ArtComm : Jurnal Komunikasi dan Desain
Jurnal ArtComm : Jurnal Komunikasi dan Desain sebagai media untuk mempublikasikan tulisan ilmiah: hasil penelitian, hasil pemikiran (gagasan konseptual), hasil perancangan Desain, Desain Komunikasi Visual, Seni Rupa, Ilmu Komunikasi, Studi Media, Komunikasi Massa dan Jurnalisme, Strategi Komunikasi, New Media, dan Budaya
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<![CDATA[Sistem Komunikasi Politik Libertarian Di Indonesia (Studi Kasus Program Indonesia Lawyer Club (ILC) TVONE) ]]>
<![CDATA[Hanafi Hanafi]]>
<![CDATA[ ArtComm Vol 2 No 02 (2019): ArtComm ]]>
Publisher : <![CDATA[Universitas Informatika dan Bisnis Indonesia ]]>
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DOI: 10.37278/artcomm.v2i02.191
<![CDATA[This paper aims to find, find out various data and information about the attractions of political communication in Indonesia (the case of the Indonesia Laweyer Club (ILC) Tv-ONE program. this is a type of qualitative research using descriptive methods based on observation and literature studies, the results that can be explained that the program cared for by senior journalist Karni Ilyas is so free and free to display a variety of discussion themes, both concerning legal issues, ideology, politics, economics, social culture, military, etc. This program is packaged in a straightforward, transparent, and even blunt manner with regard to state affairs in various fields above TV One itself as one of the national private media in Indonesia, appeared together with the euphoria of extraordinary freedom. from various the rest of this ILC program implies the attraction of political communication that fulfills its characteristics as a libertarian media.]]>
<![CDATA[Daya Tarik Selebriti Endorser Anggun C. Sasmi Pada Iklan Shampo Pantene ]]>
<![CDATA[Shinta Hartini Putri]]>
<![CDATA[ ArtComm Vol 2 No 02 (2019): ArtComm ]]>
Publisher : <![CDATA[Universitas Informatika dan Bisnis Indonesia ]]>
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DOI: 10.37278/artcomm.v2i02.193
<![CDATA[Advertising is one of the marketing activities of a company in order to promote its products. P & G initially has not been able to break through the selling of women's shampoo products. However, slowly but surely, Pantene shampoo fame has shifted its competitors through creative advertising and promo by celebrity endorsement attractiveness. The purpose of this study is to describe the attractiveness of Anggun C. Sasmi in Pantene Shampoo advertisements in the Similarity and Likability aspects. This research method uses literature study by collecting secondary data from literature studies and documents related to advertising and celebrity endorsers. The results of research in the use of celebrity endorser Anggun C. Sasmi as a form of ad appeal has reached its final goal, namely the formation of a good brand image in the minds of consumers through similarity and likability. This was further strengthened by the award given to Pantene Shampoo from several survey institutions.]]>
<![CDATA[Pengaruh Menonton Iklan Web Series Versi "Jejak Rasa" Di Youtube Terhadap Minat Beli Produk Eiger ]]>
<![CDATA[Faisal Reza]]>
<![CDATA[ ArtComm Vol 2 No 02 (2019): ArtComm ]]>
Publisher : <![CDATA[Universitas Informatika dan Bisnis Indonesia ]]>
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DOI: 10.37278/artcomm.v2i02.195
<![CDATA[The Series' trail is a series of web series advertisements created by outdoor equipment products uploaded by Eiger Adventure Indonesia's official Youtube account. Youtube is one of the most common social media platforms accessed by the people of Indonesia. This research is a quantitative study using a survey method with data analysis techniques calculated using SPSS 25 software with skewnes and kurtosis techniques, Pearson correlation coefficient and simple linear regression. Based on the results of the study, the value of the relationship between variables is (0.575) and the value (R) or correlation is (0.591). Through this value it is also known that the value of (R Square) or the coefficient of determination is (0.349) which means there is an influence from watching the web series advertisement version of "Imprint" on Youtube to the buying interest of Eiger products by 34.9% or included in the relationship category " Medium ".]]>
