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INDONESIA
BULETIN BISNIS & MANAJEMEN (BBM)
Published by UNIVERSITAS YPPI REMBANG
ISSN : 2442885X     EISSN : 2656602     DOI : http://dx.doi.org/10.47686/bbm.v8i1.457
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
Buletin Bisnis & Manajemen (BBM) terbit awal pada Pebruari 2015. BBM merupakan terbitan berkala ilmiah yang diterbitkan oleh Sekolah Tinggi Ilmu Ekonomi YPPI Rembang. Penerbitan BBM dimaksudkan sebagai media penuangan karya ilmiah baik berupa kajian ilmiah maupun hasil penelitian di bidang bisnis dan manajemen. BBM terbit dua kali dalam setahun, bulan Pebruari dan Agustus. Setiap naskah yang dikirimkan ke BBM akan di telaah oleh Mitra Bestari yang sesuai bidangnya. Penulis akan menerima dua eksemplar cetak lepas (off print) setelah terbit. Pengecekan plagiasi artikel dilakukan dengan Google Scholar dan Turnitin. Artikel yang telah dinyatakan diterima akan diterbitkan dalam nomor In-Press sebelum nomor regular terbit Artikel penelitian yang disampaikan ke jurnal online ini akan review sekurang-kurangnya 2 (dua) reviewer. Artikel penelitian yang diterima akan tersedia secara online mengikuti proses peer review jurnal. Bahasa yang digunakan dalam jurnal ini adalah bahasa Indonesia dan bahasa Inggris. Dengan berubah bentuk STIE YPPI Rembang menjadi Universitas YPPI Rembang, maka Pengelolaan Buletin Bisnis & Manajemen (BBM) berada dibawah naungan Universitas YPPI Rembang.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 7 Documents
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Search results for , issue "Vol 3, No 2: Agustus 2017" : 7 Documents clear
FAKTOR YANG MEMPENGARUHI REPURCHASE INTENTION (STUDI KASUS DI PATRA JASA CONVENTION CENTER SEMARANG Heri Prabowo; Laksono Hujianto
BBM (Buletin Bisnis & Manajemen) Vol 3, No 2: Agustus 2017
Publisher : Sekolah Tinggi Ilmu Ekonomi YPPI Rembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (627.956 KB) | DOI: 10.47686/bbm.v3i2.120

Abstract

 The results of research by Choudury (2011) showed that service quality has a positive influence on word of mouth. Similarly penelitain by Rodney and Jhon (2009) which states that service quality affect the word of mouth. The results are different from the research by Jiewantoa et.al (2012) which states that service quality has no effect on word of mouth. Another study that states that service quality has no direct effect on word of mouth is a study by Li (2013). Li's research states that service quality has no effect on word of mouth. From the results of the above study there is a gap of research results. Furthermore, for this research to measure the influence of service quality, word of mouth and costumer perceived value to repurchase intention. In this study, as the samples are visitors Patra Jasa Convention Center Semarang a number of 150 people. The data collection tool is a statistical quantity of a statistical test with SEM using AMOS program version 18. The results show all hypothesis proposed accepted means service quality, customer perceived value, word of mouth give positive influence to repurchase intention.Keywords: service quality, customer perceived value, word of mouth, repurchase intention
ANALISIS PENGARUH KREATIVITAS PROGRAM PEMASARAN, HUBUNGAN DENGAN PELANGGAN TERHADAP INOVASI PRODUK SERTA PENGARUHNYA TERHADAP KINERJA PEMASARAN (Studi Kasus Pada UKM Pengolahan Kayu di Kabupaten Rembang) Malichan Maslichan; Dian Ayu Liana Dewi
BBM (Buletin Bisnis & Manajemen) Vol 3, No 2: Agustus 2017
Publisher : Sekolah Tinggi Ilmu Ekonomi YPPI Rembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (585.73 KB) | DOI: 10.47686/bbm.v3i2.121

