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INDONESIA
JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB)
Published by Yayasan Insani Mandiri Santani
ISSN : -     EISSN : 2723424X     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Lingkup jurnal mencakup: Tata kelola perusahaan, manajemen sumber daya manusia, manajemen SDM strategis, kewirausahaan, pemasaran, e-bisnis, manajemen teknologi informasi, manajemen operasi, manajemen keuangan, kepemimpinan, dan ekonomi manajerial.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 9 Documents
 1 
Search results for , issue "Vol. 2 No. 1 (2021): Juli 2021" : 9 Documents clear
PENGARUH PROMOSI, KUALITAS PRODUK DAN BRAND IMAGE TERHADAP MINAT BELI HANDPHONE MEREK NOKIA Italia, Italia; Islamuddin, Islamuddin
JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Vol. 2 No. 1 (2021): Juli 2021
Publisher : Yayasan Insani Mandiri Santani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61567/jmmib.v2i1.31

Abstract

This study entitled the effect of Promotion, Product Quality, and Brand Image on Buying Interest for Nokia Brand Mobile (Case Study on Nokia Consumers in Bengkulu City).This study study aimed to know the simultaneous effect between Promotion, Product Quality and Brand Image on Purchase Intention for Nokia Brand Mobile Phones. The object of this study was Nokia consumers in Bengkulu City, using purposive sampling method. The number of respondents in this study were 96 people. The data collection method employed a questionnaire. To analyze the data, the study used multiple linear regression data analysis techniques. Based on the results of multiple linear regression, the form of regression equation is Y = 4,648 + 0.384 (X_1) + 0.571 (X2) + 0.421 (X3). The study results and hypotheses indicated that Promotion (sig α = 0.041 <0.050), Product Quality (sig α = 0.004 <0.050), and Brand Image (sig α = 0.000 <0.050). Simultaneously, it has a positive and significant effect on Buying Interest. Regarding the three variables Promotion, Product Quality, and Brand Image have an influence on Buying Interest in Nokia consumers in Bengkulu CityKeywords: promotion, product quality, brand image, purchase interest
PENGARUH CITRA MEREK, KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN KOSMETIK MASKARA MAYBELLINE Apriani, Serli; Bahrun, Khairul
JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Vol. 2 No. 1 (2021): Juli 2021
Publisher : Yayasan Insani Mandiri Santani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61567/jmmib.v2i1.32

Abstract

This study aims to determine the effect of Brand Image, Product Quality on Decision to Purchase Maybelline Mascara Cosmetics in Management Study Program Students, Faculty of Economics and Business at Muhammadiyah Bengkulu University. There are several factors that will be discussed in this study, including brand image, product quality and purchasing decisions. This research uses quantitative research methods. The population in this study were all students of the Management Study Program at the Faculty of Economics and Business at Muhammadiyah Bengkulu University who used Maybelline mascara cosmetics, with the sampling method using Simple Random Sampling method, in conducting the research the respondents were obtained random. In this study using data collection methods by means of observation, interviews and distributing questionnaires or questionnaires. The data that has been collected is then processed using test instruments, Analysis of Respondents' Responses, Classical Assumption Test, Multiple Linear Regression Analysis, Coefficient of Determination (R2) and also Hypothesis t and hypothesis f.Based on the results of multiple linear regression analysis, the formulation of Y = 3.630 + 0.314 (X1) + 0.290 (X2) is obtained. The determinant coefficient R2 = 0.572 or 57.2% while the remaining 0.428 or 42.8% is influenced by other variables not included in this research model. The results of the tests that have been carried out can be seen that the Brand Image variable (X1) shows t count of 2.721> t table 1.99601 with a significant level of 0.008 <0.050, the Product Quality variable (X_2) shows the tcount of 5.227> t table 1.99601 with a significant level of 0.000 <0.050. The results of the F test show that the significance value of F is 0.000 less than 0.050 and Fcount is greater than Ftable, 44.709> 3.133, from the results of data management it can be concluded that the brand image and product quality partially or simultaneously have a positive and significant effect on purchasing decisions.Keywords: Brand Image, Product Quality, and Purchase Decision
PENGARUH STRATEGI SEGMENTING, TARGETING DAN POSITIONING TERHADAP KEPUTUSAN PEMBELIAN HANDPHONE SAMSUNG DI KELURAHAN PAGAR DEWA KOTA BENGKULU Putra, Gustiawan; Sismanto, Adi
JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Vol. 2 No. 1 (2021): Juli 2021
Publisher : Yayasan Insani Mandiri Santani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61567/jmmib.v2i1.33

