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Develop : Jurnal Ekonomi Pembangunan
Published by Institut Bisnis Muhammadiyah Bekasi
ISSN : 27770923     EISSN : 27982807     DOI : https://doi.org/10.53990
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Berisi tentang hasil penelitian dan kegiatan pengabdian kepada masyarakat di bidang ekonomi, baik makro dan mikro, yang berfokus pada perkembangan ekonomi pembangunan berskala UMKM, industry berskala nasional hingga organisasi non-profit.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 25 Documents
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ANALISIS STRATEGI BISNIS DAN DIGITAL MARKETING UNTUK MENINGKATKAN PENJUALAN PADA UMKM KEBULI ABUYA Ahmad Munadhir Amri
Develop: Jurnal Ekonomi Pembangunan Vol 3, No 1 (2022): Develop: Jurnal Ekonomi Pembangunan
Publisher : Institut Bisnis Muhammadiyah Bekasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (209.808 KB) | DOI: 10.53990/djep.v3i1.204

Abstract

This study aims to find out: 1) digital marketing applied by Kebuli Abuya, 2) the role of digital marketing in increasing sales of Kebuli Abuya, and; 3) identifying strengths, weaknesses, opportunities, and threats available using SWOT, STP, Marketing Mix Analysis. The method used in this study is qualitative-descriptive research. Data collection is done by interview, observation, and documentation. The results of the study were based on the SWOT analysis, the researchers then conducted an Internal Strategic Factors Analysis Summary (IFAS) analysis which showed that the internal aspects of the highest score were in service, food menu, and brand image. Meanwhile, based on the External Strategic Factors Analysis Summary (EFAS) analysis, it shows that the growth of Kebuli Abuya is largely determined by the customers, and how loyal customers are able to provide increased sales for Kebuli Abuya. Strategy side of practices digital marketing, Kedai Abuya through social media such as Instagram, Facebook, LinkedIn, and another internet network that are connected to the reach of consumers (online food delivery)such as Go-food, Grab food, and Traveloka eat. The application of digital marketing by Kedai Abuya has an effect of 30% - 40% in helping the sale.
PENGENALAN KEWIRAUSAHAAN PEMBUATAN HANDSANITISER PADA SISWA DAN SISWI SMK MUHAMMADIYAH 1 KOTA BEKASI DENGAN PENERAPAN MODEL AL (ACTIVE LEARNING) Micky Prathama; Daru Susanti; Djihadul Mubarok
Develop: Jurnal Ekonomi Pembangunan Vol 3, No 1 (2022): Develop: Jurnal Ekonomi Pembangunan
Publisher : Institut Bisnis Muhammadiyah Bekasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (217.207 KB) | DOI: 10.53990/djep.v3i1.205

Abstract

Secondary-level education, especially SMK has a unique character in producing graduates who are ready to work. The real potential of SMK graduates is not only ready to work, but has a great opportunity to participate in developing the economy through entrepreneurship. On this basis, research on the development of entrepreneurship was then carried out on students of SMK Muhammadiyah 1 Bekasi using the AL (Active Learning) method. The basic principle of the AL method is the involvement of students in the active learning process of participants in entrepreneurship. The type of business conveyed was the manufacture of Baitullah- scented Hand sanitiser products with learning materials from the introduction of raw materials to the calculation of the Cost of Goods. Meanwhile, the AL learning stage itself starts from the delivery of material to the opportunity for students and students to make presentations. The results of the response of students and students to the implementation of Active Learning from the questionnaire obtained by 86% of students expressed satisfaction with this learning. However, there are still some students who are not satisfied to be able to review the improvements in the application of learning.
PENGARUH KESEHATAN DAN TINGKAT KEMISKINAN TERHADAP PERTUMBUHAN EKONOMI DI PROVINSI JAWA TENGAH Teguh Santosa; Anang Suryana
Develop: Jurnal Ekonomi Pembangunan Vol 3, No 1 (2022): Develop: Jurnal Ekonomi Pembangunan
Publisher : Institut Bisnis Muhammadiyah Bekasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (346.235 KB) | DOI: 10.53990/djep.v3i1.206

Abstract

This study aims to determine the Effect of Health and Poverty Rates on Economic Growth in Central Java Province. With Economic Growth as dependent or bound variables and Health and Poverty Rate as independent variables or free variables. This type of research is Quantitative. The secondary data used in this study is documentation obtained from the BPS (Central Statistics Agency) of Central Java Province. The sampling technique chosen is purposive sampling. The hypothesis was developed to see the influence of health and poverty rates on economic growth in Central Java. Hypothesis testing in this research is by using the method of Panel Data Regression Analysis and Multiple Regression Analysis. The results showed: 1) Health variables have a significant positive effect on economic growth in Central Java Province. 2) The variable poverty rate does not significantly affect economic growth. 3) Health variables and poverty rates simultaneously have a positive and significant effect on economic growth in Central Java Province.
PENGARUH KEMISKINAN DAN TINGKAT PENGANGGURAN TERBUKA TERHADAP INDEKS PEMBANGUNAN MANUSIA DI PROVINSI JAWA TIMUR TAHUN 2018 Alie Sadikin; Rusmasari Rusmasari
Develop: Jurnal Ekonomi Pembangunan Vol 3, No 1 (2022): Develop: Jurnal Ekonomi Pembangunan
Publisher : Institut Bisnis Muhammadiyah Bekasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (353.286 KB) | DOI: 10.53990/djep.v3i1.207

Abstract

The purpose of this study is to explain the effect of poverty and the open unemployment rate on economic growth in the province of East Java with the period used is 2018. Quantitative is the type of research with a total sample of 38. The data used are secondary data obtained on the official website of the Central Statistics Agency of East Java Province. The method of data analysis used a Descriptive Statistical Test, used Classical Assumption Test, and also used Hypothesis Testing. The conclusion from the results of this test is (1) Poverty has a negative effect to the Human Development Index (HDI), namely -7.831 < 2.030 and sig value of 0.000 < from 0.05, (2) Open Unemployment Rate (TPT) does not have a positive effect. the Human Development Index (HDI) is 1.822 < 2.030 and a sig value of 0.077 > from 0.05, (3) Poverty and the Open Unemployment Rate (TPT) are 68.4% while the remaining 31.6% is influenced by other variables outside of Research Model.
PENGARUH TENAGA KERJA DAN TINGKAT PENDIDIKAN TERHADAP PERTUMBUHAN EKONOMI DI PROVINSI JAWA TIMUR TAHUN 2018 Alie Sadikin; Turnadi Turnadi
Develop: Jurnal Ekonomi Pembangunan Vol 3, No 1 (2022): Develop: Jurnal Ekonomi Pembangunan
Publisher : Institut Bisnis Muhammadiyah Bekasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (296.755 KB) | DOI: 10.53990/djep.v3i1.209

Abstract

The study determines the effect of labor, and education partially, and simultaneously of economic growth in East Java Province in the period of 2018. Samples were taken using the entire population in East Java Province, which includes 38 cities and regencies in East Java. Descriptive statistics is, a classical assumption test, hypothesis testing, multiple linear regression test, and the coefficient of determination test is a data analysis. The results of this study conclude that with the obtained value of 6.037+(-0.025)X1+0.078X2 with a constant value of 6.037, it can be concluded that the labor variable has an impact on the Y variable. And the education variable has a positive relationship with Y, the lower the value of the workforce. employment means the lower value of Economic Growth (Y). And the higher the value of education, the higher the economic growth (Y).

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