Garuda - Garba Rujukan Digital

PERANCANGAN MEDIA KOMUNIKASI VISUAL ORANG TUA SAHABAT ANAK REMAJA DI MASA PANDEMI Karlina, Nichi Hana
Visualita Jurnal Online Desain Komunikasi Visual Vol 10 No 1 (2021)
Publisher : Universitas Komputer Indonesia

One of the community forums that can become a vehicle for community empowerment through various programs that lead to efforts to change people's attitudes, behavior and way of thinking (mindset) in a better direction is KB Village. One of the activities carried out by Kampung KB is Youth Family Development (BKR). Program Bina Keluarga Remaja (BKR) is the concern of Kampung Ceria KB during the pandemic because teenagers can only stay at home, not infrequently this causes problems between teenagers and their parents, the BKR program has material about parents being friends of children who can minimize the problems that usually occur between parents and teenagers, but counseling activities still use traditional counseling media. This design aims to disseminate BKR program material regarding the friendship of parents and teenagers through social media content that is easily accessible to the public. In collecting data, this design uses qualitative methods by conducting interviews with the head of the Kampung KB Ceria, residents of RW 02, TKP Bojongloa Kidul District, and Psychologist Puspaga Bandung. The results of this design can be seen that the media used works quite optimally, both in terms of access, distribution, and outreach, so that it is effective in disseminating the BKR program material for Kampung Ceria

Video Planning the Role of Women for Improving the Economy in the Family During the COVID-19 Pandemic in Cigugur Girang Village Nisrina Salsabila; Nichi Hana Karlina; Diwan Setiawan; Banon Gilang Muhamad Kali Ichsan
International Journal of Ethno-Sciences and Education Research Vol 3, No 3 (2023)
Publisher : Research Collaboration Community (RCC)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46336/ijeer.v3i3.459

In general, men serve as the backbone to provide for the family. However, one of the consequences of the Covid-19 Pandemic was that husbands who worked to earn a living were suddenly forced to leave, resulting in widespread unemployment and decreased enthusiasm for life. To resolve this issue, women in Cigugur Girang Village, Bandung Regency, try to contribute to the improvement of their families' economies by developing Micro, Small, and Medium Enterprises (MSME). This will be documented in the form of a testimonial videography design. The design of this video progresses through the creative process in the order of the preliminary plan process, including research, needs analysis, goal setting, target audience selection, and creative concept selection. The pre-production stage consists of determining the storyline and characters, and creating story boards. The production phase includes video capturing, video and audio editing, consulting with supervisors, rendering, then the video is distributed on Youtube. In this testimonial video, women from Cigugur Girang Village in Bandung Regency describe their experiences starting and growing MSME businesses. The design of this video testimonial can be used as an alternative form of media to inspire and motivate other women in the same situation to contribute to the improvement of their family economy.

Meningkatkan Brand Awareness UMKM Di Wilayah Kecamatan Bojongloa Kidul Bandung Melalui Social Media Ads Menggunakan Video Promosi Nichi Hana Karlina; Budiman Budiman; Aggi Panigoro
Jurnal Bhakti Karya dan Inovatif Vol 3 No 2 (2023): Jurnal Bhakti Karya dan Inovatif
Publisher : LPPM Universitas Informatika dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37278/bhaktikaryadaninovatif.v3i2.735

Pengembangan sektor UMKM sangat penting dalam meningkatkan perekonomian, terutama di negara-negara berkembang. UMKM dapat menjadi alternatif solusi untuk mengatasi permasalahan sosial seperti kemiskinan dan pengangguran. Permasalahan yang dihadapi oleh para pelaku UMKM adalah adanya kendala dalam pemasaran. Pengelolaan pemasaran secara online sudah dilakukan, namun dalam hal teknis belum menggunakan teknik pemasaran yang sesuai dengan konsep digital marketing. Tujuan kegiatan ini adalah untuk meningkatkan kesadaran merek atau brand awareness dari UMKM dengan memanfaatkan media sosial dan video promosi sebagai alat yang efektif untuk memperkenalkan dan memasarkan produk dan layanan UMKM. Metode pelaksanaan pengabdian kepada masyarakat terkait pendampingan pembuatan social media ads berupa video promosi akan dilakukan melalui pendekatan Metode Participatory Action Research (PAR) dan Asset-Based Community Development (ABCD). Dalam memastikan keberlanjutan program, tim melakukan koordinasi dan kunjungan untuk mendapatkan laporan dari para pelaku UMKM terkait dengan program yang diimplentasikan, melalui assessment dan monitoring berkala program yang sudah berjalan sehingga mampu mendorong pengembangan ekonomi lokal dan meningkatkan kualitas hidup masyarakat melalui pemberdayaan UMKM. Hasil kegiatan menunjukkan peningkatan yang signifikan dalam brand awareness UMKM di wilayah tersebut, terutama melalui kampanye video promosi media sosial. Para UMKM yang telah dilibatkan dalam program mengalami peningkatan penjualan dan pendapatan, sehingga berdampak positif terhadap ekonomi lokal.

