Marketing Impact of Halal Labeling toward Indonesian Muslim Consumer’s Behavioral Intention Based on Ajzen’s Planned Behavior Theory: Policy Capturing Studies on Five Different Product Categories Salehudin, Imam; Luthfi, Bagus Adi
ASEAN Marketing Journal Vol. 3, No. 1
Publisher : UI Scholars Hub

Show Abstract | Download Original | Original Source | Check in Google Scholar

The purpose of this paper is to test the applicability of the theory of planned behavior (TPB) in explaining the intention to switch from products without certified Halal labels within a wide array of purchase context, especially in the purchase of food and medicine products. A policy capturing questionnaire was used to elicit responses from consumers using a convenience sampling technique. A total of 7500 responses were obtained from 150 participating respondent in 50 different scenario cases. Data is analyzed using Multi-Group Structural Equation Modeling. The study finds that the Theory of Planned Behavior (TPB) is not completely valid to explain both the behavioral intention of Muslim consumers in Indonesia to seek information about the Halal certification of a product and to cancel their purchase if the product did not have Halal certification. Differences in magnitude and significance of causal relationships exist between different product categories.

Global Brands and Consumer Ethnocentrism of Youth Soft Drink Consumers in Greater Jakarta, Indonesia Tasurru, Hammam Haris; Salehudin, Imam
ASEAN Marketing Journal Vol. 6, No. 2
Publisher : UI Scholars Hub

Show Abstract | Download Original | Original Source | Check in Google Scholar

Indonesia is a large market for consumer products targeting youth consumers, with populations of more than 70 million young inhabitants and market size of USD 155 billion. The large size of this potential market attracts foreign products with globallyrecognized brands to enter the Indonesian market. The objective of this study is to explain the purchase intention of youth consumers toward a particular brand of soft drink with global penetration by their perceptions and ethnocentrism. This study obtained response from 156 youths in Greater Jakarta, Indonesia. The resulting data was analyzed using structural equation modeling with LISREL software package. The study found that consumer ethnocentrism decreases purchase intention, both directly and indirectly through brand image. Contrary to the hypothesis, consumer ethnocentrism does not influence corporate image of the global firm, which significantly influences brand image but only slightly impacts purchase intentions directly.

100% Love Indonesia: Role of Government Campaign to Promote Local Products in Indonesia Salehudin, Imam
ASEAN Marketing Journal Vol. 8, No. 1
Publisher : UI Scholars Hub

Show Abstract | Download Original | Original Source | Check in Google Scholar

This research aims to investigate the role of government buy-local campaign to increase consumer willingness to purchase local products in Indonesia. This paper also aims to identify relevant mediating variables between exposure to ¡°buy local¡± campaign and willingness to purchase local products. This research use questionnaire data from 394 respondents selected using purposive sampling method. Product specific constructs are asked and analyzed separately in four different product categories (e.g. Produce, Leather, Culinary and Creative products). Data was analyzed using Structural Equation Model and compared further between product categories. The study found that exposure to the buy local promotion campaign does increase consumer ethnocentrism, attitude toward the campaign and toward domestic products. Consumer ethnocentrism does increase attitude toward domestic product and willingness to purchase local products.

Intention to Adopt and Willingness to Pay: Mass Rapid Transport System in Greater Jakarta, Indonesia Anwar, Rosiwarna; Salehudin, Imam; Mukhlish, Basuki Muhammad; Ririh, Kirana Rukmayuninda
ASEAN Marketing Journal Vol. 9, No. 2
Publisher : UI Scholars Hub

Show Abstract | Download Original | Original Source | Check in Google Scholar

The objective of this study is to explore and examine supportive factors of Mass Rapid Transport (MRT) implementa- tion in Jakarta, Indonesia. Successful implementation requires proper understanding of which factors are influential to the acceptance of this technology. The population of this study is commuters along the North to South route of Jakarta MRT development site. We conducted the survey in thirteen locations along the track based on the Station Development Plan. We obtained only 392 valid data after the validation and verification process. This study used Factor Analysis (FA) to test the construct validity of the measurement instrument and Path Analysis (PA) to identify significant structural paths between variables. We found that only Attitude and Perceived Usefulness significantly predict Intention to Adopt MRT for private vehicle users, while only Attitude and Subjective Norms significantly predict Intention to Adopt MRT for public transportation users. We found that for current users of private transportation, both Overall Monthly Transport Expenditure and Intention to Adopt have significant influence to the Willingness to Pay. While for current users of public transports, no predictor is significant for their Willingness to Pay.

NO SUCH THING AS A FREE APP: A TAXONOMY OF FREEMIUM BUSINESS MODELS AND USER ARCHETYPES IN THE MOBILE GAME MARKET Salehudin, Imam; Alpert, Frank, Dr
ASEAN Marketing Journal Vol. 13, No. 2
Publisher : UI Scholars Hub

Show Abstract | Download Original | Original Source | Check in Google Scholar

Manuscript type: Research Paper Research Aims: The Freemium business model is becoming increasingly prominent in the current digital economy. In the mobile game market, total revenue from free to download apps is overtaking those from paid apps. The purpose of this article is to propose a taxonomy that examines and categorises the various types of Freemium business models. Design/methodology/approach: This study uses the qualitative approach of logical partitioning to generate a Freemium business model's taxonomy through systematic observation of the existing business models. Research Findings: The findings identify advertisement and microtransaction as two primary revenue sources for Freemium business models. The taxonomy also reveals different types of in-app purchases, the most dominant Freemium business model in the mobile game market. Further discussion connects the taxonomy to related issues such as user archetypes and 'user flows'. Theoretical Contribution/Originality: This paper conceptualises a novel taxonomy of business model integrating various research streams and differentiating types of freemium business model. This paper also extends the existing archetypes of Freemium users by adding new categories, namely Remoras and Barnacles, to differentiate free users. Finally, this paper proposes a framework of user flows between the free and the paying state, arguing for a nonlinear flow. Research limitation/Implications: The taxonomy addresses freemium business models in the mobile game market. Application of the taxonomy in a broader context will require further study.

Title

Found 28 Documents
Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title Search

Found 28 Documents Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title

Found 28 Documents
Search