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Procedia of Social Sciences and Humanities
Published by Universitas Muhammadiyah Sidoarjo
ISSN : -     EISSN : 27220672     DOI : https://doi.org/10.21070/pssh
Core Subject : Humanities, Science, Social,
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Social Sciences
PSSH is a peer-reviewed international journal. This statement clarifies ethical behaviour of all parties involved in the act of publishing an article in this journal, including the author, the chief editor, the Editorial Board, the peer-reviewer­­­­­ and the publisher (Universitas Muhammadiyah Sidoarjo). This statement is based on COPE’s Best Practice Guidelines for Journal Editors.
Arjuna Subject : Seni dan Humaniora - Seni dan Humaniora (Lain-Lain)
Articles 72 Documents
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Search results for , issue "Vol. 8 (2025): Online Influence " : 72 Documents clear
Analysis of Leonardo Edwin Bold Identity: Analisis Identitas Daring Leonardo Edwin Firdaus, Muhammad Rizal; Agustin , Anggi Tri; Febriana, Poppy
Procedia of Social Sciences and Humanities Vol. 8 (2025): Online Influence & Identity Forum (OIIF 2025)
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v8i.786

Abstract

This study examines the use of code-switching and code-mixing in the YouTube videos of Leonardo Edwin, an Indonesian content creator. As an international student, Leonardo often combines Indonesian and English in his content to reach a wider audience. Using a symbolic interaction theory approach, this study investigates how the interaction between Leonardo and his followers through comments and content affects the image he presents. The results of the analysis show that external code-switching is more common, with the use of English when interacting with international friends. This research is expected to contribute to previous research on the phenomenon of code-switching and code-mixing on social media. Highlights: Audience Engagement – Leonardo Edwin uses code-switching to connect with both Indonesian and international audiences, making his content more inclusive. Symbolic Interaction – His language choices shape his online persona, influenced by interactions with followers and content themes. Predominant Pattern – External code-switching is more frequent, especially when engaging with international friends, highlighting social adaptation in digital communication. Keywords: Social Media, New Media, Youtube, Leonardo Edwin
Analysis of Vina Muliana's Online Identity on the Tik Tok account @Vmuliana in Maintaining the Authenticity of the Identity Constructed: Analisis Identitas Online Vina Muliana pada akun Tik Tok @Vmuliana dalam Mempertahankan Keaslian Identitas yang Dikonstruksi. Nikmah, Hadiyatun; Febriana, Poppy
Procedia of Social Sciences and Humanities Vol. 8 (2025): Online Influence & Identity Forum (OIIF 2025)
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v8i.789

Abstract

In today's digital era, it is important to be able to build an online identity on social media. Online identity is the extension of one's physical existence into the virtual domain. Online identity has become an important aspect of our lives. Moreover, this includes influence in the digital space or can be called social media, privacy challenges, identity theory and about the dynamics in cyberspace. One of the most popular social media is Tik Tok. This research aims to find out how Vina Muliana shaping online identity, managing context collapse, as well as threats, challenges and opportunities for privacy and surveillance on Tik Tok social media. This type of research is qualitative. The research results show that Vina Muliana succeeded in building her online identity with an interesting strategy. Apart from that, the results show that Vina Muliana is able to overcome context collapse and also overcome threats to privacy and surveillance on Tik Tok social media. Highlights: Strategic Online Identity Building – Vina Muliana successfully shapes her online identity on TikTok through engaging content and a well-planned digital persona. Managing Context Collapse – She effectively navigates different audience expectations, maintaining consistency while adapting to various online interactions. Privacy & Surveillance Challenges – Vina Muliana proactively addresses privacy risks and surveillance concerns, balancing visibility with security on TikTok. Keywords: Social Media, Online Identity, Tik Tok
Analysis of Online Identity of Public Figures: A Case Study of Pandawara Group : Analisis Identitas Online Tokoh Publik: Studi Kasus Pandawara Group Wicaksono, Satrio; Febriana, Poppy
Procedia of Social Sciences and Humanities Vol. 8 (2025): Online Influence & Identity Forum (OIIF 2025)
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v8i.790

Abstract

This study analyzes the formation of the online identity of Pandawara Group, a collective renowned for their social activities in raising awareness about environmental issues. The focus of this research includes strategies for building an online identity, managing the challenges of content collapse, and the authenticity displayed on digital platforms. The analysis shows that Pandawara Group successfully utilizes visual narratives and audience interactions to establish themselves as authentic agents of change. However, they also face challenges such as public pressure, the risk of criticism, and the necessity of maintaining content consistency. This study provides recommendations for enhancing their digital communication strategies to better manage risks while leveraging opportunities in the era of social media. Highlights: Strategic Online Identity – Pandawara Group builds authenticity through visual storytelling and active audience engagement. Challenges of Digital Presence – They navigate public scrutiny, criticism, and the demand for consistent content. Enhancing Digital Strategy – Recommendations focus on risk management and optimizing opportunities in social media. Keywords: Online Identity, Content Collapse, Authenticity, Social Media, Pandawara Group, Social Movement.
Baim Wong Digital Footprint Formation of Online Identity in the Social Media Era : Jejak Digital Baim Wong Pembentukan Identitas Daring di Era Media Sosial Lestari, Tri Yunanda Ayu
Procedia of Social Sciences and Humanities Vol. 8 (2025): Online Influence & Identity Forum (OIIF 2025)
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v8i.797