Abstract

This study aims to determine the effect of Segmenting (X1), Targeting (X2), and Positioning (X3) strategies on Purchasing Decisions (Y) of Samsung Mobile Phones in Pagar Dewa Village, Bengkulu city. The formulation of problem in this study whether there was an effect of Segmenting (X1), Targeting (X2), and Positioning (X3) on Purchasing Decisions (Y). This research used quantitative methods. The object of this research were users and consumers of Samsung mobile phones in Pagar Dewa Village, Bengkulu city with the sampling method by using purposive sampling technique. The number of respondents in this study were 85 respondents. Data collection techniques used observations and questionnaires. Data analysis techniques were further analyzed through classical assumption test, multiple linear regression, correlation coefficient and determination (R2), and hypothesis test. The results of multiple linear regression analysis with SPSS 24; regression equation obtained Y= 1.668 + 0.403 (X1) + 0.376 (X2) + 0.095 (X3). This means that there was a positive influence between Segmenting (X1), Targeting (X2), and Positioning (X3) on Purchasing Decisions (Y). The coefficient of determination (R2) was 0.714, which indicated that Segmenting (X1), Targeting (X2), and Positioning (X3) affect the Purchase Decision (Y) by 71.4%, while its remaining 28.6% was influenced by other variables, not in this study. The results of t_test on Segmenting variable (X1) showed thit> ttab (6,836> 1,664) and its value sig α = 0,000 <0.050), which showed significant influence between three as shown from its thit>ttab (4.705 >1.664). The significant value α = 0.000< 0.050), which showed its significant influence of three variablse as shown from thit> ttab (2.047> 1,664) and value (sig α = 0.044 < 0.050) on Purchasing Decisions (Y). The results of the F_test showed that Fhit> Ftab (67,361> 2,717) and (sig α = 0.000<0.050), this simultaneously the Segmenting (X1), Targeting (X2), and Positioning (X3) variables have a significant effect on the decision. Purchase (Y).Keywords: Segmenting, Targeting, Positioning, Purchasing Decision
PENGARUH PENERAPAN BAURAN PEMASARAN TERHADAP VOLUME PENJUALAN ROTI AROMA BAKERY Vimandita, Anggun; Bahrun, Khairul
JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Vol. 2 No. 1 (2021): Juli 2021
Publisher : Yayasan Insani Mandiri Santani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61567/jmmib.v2i1.34

Abstract

This study aimed to find out the effect of marketing mix consisting of product, price, place, promotion toward sales volume of Aroma Bakery on Jl. Bhayangkara Bengkulu City. This research was a quantitative study with a sample of 96 respondents by using accidental sampling techniques. The data collection techniques of this study used observation and questionnaire. The data analysis techniques of this study used descriptive analysis, classical assumption testing, multiple linear regression analysis techniques, coefficient of determination (R2) analysis, and hypothesis testing. The results of this study indicate that from multiple linear regression tests by using SPSS i.e. Y = 3.050 + 0.922 (X1) + 0.287 (X2) + 0.223 (X3) + 0.367 (X4), as well as the coefficient of determination R2 = 0.797 which means Product (X1), Price (X2), Place (X3), and Promotion (X4) contributed an effect of 79.7% toward sales volume and 20.3% determined by other factors outside of this study. From the partial hypothesis test result (T Test) that the Product (X1) has a significant effect toward the sales volume of Aroma Bakery in Bengkulu City, by showing a significance value of 0.000 < 0.050. Price (X2) has a significant effect toward the sales volume of  Aroma Bakery in Bengkulu by showing a significance value of 0.026 < 0.050. Place (X3) has a significant effect toward the sales volume of Aroma Bakery in Bengkulu City, by showing a significance value of 0.025 < 0.050. The promotion (X4) significantly effect toward the sales volume of  Aroma Bakery in Bengkulu by showing a significance value of 0.012 < 0.050. From the results of the hypothesis simultaneously (Test F) shows a significance value of .000 < 0.050 thus Ho rejected Ha received. This means that together product, price, place, and promotion have a significant effect both partially and simultaneously toward the sales volume of Aroma Bakery on Jl. Bhayangkara Bengkulu City.Keywords : Marketing Mix and Sales Volume.
KARAKTERISTIK INDIVIDU, BEBAN KERJA DAN LINGKUNGAN KERJA PENGARUHNYA TERHADAP EFEKTIVITAS KERJA KARYAWAN Sari, Hesti Novfita; Arini, Eti
JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Vol. 2 No. 1 (2021): Juli 2021
Publisher : Yayasan Insani Mandiri Santani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61567/jmmib.v2i1.35

