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ArtComm : Jurnal Komunikasi dan Desain
Published by Universitas Informatika dan Bisnis Indonesia
ISSN : 25980408     EISSN : 25975188     DOI : https://doi.org/10.37278
Core Subject : Humanities, Education, Art, Social,
Arts Humanities Languange, Linguistic, Communication & Media Social Sciences
Jurnal ArtComm : Jurnal Komunikasi dan Desain sebagai media untuk mempublikasikan tulisan ilmiah: hasil penelitian, hasil pemikiran (gagasan konseptual), hasil perancangan Desain, Desain Komunikasi Visual, Seni Rupa, Ilmu Komunikasi, Studi Media, Komunikasi Massa dan Jurnalisme, Strategi Komunikasi, New Media, dan Budaya
Arjuna Subject : Seni dan Humaniora - Seni Visual dan Seni Pertunjukan
Articles 7 Documents
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Search results for , issue "Vol 4 No 2 (2021): Artcomm" : 7 Documents clear
Perancangan Buku Saku Tentang Kesehatan Pertumbuhan Gigi Susu Dan Gigi Tetap Oleh Poli Gigi Puskesmas Ibun Untuk Orang Tua Yang Memiliki Anak Usia 1-10 Tahun Di Kabupaten Bandung Banon Gilang Muhamad Kali Ichsan; Alzena Ayu Lestarie
ArtComm Vol 4 No 2 (2021): Artcomm
Publisher : Universitas Informatika dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (846.686 KB) | DOI: 10.37278/artcomm.v4i2.430

Abstract

Maintaining teeth's health is also important besides the body's health. Treating children teeth, being most important factor. Children dental health are really important for their growth. According Stella Listyani, teeth persistency are the main problem that mostly face with, especially on elementary school. Based on the background, so we're knowing that the formulation of the problem is how the design of the pocket's book about dental growth on deciduous teeth and permanent teeth of Dental Clinic on Puskesmas Ibun for The Parents who Has Children aged 1-10 on Kabupaten Bandung. This paper using mixed method. For overcame this problem, the pocket book were made for educating children added with illustration. Primary pocket of this book "Did you know what is deciduous teeth and permanent teeth?" On this book, including information about the growth on deciduous teeth and permanent tooth and how to take care of it. Design were made to made the parents who has children age around 1-10 aware about the growth on deciduous teeth and permanent tooth.
STRATEGI KOMUNIKASI PEMASARAN JASA FOTOGRAFI Yanuar Ilham; Nugraha Sugiarta; Oky Mauludya Sudradjat
ArtComm Vol 4 No 2 (2021): Artcomm
Publisher : Universitas Informatika dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (569.7 KB) | DOI: 10.37278/artcomm.v4i2.431

Abstract

This research is titled Marketing Communication Strategy Photography services (case study of Personal Selling communication Model in maintaining the Wedding photography product line in Pixto Creative Studio in Bandung). This research explains the personal selling communication strategy and the competing strategy of photography services at Pixto Creative as part of the Integrated marketing communication mix and the service marketing mix that will be used as a reference for Pixto Creative to enhance communication tools to promote potential customers. The purpose of this research is to know the steps of personal selling communication, to know the advantages and disadvantages of personal selling communication, to know the steps to develop a competitive strategy of services, to know the marketing mix of services, and to know the main factors in maintaining the wedding photography product line of Pixto Creative. The research uses qualitative research methods with a case study approach, paradigm Research is constructivism where the personal selling communication done by Pixto Creative is the result of construction built by Pixto Creative so consumers will naturally receive such communications as part of reality. The data collection techniques in this study are documentation, interviews, and observations. The results of this research are the personal selling Pixto Creative steps include finding potential customers (prospecting) and qualifying, Pre-approach, presentations and demonstrations,
PENGGUNAAN MEDIA SOSIAL TWITTER @TXTDARI PEMERINTAH SEBAGAI SALURAN PENYEBARAN BERITA DALAM MEMBENTUK OPINI PUBLIK Shinta Hartini Putri; Leoni Oktavia Maharani
ArtComm Vol 4 No 2 (2021): Artcomm
Publisher : Universitas Informatika dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (672.674 KB) | DOI: 10.37278/artcomm.v4i2.432

