Formosa Journal of Sustainable Research (FJSR)
Formosa Journal of Sustainable Research (FJSR) is an open access and peer-reviewed journal, published by Formosa Publisher. FJSR aims to be a dissemination platform for research result from multidisciplinary research that covers the wide spectrum of research field such as education, including teaching and learning process, social condition, science educaton, management, engginering, chemistry education, experimental demonstration in class/classroom experiments, teaching model and media, teacher/student/scientist perspectives, etc. FJSR publishes articles monthly . The editors welcome submissions of papers describing recent theoretical and experimental research related to: (1) Theoretical articles; (2) Empirical studies; (3) Practice-oriented papers; (4) Case studies; (5) Review of papers, books, and resources.
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<![CDATA[The Influence of Brand Image and Brand Trust on Interest in Buying Airline Tickets on the Tiket.Com Online Site ]]>
<![CDATA[Doris Fadela Naurin]]>
<![CDATA[ Formosa Journal of Sustainable Research Vol. 2 No. 4 (2023): April 2023 ]]>
Publisher : <![CDATA[PT FORMOSA CENDEKIA GLOBAL ]]>
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DOI: 10.55927/fjsr.v2i4.3537
<![CDATA[The spread of digitalization to various levels of society, especially in Indonesia, has encouraged the emergence of many new digital-based types, namely the emergence of online sales sites or e-commerce.Tiket.com is an e-commerce site that sells train and airplane tickets, hotel reservations, and travel services. other. The purpose of this research is to find out how brand trust and image affect people's intention to buy airplane tickets from tiket.com. Quantitative methods are used in this research approach. 100 STTKD academics who bought airplane tickets online through tiket.com were the samples of this study. Utilizing the Purposive Sampling method to select the sample. As a research tool, questionnaires were distributed and checked for validity by testing the validity and reliability. Validity and reliability tests, multiple linear regression tests, simultaneous partial F and T tests, and the coefficient of determination (R2) were used in this analysis. The test results show that: 1) Brand image (X1) influences purchase intention (Y) with an interest value of 0.000 <0.05 and t count 0.000 <0.05. 2) With a significance value of 0.000 <0.05 and t count 0.000 0.05, brand trust (X2) has a positive and significant effect on purchase intention (Y). 3) With a significance value of 0.000<0.05 and a calculated f value of 0.000<0.05, brand image (X1) and brand trust (X2) simultaneously have a positive and significant effect on purchase intention (Y)]]>
<![CDATA[Creating Customer Loyalty Through Antecedents of Customer Satisfaction at Hoka-Hoka Bento Fast Food Restaurants ]]>
<![CDATA[Luki Hidayat]]>;
<![CDATA[Lia Amalia]]>
<![CDATA[ Formosa Journal of Sustainable Research Vol. 2 No. 4 (2023): April 2023 ]]>
Publisher : <![CDATA[PT FORMOSA CENDEKIA GLOBAL ]]>
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DOI: 10.55927/fjsr.v2i4.3538
<![CDATA[The purpose of this research is to understand the effects or consequences of perceived experience, perceived quality, perceived value, brand image, consumer satisfaction. Customer satisfaction and customer loyalty have been studied at Hokben. Participants in this study are people who buy and consume food from Hokben. This study uses a certain method in selecting a sample consisting of 157 individuals purposive sampling. The data was processed using the Lisrel structural equation model (SEM) method. The test results show that the hypothesis is accepted because the T-Value exceeds 1.96. That is, brand image has a positive effect on perceived value, perceived value has a positive effect on customer satisfaction, perceived experience has a positive effect on customer loyalty, brand image has a positive effect on customer loyalty and customer satisfaction has a positive effect on customer loyalty. Whereas in this study the results of Perceived experience have a negative effect on customer satisfaction, perceived quality has a negative effect on customer satisfaction, perceived quality has a negative effect on perceived value, brand image has a negative effect on customer satisfaction, perceived value has a negative effect on customer loyalty, because the value of T-Value which is less than 1.96]]>
<![CDATA[The Influence of Social Media Influencer Attributes, Perceived Friendship, Psychological Well-Being on Customer Loyalty on the Instagram Application ]]>
<![CDATA[Juliano Suwandi]]>;
<![CDATA[Puji Astuti]]>
<![CDATA[ Formosa Journal of Sustainable Research Vol. 2 No. 4 (2023): April 2023 ]]>
Publisher : <![CDATA[PT FORMOSA CENDEKIA GLOBAL ]]>
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DOI: 10.55927/fjsr.v2i4.3540