<![CDATA[Kekuatan Media Baru Youtube Dalam Membentuk Budaya Populer ]]>
<![CDATA[Detya Wiryany]]>;
<![CDATA[Tiarani Vidia Pratami]]>
<![CDATA[ ArtComm Vol 2 No 02 (2019): ArtComm ]]>
Publisher : <![CDATA[Universitas Informatika dan Bisnis Indonesia ]]>
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DOI: 10.37278/artcomm.v2i02.199
<![CDATA[Technology has never ceased to grow through time. The development itself giving a chance to new media such as Youtube to grow rapidly. Youtube is one of the largest social media that we had now. Popular culture was born from YouTube, and it’s so quickly spread by anyone who does. The Innovation Diffusion Theory developed by Everett Rogers describes how new ideas and technologies spread in culture. Basically, the Innovation Diffusion Theory explains the process of how innovation is delivered through certain channels all the time to the people from the social system. The most obvious impact that we can see today was the number of famous people that came from YouTube]]>
<![CDATA[Analisis Tata Ungkap Dalam Dan Luar Pada Film Animasi Pendek Death Of The Firstborn Egyptians ]]>
<![CDATA[Citra Kemala Putri]]>
<![CDATA[ ArtComm Vol 2 No 02 (2019): ArtComm ]]>
Publisher : <![CDATA[Universitas Informatika dan Bisnis Indonesia ]]>
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DOI: 10.37278/artcomm.v2i02.202
<![CDATA[Visual Language is a knowledge that can be used to interpret various images those presented without text. Primadi Tabrani divides this Visual Language into 2 systems, the visual language system called NPM (Naturalist-Perspective-Momenopname) and another visual language system is STP (Space-Time-Plane). At this time which the technological progress has been developing very rapidly, we met many types of images, not just still images, but also moving images such as animated films, one of them is Death Of The Firstborn Egyptians directed by Nina Paley. This research uses qualitative method and uses the Visual Language Theory in analyzing the various visual towards the visuals of this film. The results of a visual study of this film revealed that there was a slice between Modern ‘Tata Ungkap Dalam’ and Traditional ‘Tata Ungkap Dalam’. Meanwhile, the researh found that Modern ‘Tata Ungkap Luar’ is dominantly use on the film. Thus it can be concluded that the RWD visual language system is not used to produce traditional images only, but also can be combined with NPM visual language system, those could enrich the result of finishing visual.]]>
<![CDATA[Mitos Dalam Film Si Kabayan Berjudul "TARUHAN" Karya Didi Petet ]]>
<![CDATA[Iwan Muhammad Ridwan]]>
<![CDATA[ ArtComm Vol 2 No 02 (2019): ArtComm ]]>
Publisher : <![CDATA[Universitas Informatika dan Bisnis Indonesia ]]>
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DOI: 10.37278/artcomm.v2i02.203
<![CDATA[The research entitled "Myths in the Si Kabayan Film Titled Didi Petet's Betting" aims to uncover a number of myths that actually occur in Sundanese society and analyze them about Roland Barthes's semiotic approach to the meaning of denotation and connotation. In the film Si Kabayan: Bet there are a number of myths which are a blend of myths that have lived in society and myths that were created by Si Kabayan's ingenuity. Si Kabayan's figure is always identified with the character of silly, lazy, but a lot of sense that can often defeat the antagonist he faces. Likewise, this film was produced in 1991. The Kabayan can fool the characters who become antagonists for himself with a number of myths he made. Even so, interpreting the myths that are found in the film Si Kabayan: Bets are needed interpretations from the people who live in Si Kabayan's living environment, because a number of these myths are mostly special myths that are rarely heard in real life. Some myths can also be broken by Si Kabayan himself.]]>