Abstract

This study aims to analyze the influence of customer relationship to product innovation, the influence of marketing program's creativity toward product innovation, the influence of relationship with customer to the improvement of marketing performance, the influence of marketing program creativity toward the improvement of marketing performance and analyze the effect of product innovation on marketing performance in order to increase marketing performance SMEs processing wood in Rembang regency. The expected target of this research is to get a concrete picture of strategy of improving marketing performance of SMEs of wood processing in Kabupaten Rembang which will be used as a reference for business improvement in SME development. The population of this study includes all actors SMEs Rembang wood processing. Determination of sample in this research is done by random sampling technique by purposive that is selecting wood processing SME with criterion specified. The respondents are the managers or owners of SMEs. Analytical techniques used in this study are the model of causality or influence and relationship. Analyzer used in processing the data to test the hypothesis that is proposed is by using SEM (Structural Equation Model). The result of the research shows that customer relationship has significant effect on product innovation with Standardized coefficient value 0,460. Creative marketing programs also significantly influence product innovation with the value of Standardized coefficient of 0.378. Furthermore, the relationship with the customer also significantly influences the marketing performance improvement with the value of Standardized coefficient of 0.264 as well as the creativity of the marketing program is also significant to the improvement of marketing performance with the value of standardized coefficient of 0.514. For product innovation also have an effect not significant to increase marketing performance with standardized coefficient value 0,183. Kata Kunci: marketing performance, innovation, marketing creativity, dan customer relationship
PENGARUH MODAL SOSIAL DAN LEADER MEMBER EXCHANGE TERHADAP KINERJA MELALUI KOMITMEN ORGANISASIONAL R.M. Firdaus R.M. Firdaus
BBM (Buletin Bisnis & Manajemen) Vol 3, No 2: Agustus 2017
Publisher : Sekolah Tinggi Ilmu Ekonomi YPPI Rembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (453.43 KB) | DOI: 10.47686/bbm.v3i2.123

Abstract

This study aimed to find out the effects of Social Capital and LMX (leader member exchange) on the Performance through Organizational Commitment studies on Kisnala Batik Pekalongan firm. The population of this study was all employees ofKisnala Batik Pekalongan with the number of 150 people. This study usedproportional random sampling which is a way of sampling by selecting each sampling unit in accordance with the size of the sampling unit so that the sample became 100 people. The hypothesis testing was done by using direct and indirect hypothesis test or mediation test. Based on the study, the results showed that:The effects of Social Capital on Organizational Commitment were insignificant, Leader Member Exchange (LMX) had significant and positive impact on Organizational Commitment., Social Capital had a significant and positive impact on Performance, The effects of Leader Member Exchange (LMX) on the Performance were insignificant.,Organizational Commitment had significant and positive impact on Performance. Keywords: Social Capital, Leader Member Exchange (LMX), Performance, and Organizational Commitment
PENGARUH LAYANAN BIMBINGAN KONSELING, POLA ASUH ORANG TUA, DAN INTERAKSI SOSIAL TERHADAP KEMANDIRIAN PESERTA DIDIK SMP MUHAMMADIYAH 02 SEMARANG R. Pratiwi R. Pratiwi
BBM (Buletin Bisnis & Manajemen) Vol 3, No 2: Agustus 2017
Publisher : Sekolah Tinggi Ilmu Ekonomi YPPI Rembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (447.783 KB) | DOI: 10.47686/bbm.v3i2.122

Abstract

Independence a child in face of life challenge have to earn to be grown early on possibly, in growing independence attitude each, every child need aid in accepting self and also insuffiency dan excess of him. So that environment go to school more than anything else family environment expected to have sensitivity to requirement of child, derestricted possibilities and potency for child self to expand, thereby a child can find way out. Hurlock, E.B (2008). This research have target to know influence of guidance and counseling, pattern of old below and social interaction to student independence in Junior School  Muhammadiyah  02 Semarang. This research is descriptive research with quantitative analysis. Population in this research is stundent and of sampel research counted 65 responden. The technic of collecting data using quisionnaires and the data where tasted and  analyzed using regression analysis with SPSS Ver 17.0 for windows.Based on the result of the data analysis concluded that guidance and counseling, pattern of old below and social interaction have a positive and significan impact to student independence.  Keywords : Guidance and Counseling, Pattern of Old Below, Social Interaction, Student Independence
FAKTOR-FAKTOR YANG MEMPENGARUHI DAYA SAING UMKM DI KABUPATEN REMBANG DIAN ANITA SARI; Syaiko Rosyidi
BBM (Buletin Bisnis & Manajemen) Vol 3, No 2: Agustus 2017
Publisher : Sekolah Tinggi Ilmu Ekonomi YPPI Rembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (383.017 KB) | DOI: 10.47686/bbm.v3i2.118

