Jurnal Multidisiplin Madani (MUDIMA)
Journal Description Jurnal Multidisiplin Madani (MUDIMA) adalah adalah jurnal multidisiplin yang diterbitkan oleh Formosa Publisher. Jurnal Multidisiplin Madani (MUDIMA) terbit setiap bulan (monthly). Jurnal Multidisiplin Madani (MUDIMA)merupakan jurnal peer review, open access, dan ilmiah yang menerbitkan makalah penelitian, makalah review, laporan kasus, studi kasus, resensi buku, tesis, karya disertasi, dll. Focus and Scope: Jurnal ini didedikasikan untuk menggali dan menyebarluaskan hasil dari berbagai pemikiran kreatif dan inovatif yang berdasarkan pada proses penelitian dan pemikiran yang ilmiah. Jurnal ini berfokus pada: Humaniora: Seni, Sejarah, Bahasa, Sastra, Musik, Filsafat, Agama, Teater, dll. Ilmu Sosial: Geografi, Sosiologi, Pendidikan, Ilmu Politik, Hukum, Kebijakan, Tinjauan Sosial, Seni, Sejarah, Filsafat, Antropologi Manajemen: Perdagangan, Ekonomi, Keuangan, Akuntansi, Tata Kelola Perusahaan, Manajemen Sumber Daya Manusia, Manajemen Pemasaran, Pelatihan dan Pengembangan Manajemen Mutu Teknik: Teknologi Informasi, Aplikasi Komputer, Teknik Sipil, Teknik Mesin, Teknik Kimia, Teknik Elektro, Fisika Ilmu Kedokteran: Kedokteran, Kesehatan, Keperawatan, Penelitian Klinis, Farmasi, Farmasi, Farmakognosi, Farmakologi, Fitokimia Biologi: Botani, Biosains, Mikrobiologi, Bioteknologi, Biologi Klinis, Biologi Molekuler, Biokimia, Pertanian, Kimia, Lingkungan dan Ekologi, Ilmu Pangan, Nutrisi, Ilmu Tumbuhan, Entomologi, Zoologi, Perikanan Pendidikan Jasmani: Olahraga, Yoga, Fisioterapi, Fisiologi, Latihan, Kesehatan
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<![CDATA[Tiktok & Law of Personal Branding for Product Marketing (Study on @Farhanbashel Tiktok Account) ]]>
<![CDATA[Atikah Kanza Atsarina Hakim]]>
<![CDATA[ Jurnal Multidisiplin Madani Vol. 3 No. 3 (2023): March 2023 ]]>
Publisher : <![CDATA[PT FORMOSA CENDEKIA GLOBAL ]]>
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DOI: 10.55927/mudima.v3i3.2575
<![CDATA[In line with the development of web 2.0 and the types of social media in the digital era, it cannot be separated from the development of cellular data connectivity which has become part of everyone's daily life, and has directly revolutionized the way people live, works, interact and socialize. The object of research in this writing is @farhanbashel TikTok account engaged in the lifestyle & fashion category. The analysis technique used is descriptive analysis with a qualitative approach. In this writing, researchers are trying to explore how TikTok accounts @farhanbashel build personal branding to create a public identity as a content creator in the fashion & lifestyle category on the TikTok platform, which in the end is considered to support product marketing activities in the form of endorsements and other forms of cooperation to market a product. Participatory culture in the digital era provides opportunities for social media users to create content according to their preferences, often referred to as user-generated content. Based on a statement from the account owner, Farhan Basel, these cooperation opportunities were formed and started solely from his TikTok account which was initiated during the early days of the COVID-19 pandemic, namely the beginning of 2020 with the initial intention only to fill free time. Indirectly, @farhanbashel TikTok account has carried out product marketing activities along with personal branding-building activities, as evidenced by the presence of values in the concept of eight laws of personal branding in the content shared]]>
<![CDATA[Variation of Cement Types Usage for Compressive Strength of Concrete Quality F'c 35 Mpa ]]>
<![CDATA[Muhammad Humaidi]]>;
<![CDATA[Khairil Yanuar]]>;
<![CDATA[Aunur Rafik]]>;
<![CDATA[Herliyani Farial Agoes]]>;
<![CDATA[Reza Adhi Fajar]]>;
<![CDATA[Surat]]>
<![CDATA[ Jurnal Multidisiplin Madani Vol. 3 No. 3 (2023): March 2023 ]]>
Publisher : <![CDATA[PT FORMOSA CENDEKIA GLOBAL ]]>
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DOI: 10.55927/mudima.v3i3.2640