<![CDATA[Penerapan Model Literasi Media Sosial Instagram Pada Petugas Pengolah Data Dan Sistem Informasi (PEDASI) Kecamatan Cinambo (Studi Deskriptif Penerapan Model Literasi Media Instagram @kecamatan.cinambo Sebagai Media Informasi Kecamatan Cinambo) ]]>
<![CDATA[Rachmawati Windyaningrum]]>;
<![CDATA[Shinta Hartini Putri]]>;
<![CDATA[Indah Sari]]>
<![CDATA[ ArtComm Vol 2 No 02 (2019): ArtComm ]]>
Publisher : <![CDATA[Universitas Informatika dan Bisnis Indonesia ]]>
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DOI: 10.37278/artcomm.v2i02.226
<![CDATA[Sejak tahun 2013 Pemerintah Kota Bandung mulai mencanangkan Bandung Smart City dengan mendayagunakan perkembangan teknologi komunikasi melalui aktivasi media sosial. Aktivasi ini merupakan instruksi Wali Kota Bandung bahwa seluruh SKPD (Satuan Kerja Pemerintah Daerah). Pada tingkat kecamatan aktivasi media sosial dilakukan dengan cara membuat akun twitter, Facebook, dan Instagram. Akun media sosial tersebut digunakan sebagai media pengontrol kinerja aparat pemerintah tingkat kecamatan, karena aktifitas media sosial akan menjadi rapor camat atau lurah oleh warga. Instagram Kecamatan Cinambo @kecamatan.cinambo yang tercatat aktif dengan jumlah posting sebanyak 1055, pengikut 1047 hingga agustus 2018. Penelitian ini bertujuan untuk mengeksplanasi penerapan literasi media sosial oleh Petugas Pengolahan Data dan Informasi dalam menggunakan Instagram. Dalam mencapai tujuan tersebut penelitian ini menggunakan metode penelitian kualitatif deskriptif, dengan teknik pengumpulan data primer melalui observasi dan wawancara, sedangkan data sekunder menggunakan studi literatur buku, jurnal, dan sumber internet. Analisa data yang digunakan dengan model Miles dan Huberman dan triangulasi untuk teknik keabsahan data. Penerapan model literasi media sosial Instagram menunjukkan bahwa PEDASI Kecamatan Cinambo sudah memiliki kemampuan akses, keahlian teknis, pemahaman kritis dalam manajemen informasi, dan keahlian produksi konten informasi kegiatan Kecamatan Cinambo.]]>
<![CDATA[Perancangan Videografi Sebagai Media Promosi Batik Khas Subang Yang Diproduksi Oleh Batik Ganasan ]]>
<![CDATA[Ogi Sugianto]]>;
<![CDATA[Nichi Hana Karlina]]>;
<![CDATA[Sophia Purbasari]]>
<![CDATA[ ArtComm Vol 2 No 02 (2019): ArtComm ]]>
Publisher : <![CDATA[Universitas Informatika dan Bisnis Indonesia ]]>
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DOI: 10.37278/artcomm.v2i02.227
<![CDATA[Since batik was established by UNESCOas a Masterpece of the Oral and Intangible Haritage of Humanity Culture since October 2009, the development of batik in Indonesia developed rapidly, many regions in Indonesia possessed and developed batik in accordance with regional identity, including in Subang Regency which has developed and has emerged a variety of typical Batik Subang industry. One of the famous batik industries in Subang is Batik Ganasan. In Ganasan Batik, batik cloth is made with diverse motifs and is full of natural wealth and traditions in Subang Regency, such as pineapple motifs, sisingaan and ancient vessels. This Final Project Design Report on Subang Batik has the formulation of the problem regarding effective and efficient promotional media for the work on typical Batik Subang that produces Batik Ganasan. The purpose of the design of this Final Project is to promote the unique batik of Subang through videography media and the target of designing this promotional media is the early adultage is actively using social media.This study uses qualitative methods, with primary data collection techniques in the form of interviews, observation and literature study, and secondary data using a questionnaire as a data collection medium. Based on the data analysis, it was concluded that the Batik Ganasan industry had made an effort to promote the typical batik of Subang by direct selling, namely direct promotion via online media in the form of whatsapp. However, these efforts have not been effective to promote batik typical of Subang, especially in terms of coverage of promotional targets.]]>