<![CDATA[Social media is online media that allows users to present themselves or communicate, work together, share and interact with other users. The purpose of this study was to explore the relationship between Social Media Influencer Attributes, Perceived Friendship, and Psychological Well-being on customer loyalty on the Instagram application. This study was designed using a purposive sampling method involving 258 Instagram application users in Jakarta, Bogor, Depok, Tangerang and Bekasi. Data were analyzed using structural equation modeling (SEM). Some of the findings in this study are that Social Media Influencer Attributes have a positive influence on Perceived Friendship. Perceived Friendship has a positive effect on Psychological Well-Being. Social Media Influencer Attributes have a positive effect on Psychological Well-Being. Perceived Friendship has a positive effect on customer loyalty. Social Media Influencer Attributes have a positive effect on customer loyalty. There is no effect of Psychological Well-Being on customer loyalty. The managerial implications of this research for Instagram users and researchers are implementing Social Media Influencer Attributes, developing Perceived Friendship, and increasing customer loyalty and placing customers at the core of social media strategy]]>
<![CDATA[The Influence of Product Reviews, Trust, and Marketing Content on Tiktok on Jiniso's Product Purchase Decisions ]]>
<![CDATA[Tegar Mulya Aji R]]>
<![CDATA[ Formosa Journal of Sustainable Research Vol. 2 No. 4 (2023): April 2023 ]]>
Publisher : <![CDATA[PT FORMOSA CENDEKIA GLOBAL ]]>
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DOI: 10.55927/fjsr.v2i4.3613
<![CDATA[Internet users in Indonesia are increasing from year to year, based on a report according to APJII (2022) up to 77.02% of Internet users in Indonesia today, this number has slightly increased compared to the previous year. Along with the increasing number of internet users in Indonesia, there are many applications that are a media tool to find information, one of which is the Tiktok application. The popularity of Tiktok is increasing, predicting that Tiktok has active users reaching 755 million people in 2022, The most popular content on the Tiktok application is about fashion. This study aims to determine the influence of product reviews, trust, and marketing content on Tiktok on purchasing decisions for jiniso products. This study used 4 variants, namely product reviews, trust, marketing content and purchase decisions. The data collection technique used a questionnaire distributed to 100 respondents. The data in this study used primary data with data collection carried out by distributing questionnaires using a 5-point Likert scale by measuring 30 questions. The data is then processed with multiple linear regression methods. The results of this study show that product reviews have a positive effect on purchasing decisions. Trust positively influences purchasing decisions. Content marketing has a positive influence on purchasing decisions. Product reviews, trust, and marketing content on Tiktok affect together or simultaneously on purchasing decisions]]>
<![CDATA[Contribution of Implementation of ISO 9001:2008 and Principal Leadership on Teacher Performance at SMK Kartini Batam ]]>
<![CDATA[Yusman Johar]]>
<![CDATA[ Formosa Journal of Sustainable Research Vol. 2 No. 4 (2023): April 2023 ]]>
Publisher : <![CDATA[PT FORMOSA CENDEKIA GLOBAL ]]>
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DOI: 10.55927/fjsr.v2i4.3633
<![CDATA[Yusman Johar, Application of constribution ISO 9001:2008 and with Principles of the leadership of teacher’s performance in SMK Kartini Batam. The backround of this researc is about the performance of the teachers in SMK Kartini Batam were low. The implementation of ISO 9001:2008's contribution is the goal of this study and the principle of the leadership of the teacher’s performance. This study included quantitative and correlational methods. that was done found out that 68 teachers only were chosen in sampling random. Data was taken quantitatively using linkert scale to measure the validity and realibility of the data. Hypothesist test was done by using correlation and analysis and regression technic. Analysis result shows that (1) Implementation of ISO constribution 9001:2008 to the teacher’s performance were 0,482 (23,3%). (2) The constribution of principle leadership were 0,488 (23,9%). (3) In conclusion the constribution of implementation ISO 9001:2008 and the principle of leadership toward the teacher’s performance were 0,491 (24,1%). This research was concluded two free variables: Implementation of ISO 9001:2008 and the principle of leadership plays an important rolls in the teachers performance]]>
<![CDATA[Learning Sociology Using the Jigsaw Model Using Question Cards ]]>
<![CDATA[Siti Rahayu]]>
<![CDATA[ Formosa Journal of Sustainable Research Vol. 2 No. 4 (2023): April 2023 ]]>
Publisher : <![CDATA[PT FORMOSA CENDEKIA GLOBAL ]]>
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DOI: 10.55927/fjsr.v2i4.3686
<![CDATA[This research aims at explaining the reasons why jigsaw model with quiz card is done to improve students’ achievement in Sociology and providing an overview on what teachers did toward improving students’ achievement and responsibility using jigsaw and quiz card significantly. The subject was 34 students of XI IPS 3 in SMA Negeri 1 Pundong. To collect data, observation sheet, interview, test, and documentation were used. Data validation and collection were done during the teaching and learning process. The data were described quantitively in percentage and qualitatively using interactive model. The result shows that most of the students (94,18%) passed the minimum criteria on cognitive aspects with 86,14% average of achievement. The psychomotor aspects even achieve 100% of students with average of 87,19 %]]>
<![CDATA[Online Shopping Consumptive Behavior (Content Analysis of Comments on Twitter Account @RacunBelanja Period 1-31 December 2022) ]]>
