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Lalu Masyhudi
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INDONESIA
Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi (JEMBA)
Published by bajang Institute
ISSN : 28100328     EISSN : 2810031X     DOI : 10.53625
Core Subject : Economy,
Economics, Econometrics & Finance
JEMBA for Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi, published by Bajang Institute. Published in two formats, print and online, both of which are published six times in one year. The scope of the journal studies broadly includes: Economy, Management, Business and Accountancy
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 7 Documents
 1 
Search results for , issue "Vol. 2 No. 5: September 2023" : 7 Documents clear
CUSTOMER SATISFACTION MEDIATES PRODUCT QUALITY AND PROMOTION TO CUSTOMER LOYALTY Dwi Gemina; Ervika Arfelina Iskandar; Tini Kartini
JEMBA: JURNAL EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Vol. 2 No. 5: September 2023
Publisher : Bajang Institute

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Abstract

ABSTRACT In the current era of globalization, the industrial business world is experiencing very rapid growth, this is due to creative and innovative ideas created by a company. This study aims to determine the direct effect, indirect effect and the total effect of product quality and promotion on consumer loyalty through customer satisfaction. The sample in this study amounted to 100 respondents carried out by proportional random sampling. The data used in this study is ordinal data which is converted into interval scale metric data using the Method of Successive Interval (MSI). Data analysis using path analysis and Sobel Test analysis through IBM SPSS Version 25.00. The results of the study show that there is a direct and positive effect of product quality and promotion on consumer satisfaction. There is a direct and positive effect of product quality and promotion on consumer loyalty. There is a direct and positive effect of consumer satisfaction on consumer loyalty. There is an indirect and positive influence on product quality and promotion, which has an indirect and positive effect on consumer loyalty through consumer satisfaction.
STRATEGI PENGEMBANGAN USAHA DENGAN PENDEKATAN BUSINESS MODEL CANVAS PADA USAHA TILAPIA FARM Dicky Prasetyo; Tanti Prita Hapsari
JEMBA: JURNAL EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Vol. 2 No. 5: September 2023
Publisher : Bajang Institute

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This study aims to identify tilapia business development strategies in the TILAPIA FARM business in the research area using the Business Model Canvas approach. Tilapia is a fishery commodity that has high economic potential in the research area, but is often faced with various challenges in the market and intense competition. The results of the study show that the Business Model Canvas approach to the TILAPIA FARM business provides a clear and comprehensive picture of all the key elements in developing a tilapia business. Market segments are identified to determine potential target markets, and a unique value proposition is established to attract customers. Distribution channels and relationships with customers are an important focus for achieving customer satisfaction and increasing customer retention. Sources of income are identified from various sources, such as direct sales, online sales, Main resources including cultivation facilities, labor, and supporting equipment. The main activities which include stocking fish seeds to harvesting, and processing are identified as the core of the tilapia business. In addition, key partners in the fishery value chain are of key importance in increasing efficiency and expanding business outreach. The cost structure is carefully planned to ensure optimal profit and manage the risks that may arise. This study concludes that the use of the Business Model Canvas helps TILAPIA FARM tilapia business in planning a structured and effective strategy. Therefore, it is suggested that TILAPIA FARM always monitors and evaluates business performance, and is always ready to adapt to market changes that are constantly moving. In this way, tilapia business development can run better and sustainably amidst the dynamics of the fishing industry
ANALISIS PENGARUH APLIKASI TIKTOK SEBAGAI MEDIA PROMOSI TERHADAP MINAT BELI KONSUMEN Siti Salima Salsabila; Tanti Prita Hapsari
JEMBA: JURNAL EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Vol. 2 No. 5: September 2023
Publisher : Bajang Institute

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Abstract

Aplikasi TikTok ialah aplikasi video pendek yang berhasil menyita perhatian banyak orang terutama anak-anak muda karena tampilan fitur yang menarik. Salah satu konten video yang dibuat oleh Larissa Aesthetic Center ialah informasi mengenai tata cara melakukan treatment di Larissa Aesthetic Center, dimana sebelum melakukan treatment pengunjung dapat melakukan reservasi terlebih dahulu pada minimal H-1 melalui aplikasi Larissa Aesthetic Center atau dapat berkunjung langsung ke klinik Larissa Aesthetic Center. tahap analisis data yang akan dilakukan yaitu Uji validitas dan uji reliabilitas, Uji asumsi klasik (Uji normalitas, uji heterokedastisitas, dan uji autokorelasi), Analisis regresi linier sederhana, Uji koefisien determinasi. Hasil penelitian ini membuktikan bahwa promosi melalui aplikasi TikTok berpengaruh positif dan signifikan terhadap minat beli, hasil penelitian ini membuktikan bahwa Promosi melalui aplikasi TikTok mampu menjelaskan variasi variabel minat beli produk Larissa aesthetc Center, dengan nilai adjusted r square sebesar 44,2% sedangkan sisanya 54,8% dijelaskan variabel lain diluar penelitian ini
FAKTOR – FAKTOR YANG MEMPENGARUHI MINAT MAHASISWA TERHADAP BISNIS PHOTOGRAPHER DAN VIDEOGRAPHER Muhammad Arif; Reza Widhar Pahlevi
JEMBA: JURNAL EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Vol. 2 No. 5: September 2023
Publisher : Bajang Institute

