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Arya Samudra Mahardhika
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Journal of Agribusiness Science and Rural Development
Published by Universitas Putra Bangsa Kebumen
ISSN : -     EISSN : 28097424     DOI : https://doi.org/10.32639/jasrd.v1i2
Core Subject : Economy, Agriculture,
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance
The Journal of Agribusiness Science and Rural Development (JASRD) is a media for disseminating information related to the thoughts and results of the latest research conducted by various elements of society, including researchers, academics, students, and practitioners working in the field of agribusiness and rural development. JASRD is published twice a year in June and December.
Arjuna Subject : Ilmu Pertanian dan Biologi (Semua) - Ilmu Pertanian dan Biologi (Lain-Lain)
Articles 8 Documents
 1 
Search results for , issue "Vol. 4 No. 2 (2025): JASRD" : 8 Documents clear
Dampak Konversi Lahan Pertanian Menjadi Kawasan Perumahan terhadap Pendapatan Petani di Kecamatan Maritengngae Kabupaten Sidenreng Rappang Fitria, Fitria; Iranita Haryono; Astrini Padapi
Journal of Agribusiness Science and Rural Development Vol. 4 No. 2 (2025): JASRD
Publisher : LP3M Universitas Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32639/cs0y3p35

Abstract

This research will provide information about how the conversion of agricultural land into residential areas affects farmers' income. Understanding their impacts can help in developing strategies to protect or improve the welfare of affected farmers. The aim of the research is to determine the impact on farmers' income after the conversion of agricultural land into a residential area in the Maritengngae sub-district, Sidrap Regency. The research was conducted in 2024 between January and March. Secondary data was collected from various online sources, statistical agencies and scientific publications, primary data was obtained through direct interviews with farmers using questionnaires. The sampling strategy uses saturated samples and probability sampling methods. Farmers in Maritengngae District, Sidenreng Rappang Regency who carried out land conversion were used as research samples. Land conversion has an impact on income. Farmers experience a decrease in income after land conversion due to loss of agricultural land. Apart from that, the impact also occurs in the form of reducing the area of ​​agricultural land and affecting the balance of the agricultural land ecosystem.
Strategi Pengembangan Pemasaran Porang (Amorphophallus Muelleri Blume) di Kabupaten Sidenreng Rappang: Studi Kasus di PT Al-Fatih Porang Indonesia Nur Aqidah; Iranita Haryono; Astrini Padapi
Journal of Agribusiness Science and Rural Development Vol. 4 No. 2 (2025): JASRD
Publisher : LP3M Universitas Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32639/pp432245

Abstract

This research is a case study research. The aim of this research is to determine the marketing development strategy for porang. By using the SWOT Analysis technique.  The method used in this research, namely the qualitative method, is a method that focuses on in-depth observation. And the types of data used are primary and secondary data. Results of research on PT Porang Marketing Development Strategy. Al-Fatih Porang Indonesia, Tallumae Village, Wattang Sidenreng District, Sidenreng Rappang Regency is an S-O (Strength-Opportunities) Strategy, namely taking advantage of existing profits and opportunities by: Easy to cultivate to increase production to meet market needs, Establishing collaboration with other agencies that then processed into several forms of products that have many benefits. Large areas of land can produce a lot of porang so they can meet market needs. Certified products are products that have been recognized internationally so that porang can grow in the market (market share). strength and weakness factor value) 2.65 and the Y value (difference in opportunity and threat factor values) 2.01 are used as the coordinate points for the internal and external factor analysis quadrants. So it is concluded that the coordinate points for the Porang Marketing Development Strategy at PT Al-Fatih Porang Indonesia Tallumae Village, Wattang Sidenreng District, Sidenreng Rappang District is in Quadrant I.
Analisis Risiko Operasional pada Perusahaan Benih Jagung PT. Giri Agro Raya Sejahtera Islami, Nabila; Fauziyah, Elys; Wijayanti, Dian Eswin
Journal of Agribusiness Science and Rural Development Vol. 4 No. 2 (2025): JASRD
Publisher : LP3M Universitas Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32639/kcngqy23

