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All Journal SULTANIST: Jurnal Manajemen dan Keuangan El-Ghiroh : Jurnal Studi Keislaman SOLUSI Entrepreneurship Bisnis Manajemen Akuntansi (E-BISMA) Jurnal Fokus Manajemen JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Jurnal Entrepreneur dan Manajemen Sains Jurnal Pengabdian Kolaborasi dan Inovasi IPTEKS Jurnal Pengabdian Masyarakat Ekonomi dan Bisnis Digital
Bahrun, Khairul
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Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

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PENGARUH PEMBERIAN UPAH DAN INSENTIF TERHADAP PRODUKTIVITAS KERJA KARYAWAN DI PT DARIA DHARMA PRATAMA IPUH Erwin, Erwin; Bahrun, Khairul
JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Vol. 1 No. 1 (2020): Juli 2020
Publisher : Yayasan Insani Mandiri Santani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61567/jmmib.v1i1.7

Abstract

This study aimed to determine the effect of wages and incentives toward employees’ productivity of PT Daria Dharma Pratama Ipuh, Muko Muko Regency. The object of this study was the 65 employees of PT Daria Dharma Pratama Ipuh, Mukomuko Regency. This study used observation and questionnaire as techniques of collecting data. There are several data analysis techniques used in this research, including using instrument test, classical assumption test, respondent response analysis, multiple linear regression analysis, determinant coefficient, and hypothesis testing. The results of the tests that have been carried out, it can be concluded that the variables of Wages (X1) and Incentives (X2) have partial or simultaneous effect toward employees’ productivity at PT Daria Dharma Pratama Ipuh Mukomuko regency. From the results of the multiple linear regression test, the regression equation is obtained Y = 1.275 + 0.693 (X1) + 0.528 (X2).
PENGARUH KUALITAS PRODUK, HARGA, DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN KUE BAY TAT CHANAYA DI KOTA BENGKULU Monica, Agnes; Bahrun, Khairul
JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Vol. 1 No. 2 (2020): Desember 2020
Publisher : Yayasan Insani Mandiri Santani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61567/jmmib.v1i2.19

Abstract

The purpose of this study was to know the effect of product quality, price and promotion on the purchasing decision of Bay Tat Chanaya cake in Bengkulu City, and to know which factor is the most dominant affecting both partially and simultaneously. This study used a survey research method with quantitative data analysis. The population in this study are consumers who shop at Bay Tat Chanaya cake shop in Bengkulu City. The sampling used is the Accidental sampling method that was taken from the technique of determining the sample by chance, anyone who accidentallywere metby the researcher that can be used as a sample. The number of respondents in this study were 150 respondents. To be more efficient in obtaining data from respondents, researchers used questionnaire data. The data analysis technique used is the analysis technique that can be calculated, or data in the form of numbers and calculations by using statistical methods, then the data must be clarified in certain categories using the SPSS (Statistical Package For Social Scinences) program. Based on the results of multiple linear regression, the regression equation is Y = 0.672 + 0.330 (X1) + 0.267 (X2) + 0.209 (X3). The results of the research and the hypothesis show that the product quality shows the value of t_count > t α / 2 (4.109> 1.9762) and (sig α = 0,000 <0.050), the price shows the value of t_count > t α / 2 (3,280> 1.9762) and (sig α = 0.001 <0.050). Promotion shows the value of t count > t α / 2 (2,577> 1.9762) and (sig α = 0.011 <0.050). Simultaneously, the variables of Product Quality, Price and Promotion have a significant effect on purchasing decisions. Partially, the three variables of Product Quality, Price and Promotion have a significant effect on purchasing decisions. It is better if the shop owner can continue to maintain the quality of their products. Keywords: Product Quality, Price, Promotion, Purchase Decision.
PENGARUH KESEHATAN KERJA DAN KESELAMATAN KERJA TERHADAP KINERJA KARYAWAN PADA PT. PLN (Persero) UP3 BENGKULU Syaputra, Hatifa; Bahrun, Khairul
JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Vol. 1 No. 2 (2020): Desember 2020
Publisher : Yayasan Insani Mandiri Santani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61567/jmmib.v1i2.23