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Abstract

The development of the business in the photography sector from year to year experienced a significant increase, Many of the photography man in Indonesia interested in building a business in the photography sector, because they see considerable opportunitiesm but beyong that entrepreneurs must pay attention to their target markets and business strategies, way to find out is by modeling business with Business Model Canvas, and do a SWOT analysis to determine the effects of internal and external factors of the company
STRATEGI TRANSFORMASI BUDAYA ORGANISASI UNTUK MENINGKATKAN KINERJA ORGANISASI POLDA BENGKULU Octo Budhi Prasetyo; Zulkifli Zulkifli; Agustinus Miranda W
JEMBA: JURNAL EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Vol. 2 No. 5: September 2023
Publisher : Bajang Institute

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Abstract

Tujuan penelitian ini adalah untuk merumuskan strategy Transformasi Budaya Organisasi Untuk Meningkatkan Kinerja Organisasi Polda Bengkulu dengan faktor faktor yang mempengaruhinya. Penelitian ini menggunakan metode penelitian kuantitatif dan kualitatif (campuran). Teknik pengambilan sampel menggunakan purposive sampling. Pengumpulan data menggunakan kuisioner. Teknik analisis data menggunakan analisis Structural Equation Modelling (SEM) yang diolah dengan Smart PLS 3.0 untuk analisis kuantitatif, sedangkan untuk analisis kualitatif menggunakan SWOT, IFE & EFE dan QSPM. Hasil penelitian kuantitatif membuktikan bahwa variabel Knowledge management, Inovasi, Learning Agility dan SDM bertalenta hampir semua variabel berpengaruh terhadap Transformasi Budaya Organisasi dan Kinerja organisasi, kecuali SDM Bertalenta yang tidak berpengaruh pada Transformasi Budaya Organisasi serta SDM Bertalenta yang tidak berpengaruh kepada Kinerja organisasi. Adapun hasil penelitian analisa strategi melalui tahapan strategi input stage dengan IFE & EFE matching stage dengan TOWS dan decision stage dengan QSPM maka strategi yang digunakan dari hasil QSPM Strategi Agilitas Organisasi & Agile Strategi Polda Bengkulu Di Era Revolusi Indutsri 4.0
PENGARUH PRODUCT, PRICE, PROMOTION & PROCESS TERHADAP PROSES KEPUTUSAN PENGGUNAAN JASA IJO WORKSHOP DI JAKARTA Andreas Variandy; Tony Sitinjak
JEMBA: JURNAL EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Vol. 2 No. 5: September 2023
Publisher : Bajang Institute

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Abstract

Ijo Workshop here as a vehicle exterior maintenance solution to keep vehicles well maintained amidst the hustle of daily activities. Through a variety of services and affordable prices, Ijo Workshop presence is expected to answer the needs that exist in society. This study try to understand which variable give the most influence into the decision of using Ijo Workshop’s services. This study involved variables such as product, price, promotion as in Kotler and Amstrong theory and also process as in Kotler and Keller theory as independent variables. Then, service usage decision process as the dependent variable. This study draws the hypothesis that each independent variable has a positive influence on the decision to use Ijo Workshop services. The results obtained show that all independent variables have a significant positive influence on the decision process for using Ijo Workshop services with process variable as the highest influence compared to other variables. The recommendation for subsequent research can also identify current variables with differen indicators and als other variables sucs as place, people and physical evidence, considering that based on testing, only 62.3% of the variables have been represented the effect. On the other hand, activities related to promotion need to be expanded where the promotion variable is least compare to another
PENGARUH KUALITAS PELAYANAN, TARIF DAN FASILITAS TERHADAP KEPUASAN PELANGGAN Rauna Islamunissa Susanto; Bambang Sutikno; Ascosenda Ika Rizqi
JEMBA: JURNAL EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Vol. 2 No. 5: September 2023
Publisher : Bajang Institute

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Abstract

In the modern age, it is increasingly trend to care for such animals as cats and dogs. This causes health services to compete to be competitive. Customer satisfaction is an important aspect of business success. Customer satisfaction is obtained by improving the service quality, tariffs and facilities. This study aimed to find out the effect of service quality, tariffs and facilities at the Drh. Fitri Hamidah clinik in Pasuruan city to customer satisfaction. This study, using quantitative research methods and 75 respondents take samples. Data collection techniques carried out through library research, observation, interviews and questionnaires. The data analysis technique used is descriptive analysis, instrument test, classic assumption test, multiple linear regression, hypothesis test and coefficient of determination test (Adjusted R2). The results showed that there was a contribution of the independent variable to the dependent variable of 76,9% with the results of the calculated F Test > F table, namely 83,291 > 2,74 which explains service quality (X1), tariff (X2) and facilities (X3) have positif dan significant impact on customer satisfaction (Y). The t-test of the variable service quality (X1) have positif dan significant impact on customer satisfaction (Y) with value t count > t table, which is 6.992 > 1.66. The t-test results on the variable tariff (X2) have positif dan significant impact of customer satisfaction (Y) with value t count > t table, which is 4.079 > 1.66. Whereas the results of the variable facilities (X3) have positif dan significant impact on customer satisfaction (Y) with t count > t table, which is 10.546 > 1.66

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