Perancangan Buku Ilustrasi Kisah Teladan Muslim Untuk Anak-Anak Usia 6-9 Tahun di Kuttab Yadul Ulya Garut Banon Gilang; Ridwan Moh Romdon; Nichi Hana Karlina
In Search (Informatic, Science, Entrepreneur, Applied Art, Research, Humanism) Vol 20 No 1 (2021): In Search
Publisher : LPPM UNIBI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37278/insearch.v20i1.701

Adab yang baik pada anak sangat penting untuk diajarkan dan diperlihatkan saat anak-anak masih kecil. Apalagi pada zaman yang semakin pesat ini banyak bermunculan contoh-contoh perilaku yang tidak baik sehingga bisa dilihat dan dicontoh oleh anak-anak seperti dari dampak penanyan film super hero yang berasal dari barat. Kuttab Yadul Ulya adalah Pendidikan islam tingkat dasar yang mengedepankan pada dua kurikulum utama yaitu Iman dan Al-Quran. Di Kuttab Yadul Ulya terdapat program yang bagus yaitu program berkisah. Berkisah dilakukan setiap hari sebelum melakukan proses pembelajaran, Namun pada prosesnya program ini membutuhkan sesuatu seperti media infomasi yang bisa menunjang program berkisah ini. Proses perancangan ini dibuat dengan memasukan kisah-kisah teladan tokoh muslim yang cocok dengan target audiens yang dipilih oleh Kuttab Yadul Ulya dengan kaidah Desain Komunikasi Visual sehingga tujuan dari perancangan ini dapat diterima oleh target audiens dan hikmah yang terkandung didalamnya bisa diimplementasikan dalam kehidupan sehari-hari.

MENINGKATKAN BRAND AWARENESS UMKM DI WILAYAH KECAMATAN BOJONGLOA KIDUL BANDUNG MELALUI SOCIAL MEDIA ADS MENGGUNAKAN VIDEO PROMOSI Nichi Hana Karlina; Budiman; Aggi Panigoro
Journal of Empowerment Community Vol. 5 No. 2 (2023): Oktober 2023
Publisher : Universitas Perjuangan Tasikmalaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36423/jec.v5i2.1481

Pengembangan sektor UMKM sangat penting dalam meningkatkan perekonomian, terutama di negara-negara berkembang. UMKM dapat menjadi alternatif solusi untuk mengatasi permasalahan sosial seperti kemiskinan dan pengangguran. Permasalahan yang dihadapi oleh para pelaku UMKM adalah adanya kendala dalam pemasaran. Pengelolaan pemasaran secara online sudah dilakukan, namun dalam hal teknis belum menggunakan teknik pemasaran yang sesuai dengan konsep digital marketing. Tujuan kegiatan ini adalah untuk meningkatkan kesadaran merek atau brand awareness dari UMKM dengan memanfaatkan media sosial dan video promosi sebagai alat yang efektif untuk memperkenalkan dan memasarkan produk dan layanan UMKM. Metode pelaksanaan pengabdian kepada masyarakat terkait pendampingan pembuatan social media ads berupa video promosi akan dilakukan melalui pendekatan Metode Participatory Action Research (PAR) dan Asset-Based Community Development (ABCD). Dalam memastikan keberlanjutan program, tim melakukan koordinasi dan kunjungan untuk mendapatkan laporan dari para pelaku UMKM terkait dengan program yang diimplentasikan, melalui assessment dan monitoring berkala program yang sudah berjalan sehingga mampu mendorong pengembangan ekonomi lokal dan meningkatkan kualitas hidup masyarakat melalui pemberdayaan UMKM. Hasil kegiatan menunjukkan peningkatan yang signifikan dalam brand awareness UMKM di wilayah tersebut, terutama melalui kampanye video promosi media sosial. Para UMKM yang telah dilibatkan dalam program mengalami peningkatan penjualan dan pendapatan, sehingga berdampak positif terhadap ekonomi lokal.