<![CDATA[Various research and experiments in the field of concrete are ocurred as an effort to improve the quality of concrete, material technology and implementation techniques obtained from the results of these studies and experiments are intended to answer the increasing demands on the use of concrete and overcome the obstacles that often occur in the implementation work at outdoor. One of them is to get high quality concrete. By using a variety of types of cement. The purpose of this study was to obtain a high quality f'c 35 MPa and to find out whether the cement type PPC (gresik) and the cement type PCC (tonasa and three wheels) where this type of cement has a high compressive strength achieves a quality of f'c 35 MPa. The test object used is cylindrical in shape and the planned quality is 35 MPa which will be tested at the age of 7 days, 14 days, 28 days and 56 days. This research was carried out in the BANJARMASIN STATE POLYTECHNIC laboratory. From the results of this study with the same mixture proportions, the characteristic compressive strength for the Gresik Cement Variation (PPC) = 28.665 MPa, the Cement Tonasa Variation (PCC) = 35.779 MPa, and the Characteristic Compressive Strength for Three Wheel Cement Variations (PCC) =31,961MPa. It can be concluded that the compressive strength of the concrete characteristics of the tonal cement variation is higher than that of the Gresik and Three Roda cement variations]]>
<![CDATA[Giving Various Concentrations of Mangosteen Peel Extract by Spraying Method to Rice Quality in Perum Bulog, Cianjur Regional Subdivision ]]>
<![CDATA[Suhartono]]>;
<![CDATA[Nurani]]>;
<![CDATA[Risdayanti]]>
<![CDATA[ Jurnal Multidisiplin Madani Vol. 3 No. 3 (2023): March 2023 ]]>
Publisher : <![CDATA[PT FORMOSA CENDEKIA GLOBAL ]]>
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DOI: 10.55927/mudima.v3i3.2815
<![CDATA[As the main food commodity in Indonesia, the quality of rice is an important thing that must be considered, including postharvest handling during storage. Improper storage conditions can trigger pest and microbial contamination which has the potential to accelerate rice quality degradation during storage. Mangosteen peel is rich in antimicrobial and antifungal compounds, but their use is still limited. This study aims to determine the effect of mangosteen peel extract at concentrations of 2.5%, 5%, and 7.5% on the quality of rice in the medium class category for 30 days of storage at the Cianjur regional sub-division BULOG warehouse. The results show that the decline in the quality of rice including moisture content, broken kernel, chips, yellow kernel and the presence of pests could not be slowed down by administering mangosteen peel extract. Until the end of the storage period, Ahasverus advena was the most commonly found pest. The percentage of water content, broken grains, groats, and yellow grains in rice at the end of storage in all treatments can still be categorized into the medium class according to SNI with an average value of respectively 12.53%, 13.36 %, 4.02%, and 1.27%.]]>
<![CDATA[Determinant Factors Purchase Decision of Tokopedia with Brand Image as Intervening Variable ]]>
<![CDATA[Hendy Tannady]]>
<![CDATA[ Jurnal Multidisiplin Madani Vol. 3 No. 3 (2023): March 2023 ]]>
Publisher : <![CDATA[PT FORMOSA CENDEKIA GLOBAL ]]>
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DOI: 10.55927/mudima.v3i3.2870
<![CDATA[This study aims to examine the relationship between variables, especially variables brand ambassador, brand awareness, and brand image as an intervention. The data collection method in this research is purposive sampling method. Questionnaires were distributed to 131 respondents. The results of the questionnaire obtained were studied using path analysis. The results show that only brand awareness has no indirect influence between awareness of the purchase decision process]]>
<![CDATA[Perceived Solutions for Pacifying Instructors’ Aggressive Behavior in K-12 Education ]]>
<![CDATA[Syed Ghazanfer Abbas]]>
<![CDATA[ Jurnal Multidisiplin Madani Vol. 3 No. 3 (2023): March 2023 ]]>
Publisher : <![CDATA[PT FORMOSA CENDEKIA GLOBAL ]]>
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DOI: 10.55927/mudima.v3i3.3018
<![CDATA[Effective teaching and learning depend on good conduct, which is also a crucial educational consequence that society should demand. If we do not deliver the good order and good results that society expects from teachers, they will become more impatient and uninformed. The main purpose of this study was to explore the aggressive behavior of educators. The objective of the study was to find out the solutions that can replace the teachers’ negative attitude with a positive attitude. Population of the study consisted of all students (621) during the year 2020-2021 from the Federal Government Boys School & Colleges, Rawalpindi. Random sampling technique was used in the selection of sample. Self-structured Questionnaire was used as a research tool with five-point Likert Scale. It is possible to improve the performance of students by changing the attitude of teachers and there is a need for training to improve teachers' professional skills. Teachers should be a part of workshops on modern teaching methods. They should provide recreational opportunities with students and should be trained to sense students' thoughts, feelings and emotions. Teachers should attend conferences to provide awareness of students' individual differences]]>
