cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Mohammad Shihab
Contact Email
shihab@president.ac.id
Phone
+6281907023283
Journal Mail Official
shihab@president.ac.id
Editorial Address
President University Master of Technology Management Program Jalan Ki Hajar Dewantara Mekarmukti Cikarang Utara, Bekasi, Jawa Barat Indonesia
Location
Kota bekasi,
Jawa barat
INDONESIA
IDEAS: Journal of Management & Technology
Published by President University
ISSN : -     EISSN : 28081803     DOI : -
Core Subject : Economy, Humanities,
Humanities Economics, Econometrics & Finance
IDEAS: Journal of Management and Technology is a peer-reviewed journals devoted to the publication of original papers and serve as a forum for practical approaches to improving quality in issues pertaining to technology management, innovation, and related fields. The goal is to bring the highest quality research.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 6 Documents
 1 
Search results for , issue "Vol 1, No 1 (2021)" : 6 Documents clear
Consumers’ buying interest to purchase pixy beauty products in Ambon City: The influence of beauty vlogger endorse and brand personality Nurul Islamiah Raharusun; Aisah Asnawi; Etvin Rizal Tamher
IDEAS: Journal of Management & Technology Vol 1, No 1 (2021)
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (413.834 KB)

Abstract

The development of the internet has given rise to various platforms in promoting products variety. One of the platforms that are currently being a reference for internet users is vlogs. The influence of a vlogger can be influentially positive for increasing sales of a product.This research examines and analyzes the influence of the beauty vlogger endorsements and brand personality variables on the buying interest of Pixy beauty products in Ambon city.  It takes samples from women in Ambon city interested in buying Pixy beauty products since they are influenced by endorse reviews from beauty vloggers and are strengthened by the brand personality of Pixy products.This research uses a questionnaire method as a data collection tool for as many as 108 respondents with purposive sampling. The method used in this research is quantitative analysis with multiple linear regression using the SPSS (Statistical Package for Social Science) data analysis program version 25.The multiple regression analysis test results show that the beauty vlogger endorse variable has a positive and significant influence on buying interest with a regression result of 0.230. The brand personality variable has a positive and significant impact on purchase interest with a regression result of 0.486. It indicates that brand personality is more assertive in shaping consumer buying interest than beauty vloggers. Therefore, companies must keep trying to form and strengthen brand personality to create a positive impression in the minds of consumers.
Factors influencing customer purchase intention towards halal logo on food packaging in Melaka Siti Hajar Binti Mohtar; Mohd Syaiful Rizal; Mohamad Toha; Anastasia Lidya Maukar
IDEAS: Journal of Management & Technology Vol 1, No 1 (2021)
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (384.712 KB)

Abstract

This research aims to examine the factors influencing Melaka Muslim community in purchase intention towards halal logo on food packaging. Theory of Planned Behaviour is used as theoretical framework and there are three factors in influencing customer purchase intention which are attitude, subjective norm and perceived behavioural control. Questionnaires were distributed to the 170 Muslims respondent which randomly selected in shopping complex or supermarket area in Melaka City. The data was analysed using statistical package, descriptive analysis, Pearson correlation and multiple regression analysis were applied in this research in order to identify relationship and the most important factors. The results indicated that attitude, subjective norm and perceived behavioural control have positive relationship to intention on purchasing food packaging with halal logo. The most important factor that influence consumer purchase intention towards halal logo was attitude and subjective norm.
Exploring motivations of social media influencers as an emerging job market Chongmi An; Jony Oktavian Haryanto
IDEAS: Journal of Management & Technology Vol 1, No 1 (2021)
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (798.558 KB)