<![CDATA[Selvi Pusparini]]>;
<![CDATA[Rr. Dinar Soelistyowati]]>
<![CDATA[ Formosa Journal of Sustainable Research Vol. 2 No. 4 (2023): April 2023 ]]>
Publisher : <![CDATA[PT FORMOSA CENDEKIA GLOBAL ]]>
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DOI: 10.55927/fjsr.v2i4.3712
<![CDATA[This study aims to reveal the types of consumptive behavior and describe the forms of cognitive, affective and behavioral effects that appear on followers of the @RacunBelanja account in the coments column of the @RacunBelanja Twitter account in December 2022. This research uses a qualitative method with a content analysis type of research. The data collection technique in this study was by means of documentation and observation on the Twitter account @RacunBelanja. The results of the study show that (1) There are four types of consumptive behavior that occur in the comments column of the Twitter account @RacunBelanja, namely buying products because of the lure of gifts, buying products based on price considerations (not on the basis of benefits or uses), buying products only just maintaining a status symbol and using a product because of conformity to the model that advertises, (2) Based on the results of the study it was found that in the comments column of the Twitter account @RacunBelanja in December 2022 there were cognitive effects, affective effects and behavioral effects]]>
<![CDATA[The Influence of Product Quality and Electronic Word of Mouth on Purchasing Decisions at Dessert Box Bittersweet by Najla ]]>
<![CDATA[Fini Fitriya Handayani]]>;
<![CDATA[Suryari Purnama]]>
<![CDATA[ Formosa Journal of Sustainable Research Vol. 2 No. 4 (2023): April 2023 ]]>
Publisher : <![CDATA[PT FORMOSA CENDEKIA GLOBAL ]]>
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DOI: 10.55927/fjsr.v2i4.3752
<![CDATA[The research objective was to determine the effect of product quality and electronic word of mouth on purchasing decisions at the Bittersweet by Najla dessert box. The population of this study are active followers of the Bittersweet by Najla Instagram account. This study uses a non-probability sampling method using purposive sampling technique, instrument testing uses validity, reliability and classical assumption tests. This study uses the method of Multiple Linear Regression Analysis. The results showed that product quality and electronic word of mouth had a positive and significant effect on purchasing decisions. Then the quality of the product and electronic word of mouth together influence the purchasing decision at the Bittersweet by Najla dessert box. This means that the better the quality of the product, the better the talk on social media which can improve purchasing decisions]]>
<![CDATA[Factors Influencing Pulmonary Tuberculosis Treatment Adherence among Farmers in Western Muna District 2022 ]]>
<![CDATA[Habriani]]>;
<![CDATA[La Ode Muhamad Sety]]>;
<![CDATA[Adius Kusnan]]>
<![CDATA[ Formosa Journal of Sustainable Research Vol. 2 No. 4 (2023): April 2023 ]]>
Publisher : <![CDATA[PT FORMOSA CENDEKIA GLOBAL ]]>
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DOI: 10.55927/fjsr.v2i4.3753
<![CDATA[Tuberculosis (TB) is caused by bacteria (Mycobacterium tuberculosis) which most commonly attacks the lungs. This disease can spread easily from person to person through the air, but can be cured or prevented. The purpose of this study was to analyze the factors that influence pulmonary TB treatment adherence to farmers in West Muna Regency in 2022. This research is quantitative using descriptive research methods. The population in this study amounted to 40 people. The sample in this study is the total population of 40 people. Data analysis used univariate and bivariate analysis with the help of SPSS 20.0. The results of testing the effect of motivation, family support on adherence to treatment of pulmonary TB in farmers are as follows: the effect of motivation on adherence to treatment has a P-Value of 0.004 <0.05, the effect of family support on adherence to treatment has a P-Value of 0.305 ≥0, 05. The results showed that there was an influence between the motivation of pulmonary TB patients on adherence to pulmonary TB treatment in farmers. While there is no effect between family support on adherence to pulmonary TB treatment in farmers]]>
<![CDATA[Analysis of Factors Associated with Husband's Involvement in Becoming Family Planning Acceptors in Unaaha District, Konawe Regency in 2022 ]]>
<![CDATA[Masnawati]]>;
<![CDATA[Sartiah Yusran]]>;
<![CDATA[Wa Ode Salma]]>
<![CDATA[ Formosa Journal of Sustainable Research Vol. 2 No. 4 (2023): April 2023 ]]>
Publisher : <![CDATA[PT FORMOSA CENDEKIA GLOBAL ]]>
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DOI: 10.55927/fjsr.v2i4.3780
<![CDATA[This study aims to determine the factors related to the husband's involvement as a family planning approval provider in Unaaha District, Konawe Regency in 2022. This type of research is an analityc observation research with a case-control approach. The number of samples used is 106 people with a comparison of 53 people as a control sample and 53 as a case sample. In general, all the variables that are most dominant at risk of not participating in husbands becoming male family planning acceptors are family support variables because the highest Exp (B) value is 21.388 times the risk if the husband has poor family support. As well as having the smallest p-value of 0.019]]>