<![CDATA[The Impact of Brand Awareness on Customer Loyalty in Selected Food and Beverage Businesses in Lagos State Nigeria ]]>
<![CDATA[Adeyemi Omolade Sunday]]>;
<![CDATA[Olubiyi Timilehin Olasoji]]>
<![CDATA[ Jurnal Multidisiplin Madani Vol. 3 No. 3 (2023): March 2023 ]]>
Publisher : <![CDATA[PT FORMOSA CENDEKIA GLOBAL ]]>
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DOI: 10.55927/mudima.v3i3.3095
<![CDATA[The pursuit of competitive advantage and increase in customer brand loyalty post-pandemic have compelled businesses to be strategic, particularly regarding brand awareness decisions. However, shaping brand management, increasing brand awareness development and adaptation which are critical activities in modern marketing has been an issue in developing nations like Nigeria. The purpose of this study is to examine effect of brand awareness on customer-loyalty in the food and beverage industry in Lagos State, Nigeria. This study used survey research design facilitated through a structured research instrument. Using quantitative method six hundred respondents from the selected food and beverage companies in Lagos state participated and data was collected using questionnaire. A total of 600 copies of questionnaire were administered to the respondents with a response rate of 100.00%. The collected data was analyzed and presented both in descriptive and inferential analysis. The findings of this study revealed that brand awareness have significant positive effect on customer loyalty. Based on the findings of this study it is concluded that brand awareness (brand impression, brand competence, and brand value) are a strategic tool for achieving customer loyalty in food and beverage industry in Lagos state, Nigeria and that brand awareness has significant effect on customer loyalty in food and beverage industry in Lagos state, Nigeria. Hence, this study recommends that the food and beverage industries in Lagos state, Nigeria should apply brand impression, competence, management and value in order to maintain customer brand loyalty and competitive advantage]]>
<![CDATA[Corporate Social Responsibility and Financial Performance: Evidences from the Nigerian Industrial and Consumer Sector ]]>
<![CDATA[Oladeji Ige Olubunmi]]>
<![CDATA[ Jurnal Multidisiplin Madani Vol. 3 No. 3 (2023): March 2023 ]]>
Publisher : <![CDATA[PT FORMOSA CENDEKIA GLOBAL ]]>
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DOI: 10.55927/mudima.v3i3.3309
<![CDATA[The issue of corporate social responsibility has attractive more attention recently as result of its contribution towards stakeholders. This study investigated Corporate Social Responsibility (CSR) on financial performance of some selected manufacturing companies in Nigeria. Ex-post facto research design was used for the study. The study population comprised of all customer goods and industrial sectors of manufacturing companies in Nigeria among which fifteen (15) of them were selected using purposive sampling technique for the period of 2010-2019. Secondary data were collected from the annual report the sampled companies. Two hypotheses were formulated and tested. Both descriptive and inferential statistics (correlation and multi - regression) were used for data analysis. The result of analysis revealed that CSR has significant relationship on financial performance measured with EPS and negative significant relationship on NPM of selected manufacturing companies in Nigeria]]>
<![CDATA[Shifting in Mindset of Local Community Towards MotoGP Race Event in Indonesia ]]>
<![CDATA[Taufiq Kurniawan]]>;
<![CDATA[Baiq Ade Septa Iswarindi]]>;
<![CDATA[Linda Rahmiwati]]>;
<![CDATA[Lóránt Dénes Dávid]]>
<![CDATA[ Jurnal Multidisiplin Madani Vol. 3 No. 3 (2023): March 2023 ]]>
Publisher : <![CDATA[PT FORMOSA CENDEKIA GLOBAL ]]>
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DOI: 10.55927/mudima.v3i3.3319