Abstract

Corn is a key food sector that plays an important role in boosting the economy in Indonesia. Madura, as one of the largest corn-producing regions in East Java, continues to strive for corn self-sufficiency through the provision of superior corn seeds. PT. Giri Agro Raya Sejahtera (PT. GARS) is an agricultural company in Madura that produces high-quality corn seeds of the Madura-3 variety. As a newly established company, PT. GARS still faces limitations in its risk planning. The company has experienced several unexpected events related to its operational system, resulting in losses. The aim of this study is to identify sources of risk and analyze the level of risk at PT. GARS. The research methods used are the Fishbone Diagram and Failure Mode and Effect Analysis (FMEA). The data were obtained through interviews with key informants, consisting of one company director, one processing manager, one marketing manager, and one marketing staff member. Based on the fishbone diagram, five types of risks were identified: (1) human resource risks, including occupational health and safety as well as human behavior; (2) production risks, including planting, maintenance, and harvesting; (3) technological risks, consisting of equipment availability and technological mastery; (4) process risks, which involve seed processing and seed quality testing; and (5) external risks, including weather, pest and disease attacks, competitors, and distribution. Based on the Risk Priority Number (RPN), two sources of risk with high risk levels are process risks in seed processing and external risks, particularly unpredictable weather.
The Impact of Cognitive Aspects on the Use Organic Fertilizer in Jurit Baru Village Iskandar, Muhammad Joni
Journal of Agribusiness Science and Rural Development Vol. 4 No. 2 (2025): JASRD
Publisher : LP3M Universitas Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32639/de9yhk69

Abstract

Fertilization aims to replace lost nutrients and increase the supply of nutrients needed by plants to increase plant production and quality. The availability of complete and balanced nutrients that can be absorbed by plants is a determining factor in plant growth and production. One fertilizer with a high nutrient content that is good for plants is organic fertilizer. The aim of this research is to determine farmers' responses based on cognitive aspects to the application of organic fertilizer. The research location was determined purposefully in Jurit Baru Village, East Lombok. The research sample was determined by simple random sampling of as many as 24 lowland rice farmers who were members of 12 farmer groups. The data analysis method uses a Likert scale with an answer score of 1 to 3 for all measurement indicators expressed as a percentage. The research results show that the application of organic fertilizer is based on the cognitive aspects of farmers; most of them know the purpose, benefits, and advantages of organic fertilizer. Meanwhile, the weaknesses are not well known by rice farmers. Overall, farmers have used organic fertilizer in rice farming. However, the dosage used is still a combination of conventional and organic.
Analisis Insight Instagram sebagai Media Pemberdayaan Digital pada Komunitas Pertanian Perkotaan Fadhil Ahla Firdaus; Nurlaela, Siti; Mastur, Mastur
Journal of Agribusiness Science and Rural Development Vol. 4 No. 2 (2025): JASRD
Publisher : LP3M Universitas Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32639/vj04ft98

Abstract

The development of the era demands the optimization of the use of the Instagram platform as a strategic digital empowerment tool in supporting the effectiveness of information dissemination, increasing community participation, and strengthening the management of sustainable urban agriculture in the context of digital transformation. This study uses a qualitative descriptive approach, by collecting data and analyzing it in depth to describe the facts systematically, factually, and accurately. The qualitative approach allows researchers to understand the phenomena that occur based on experience and interpretation of data in the form of speech, writing, and behavior. Instagram insight analysis was carried out on data on impressions, reach, and content interactions recorded during the period from November 20, 2023 to April 28, 2025. The informant selection technique was also carried out purposively, involving six informants consisting of four key informants and two additional informants. The results of the study show that the Instagram account @great.andgreen experienced positive growth with a total of 1,335 followers, dominated by users aged 18–24 years. This encourages the use of a non-formal language style that is adjusted to the characteristics of a young audience. The total number of impressions obtained was 130,413 with the highest impressions coming from the promotional content "Holiday Farm". The content reach reached 18,991, with the highest reach on the educational video on maggot cultivation. The high reach shows great potential in expanding influence beyond the main followers. Content interaction also showed positive results reaching 2,215 interactions through the number of likes, saves, comments, and shares. Digital utilization includes elements such as brand story, brand mission, product samples, community development, memorable content and packaging, and differentiation.
Pendapatan Usaha Peternak Kambing: Studi Kasus di Desa Sarimulyo, Kecamatan Ngawen, Kabupaten Blora Anisya, Ayu Putri Merry; Agustiana, Dwinita
Journal of Agribusiness Science and Rural Development Vol. 4 No. 2 (2025): JASRD
Publisher : LP3M Universitas Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32639/jtwdwe03

