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Vina Maria Ompusunggu
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INDONESIA
JURNAL REGIONOMIC
Published by Universitas Quality
ISSN : -     EISSN : 26856840     DOI : -
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Jurnal regionomic merupakan jurnal tentang kajian penelitian di mana teori atau teknik baru diterapkan dalam kajian kebijakan ekonomi dan bisnis, lingkupnya adalah pemasaran, SDM, bisnis, ekonomi pembangunan, ekonomi mikro dan makro
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 3 Documents
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Search results for , issue "Vol 7, No 1 (2025): REGIONOMIC" : 3 Documents clear
ANALISIS BIAYA PADA SISTEM ANTRIAN UNTUK MENINGKATKAN PRODUKTIVITAS PADA PT SUMBER MANDIRI Sitepu, Jupianus; Situmorang, Maria Kristina; Maulana, Dyanda
JURNAL REGIONOMIC Vol 7, No 1 (2025): REGIONOMIC
Publisher : Universitas Quality

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36764/jg.v7i1.1589

Abstract

Penelitian ini berjudul Analisis Biaya Pada Sistem Antrian Untuk Meningkatkan Produktivitas Pada PT. Sumber Mandiri.  Tujuan penelitian ini untuk mengetahui mengetahui elemen-elemen biaya yang terkait dengan sistem antrian. Penelitian ini mengidentifikasi secara umum terdapat dua macam biaya dalam sistem antrian, yaitu biaya terkait dengan penyediaan pelayanan (????????) dan biaya yang timbul karena adanya objek atau pelanggan yang mengantri (????????). Elemen biaya yang terkait dengan biaya penyediaan pelayanan adalah biaya gaji Karyawan, biaya akuisisi peralatan, biaya perawatan, dan biaya menganggur. Kemudian biaya yang terkait dengan waktu tunggu adalah opportunity cost pelanggan, dan biaya kehilangan pendapatan.
Analisis Kualitas Pelayanan dan Kualitas Produk terhadap Kepuasan Pelanggan Ginting Munthe, S.E., M.Si, Rikawati; br Sitepu, Conie Nopinda; Br Sitepu, Agnes Arta Femi
JURNAL REGIONOMIC Vol 7, No 1 (2025): REGIONOMIC
Publisher : Universitas Quality

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36764/jg.v7i1.1595

Abstract

This study aims to measure the effect of service quality and product quality on customer satisfaction carried out at the Sofi Kebaya tailor. The independent variables are service quality and product quality and the dependent variable is customer satisfaction. This research method is quantitative descriptive analysis and measures the influence between variables using multiple regression analysis. Service quality and product quality simultaneously affect customer satisfaction by 19.2%. Partial Test states that customer satisfaction is not affected by service quality but product quality affects customer satisfaction.
PERAN KOMUNIKASI DALAM STRATEGI PENGEMBANGAN UMKM DI MEDAN UNTUK MENINGKATKAN DAYA SAING PASAR LOKAL. sitepu, Jupianus; Susanto, Darma; Sukatendel, Rahel; Situmorang, Maria Kristina
JURNAL REGIONOMIC Vol 7, No 1 (2025): REGIONOMIC
Publisher : Universitas Quality

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36764/jg.v7i1.1593

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a crucial role in the Indonesian economy, especially in terms of creating jobs and driving economic growth at the local level. However, MSMEs in Medan City face a number of challenges that hinder their ability to compete in the local market. These constraints include limitations in business management, underdeveloped marketing, and lack of product innovation and technology utilization. This study aims to identify various factors affecting the competitiveness of MSMEs in Medan City and formulate development strategies that can be realized to improve it. The method used in this research is a qualitative approach through in-depth interviews and participatory observation. The findings of this study indicate that managerial capacity building, implementation of digital marketing strategies, product innovation, and use of technology can be effective strategic measures in improving the competitiveness of MSMEs in Medan City. It is expected that the results of this study can provide useful recommendations for MSME actors as well as the government in formulating policies that support the development of MSMEs in Medan City.

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