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Dedi Junaedi
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Journal of Management and Business
Published by Institut Agama Islam Nasional Laa Roiba Bogor
ISSN : -     EISSN : 28299213     DOI : https://doi.org/10.47467/manbiz
Core Subject : Religion, Economy, Engineering,
Religion Economics, Econometrics & Finance Industrial & Manufacturing Engineering
ManBiz: Journal of Management and Business is a peer-reviewed national journal on Management, Islamic Management, Economics, Financen and Business by Institut Agama Islam Nasional (IAI-N) Laa Roiba Bogor in cooperation with Masyarakat Ekonomi Syariah (MES) and Intelectual Association for Islamic Studies (IAFORIS). This journal focused on management, Islamic management, economics, finance, business studies and contemporary developments through the publication of articles, research reports, and book reviews. The ManBiz specializes in management, Islamic management, economics, finance, and business studies and is intended to communicate original research and current issues on the subject. This journal warmly welcomes contributions from scholars of related disciplines. The Journal is published twice a year on June and December. E-ISSN 2829-9213
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 92 Documents
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Pengaruh Harga, Persepsi Resiko, dan Promosi terhadap Keputusan Pembelian pada E-Commerce Tiktok Shop: Studi Kasus Mahasiswa Universitas Tanjungpura Kristianty, Cesilia Monika; Kurniawan, Rudy; Ginting, Rafles
ManBiz: Journal of Management and Business Vol 3 No 3 (2024): ManBiz: Journal of Management and Business
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/manbiz.v3i3.7365

Abstract

This research aims to find out the influence of price, preception of risk, and promotion on purcashing decisions using different methods. The research was conducted at Tanjungpura University, Pontianak, with a sample 0f 60 respondents, and used an approach, namely purposive sampling based on users. Tiktok application and those who have made purchases using the Tiktok Shop. In this research, quantitative methods were used. The analysis used is regression analysis, multiple linear which is a measuring tool for understanding the relationship between variables in predicting a value on a variable based on the result studied are proce, pereception of risk, and promotion that consumers can experience in product marketing, all of which influence the purchasing decisions of Tiktok Shop consumers. For each variable, the independent variable, such as setting a price, has a very positive influence on consumers purchasing decisions, perception of risk only has little influence on purchasing decisions because it is not very profitable. Anda finally, promotion have a very positive infience on purchasing decisions because advertising that provides its own value and start power for consumers becomes a purchasing decision for consumers.
Analisis Budidaya Kepiting dalam Meningkatkan Kesejahteraan Ekonomi pada Petani Kepiting di Desa Labotto Kecamatan Cenrana Sulastri, Irma; Hafid, Abd; Munawarah, Munawarah
ManBiz: Journal of Management and Business Vol 3 No 3 (2024): ManBiz: Journal of Management and Business
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/manbiz.v3i3.7367

Abstract

This research aims to contribute to understanding crab cultivation in improving the economic welfare of crab farmers in Labotto Village, Cenrana District. In Labotto Village, crab cultivation has become a source of income for the people in Labotto Village who work as crab farmers, which is supported by supportive natural conditions and high market demand for crabs. The type of approach used in this research is field research with a qualitative descriptive approach, namely a research approach that seeks to explain an event or happenings that are currently occurring. Then the data collection techniques used in this research were observation, interviews and documentation. Based on the results in this research, it shows that crab cultivation can have a positive impact on increasing the income of crab farmers and the community in Labotto Village who also participate in the Crab Cultivation Process. Success in crab cultivation is influenced by several factors, including the availability of natural resources, the skills of crab farmers, business capital, and access to markets. Crab Farmers who have good knowledge and skills in cultivating crabs, and are able to access markets more effectively, in the results of this research show a higher increase in income while cultivating crabs. The conclusion from the results of this research is that crab cultivation has great potential to improve the economic welfare of the community in Labotto Village because crab cultivation also opens up employment opportunities during the cultivation stage, starting from the Management, Maintenance, to the crab harvesting process. However, to ensure sustainability and improvement in crab cultivation, additional efforts are needed such as increasing access to modern technology, developing marketing networks, and policies that support the growth of crab cultivation. Thus, crab cultivation can be a strategic solution in improving the economic welfare of the community in Labotto Village.

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