<![CDATA[Perancangan Media Kampanye Keselamatan Lalu Lintas Sejak Dini Melalui Program Transportasi Sehat Merakyat ]]>
<![CDATA[Hergy Andriawan]]>;
<![CDATA[Sophia Purbasari]]>;
<![CDATA[Citra Kemala Putri]]>
<![CDATA[ ArtComm Vol 2 No 02 (2019): ArtComm ]]>
Publisher : <![CDATA[Universitas Informatika dan Bisnis Indonesia ]]>
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DOI: 10.37278/artcomm.v2i02.228
<![CDATA[Early traffic safety campaigns through populist healthy transportation is a government program mandated in Article 203 of Law 22/2009 concerning traffic and road transportation, aimed at reducing the density of traffic flow, minimizing accident rates in adolescents or since early, and reduce air pollution caused by motorized vehicles through populist healthy transportation, including Bikes to School, Walk to School, Bike to Work, and Walk to Work. The campaign was carried out based on police data which stated that school-age students accounted for the largest number of accidents and traffic congestion in Cimahi City. Objectiveity this campaign is to design a traffic safety campaign media early on through effective and efficient public transportation. The design of this data collection was using the Mix Method research method, which was conducting interviews with the Headquarters of the Cimahi Police Satlasa Task Force and Cimahi SMAN 1 students, also distributing questionnaires to Cimahi 1 High School students. The campaign program has not been maximally implemented, both in media and technical implementation, so that it has not been effective in reducing the level of traffic density and traffic accidents by students in Cimahi City.]]>
<![CDATA[Perancangan Buku Ilustrasi Pop Up Candi Hindu-Budha Di Jawa Tengah Sebagai Media Edukasi Alternatif (Studi Kasus pada Anak Kelas V Sekolah Dasar Negeri 159 Sekejati Bandung) ]]>
<![CDATA[Ricki Natali Jaya]]>;
<![CDATA[Citra Kemala Putri]]>;
<![CDATA[Sophia Purbasari]]>
<![CDATA[ ArtComm Vol 2 No 02 (2019): ArtComm ]]>
Publisher : <![CDATA[Universitas Informatika dan Bisnis Indonesia ]]>
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DOI: 10.37278/artcomm.v2i02.229
<![CDATA[The knowledge of history is the study of incidents in the past. Therefore, the knowledge of history has many benefits, including: history can create a better future by taking lessons and experiences from the past. History can be studied if there are forms of heritage, such as a temples. The center of the temple in Indonesia is located in Central Java, the center of the Hindu-Buddhist temple. This region has the Borobudur Temple, which is best known by the people of Indonesia and foreign tourists, because Borobudur Temple is the largest Buddhist temple in the world. But many other temples are interesting to be known by the community, especially by elementary school children who start studying history in fifth grade elementary school. Learning history in schools requires a variety of learning methods, so that students are enthusiastic and do not get bored while learning in class. In overcoming the history of learning methods that are less diverse in fifth grade elementary school children in Bandung, pop-up books were chosen as a solution to this problem because, the use of pop-up book media is a new experience for many students at school. Data collection techniques carried out by interview and observation using mixed methods. The main media is a pop up book entitled "Myths and Legends of Temples in Indonesia - Hindu-Buddhist Temple Edition in Central Java". Accompanied by supporting media, namely: stickers, carrying bags, tumblers, fans, and clothes. The design was made to increase insight and introduction of Hindu-Buddhist temples in Central Java to fifth grade students in Bandung.]]>