Abstract

The role of UMKM to the economic development of a region is very important, as well as with Rembang regency. Strengthening the competitiveness of UMKM become strategic effort in winning the competition between UMKM in a region. Therefore, finding the factors that affect the competitiveness of UMKM become necessary for the development of UMKM.The purpose of this study is to determine the factors that affect UMKM in Rembang. Competitiveness factors are measured using product advantages, human resources, and product marketing using IT. The sample in this research is the leading sector of UMKM in Rembang such as Batik Lasem, Processed Fish, and Furniture. Sampling method using purposive sampling with the number of research respondents is 100 respondents. Data collection techniques with interviews, observations, and questionnaires. Data analysis method by conducting instrument test (validity test and reliability test), data analysis technique (multiple linear regression test, test of determination, and t-test).Validity and reliability test is done with 30 respondents which are all valid and reliable results. Result of t-test proves that independent variable consisting of product superiority, human resources, and product marketing by using IT have a significant positive effect to competitiveness of UMKM. In F test, get result of significance value smaller than 0,05. This proves that simultaneously the independent variables affect the dependent variable. Determination test proves that product superiority, human resources, and marketing of products using IT affect the competitiveness of 56%, while the rest is influenced by factors outside the independent variable in this study.  Keywords: UMKM, Competitiveness, Featured Products
MODEL PENINGKATAN KINERJA MANAJERIAL DENGAN BUDAYA ORGANISASI SEBAGAI VARIABEL INTERVENING (Studi Pada Kantor Kecamatan di Kota Semarang Nurul Latifah Pancawardani; Panca Wahyuningsih
BBM (Buletin Bisnis & Manajemen) Vol 3, No 2: Agustus 2017
Publisher : Sekolah Tinggi Ilmu Ekonomi YPPI Rembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (527.146 KB) | DOI: 10.47686/bbm.v3i2.124

Abstract

This research is motivated by the issue or phenomenon in which there are some users of public services government agency (district office-red) are still lacking memuasakan, for example, the existence; management of e-KTP, Legalization, SKCK, Letter Move etc. and laments of society due to information management systems and bureaucracy have not been so inadequate, so the lack of speed and accuracy in their handling of the case is. If this is the case can be indicated that the district office managerial performance to the public yet and or less common memadai.Secara aims to analyze the influence of emotional intelligence and spiritual intelligence on managerial performance to organizational culture as an intervening variable. So it can be analyzed whether variable organizational culture can serve as a mediation (intervening) to managerial performance. Specifically to improve managerial performance in public service district office in the city, with good emotional intelligence and spiritual intelligence of the employees adequate districts its output will be more significant managerial performance.The variables in this study consisted of four variables which in the first stage variables emotional intelligence and spiritual intelligence become independent variable while organizational culture becomes the dependent variable. Then in the second stage of emotional intelligence and spiritual intelligence as an independent variable, organizational culture as an intervening variable, while variables managerial performance as the dependent variable.Research data collection techniques by spreading questionnaires to employees (management) district office in the city of Semarang are arranged systematically with multiple choice answers are easy to understand. Distribution of questionnaires by way of a direct encounter conducted in the period April to August 2015, with the number of samples of 174 respondents. Then the data collected through a questionnaire to test the data analyst; validity and reliability, followed by analysis of the path (Path Analysis), test the strength of the model using SEM (Structural Equation Modelling).Keywords: Emotional Intelligence, Spiritual Intelligence, Organizational Culture and Managerial Performance.
PENGARUH BIAYA PROMOSI DAN BIAYA DISTRIBUSI TERHADAP PENJUALAN PADA PT. UNILEVER INDONESIA, TBK. Yunias Insan Nugroho; Lies Indriyatni
BBM (Buletin Bisnis & Manajemen) Vol 3, No 2: Agustus 2017
Publisher : Sekolah Tinggi Ilmu Ekonomi YPPI Rembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (759.7 KB) | DOI: 10.47686/bbm.v3i2.119

Abstract

This study aims to: (1) Know the effect of promotion costs on sales at PT. Unilever Indonesia, Tbk. (2) Knowing the influence of distribution cost to sales at PT. Unilever Indonesia, Tbk. (3) Knowing the influence of promotion cost and distribution cost simultaneously to sales at PT. Unilever Indonesia, Tbk. The object of this research is PT. Unilever Indonesia, Tbk. Data taken over 8 years from 2008 - 2015 and calculations using quarterly data consisting of promotional costs, distribution and sales costs. Data collected by documentation method obtained through official website of PT. Unilever Indonesia, Tbk. The data analysis tool used is multiple linear regression analysis and significance test using t test and F test. The results showed that: (1) There is no influence of promotion cost to sales with t arithmetic = 1.778 smaller than t table = 2.0452 with 5% significance; (2) there is positive influence and significant distribution cost to sales with t arithmetic = 17,193 bigger than t table = 2.0452 with significance 5%; (3) There is significant influence of promotion cost and distribution cost simultaneously to sales with F arithmetic = 2057,00 bigger than F table = 3,33 with error level 5%. Keywords: Promotion Cost, Distribution Cost and Sales

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