Abstract

The purposes of this study were to determine the effect of occupational healthand work safety toward employees’ performance at PT. (Persero) UP3 Bengkulu. This research was conducted from January 20 to  February 32020 at PT. PLN (Persero) UP3 Bengkulu. The population of this study were employees at PT. PLN (Persero) UP3 Bengkulu, amounting to 63 people by using quantitative methods.This research used several data analysis techniques such as instrument testing, classic assumption tests, respondent response analysis, multiple linear regression analysis, determinant coefficients, and hypothesis testing. The results of the research indicate that the Occupational Health (X1) and Work Safety (X2) variables, partially or simultaneously affect the employees’performance (Y) at PT. PLN (Persero) UP3 Bengkulu. It was proved by the results of multiple linear regression obtained a regression equation Y = 4.260 + 0.300 (X_1) + .368 (X2) and the hypothesis showed that Occupational Health (sig α = 0.000 <0.050), Occupational Safety (sig α = 0.000 <0.050) in other words simultaneously had a significant effect towardemployees’performance. Regarding the two variables occupational health and safety at the performance of employees at PT PLN (Persero) UP3 Bengkulu. Keywords: Occupational Health, Safety,  Employees’ Performance
PENGARUH CITRA MEREK, KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN KOSMETIK MASKARA MAYBELLINE Apriani, Serli; Bahrun, Khairul
JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Vol. 2 No. 1 (2021): Juli 2021
Publisher : Yayasan Insani Mandiri Santani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61567/jmmib.v2i1.32

Abstract

This study aims to determine the effect of Brand Image, Product Quality on Decision to Purchase Maybelline Mascara Cosmetics in Management Study Program Students, Faculty of Economics and Business at Muhammadiyah Bengkulu University. There are several factors that will be discussed in this study, including brand image, product quality and purchasing decisions. This research uses quantitative research methods. The population in this study were all students of the Management Study Program at the Faculty of Economics and Business at Muhammadiyah Bengkulu University who used Maybelline mascara cosmetics, with the sampling method using Simple Random Sampling method, in conducting the research the respondents were obtained random. In this study using data collection methods by means of observation, interviews and distributing questionnaires or questionnaires. The data that has been collected is then processed using test instruments, Analysis of Respondents' Responses, Classical Assumption Test, Multiple Linear Regression Analysis, Coefficient of Determination (R2) and also Hypothesis t and hypothesis f.Based on the results of multiple linear regression analysis, the formulation of Y = 3.630 + 0.314 (X1) + 0.290 (X2) is obtained. The determinant coefficient R2 = 0.572 or 57.2% while the remaining 0.428 or 42.8% is influenced by other variables not included in this research model. The results of the tests that have been carried out can be seen that the Brand Image variable (X1) shows t count of 2.721> t table 1.99601 with a significant level of 0.008 <0.050, the Product Quality variable (X_2) shows the tcount of 5.227> t table 1.99601 with a significant level of 0.000 <0.050. The results of the F test show that the significance value of F is 0.000 less than 0.050 and Fcount is greater than Ftable, 44.709> 3.133, from the results of data management it can be concluded that the brand image and product quality partially or simultaneously have a positive and significant effect on purchasing decisions.Keywords: Brand Image, Product Quality, and Purchase Decision
PENGARUH PENERAPAN BAURAN PEMASARAN TERHADAP VOLUME PENJUALAN ROTI AROMA BAKERY Vimandita, Anggun; Bahrun, Khairul
JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Vol. 2 No. 1 (2021): Juli 2021
Publisher : Yayasan Insani Mandiri Santani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61567/jmmib.v2i1.34

Abstract

This study aimed to find out the effect of marketing mix consisting of product, price, place, promotion toward sales volume of Aroma Bakery on Jl. Bhayangkara Bengkulu City. This research was a quantitative study with a sample of 96 respondents by using accidental sampling techniques. The data collection techniques of this study used observation and questionnaire. The data analysis techniques of this study used descriptive analysis, classical assumption testing, multiple linear regression analysis techniques, coefficient of determination (R2) analysis, and hypothesis testing. The results of this study indicate that from multiple linear regression tests by using SPSS i.e. Y = 3.050 + 0.922 (X1) + 0.287 (X2) + 0.223 (X3) + 0.367 (X4), as well as the coefficient of determination R2 = 0.797 which means Product (X1), Price (X2), Place (X3), and Promotion (X4) contributed an effect of 79.7% toward sales volume and 20.3% determined by other factors outside of this study. From the partial hypothesis test result (T Test) that the Product (X1) has a significant effect toward the sales volume of Aroma Bakery in Bengkulu City, by showing a significance value of 0.000 < 0.050. Price (X2) has a significant effect toward the sales volume of  Aroma Bakery in Bengkulu by showing a significance value of 0.026 < 0.050. Place (X3) has a significant effect toward the sales volume of Aroma Bakery in Bengkulu City, by showing a significance value of 0.025 < 0.050. The promotion (X4) significantly effect toward the sales volume of  Aroma Bakery in Bengkulu by showing a significance value of 0.012 < 0.050. From the results of the hypothesis simultaneously (Test F) shows a significance value of .000 < 0.050 thus Ho rejected Ha received. This means that together product, price, place, and promotion have a significant effect both partially and simultaneously toward the sales volume of Aroma Bakery on Jl. Bhayangkara Bengkulu City.Keywords : Marketing Mix and Sales Volume.
PENGARUH ONLINE CONSUMER REVIEW DAN ONLINE CONSUMER RATING TERHADAP ONLINE PURCHASE DECISION PRODUK WARDAH OFFICIAL SHOP MARKETPLACE SHOPEE (STUDI KASUS PADA MAHASISWI MANAJEMEN UMB) Wulandari, Amelia; Bahrun, Khairul
JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Vol. 5 No. 1 (2024): Juli
Publisher : Yayasan Insani Mandiri Santani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61567/jmmib.v5i1.189