Abstract

Nowadays, the use of social media is increasing along with the development of information and communication technology. Social media as a form of new media presence brings many changes and impacts on people's social life, and even affects the effectiveness of the dissemination of news from the mass media. When viewed further, social media is now not only a means of socializing and seeking entertainment, but more than that social media is a public space that allows the public to know, give opinions, correct and criticize all forms of information or issues that occur around them so that they can be created. a public opinion. In this study, one of the Twitter social media accounts, @txtdarigovernment, will be analyzed which is considered to have an influence on the effectiveness in the dissemination of political news and the formation of public opinion. To sharpen the research, this research will refer to the factors that trigger public opinion according to Hennesy. This study uses descriptive qualitative research methods, with primary data collection techniques through observation through the Twitter account @txtdaripemerintah, while secondary data uses library research, journals, and internet sources. The output of this research will be published in the Artcomm Online Journal of the UNIBI Faculty of Communication and Design. The target of research results is expected to be able to complete and analyze data in the research environment or equivalent to level 5.
ANALISA SEMIOTIKA SOSIAL VISUAL PADA IKLAN DENIM DIESEL “BE STUPID” Sophia Purbasari
ArtComm Vol 4 No 2 (2021): Artcomm
Publisher : Universitas Informatika dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1140.456 KB) | DOI: 10.37278/artcomm.v4i2.433

Abstract

Visual communication, especially advertising, must be multi-faceted and multidimensional in order to gain positive attention and response from the community. The ads must have a visual narrative composed of visual elements having their own meaning and forming the overall meaning for the visual narrative, both verbal or non-verbal. Visual narrative structure of the ads can be described and exposed through the decomposition of visual social semiotic interpretation seen from the relationship of visual elements in it so that it can be understood how the meaning is formed and the communication process between the messenger is the creator of the ad and the audience can happen. The objectives of the study were to analyze the embedded meanings of visual images in Diesel print ads campaign: “Be Stupid”. The approach of this study was a qualitative descriptive one by using grounded theory method. The visual social semiotic analyzed by using the descriptive framework of visual grammar proposed by Kress and Leeuwen (2006). This study revealed that the visual images embedded three visual meanings, namely representation, interactive and composition meaning, and the analysis of the visual messages.The result of this research are.
STRATEGI BRANDING PIJAKBUMI DALAM MEMBANGUN BRAND Faisal Reza; Nasrul Nasrudin; Nugraha Sugiarta; Hanafi Hanafi
ArtComm Vol 4 No 2 (2021): Artcomm
Publisher : Universitas Informatika dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (441.436 KB) | DOI: 10.37278/artcomm.v4i2.443

