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INDONESIA
Reviu Akuntansi, Manajemen, dan Bisnis
Published by Goodwood Publishing
ISSN : -     EISSN : 2797958X     DOI : https://doi.org/10.35912/rambis
Reviu Akuntansi, Manajemen, dan Bisnis (Rambis) is a peer-reviewed journal in the fields of Accounting, Management, Business. Rambis publishes relevant manuscripts reviewed by some qualified editors. This journal is expected to be a significant platform for researchers in Indonesia to contribute to the theoretical and practical development in all aspects of Accounting, Management, Business.
Articles 305 Documents
​Leadership Role Adaptive in Improving Employee Engagement at PT Rubber Pan Java Panca Dina Ayu Mulyani; Herny Putriana
Reviu Akuntansi, Manajemen, dan Bisnis Vol 6 No 1 (2026): Maret
Publisher : Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/rambis.v6i1.5807

Abstract

Purpose: This study aims to analyze the influence of Adaptive Leadership on Employee Engagement at PT Rubber Pan Java. It focuses on how leaders' ability to adjust their leadership approach, provide appropriate support, and respond effectively to changing organizational conditions can encourage stronger employee involvement and commitment to the organization.Research Methodology: This study employed a quantitative approach. Data were collected through structured questionnaires distributed to 300 employees selected from a total population of 1,200 employees at PT Rubber Pan Java, Indonesia. The collected data were analyzed to determine the relationship and influence of Adaptive Leadership on Employee Engagement.Results: The findings indicate that Adaptive Leadership has a positive and significant effect on Employee Engagement. Leader adaptability, continuous support, responsiveness to employee needs, and the ability to manage changing workplace conditions contribute to strengthening employee participation and involvement in organizational activities.Conclusions: Adaptive Leadership is effective in increasing Employee Engagement. The research instruments were found to be valid, and the resulting model demonstrated adequate stability in explaining the relationships between the variables.Limitations: This study relied solely on quantitative data and may have been influenced by situational and organizational factors specific to the research setting.Contributions: The findings provide practical guidance for leadership development and contribute additional empirical evidence to the literature on leadership and human resource management.
Exploration of Centennial Generation's Visual Attention Towards Digital Investment Platforms: An Eye-Tracking-Based Neuromarketing Approach Saiful Aminudin Al Kusuma Putra; Yudhi Ferdi Andri Asmawan
Reviu Akuntansi, Manajemen, dan Bisnis Vol 6 No 3 (2026): September
Publisher : Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/rambis.v6.n3.p141-154.2026

Abstract

Purpose: The purpose of this study is to explore the visual attention patterns of Generation Z (Centennials) on digital investment platforms.Research Methodology: Using an eye-tracking-based neuromarketing approach, supported by a quantitative approach, this study conducted an experiment to compare the visual behavior of novice and experienced investors. The sample in this study consisted of 90 students and capital market practitioners using a snowball collection techniqueResults: The results show that investors predominantly focus on the order book, running trade, and stock chart features. Furthermore, there are significant differences. Experienced investors have a strategic attention pattern, starting with viewing the global market overview (Global Index) before focusing on specific data (Order Book, Running Trade). They also master analytical tools and spend time on chart indicators. In contrast, novice investors tend to be exploratory, spending more time processing real-time data and focusing more on price visualizations (Stock Charts).Conclusions: The conclusions of this study emphasize the importance of app design tailored to user experience levels to effectively increase financial literacy and inclusion.Limitations: This study is limited by its geographical focus on Generation Z participants in Surabaya, which may restrict the generalizability of the findings to other regions or demographic contexts. Additionally, the use of a single digital investment platform may limit cross-platform applicability.Contributions: This study contributes original insights by integrating eye-tracking-based neuromarketing methods into the context of digital investment behavior among Generation Z in Indonesia an area that remains underexplored.
The Roles of Brand Trust and Attitude in Indonesian Gen Z Plant-Based Food Purchases Andina Fasha; Joanne Joanne; Edy Yulianto Putra; Winny Angelina Liangdra
Reviu Akuntansi, Manajemen, dan Bisnis Vol 6 No 3 (2026): September
Publisher : Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/rambis.v6.n3.p155-171.2026