Abstract

This study aims to determine: (1) Individual Characteristics and its Effects on Employee Work Effectiveness at PT. Bengkulu Kokoh Perkasa (2) Workload and Its Effect on Employee Work Effectiveness at PT. Bengkulu Kokoh Perkasa (3) Work Environment and Its Effect on Employee Work Effectiveness at PT. Bengkulu Kokoh Perkasa (4) Individual Characteristics, Workload and Work Environment and their effects on Work Effectiveness of Employees at PT. Bengkulu Sturdy Perkasa. This research method is quantitative with a population of 110 individuals, while the sample was taken using the Slovin formula with an error rate of 10% so that the results obtained 52 respondents. The research data collection technique was carried out by observation and questionnaires. The research variables consist of Individual Characteristics (X1), Workload (X2), Work Environment (X3), and Employee Work Effectiveness (Y). The result of multiple linear equation is Y = 1.769 + 1.104 (X1) + 0.447 (X2) + 0.125 (X3). The results of testing of variable hypothesis Individual Characteristics (X1), Workload (X2), and Work Environment (X3), based on the results of the F test, it was obtained F sig 321,787 and a significance value (sig) of 0.000. This result means that the significance value is 0.000 <0.050, it means that H3 is accepted. This means that the individual characteristics variable, workload And the Work Environment simultaneously influences Work Effectiveness of Employees at PT. Bengkulu Sturdy Perkasa. The result of t count for the Individual Characteristics variable (X1) is 12,809 and the significant value (sig) 0,000 means 0,000 <0.050, the Workload variable (X2) is 5.043 and the significant value (sig) 0.000 means 0.000 <0.050 and the Work Environment variable (X3) is 2.479 and a significant value (sig) 0.017 means 0.017 <0.050, then the hypothesis Ha is accepted, in other words Individual Characteristics (X1), Workload (X2) and Work Environment (X3) have a significant effect on Employee Work Effectiveness at PT. Bengkulu Sturdy Perkasa.Keywords: Individual Characteristics, Workload, Work Environment and Employee Effectiveness.
PENGARUH PROMOSI DI MEDIA SOSIAL DAN WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN SKINCARE MS GLOW Ningsi, Wiwik Putri Wahyu; Ekowati, Sri
JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Vol. 2 No. 1 (2021): Juli 2021
Publisher : Yayasan Insani Mandiri Santani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61567/jmmib.v2i1.36

Abstract

This study aims to determine the effect of promotion through social media, and word of mouth on the decision to purchase Ms Glow Skincare (Study on FEBI UM Bengkulu Students). This type of research is a survey research with a quantitative approach, the object of this research is FEBI UM Bengkulu students who use Skincare Ms Glow. With the sampling method, namely the non-propability technique, namely the residential sampling technique. The number of respondents in this study was 70 people. The data collection method used a questionnaire. By using analysis techniques using Multiple Linear Regression Analysis Test, and Hypothesis Test, namely test t and test f. The results of this study can be concluded that the promotion variable through social media Skincare Ms Glow has a positive effect on purchasing decisions, word of mouth (WOM) has a positive effect on purchasing decisions.Keywords: Promotion, Social Media, Word Of Mouth, and Purchase Decisions.
PENGARUH KEMASAN DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN Partiwi, Ayu; Arini, Eti
JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Vol. 2 No. 1 (2021): Juli 2021
Publisher : Yayasan Insani Mandiri Santani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61567/jmmib.v2i1.37