Abstract

The study explores the motivations of female Social Media Influencers (SMIs) in Indonesia during the Covid-19 pandemic. Phenomenological inquiry is adopted to capture the lived experience of the six Instagram SMIs. Two major themes emerge from the findings; 1) SMIs approach Instagram as a portfolio to showcase their values, hobbies and careers and 2) SMIs increasingly perceive Instagram as a source of income, where being SMI is a job rather than a hobby and endorsement as their main job task. In context of self-determination theory, SMI motivations are built on several intrinsic and extrinsic motives and the net value (Intrinsic minus extrinsic) correlates to authenticity of the SMI and their endorsements.
Financing strategy to support a product development of aluminium finished goods (case study: PT. XYZ) Donny Marshal; Uke Marius Siahaan
IDEAS: Journal of Management & Technology Vol 1, No 1 (2021)
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (416.183 KB)

Abstract

Nowadays, the use of wood materials for construction is starting to be reduced because it can cause global warming due to cutting down forests. There are changes in the construction used aluminium materials such as frames and doors. There is an increasing demand for aluminium products which is an opportunity for companies to develop products. Currently the company manufactures aluminium profile products (semi-finished goods), so the company needs to develop aluminium finished goods products to increase profits and brand image. The investment required by the company is 11,232,000,000 rupiah to develop aluminium finished goods products. This research uses financial feasibility study, then selects the best investment financing. Net Present Value (NPV), Profitability Index (PI), Internal Rate of Return (IRR), Payback Period (PP), and Return on Investment (ROI) are used as variables for determining investment. There are four financing alternatives, including internal financing, bank, leasing and IPO. The results showed that bank financing provided the highest NPV and ROI with an NPV value of 1,546,356,903, Profitability Index (PI) of 1.14, Internal Rate of Return (IRR) of 10.09%, Payback Period of 4 years 1 month, Return on Investment (ROI) of 28.24% and US Index of 4.71. Thus, the results of this research recommend using bank financing for investment in product development.
Principle of balance in financial technology’s peer-to-peer lending contract Indah Siti Aprilia; Claudia Gita Hapsari
IDEAS: Journal of Management & Technology Vol 1, No 1 (2021)
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (250.294 KB)

Abstract

Online loans have snowballed in recent years. The growth of online loans, also known as Peer-to-Peer Lending (P2P Lending) or Financial Technology, has been troubling the public. The P2P Lending collecting method has been harassing the people. P2P lending sends the collection letter to customers' contact addresses, distributes personal pictures, and imposes high interest. This research aims to discuss the Principle of Balance in P2P Lending contracts. This research uses a normative judicial method. The study examines the phenomenon of P2P Lending in public. This research concludes that the P2P Lending agreement does not meet the conditions in the contract based on the Principle of Balance. This research proposes that the relevant authorities review each P2P Lending agreement to achieve the Principle of Balance.
The effects of entrepreneurial orientation and business model innovation towards company performance by observing the factor of formalization and the information technology capability Eko Prasetyo
IDEAS: Journal of Management & Technology Vol 1, No 1 (2021)
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (562.768 KB)

Abstract

This research investigates the effects of entrepreneurial orientation in the innovation of business models that affects the increase of company performance in the application and games industry. The formalization that is present in the organizational structure and capabilities of information technology can affect the orientation of entrepreneurial orientation. The research data is accumulated from 64 companies, through the implementation of the purposive sampling method. The data analysis is done by using the Structural Equation modelling (SEM) with the method of Partial Least Square (PLS). The result of the study shows that the level of formalization does not have any impact on the orientation of entrepreneurial orientation. Information technology capability is vital to the development of the entrepreneurial orientation. To increase its performance, companies of applications and games must continuously develop its business model innovation. Further research is expected to be able to develop the idea for other creative industries and add other variables that influence the entrepreneurial orientation as well as the business model innovation.

Page 1 of 1 | Total Record : 6

 1 

Filter by Year

2021 2021


Reset
Filter By Issues
All Issue Vol 5, No 2 (2025) Vol 5, No 1 (2025) Vol 4, No 2 (2024) Vol 4, No 1 (2024) Vol 3, No 1 (2023) Vol 2, No 2 (2022) Vol 2, No 1 (2022) Vol 1, No 2 (2021) Vol 1, No 1 (2021)