Abstract

This study aims to determine the influence of online consumer reviews and online consumer ratings on online purchase decisions of Wardah Official Shop products on the Shopee marketplace (case study on management students of UMB). This research is quantitative. The population in this study consists of 400 management students at UMB who use Wardah products. The object of this research is 180 management students at UMB who are consumers of Wardah products on the Shopee marketplace. In this study, the author used data collection methods through observation, interviews, and the distribution of questionnaires. The data analysis techniques used in this research include instrument tests, classical assumption tests, respondent response analysis, multiple linear regression analysis, hypothesis testing, and determination coefficient analysis (R2). The results of this study indicate that online consumer reviews and online consumer ratings have a positive and significant effect on online purchase decisions. Keywords : Online Consumer Review, Online Consumer Rating, Online Purchase Decision.
PENGARUH CELEBRITY ENDORSE, BRAND IMAGE DAN KEPERCAYAAN KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN Putra, Dafriyal Tri; Bahrun, Khairul
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 5 No. 2 (2024): Juli
Publisher : UM. Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jems.v5i2.6408

Abstract

The purpose of this study was to determine the effect of celebrity endorsement, brand image and consumer trust on purchasing decisions (a case study on consumers of Erigo clothes in Kepahiang District. This research uses descriptive research methods with quantitative data analysis. The population in this study was all Erigo clothing consumers in Kepahiang District, totaling 80 respondents. Based on the results of multiple linear regression, the regression equation Y = 6.733 + 0.195 (X1 ) + 0.408 ( X2) + 0.194 (X3) is obtained. The results and hypotheses show that celebrity endorsement shows a value of > (2,114 > 1,991) and (sig = 0.038 <0.050), brand image shows a value of > (6,300 > 1,991) and (sig = 0.000 <0.050), and consumer trust shows a value of > (2.218 > 1.991) and (sig = 0.030 <0.050). The results of the f test show that Fcount > Ftable, namely (55.674 > 3.9603) and (sig α = 0.000 <0.050), Simultaneously Celebrity Endorse, Brand Image and Consumer Trust Have a Significant Influence on Purchasing Decisions. Keywords: Celebrity Endorsement, Brand Image, Consumer Trust and Purchasing Decisions
PENINGKATAN KAPASITAS BISNIS MELALUI PELATIHAN PERHITUNGAN HARGA POKOK PRODUKSI UNTUK MENENTUKAN HARGA JUAL YANG TEPAT DAN STRATEGI PEMASARAN USAHA MAKANAN TRASIONAL CUCUR PANDAN Marini, Marini; Yusmaniarti, Yusmaniarti; Bahrun, Khairul; Ratnawili, Ratnawili
Jurnal Pengabdian Kolaborasi dan Inovasi IPTEKS Vol. 2 No. 3 (2024): Juni
Publisher : CV. Alina