Abstract

Pijakbumi merupakan sebuah perusahaan yang menjalakan usahanya dibidang sepatu kulit dengan memanfaatkan bahan kulit tumbuhan serat kenaf dan kelapa. Penelitian ini bertujuan untuk mengetahui strategi branding yang dilakukan oleh Pijakbumi dalam membangun brand sebagai produk sepatu ramah lingkungan. Penelitian ini menggunakan teori Doktrin Brandstrategy dari Knap, 2001. Metode penelitian menggunakan kualitatif dengan pendekatan studi deskriptif. Teknik pengumpulan dilakukan dengan wawancara dan observasi, sedangkan secara sekunder menggunakan refernsi buku, penelitian terdahulu, internet searching. Teknik penentuan informan dilakukan secara Purposive Sampling. Teknik keabsahan data dilakukan dengan triangulasi sumber. Hasil pada strategi branding ini terbagi menjadi lima elemen yakni brand assessment yang dilakukan dengan memberikan pemahaman kepada konsumen bahwa Pijakbumi merupakan produk sepatu ramah lingkungan yang dibuat dari bahan limbah tumbuhan kenaf dan kelapa, brand promise yang dilakukan Pijakbumi dengan memberikan janji nyata atas produk yang telah dibuat dengan tidak mengubah konsep sebagai produk sepatu ramah lingkungan, brand blueprint yang dilakukan Pijakbumi dengan menciptakan merek kepada konsumen bahwa Pijakbumi mempunyai identitas tersendiri, brand culturalization yang dibuat oleh Pijakbumi dengan memberikan system operational procedure (SOP) kepada karyawannya dan brand advantage yang dilakukan oleh Pijakbumi dengan menjamin kualitas produk yang dibuat dengan menggunakan bahan limbah tumbuhan kenaf dan kelapa. sedangkan untuk program kampanye yang dilakukan oleh Pijakbumi sebagai brand sepatu ramah lingkungan untuk menyuarakan bahwa Pijakbumi sebagai brand dengan tidak memakai bahan-bahan kimia.
Hambatan Integrasi Komunikasi Interaktif Antar Tim Bisnis Dan Tim Publikasi Dalam Mendapatkan Keuntungan Melalui Program Deureuham Pada Bank X Syariah Kantor Pusat Tahun 2018-2019 Sri Reni Musfita; Rosmawaty Hilderiah Pandjaitan
ArtComm Vol 4 No 2 (2021): Artcomm
Publisher : Universitas Informatika dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (413.213 KB) | DOI: 10.37278/artcomm.v4i2.447

Abstract

Deureuham program is the result of collaboration between Bank X Syariah and BEKRAF, consisting of a Publication Team and a Business Team as the responsible party and communicate interactively through the WhatsApps Group media. Ironically, the program did not generate profits as targeted. This is the rationality of the reasons, as well as the urgency of this research, so that the title of this research is determined, namely, the obstacles to the integration of interactive communication between the business team and the publication team in getting benefits through the Deureuham program at Head Office Bank X Syariah on 2018-2019. This qualitative research uses case study as a method, with a constructivist paradigm. The theoretical foundation is the Kincaid school of convergence theory and the Karl Weick Organizational Process Theory, the data collection technique is by means of in-depth interviews. As a result: One, the obstacles to the integration of interactive communication between the two teams, namely, a lack of communication processes, a lack of a sense of belonging and shared responsibility, and poor information shared, including dialogue between teams. Two, the result is poor processes and information flow between teams, confusion of information, and a low sense of responsibility for each team, information is not conveyed optimally, and low business absorption rates. Three, the input is that coordination is not only through interactive media, but also face-to-face meetings. The use of interactive media is maximized internally for each team. In order to avoid confusion of information, it is necessary to involve branches in interactive communication between teams, as well as the need to control the progress of communication from the superiors of each team.
IMPLEMENTASI EXPERIENTIAL MARKETING DALAM KOMUNIKASI PEMASARAN THE HALLWAY KOSAMBI BANDUNG Nisa Lathifah
ArtComm Vol 4 No 2 (2021): Artcomm
Publisher : Universitas Informatika dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (402.366 KB) | DOI: 10.37278/artcomm.v4i2.459

Abstract

This research is titled experiential marketing implementation in marketing communication Of The Hallway Kosambi Bandung. The purpose of this study is to find out the application of elements of Experiential Marketing Modules (SEMs), such as sense, feel, think, act and relate. As well as to find out the visitor experience of experiential marketing strategies in marketing communications The Hallway Kosambi Bandung. This research uses qualitative methods with a case study approach. The data collection techniques in this study are interviews, observations and documentation. The result of this research is the application of five modules of Experiential Marketing Strategies (SEMs), namely sense of sight (sight) and smell (scent), feel at the feeling of joy with the existence of various facilities that make visitors comfort, think on exciting young events, creative and allow social interaction, act on the concept of The Hallway hallway hallway which is current with many interesting spots for photos and relate marketing to the concept of The Hallway as a space. Creative collaborative young people in kosambi traditional market and experiential marketing that is felt is the experience of young people "gathered" in the traditional market.

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