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INDONESIA
Indonesian Journal of Business Analytics (IJBA)
Published by PT FORMOSA CENDEKIA GLOBAL
ISSN : -     EISSN : 28080718     DOI : https://doi.org/10.55927/ijba.v2i1
Core Subject : Economy, Science,
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Indonesian Journal of Business Analytics (IJBA) is a peer-reviewed journal providing a space for both practitioners and academics for disseminating research results that work in Business Analytics and related fields. IJBA provides an outlet for the increasing flow of interdisciplinary research cutting across business, business data mining, predictive analytics, descriptive analytics, prescriptive analytics, Quantitative business method, management, finance, information system, accounting, Entrepreneurship, Business ethics, Sustainability, Knowledge Management, Learning Organization and economics disciplines. It is an essential reading for academics, graduate students, policy makers and business practitioners. IJBA publishes articles twice in a year on April and October.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 18 Documents
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Search results for , issue "Vol. 5 No. 2 (2025): April 2025" : 18 Documents clear
Affecting Factors of Interest in Using Peer-to-Peer Lending Services: Financial Behavior as a Mediator Mardiyani; Ahmad Maulana; Rita Avia Triana
Indonesian Journal of Business Analytics Vol. 5 No. 2 (2025): April 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v5i2.13720

Abstract

In order to ascertain how risk perception and financial literacy affect students' interest in using P2P lending services, this study employs financial behavior as a mediating variable. This study is causally related to the FEB UGJ student population, with a sample of 384 students based on the Likert scale. The data was analyzed using the Structural Equation Modeling (SEM) method. The results show that financial behavior, influenced by risk perception and financial literacy, mediates students' interest in peer-to-peer lending. This study emphasizes the importance of teaching students financial literacy and risk awareness to encourage responsible fintech use. To encourage responsible P2P lending use, regulators and educational institutions need to increase students' knowledge of risk.
Financial Management Behavior analysis: The Role of Financial Attitudes and Consumptive Behavior as Mediating Mardiyani; Dwiputri Khusnul Chotimah; Rafi Murtadha Astaghfirullah
Indonesian Journal of Business Analytics Vol. 5 No. 2 (2025): April 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v5i2.13728

Abstract

This research has the objective to explore the relationship between financial literacy, financial attitude, as well as consumptive behavior. The conduct of data analysis was with the use of SEM-PLS with the SmartPLS3 application and implemented a quantitative approach with a causal associative research design. The findings revealed that financial literacy significantly influences financial attitude, consumptive behavior, as well as financial management behavior. On top of direct effects, financial attitude and consumptive behavior also serve as mediators that strengthen the relationship between financial literacy with financial management behavior. This research’s implications suggest that digital and interactive financial education strategies must be optimized to help millennials develop prudent financial attitudes, planned consumption patterns, and more responsible financial management.
AI and Neuromarketing – Understanding Consumer Decision Making with Artificial Intelligence – Systematic Review Deckker, Dinesh; Subhashini Sumanasekara
Indonesian Journal of Business Analytics Vol. 5 No. 2 (2025): April 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v5i2.13990

Abstract

Neuromarketing studies human behavior through artificial intelligence (AI) technologies, which allow scientists to use advanced analytical methods with data-based techniques. The paper systematically analyzes how AI functions in neuromarketing, including research about subconscious consumer assessment, predictive behavioral patterns, and in-the-moment biometric measurements. The study examines four leading AI technologies, machine learning, deep learning, natural language processing, and computer vision, to show their value in enhancing traditional marketing theory development and decision-making models. Future research must conduct time-based studies about AI's impact on consumer actions and create dependable ethical methods to manage responsible AI deployment. Every stakeholder in neuromarketing research, including marketers and policymakers, will find helpful information about AI innovation in this field within this review.
Exploring the Nexus Between CSR, Governance, and Financial Performance in Islamic Firms: Review of Their Financial Implications Al Bahri, Abil Arqom; Faisal, Yudi Ahmad
Indonesian Journal of Business Analytics Vol. 5 No. 2 (2025): April 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v5i2.14025

Abstract

The relationship between Corporate Social Responsibility (CSR), Good Corporate Governance (GCG), and financial performance in Islamic firms has been widely studied. While CSR and GCG enhance transparency, risk mitigation, and investor confidence, their direct impact on profitability remains debated. This systematic literature review (SLR) analyzes 32 empirical studies on CSR and GCG in Islamic banking and financial institutions. Findings show that strong governance, ethical business practices, and strategic CSR initiatives support long-term financial resilience, particularly in well-regulated Islamic banks. However, challenges like reporting inconsistencies, regulatory disparities, and compliance costs create performance variations across jurisdictions. The study emphasizes the need for standardized Islamic Social Reporting (ISR) frameworks and regulatory harmonization across Islamic financial markets to improve comparability. Future research should develop integrated models that balance financial sustainability with Shariah compliance, ensuring optimized governance without compromising profitability.
The Influence of Service Quality on Customer Loyalty: Expectancy-Disconfirmation Approach Azzahra, Muthia Nathasya; Muhartini Salim
Indonesian Journal of Business Analytics Vol. 5 No. 2 (2025): April 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v5i2.14090