Abstract

The purpose of this study is to determine the effect of Packaging and Brand Image on purchasing decision on consumer of Cita Rasa Store in Soevenir Center of Bengkulu city and to find out which factors having the more dominant effect on the purchasing decision. The researcher used the questionnaire method to 110 respodents. The Population used were lempuk durian consumer of Cita Rasa store in souvenir center city of Bengkulu city. The sampling was the accindental sampling technique. Based on the results of multiple linear regression, the form of regression equation is Y = 2.955 + 1.200 ( ) + 0.345 ( ). The results of the research and the hypothesis show that the Packaging shows the value of > (9.732 > 1.982) and (sig  = 0,000 < 0,050), while Brand Image shows the value of tcount > (3.146 > 1.982) and (sig  = 0,000 < 0,050). Simultaneously Packaging and Brand Image have a significant effect on purchasing decision. Partially the two variables Packaging and Brand Image have a significant effect on purchasing decision. It is better if the producers can continue to maintain and even improve their products so that the main objectives of marketing can be achieved.Keywords: Packaging, Brand Image, Buying Decission
PROGRAM KESEHATAN, KESELAMATAN KERJA (K3), DISIPLIN KERJA, DAN INSENTIF KERJA PENGARUHNYA TERHADAP PRODUKTIVITAS KERJA KARYAWAN Wibowo, Iman Adisatya
JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Vol. 2 No. 1 (2021): Juli 2021
Publisher : Yayasan Insani Mandiri Santani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61567/jmmib.v2i1.38

Abstract

The purpose of this study was to determine the effect of health programs, work safety, work discipline, and work incentives on the productivity of employees of the PT. Sandabi inda sustainable. And to find out which factors are the most dominant in influencing employee productivity.This research is a quantitative research. The sampling technique in this research is saturated sampling as many as 126 employees of the factory division of PT. Sandabi Indah Lestari.Based on the results of data analysis, the results show that: 1) Partially the variables of Health, Safety (K3), Work Discipline, and Work Incentives, on employee productivity at PT. Sandabi Indah Lestari. As evidenced by tcount> ttable (2.241> 1.657) and tsig <α = (0.027 <0.050), tcount> t table (5.321> 1.657) and tsig <α = (0.000 <0.050), tcount> t table (3.666> 1.657) and tsig <α = (0.000 < 0.050). 2). Simultaneously the variables of Health, Work Safety (K3), Work Discipline, and Work Incentives have an effect on employee productivity at PT. Sandabi Indah Lestari. As evidenced by the Fcount of 35,879 with a Ftable value of 2.68, namely (35,879> 2.68) and tsig <α = (0,000 < 0.050) which means that Health, Work Safety (K3) (X1), Work Discipline (X2) and Work Environment ( X3) together have a significant effect on employee productivity at PT. Sandabi Indah Lestari.Keywords: K3, Discipline, Incentives, and Productivity.
ANALSISIS GAYA KEPEMIMPINAN, MOTIVASI DAN LINGKUNGAN KERJA TERHADAP KEPUASAN KERJA KARYAWAN Vahera, Delvi; Onsardi, Onsardi
JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Vol. 2 No. 1 (2021): Juli 2021
Publisher : Yayasan Insani Mandiri Santani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61567/jmmib.v2i1.39

Abstract

This research was conducted at PT. Karya Sawitindo Mas Tanjung Alai Village, Lubuk Pinang District, Mukomuko Regency, Bengkulu Province. This research is a quantitative research. Where quantitative data is data in the form of numbers. This study discusses the influence of leadership style, motivation and work environment on job satisfaction of employees of PT. The work of Sawitindo Mas. The population in this study were 94 permanent employees of PT. The work of Sawitindo Mas. The sampling technique in this study is saturated sampling as many as 94 permanent employees. In this study the data collection method is by means of observation and questionnaires. The data analysis technique used instrument test analysis, classical assumption test, multiple linear analysis, coefficient of determination analysis and hypothesis testing. Based on the results of data analysis, the results showed that: 1) In partial the variables of Leadership Style, Motivation and Work Environment had an effect on job satisfaction of employees of PT. Karya Sawitindo Mas. As evidenced by tcount > ttable (3.463 > 1.661) and tsig < α= (0.001 < 0.050), tcount > ttable (2,290 > 1.661) and tsig < = (0.024 < 0.050), tcount > ttable ( 3.806 > 1.661) and tsig < = (0.000 < 0.050). 2) Simultaneously the variables of Leadership Style, Motivation and Work Environment affect the job satisfaction of PT. The work of Sawitindo Mas. As evidenced by Fcount of 36,514 with Ftable value of 2.71, namely (36,514 >2,71) and tsig <α =(0,000 <0,050) which means that the variables of Leadership Style (X1), Motivation (X2) and Work Environment (X3 ) together have a significant effect on Employee Job Satisfaction at PT. The work of Sawitindo Mas.Keywords: Leadership Style, Motivation, Work Environment, and Employee Job Satisfaction.

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