Abstract

In the era of rapidly growing social media, public figures like Baim Wong face complex challenges in shaping and managing their online identities. This article analyzes in depth how Baim Wong, as an Indonesian celebrity, builds his online identity on various digital platforms, such as Instagram and YouTube, and how he manages the phenomenon of "context collapse" that often occurs in cyberspace. On the one hand, social media provides a great opportunity to connect directly with fans and introduce a more human and relatable self-image. However, on the other hand, it also poses great challenges in maintaining authenticity, privacy, and control over the information shared. Baim Wong, through various uploaded contents, not only displays a happy personal life with his family, but also uses social media for philanthropic activities and promotion of professional projects. However, with all the potential that exists, there are also privacy risks that must be faced, such as the potential for exploitation of personal data by third parties or threats to family security that often appear in his uploads. In building his online identity, Baim Wong prioritizes a balance between openness to the audience and protection of sensitive information, which is reflected in the way he chooses narratives that are acceptable to various audiences without sacrificing his personal privacy and security. Highlights: Building a Relatable Identity – Baim Wong strategically uses social media to connect with fans by sharing personal moments, philanthropic efforts, and professional projects. Managing Context Collapse – He navigates diverse audience expectations by carefully curating content that balances authenticity, privacy, and public perception. Privacy and Security Risks – Despite the benefits of social media, he faces challenges such as data exploitation and family security threats, requiring careful information management. Keywords: Online Identity, Social Media, Context Collapse, Authenticity, Digital Privacy
Analysis of the Online Identity of Public Figure Najwa Shihab: Analisis Identitas Daring Tokoh Public Najwa Shihab Sejati, Tegas Immanio; Ramadhan, Rafly Aditya
Procedia of Social Sciences and Humanities Vol. 8 (2025): Online Influence & Identity Forum (OIIF 2025)
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v8i.801

Abstract

Najwa Shihab has successfully built a strong and trustworthy online persona by prioritizing professionalism, ethics, and courage. Through a consistent approach and clear messaging, she effectively manages context collapse by utilizing content segmentation and low social media engagement. Despite facing challenges related to privacy and surveillance, Najwa uses her online platforms to inspire, educate, and mobilize society for positive change. This analysis examines how Najwa Shihab builds and maintains her online identity, manages interactions with diverse audiences, and addresses challenges related to reputation and privacy in the digital world. The findings show that while Najwa Shihab has successfully created a strong online presence, there is room to further develop strategies to protect her reputation and privacy. Highlights: Strategic Online Presence – Najwa Shihab maintains a trustworthy digital identity through professionalism, ethics, and clear messaging. Effective Context Management – She mitigates context collapse by segmenting content and keeping social media engagement minimal. Balancing Visibility & Privacy – While leveraging her platform for social impact, she faces challenges in reputation and privacy protection. Keywords: Najwa Shihab, Online Persona, Social Media, Professionalism, Ethics, Reputation, Privacy
Bridging Urban Gaps Through Strategic Digital Infrastructure in Sulaymaniyah City: Menjembatani Kesenjangan Perkotaan Melalui Infrastruktur Digital Strategis di Kota Sulaymaniyah Al-Douri, Fatima Ibrahim Tuamah
Procedia of Social Sciences and Humanities Vol. 8 (2025): Online Influence & Identity Forum (OIIF 2025)
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v8i.813

Abstract

The study examines how digital infrastructure affects urban life in Sulaymaniyah through its evaluation of the relationships between urban development and public services and digital economic progress. The evaluation of digital infrastructure distribution requires analysts to merge quantitative and qualitative methods along with GIS technology data processing for assessing urban quality of life. The research investigates Sulaymaniyah to reveal the operational mechanism of smart city policies through an assessment of their roles in developing sustainable urban growth with digital infrastructure. The fundamental outcomes from digital infrastructure expenditures enhance quick service delivery speed and enable partnerships that help sustain urban development zones. Public authorities should create supportive policies for digital transformation and form partnerships between public and private organizations to develop urban digital infrastructure according to the document. Highlights: Integration of Methods: Evaluating digital infrastructure in Sulaymaniyah requires both qualitative and quantitative analysis, supported by GIS technology. Smart City Focus: The study explores how digital infrastructure supports sustainable urban growth and the implementation of smart city policies. Policy and Partnerships: Effective urban digital development depends on supportive public policies and collaboration between public and private sectors. Keywords: Digital Infrastructure, Digital Transformation, Smart Cities, Urban Development, Geographic Information Systems (GIS).
Digital Dramaturgy: Raffi Ahmad's Identity Formation and Privacy Management on Instagram: Dramaturgi Digital: Pembentukan Identitas dan Pengelolaan Privasi Raffi Ahmad di Instagram Brameswari, Zhafira Adenia; Kartika, Mas Aldrin Zagna Rania
Procedia of Social Sciences and Humanities Vol. 8 (2025): Online Influence & Identity Forum (OIIF 2025)
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v8i.717