Abstract

This study examines the moderating effect of customer value on the indirect relationship between service quality and customer loyalty, with customer satisfaction acting as a mediator. Through an explanatory quantitative approach, data from 240 respondents were collected using purposive sampling and analyzed with PLS-SEM via SmartPLS. The findings align with the Expectancy Disconfirmation Theory (EDT), which says that service quality has a big impact on customer satisfaction, which in turn increases customer loyalty. Customer satisfaction is confirmed as a mediator in the relationship between service quality and loyalty. Notably, perceived value negatively moderates the service quality-satisfaction link, suggesting that higher perceived value diminishes the direct influence of service quality on satisfaction. This finding offers a nuanced perspective within the EDT framework. The study contributes theoretically and practically by highlighting the importance of understanding moderating factors in customer behavior. Future research should explore additional variables influencing this relationship.
The Impact of Intellectual Capital (Mvaic) on Financial Leverage in the Asean Telecommunication Industry: The Mediating Role of Firm Profitability Marta KN Pasaribu; Isfenti Sadalia; Nisrul Irawati
Indonesian Journal of Business Analytics Vol. 5 No. 2 (2025): April 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v5i2.14105

Abstract

Intellectual Capital (IC) significantly enhances financial performance and influences capital structure. This study examines IC's impact on financial leverage using the Modified Value Added Intellectual Coefficient (MVAIC), mediated by firm profitability. IC components—Human Capital Efficiency (HCE), Structural Capital Efficiency (SCE), Relational Capital Efficiency (RCE), and Capital Employed Efficiency (CEE)—are analyzed in 120 ASEAN telecommunication firms through panel data regression. Findings confirm IC positively affects profitability (ROA), supporting Resource-Based Theory, while profitability negatively influences financial leverage (DAR), aligning with Pecking Order Theory. Among IC components, only CEE significantly impacts ROA and DAR via profitability mediation. Firms with high capital efficiency achieve better profitability and lower external debt dependence, emphasizing IC management for financial stability.
Mediation of Brand Image Between the Influence of Social Media Marketing and Electronic Word of Mouth on Purchase Intention Somethinc Febriani Putri, Annisa; Darta Hadi, Effed
Indonesian Journal of Business Analytics Vol. 5 No. 2 (2025): April 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v5i2.14112

Abstract

This study aims to analyze the effect of social media marketing and electronic word-of-mouth on purchase intention, considering the role of brand image as a mediator. Using a non-probability sampling method with a purposive sampling approach involving 273 respondents. The collected data were analyzed using Structural Equation Modeling Partial Least Square (SEM-PLS) using Smart PLS software. The results showed that social media marketing and electronic word-of-mouth significantly influence purchase intention. Social media marketing through brand image significantly influences consumers' purchase intention. However, electronic word of mouth does not significantly affect brand image, and brand image does not significantly mediate the relationship between electronic word of mouth and purchase intention.
The Influence of Current Ratio, Debt to Asset Ratio and Operating Profit Margin on Return on Assets Empirical Study of Financial Performance at Mitra Niaga Mandiri Cooperative Anugrah Cahya Putra; Galih Tri Ramdan; Benny Dhevyanto; Krisdiana
Indonesian Journal of Business Analytics Vol. 5 No. 2 (2025): April 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v5i2.14113

Abstract

Financial performance analysis requires indicators such as the Current Ratio (CR), Debt to Asset Ratio (DAR), and Operating Profit Margin (OPM), which are important tools for companies, including cooperatives. The CR measures a cooperative’s ability to meet its short-term obligations using its current assets. The purpose of this study is to analyze the influence of the Current Ratio (CR), Debt to Asset Ratio (DAR), and Operating Profit Margin (OPM) on Return on Assets (ROA) at Koperasi Mitra Niaga Mandiri Indonesia during the 2019–2024 period. The method used is multiple linear regression with a quantitative approach to evaluate the relationship of these variables both partially and simultaneously on the financial performance of the cooperative. The research data is based on the annual financial reports of 25 cooperative branches that have been operating since 2019. The results of the study indicate that the Current Ratio (CR) and Operating Profit Margin (OPM) have a significant influence on ROA, while the Debt to Asset Ratio (DAR) shows a varying impact depending on the funding structure of each branch. This study contributes theoretically to the cooperative finance literature and provides practical recommendations for cooperative management in optimizing financial resources to improve profitability and operational stability.
The Influence of Price and Product Quality on Consumer Satisfaction on Oppo Smartphones on Shopee Dani Akbar Maulana; Haikal Musyaffa; Yusuf; Tiara Mushiarsih
Indonesian Journal of Business Analytics Vol. 5 No. 2 (2025): April 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v5i2.14211

Abstract

This study aims to analyze the influence of price and product quality on consumer satisfaction with Oppo smartphones on Shopee. The research method used is quantitative, with data collected through questionnaires distributed to university students in Cirebon. The data was analyzed using multiple linear regression with the assistance of SPSS software. The results of the study indicate that both price and product quality significantly influence consumer satisfaction, both partially and simultaneously. Partially, price has a greater influence than product quality. The coefficient of determination (R²) value of 0.255 indicates that 25.5% of the variation in consumer satisfaction can be explained by price and product quality, while the remaining variation is influenced by other factors. The conclusion of this study emphasizes the importance of competitive pricing strategies and product quality improvements to enhance consumer satisfaction with Oppo smartphones on Shopee.
Key Determinants of Corporate Investment Efficiency Wisnantiasri, Sila Ninin; Widiastuti, Yeni; Dwirini
Indonesian Journal of Business Analytics Vol. 5 No. 2 (2025): April 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v5i2.14219

Abstract

The efficient allocation of capital to value-enhancing investment is a crucial concern of accounting finance practices. Over the past decades, a growing body of research has studied the factors of investment efficiency, yet a comprehensive synthesis remains limited. This study employs the Kitchenham systematic literature review methodology and citation analysis. By analyzing 65 peer-reviewed articles from the Scopus database that addressed investment efficiency, we identify eight major determinants depending on the method and contextual setting employed: financial reporting and accounting quality, corporate governance and CSR, government intervention and policy, ownership structure, industry and sector-specific, international and emerging markets, and methodological approaches and theoretical advancements. It contributes a more comprehensive understanding of the mechanism driving investment efficiency and optimizing capital allocation.

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