ANALISIS SEMIOTIKA DAN PESAN SOSIAL PADA IKLAN COCA-COLA VERSI AVATAR Nichi Hana Karlina
ArtComm Vol 1 No 1 (2018): ArtComm
Publisher : Universitas Informatika dan Bisnis Indonesia

The focus of the study is the Semiotic Analysis of the Coca-Cola Ad Avatar version of a hidden message about social concern about the impact of technological developments that have transformed society into anti-social. To support this research the author uses the theory of Charles Sander Pierce which classifies the type of sign based on objects into three types, namely icon, index and symbol. With Pierce's theory the significance of the signs contained in the Coca-Cola Avatar Version ads will be analyzed. The type of research used is descriptive qualitative research with semiology communication approach. The data of this research is qualitative data so that the data is substansif category which then interpreted with reference of scientific references. Coca-Cola Company also wants to convey the information that in this era of globalization / millenial era, many social concepts, such as integration, unity, nationalism and solidarity, seem to be losing their social reality owing to the excessive use of technological devices. The various social realities that develop on a global scale, especially as a result of advances in information technology, leads to social end. Key Word : Advertisement, Coca-Cola, Avatar, hyperreality

MENCARI CELAH PENANAMAN NILAI-NILAI PANCASILA PADA GENERASI MILENIAL Nichi Hana Karlina
ArtComm Vol 1 No 1 (2018): ArtComm
Publisher : Universitas Informatika dan Bisnis Indonesia

For millenial generation, the use of gadgets has become a lifestyle even social media has now become a communication space. Millennial or Z generations are those born after the 1980s, have specific tendencies on political views, communication and worldviews on world issues. Similarly, their perspective on the values ??of Pancasila, which allegedly began to fade. The purpose of this research is to know the description of millenial generation of Indonesia in order to design the right strategy in effort to ground Pancasila. So that Pancasila is not only considered as the state ideology, but also as a view of life, especially among millennial youth. The research method in this research is qualitative research, the research data is obtained from the results of literature study and Focus Discussion Group (FDG) held by UKP-PIP (Presidential Work Unit of Ideology Development of Pancasila) on December 29, 2017 at Luxton Hotel Bandung, to know the opinion from various circles, communities and professions associated with millennial generation. By knowing the full picture of the millennial generation, it is hoped that they will be able to design the right strategy in the effort to ground Pancasila, so as to create the virtuous generation of Indonesia based on Pancasila. Keywords: Pancasila, Generation, Millenial

ANALISIS SEMIOTIKA PADA IKLAN DJARUM 76 VERSI KORUPSI, PUNGLI DAN SOGOKAN Nichi Hana Karlina
ArtComm Vol 2 No 1 (2019): ArtComm
Publisher : Universitas Informatika dan Bisnis Indonesia