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59407/jpki2.v2i3.757

Abstract

Kegiatan pengabdian ini dilaksanakan pada UMKM Cucur Pandan Bu Jana yang bedomisili di Jalan Sungari Rupat 09  Pagar Dewa Kota Bengkulu. Permasalahan yang dihadapi pelaku usaha adalah kurang paham tentang harga pokok sebagai dasar harga jual. Metode yang digunakan dalam pengabdian ini adalah melalui Pelatihan dan pendampingan. Pelaksanaan selama 1 bulan. Mitra adalah Ibu Janna selaku pelaku usaha cucur Pandan.  Perhitungan harga pokok merupakan faktor penting sebagai dasar penetapan harga jual. Kesalahan perhitungan harga pokok mengakibatkan harga jual bisa lebih tingg atau lebih rendah. Hal ini akan mempengaruhi harga jual dan laba usaha. Perhitungan harga pokok(HPP) meliputi seluruh biaya yang dikeluarkan dalam pembuatan kue cucur pandan, seperti biaya  bahan baku, tenaga kerja dan biaya ovehead. UMKM Cucur Bu Jana, selaku pengusaha cucur selama ini menghitung harga  jual berdasarkan harga pasar yang berlaku. Biaya yang dihitung adalah biaya bahan baku saja, tidak menghitung biaya lainnya sehingga menyebabkan perkembangan usaha yang sangat lambat bahkan mengalami kerugian. Melalui kegiatan pengabdian ini maka pelaku usaha Cucur diberikan pelatihan dan pendampingan dalam menghitung HPP. Dalam Pelatihan ini diajarkan menghitung HPP dengan mencatat dan menghitung seluruh komponen biaya proses pembuatan Cucur. Setelah dilakukan perhitungan, diketahui bahwa pentapan harga Rp. 1000 per buahnya ternyata harga yang ditetapkan terlalu kecil. Pelatihan ini juga memberikan wawasan dan pengetahuan pelaku tentang strategi pemasaran dengan memanfaatkan media sosial, seperti Facebook, Instagram dan WhatApp Bisnis. Pelatihan ini dianggap pelaku sangat bermanfaat dan berharap usahanya dapat berkembang dan berkelanjutan.
PENGARUH PENGEMBANGAN KARIR, LINGKUNGAN KERJA DAN KOMPENSASI TERHADAP KINERJA KARYAWAN PADA PT. RODATEKNINDO PURAJAYA KOTA BENGKULU Yansa, Ramah Ardi; Bahrun, Khairul
JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Vol. 5 No. 2 (2024): Desember
Publisher : Yayasan Insani Mandiri Santani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61567/jmmib.v5i2.201

Abstract

Employees are a very valuable asset in achieving the company's goals. As an employee in doing a job, it must be as effective and efficient as possible. The quality and quantity of employees must be in accordance with the needs of employees and the placement of the workforce must also be appropriate and in accordance with their desires and expertise. Thus, employee performance will be better and more effective in supporting the realization of the company's goals. This thesis is to analyze the Influence of Career Development, Work Environment and Compensation on Employee Performance at PT. Rodateknindo Purajaya, Bengkulu City for sampling in this study is a total sampling of 60 employees of PT. Rodateknindo Purajaya, Bengkulu City. Multiple linear regression analysis with hypothesis testing, with the results of the study, it can be concluded that all independent variables, namely variables (Career Development, Work Environment and Compensation) simultaneously or together have a significant effect on the dependent variable, namely Employee Performance (Y). This means that Ho is rejected by Ha accepted. It can be concluded that Career Development, Work Environment and Compensation together have a significant effect on Employee Performance at PT. Rodateknindo Purajaya, Bengkulu City.Keywords: Career Development, Work Environment, Compensation, Employee Performance
PENGARUH MOTIVASI, DUKUNGAN ORGANISASI DAN DISIPLIN KERJA TERHADAP KINERJA KARYAWAN PADA PT. ASEAN MOTOR INTERNASIONAL (DFSK) KOTA BENGKULU Fahrezi, Angga; Bahrun, Khairul
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 6 No. 1 (2025): Januari
Publisher : UM. Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jems.v6i1.7307

Abstract

This research aims to determine the influence of motivation, organizational support and work discipline on employee performance at PT. Asean Motor International (DFSK) Bengkulu City. This type of research is a quantitative descriptive type of research, the object of this research is the employees of PT. Asean Motor International (DFSK) Bengkulu City. The sampling method uses a non-probability technique, namely accidental sampling. The number of respondents in this study was 40 people. The data collection method uses a questionnaire. The data analysis technique uses the Multiple Linear Regression Analysis Test, and Hypothesis Testing, namely the t test and f test. The results of this research can be concluded that the Motivation variable has a positive effect on Employee Performance, Organizational Support has a positive effect on Employee Performance, Work Discipline has a positive effect on Employee Performance, and Motivation, Organizational Support and Work Discipline together have a positive and significant effect on Employee Performance.Keywords: Motivation, Organizational Support, Work Discipline, Employee Performance.
Co-Authors Ahmad Junaidi Amelia Wulandari AP, M Galy Njoman Apriani, Serli Aristanti, Dhea Resta Armada, Armada Desi Fitria Erwin Erwin Fahrezi, Angga Hayati, Eza Qurnia Herlosti, Jeta Hutabarat, Selvin Marsa Ilahi, Muhammad Ridho Islamuddin Islamuddin, Islamuddin Marini . Monica, Agnes Pedi Riswandi, Pedi Pratama, M. Arifky Putra, Dafriyal Tri Raaitulisari, Raaitulisari Ratnawili Rina Yuniarti, Rina Rizki Ramadani Subandrio, Subandrio Suganda, Aru Suradi, A. Syaputra, Hatifa Tongam Sihol Nababan Utami, Selfira Putri Vimandita, Anggun Wibowo, Agung Sutiyo Wulan Sari, Lufita Yansa, Ramah Ardi Yulinda, Ade Tiara