Abstract

This research discusses the digital dramaturgy strategy of Raffi Ahmad, a prominent figure in Indonesia. It investigates how he shapes his identity as a star, businessman, and family man, and manages his privacy on the Instagram platform. The research focuses on his online identity formation, audience management while maintaining his authenticity, and the opportunities and challenges he faces regarding privacy and participatory surveillance. Various theories and concepts such as online identity formation, parasocial relationships, context collapse, and privacy and participatory surveillance are used to explain this phenomenon. The purpose of this research is to explain effective strategies for public figures to manage their digital identities.
Analysis of Vina Muliana (@vmuliana)'s Online Identity Formation as a TikTok Influencer : Analisis Pembentukan Identitas Online Vina Muliana (@vmuliana) sebagai Influencer TikTok Fitrianingsih, Intan; Az Zahra, Amelia Putri; Febriana, Poppy
Procedia of Social Sciences and Humanities Vol. 8 (2025): Online Influence & Identity Forum (OIIF 2025)
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v8i.718

Abstract

In the digital age, social media serves as an important platform for individuals to express themselves and build identities. Vina, who has more than 9.5 million followers, utilizes TikTok to share job search tips, resume building, and interview techniques based on her experience as an HR Senior Associate at a State-Owned Enterprise (SOE). The research method used is a qualitative approach with a case study, analyzing the uploaded content and the interactions that occur on the platform. The results showed that Vina managed to create a positive image through her professional appearance and interactive communication style, while showing her authentic side behind the scenes. Erving Goffman's dramaturgy theory is used as an analytical framework to understand the difference between front stage and back stage in online identity formation. This research provides insight into the role of influencers in shaping identity in the digital era and its impact on audiences. wuThis study aims to analyze Vina Muliana's (@vmuliana) online identity formation as a TikTok influencer who focuses on career education.
Mead's Symbolic Interactionism Analysis of Nadhifa Allya Tsana's Online Identity on Social Media Instagram @ntsana: Analisis Symbolic Interactionism Mead terhadap Identitas Daring Nadhifa Allya Tsana Di Media Sosial Instagram @ntsana Salma, Aprilina; Amalia, Shira Putri
Procedia of Social Sciences and Humanities Vol. 8 (2025): Online Influence & Identity Forum (OIIF 2025)
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v8i.719

Abstract

In the modern digital era, technological advancements have significantly transformed how individuals communicate, construct identities, and present themselves, particularly on social media platforms. Social media, once a mere communication tool, has evolved into a sophisticated stage where people actively negotiate and perform their self-representations. Instagram, among the most widely used social media sites, is essential to shaping personal branding and online identities. This study examines the digital identity construction of Nadhifa Allya Tsana, widely known as Rintik Sedu, through the lens of George Herbert Mead's Symbolic Interactionism theory. Tsana, a successful writer, content creator, podcaster, and entrepreneur, utilizes Instagram to build and communicate her identity, engaging in a dynamic process of symbolic interaction with her followers. This research aims to explore how Tsana constructs her online identity, interacts symbolically with her audience, and utilizes various symbols to communicate and reinforce her self-image on social media. By analyzing her Instagram posts, captions, and interactions with followers, This study emphasizes how verbal and visual signals contribute to the formation of a personal narrative and fostering emotional connections with her fanbase. Additionally, the research addresses the challenges and opportunities of managing a digital identity, including issues like plagiarism and the preservation of authenticity. Ultimately, this study underscores the importance of symbolic interaction in the digital age, where individuals not only shape their identities but also interact with society through shared symbols in an interconnected online space.
Analysis of Self-Presentation in dr. Richard Lee's Social Media Accounts as a Public Figure in Indonesia: Analisis Presentasi Diri dalam Akun Media Sosial dr. Richard Lee di Akun Media Sosial sebagai Public Figure di Indonesia Maulidina , Nafridha; Aini, Nur
Procedia of Social Sciences and Humanities Vol. 8 (2025): Online Influence & Identity Forum (OIIF 2025)
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v8i.721

Abstract

This research aims to analyze the self-presentation strategies implemented by Dr. Richard Lee, a public figure in Indonesia, via his social media account. In this research, the author refers to the self-presentation theory put forward by Erving Goffman, which explains how individuals manage the impressions they convey to audiences in various social situations. With a qualitative descriptive approach, data was collected through observation of Dr. Richard Lee, which includes published videos, photos and texts. The research results revealed that Dr. Richard Lee applies a front stage strategy to build his professional image as a beauty doctor and educator, while creating a personal relationship with the audience through content that tends to be informal and humorous.

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