Abstract

This study thoroughly analyzes the income of goat farmers in Desa Sarimulyo, Ngawen Subdistrict, Blora Regency, Central Java. The research method used was Purposive Sampling to determine the research location, followed by a census method to collect data from a total of 30 goat farmers. The results of the study revealed that feed costs are the most significant component of production costs, accounting for the majority of the farmers' total expenditure. On the revenue side, the sale of poel goats (mature male goats) contributes the most to the farmers' total revenue, followed by the sale of breeding goats (mature female goats) and cempe (kids). Overall, goat farming businesses in Desa Sarimulyo show the potential to generate a positive net income, with total revenue of Rp 15,040,000 and total production costs of Rp 1,228,326, resulting in a net income of Rp 13,811,674. This study emphasizes the importance of efficient cost management, especially feed costs, to optimize the profitability of goat farming businesses. Furthermore, strategies to maximize revenue from the sale of poel and breeding goats are also an important factor in increasing farmers' income. This study provides valuable insights into the structure of costs and revenues in small-scale goat farming businesses, as well as their implications for farmers' income and economic sustainability.
Analisis Efisiensi Produksi Cabai Merah Keriting di Kabupaten Cianjur Wibisonya, Irawan
Journal of Agribusiness Science and Rural Development Vol. 4 No. 2 (2025): JASRD
Publisher : LP3M Universitas Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32639/8n3tvk53

Abstract

Vegetable commodities are horticultural commodities that have been able to contribute to national development in order to realize community welfare, such as fulfilling community nutrition as a complement to four healthy five perfect foods, this commodity is also very potential and prospective to be cultivated because the cultivation method tends to be easy and simple. In addition to being a superior commodity, vegetable commodities also play a role as a source of community nutrition, a source of foreign exchange, supporting agro-tourism and agro-industry activities. One type of chili that is widely consumed in Indonesia is red chili. Red chili is widely consumed by the community both for household consumption and the food industry. This is important in addition to the potential of red chili which has bright prospects but on the other hand it is necessary to how to stabilize the supply of red chili so that it can still be easily consumed by the community. This study was conducted to measure the level of technical efficiency in curly red chili farming in Cianjur Regency. The data collection method used primary data through interview techniques by taking a sample of 36 farmers in Pacet and Sukanagara Villages. The analysis used was the Stochastic Frontier Cobb Douglass Production Function. The variables used are land area (X1), seeds (X2), labor (X3), NPK fertilizer (X4), and the amount of curly red chili production (Y). To support this research, analysis tools were used in the form of Frontier 4.1 software, Ms Office Excel, and SPSS applications. Based on the results of the study, the majority of chili farmers in Cianjur Regency have been technically efficient. This is indicated by 75% of chili farmers having used production inputs proportionally. On average, chili farmers in Cianjur Regency have achieved a level of technical efficiency with a value of 0.786. There needs to be a standardization of the use of production inputs according to the recommended dose, in addition, the existence of subsidized production input support also needs to be increased in the future.
Faktor-Faktor Penentu Adopsi Teknologi Pemanfaatan Limbah Ternak Sapi Menjadi Pupuk Kandang di Kalurahan Sidorejo, Kapanewon Lendah Devita, Devita Putri Kunanti; Hermawan, Hermawan; Fauziah, Nicky Oktav
Journal of Agribusiness Science and Rural Development Vol. 4 No. 2 (2025): JASRD
Publisher : LP3M Universitas Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32639/nchg0n17

Abstract

Cow manure in Sidorejo Village, Lendah District, has yet to be effectively utilized for the production of organic fertilizer. This study aims to understand the contribution of internal factors, external factors, and innovation characteristics to the adoption level among farmers in utilizing cow manure for organic fertilizer production in Sidorejo Village, Lendah District. This study involved 64 farmers as respondents, selected using proportional random sampling technique. The study employed a quantitative approach using inferential statistics through multiple linear regression analysis. The study found that variables significantly influencing the adoption level of cow manure utilization for organic fertilizer include the role of farmer group leaders, the role of extension agents, perceived relative advantage, compatibility, trialability, and observability. Meanwhile, the study shows that age, education, farming experience, and compatibility do not have a significant influence on the adoption level of cow manure utilization for organic fertilizer. These findings highlight the importance of utilizing cow manure as organic fertilizer to benefit the soil and crops, while reducing excessive use of chemical fertilizers. Therefore, it is recommended that farmers be willing to embrace new knowledge and gradually move away from the old habit of leaving livestock waste untreated. Additionally, support from local extension agents is needed to disseminate knowledge about utilizing cow manure as organic fertilizer, ensuring that farmers receive this information evenly.

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