Abstract

Purpose: This study aims to analyze how perceived value, self-efficacy, and social influences affect attitudes and brand trust, and how these factors impact the online purchase intention for plant-based foods among Generation Z in Batam City.Research Methodology: This study employs a quantitative approach and purposive sampling. The sample consisted of 223 Generation Z consumers in Batam City who had purchased plant-based food online. The data were analyzed using Structural Equation Modeling (SEM) with SmartPLS.Results: Perceived value significantly influences attitude, and self-efficacy significantly influences brand trust. Furthermore, only attitude has been proven to have a significant effect on online purchase intention. On the other hand, social influencedid not affect attitude; perceived value did not affect brand trust; and brand trust did not significantly influence online purchase intention.Conclusions: These findings indicate that, in the context of plant-based foods, fostering positive internal attitudes among consumers is far more crucial for driving online purchase intent than relying solely on external social influences or brand trust.Limitations: This study's limitations include the absence of other variables, such as electronic word of mouth (e-WOM), and the research's scope, which remains limited to Batam City.Contributions: This study contributes to the understanding of digital marketing strategies, particularly in the field of plant-based foods, by targeting Generation Z. This contribution is important for marketers, food companies, and researchers in management and marketing disciplines to develop more effective strategies in building positive attitudes, brand trust, and online purchase intent.
The Influence of Five Management Factors on the Productivity of Employees of Padang Seagrass Restaurant Tari Melia Putri; Lovelly Dwinda Dahen; Citra Ramayani
Reviu Akuntansi, Manajemen, dan Bisnis Vol 6 No 1 (2026): Maret
Publisher : Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/rambis.v6i1.5438

Abstract

Purpose: This study examines the influence of service quality, motivation, work environment, work discipline, and compensation on employee productivity at Rumah Makan Lamun Ombak, Padang, Khatib Sulaiman Branch. It aims to provide practical insights for improving human resource management in the culinary service sector.Methodology: This research employed a quantitative approach using a survey method. Data were collected through structured questionnaires distributed to employees selected using purposive sampling based on predetermined criteria. The data were analyzed using validity and reliability tests, followed by multiple linear regression to examine the partial and simultaneous effects of the independent variables on employee productivity.Results: The findings show that service quality, motivation, work environment, work discipline, and compensation each have a positive and significant effect on employee productivity, both partially and simultaneously. Compensation and motivation were identified as the most dominant factors influencing productivity, emphasizing the importance of fair rewards and employee encouragement. Conclusion: Effective human resource management, particularly through strengthening motivation, discipline, and fair compensation, is essential for improving employee productivity and supporting business growth in the culinary service industry.Limitations: This study was conducted at only one branch, limiting the generalizability of the findings. Furthermore, the quantitative survey design may not fully capture employees’ perceptions, attitudes, and organizational cultural factors. Contribution: This study contributes to the human resource management literature by providing empirical evidence on the factors influencing employee productivity in the culinary service sector. The findings also provide practical insights for restaurant managers in improving employee motivation, work conditions, compensation strategies.
Investor Behavior: The Roles of Green Finance Literacy, Herding, and Overconfidence through Risk Perception Aji Akbar Velayatie; Asep Risman
Reviu Akuntansi, Manajemen, dan Bisnis Vol 6 No 3 (2026): September
Publisher : Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/rambis.v6.n3.p173-190.2026

Abstract

Purpose: This study provides empirical evidence on the roles of green finance literacy and behavioral biases in shaping investors' behavior by considering the mediating role of risk perception.Research Methodology: Primary data were collected from 157 Indonesian retail investors using purposive sampling. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4.Results: Green finance literacy positively affected investors' behavior and risk perception. Herding behavior influenced risk perception but had no direct effect on investors' behavior, while overconfidence positively affected investors' behavior but not risk perception. Risk perception positively influenced investors' behavior and mediated only the effect of green finance literacy.Conclusions: Investors' behavior is jointly influenced by sustainable financial knowledge, behavioral biases, and risk evaluation. Risk perception serves as a key mechanism linking green finance literacy to investors' behavior.Limitations: This study was limited to Indonesian retail investors and employed a cross-sectional research design.Contributions: This study advances the behavioral finance and sustainable finance literature by providing new empirical evidence on the mediating role of risk perception in shaping investment decisions, thereby extending existing models beyond direct-effect relationships. The findings offer practical implications for developing investor education strategies and strengthening regulatory approaches in Indonesia.