Melihat perkembangan teknologi yang pesat, berdampak pula pada bidang pertelevisian khususnya iklan televisi. Para kreator iklan televisi dituntut untuk mampu membuat iklan televisiyang menarik, diproduksi dengan teknologi canggih, bahkan beberapa iklan dibuat dengan tekniksinematografi agar dapat menyentuh perasaan audiens sehingga mampu menyampaikan maknasosial didalamnya. Seperti pada iklan Djarum 76 yang sering kali mengangkat fenomena yangterjadi di masyarakat untuk dijadikan konsep iklannya, salah satunya iklan Djarum 76 versi“korupsi, pungli dan sogokan”. Dalam iklan ini diceritakan seorang warga masyarakat yang datangke kantor pelayanan publik untuk mengurus suatu hal dan meminta untuk dilayani oleh aparatpemerintahan. Namun oknum aparat pemerintahan tersebut memungut pungli dan menawarkan diriuntuk disogok oleh warga tersebut. Adegan-adegan tersebut disampaikan melalui tanda-tanda yangmaknanya harus diungkap.Tujuan dari penelitian ini adalah untuk mengungkap makna tanda, agar dapat mengetahuimakna kritik sosial yang terdapat pada iklan iklan Djarum 76 versi “korupsi, pungli dan sogokan”.Metode yang digunakan pada penelitian ini adalah interpretatif, peneliti akan menginterpretasiobjek yang diteliti berlandaskan pendekatan Peircean Semiotics untuk menganalisis tanda. Teknikpengumpulan data dilakukan dengan cara merekam gambar dan mencatat jalan cerita pada iklanDjarum 76. Data kemudian diklasifikasikan dan dianalisis sesuai dengan makna tanda berdasarkanpendekatan Peircean Semiotics.Hasil dari penelitian ini dapat disimpulkan bahwa iklan rokok Djarum 76 versi “korupsi, punglidan sogokan”, mengandung makna kritik sosial untuk para oknum aparat pemerintahan yangbekerja di kontor pelayanan publik, yang disampaikan dalam bentuk sindiran/satire. Iklan inimemiliki makna yang serius dan mendalam, namun dengan pengemasannya yang kental akanbudaya dan mitos serta ideologi disampaikan dengan gaya parodi, iklan ini menjadi terasa lebihringan dan menarik untuk dilihat.

Perancangan Videografi Sebagai Media Promosi Batik Khas Subang Yang Diproduksi Oleh Batik Ganasan Ogi Sugianto; Nichi Hana Karlina; Sophia Purbasari
ArtComm Vol 2 No 02 (2019): ArtComm
Publisher : Universitas Informatika dan Bisnis Indonesia

Since batik was established by UNESCOas a Masterpece of the Oral and Intangible Haritage of Humanity Culture since October 2009, the development of batik in Indonesia developed rapidly, many regions in Indonesia possessed and developed batik in accordance with regional identity, including in Subang Regency which has developed and has emerged a variety of typical Batik Subang industry. One of the famous batik industries in Subang is Batik Ganasan. In Ganasan Batik, batik cloth is made with diverse motifs and is full of natural wealth and traditions in Subang Regency, such as pineapple motifs, sisingaan and ancient vessels. This Final Project Design Report on Subang Batik has the formulation of the problem regarding effective and efficient promotional media for the work on typical Batik Subang that produces Batik Ganasan. The purpose of the design of this Final Project is to promote the unique batik of Subang through videography media and the target of designing this promotional media is the early adultage is actively using social media.This study uses qualitative methods, with primary data collection techniques in the form of interviews, observation and literature study, and secondary data using a questionnaire as a data collection medium. Based on the data analysis, it was concluded that the Batik Ganasan industry had made an effort to promote the typical batik of Subang by direct selling, namely direct promotion via online media in the form of whatsapp. However, these efforts have not been effective to promote batik typical of Subang, especially in terms of coverage of promotional targets.

Perancangan Infografis Animasi “Ayo Cuci Tangan” Sebagai Upaya Pencegahan Penyebaran Covid -19 Untuk Anak Usia 9 – 13 Tahun Di Kota Bandung Oleh Dinas Kesehatan Kota Bandung Nichi Hana Karlina; Windy Juliani
ArtComm Vol 3 No 2 (2020): Artcomm
Publisher : Universitas Informatika dan Bisnis Indonesia

At the end of 2019, many countries including Indonesia were hit by the COVID-19 pandemic caused by the corona virus. The Ministry of Health, especially the Bandung City Health Office, has recommended several efforts that can be made by the community to avoid the transmission of the corona virus, one of which is washing hands. Good and correct hand washing behavior for children is still lacking, because many media information about hand washing still focus on adults so that it is less effective for children. Seeing the tendency of children to learn and how to get information at this time using digital media, an animated infographic was designed on the steps for washing hands specifically for children especially for children 9-13 years. This type of research is a qualitative research. The data of this research are qualitative data so that the data are in a substantive category which is then interpreted with references to scientific references. With the creation of animated infographics, it is hoped that children will be more interested and easier to understand the information on good and correct handwashing steps, and the information conveyed in this information media can be applied in everyday life.

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