<![CDATA[The international-class event of the MotoGP Mandalika held in Lombok, Indonesia, has succeeded in capturing the enthusiasm of people around the world. This event has become the most discussed issue throughout the year. As a result, the Mandalika Moto GP race event became a prestigious racing event that was able to make Indonesia's name went global. The total number of spectators reached 102,801 making it the event with largest number of spectators. From an economic standpoint, this surely delivers positive impact for the country in reviving tourism which was paralyzed due to the Covid-19 pandemic. In line with that, this study aims to determine the effect of the development of Mandalika International Circuit of MotoGP race event on the mindset change of the local community before and after the event is carried out. This research applies descriptive qualitative approach with the subjects used in the study are Local Community of Pujut Village, Lombok, Indonesia. The data collection techniques used are direct observation, interviews and documentation. The data analysis technique used in this study is a qualitative descriptive analysis of the interactive model. The results and discussions will be further discussed]]>
<![CDATA[Rohingya: a Neglected Ethnic, Potential for Nation Development in Myanmar ]]>
<![CDATA[Pazli]]>;
<![CDATA[Feza Pardhana]]>;
<![CDATA[Rahmat Kurniawan]]>
<![CDATA[ Jurnal Multidisiplin Madani Vol. 3 No. 3 (2023): March 2023 ]]>
Publisher : <![CDATA[PT FORMOSA CENDEKIA GLOBAL ]]>
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DOI: 10.55927/mudima.v3i3.3368
<![CDATA[There has been discrimination against the human rights of the Rohingya ethnic minority in Myanmar. There have been a number of attempts by the incumbent regime to remove their citizenship status in Myanmar. The world community; caring countries; non-state and other international organizations that are pro-humanity reacted strongly. However, the regime in power did not ignore it, even closed itself off from various responses from various parties and still did not recognize the citizenship status of the Rohingya ethnicity. The question is, why does the ruling regime insist on not recognizing the citizenship status of the Rohingya? Why do regional and international organizations respond to discrimination against the Rohingya?; What ideas are offered to make “ethnicity” a capital for nation building?. The research uses qualitative methods with literature study, sourced from secondary data from documentation and literature. The finding is that the Rohingya ethnic citizenship status that is not recognized can perpetuate the domination of the military regime's power in Myanmar. The international response to discrimination in Myanmar is a form of concern for ensuring the upholding of the pillars of democracy, global security, international law and human rights in Myanmar. A new ideology is needed for tomorrow's generation in order to change the "ethnic faction" into the nation's "development energy"]]>
<![CDATA[Comparative Study of Nahdlatul Ulama (NU) Ma'arif Educational Institution with Muhammdiyah Institution ]]>
<![CDATA[Muhamad Rikza Saputro]]>;
<![CDATA[Sukiman]]>
<![CDATA[ Jurnal Multidisiplin Madani Vol. 3 No. 3 (2023): March 2023 ]]>
Publisher : <![CDATA[PT FORMOSA CENDEKIA GLOBAL ]]>
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DOI: 10.55927/mudima.v3i3.3369
<![CDATA[This study aims to determine the comparison between the Nahdlatul Ulama (NU) Ma'arif educational institution and the Muhammadiyah educational institution. Actually, the two institutions are equally good and their usefulness can be felt by every Muslim and Muslim woman. But each educational institution certainly has its own differences. This study aimed to find out how the Nahdlatul Ulama (NU) Ma'arif educational institution compares with Muhammadiyah educational institutions. Thus, the author is interested in discussing the comparison or comparison of the two educational institutions. This research uses qualitative methods through two approaches, namely literature studies. The study is described descriptively, as well as explained systematically. The results of the literature study show that the preparation between Muhammadiyah Educational Institutions and Nahdlatul Ulama (NU) Educational Institutions, when viewed in terms of deepening the content of the material at the Nahdlatul Ulama (NU) educational institution, is superior because it can be said that Islamic Religious Education in Nahdlatul Ulama (NU) is delivered twice through nu-an subjects and for the Islamic Religious Education subject itself]]>
