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All Journal JURNAL LENTERA BISNIS Jurnal Ilmiah Edunomika (JIE) Jurnal Komunitas: Jurnal Pengabidian Kepada Masyarakat Journal of Management and Bussines (JOMB) Formosa Journal of Sustainable Research (FJSR)
Puji Astuti
Universitas Esa Unggul, Jakarta, Indonesia
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Public Health Social Sciences Other

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The Influence of Social Media Influencer Attributes, Perceived Friendship, Psychological Well-Being on Customer Loyalty on the Instagram Application Juliano Suwandi; Puji Astuti
Formosa Journal of Sustainable Research Vol. 2 No. 4 (2023): April 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjsr.v2i4.3540

Abstract

Social media is online media that allows users to present themselves or communicate, work together, share and interact with other users. The purpose of this study was to explore the relationship between Social Media Influencer Attributes, Perceived Friendship, and Psychological Well-being on customer loyalty on the Instagram application. This study was designed using a purposive sampling method involving 258 Instagram application users in Jakarta, Bogor, Depok, Tangerang and Bekasi. Data were analyzed using structural equation modeling (SEM). Some of the findings in this study are that Social Media Influencer Attributes have a positive influence on Perceived Friendship. Perceived Friendship has a positive effect on Psychological Well-Being. Social Media Influencer Attributes have a positive effect on Psychological Well-Being. Perceived Friendship has a positive effect on customer loyalty. Social Media Influencer Attributes have a positive effect on customer loyalty. There is no effect of Psychological Well-Being on customer loyalty. The managerial implications of this research for Instagram users and researchers are implementing Social Media Influencer Attributes, developing Perceived Friendship, and increasing customer loyalty and placing customers at the core of social media strategy
Peningkatan Kompetensi Pemahaman Pengolahan Data Menggunakan LISREL pada Mahasiswa FEB Universitas Esa Unggul Ikramina Larasati Hazrati havidz; Puji Astuti; Hernawati W Retno Wiratih; M. Havidz Aima; Maya Puspita Dewi; Puji Kusuma Wardani
Jurnal Komunitas : Jurnal Pengabdian kepada Masyarakat Vol 6, No 1: Juli 2023
Publisher : Institut Ilmu Sosial dan Manajemen Stiami

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jks.v6i1.3332

Abstract

Salah satu faktor yang mendorong kolaborasi riset antara mahasiswa dan dosen adalah keharusan publikasi tugas akhir mahasiswa yang mengharuskan mereka berkolaborasi dengan dosen pembimbing mereka. Pelatihan tentang cara membangun penelitian yang dapat dibagikan kepada mahasiswa sangat diperlukan. Tujuan dari pelatihan statistic series dilaksanakan guna meningkatkan keterampilan dalam penggunaan software statistika yang pada akhir muaranya dapat membantu dalam pengolahan data penelitian. Setelah pelatihan statistic series terlaksana, terdapat peningkatan pemahan dari peserta mahasiswa yang mengikuti kegiatan ini
Employee’s Well Being dan Job Satisfaction : Tinjauan Peran Family Supportive Supervisor Behaviors dan Work-Family Conflict Moch Endaryanto; Puji Astuti
Journal of Management and Bussines (JOMB) Vol 6 No 2 (2024): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v6i2.8201

Abstract

This research aims to explore the influence of family supportive supervisor behaviors on work-family conflict and its impact on work life balance and work engagement, which in turn influences employee job satisfaction. This research method used purposive sampling and involved 357 aircraft cabin crew from airlines in Indonesia. Data analysis was carried out using Structural Equation Modeling (SEM). The research results show that family supportive supervisor behaviors have a negative influence on work-family conflict. Furthermore, work-family conflict also has a negative influence on employee work-life balance and work engagement. However, work life balance and work engagement positively influence employee job satisfaction. The managerial implication of this research is that the implementation of family supportive supervisor behaviors in companies can help reduce the level of work-family conflict, so that employee performance and productivity can increase. Thus, companies can obtain long-term benefits through attention to these aspects. Conclusion, this research contributes to the understanding of the relationship between family supportive supervisor behaviors, work-family conflict, and employee work welfare factors. The practical implications of this research provide guidance for companies in developing management policies and practices that support balance between work life and personal life of employees, so as to increase overall job satisfaction and productivity. Keywords: Employee's Well-Being, Family Supportive Supervisor Behaviors, Job Satisfaction, Role Analysis, Work-Family Conflict
MEMBANGUN RELATIONSHIP QUALITY UNTUK MENINGKATKAN BRAND IMAGE,RELATIONSHIP VALUE, DAN PARTICIPATION INTENTION PRODUK ICONNET Puji Astuti; Farhan Dwikaryana; Rojuaniah Rojuaniah; Ikramina Larasati Hazrati Havidz; Lutfi Eka Sansetika
JURNAL ILMIAH EDUNOMIKA Vol 8, No 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.10902

Abstract

The marketing strategy involving consumers is currently a dissolution which is considered effective with product promotions carried out by the companies themselves (Strand & Robertson, 2020). Relationship quality is a key factor in marketing strategies that involve consumers, because it will illustrate how strong the relationship between brands and consumers is (Adhikari & Panda, 2020). According to Shahid et al. (2023) good relationship quality allows consumers not only to understand a brand better, but will enable consumers to participate in spreading good things about the brand. The purpose of this study was to examine the relationship between social media marketing activities and customer experience as a preliminary to relationship quality, and how the quality of the relationship between a customer and a brand impacts brand image, intention to participate, and relationship value. This study uses a quantitative approach where data collection is carried out through surveys by distributing online questionnaires via Google Forms which are posted directly to ICONNET customers. Based on the test results of this study, it is proven that there is a relationship between some of the variables, although some do not affect one another. Based on the results that can be concluded in this study, social media marketing activities & customer experience are not the driving factors for relationship quality. However, this study was successful in confirming the influence of brand image, participation intention, and relationship value on the quality of Iconnet's customer relationships.
PENGARUH PROGRAM UNIVERSITAS “KEWIRAUSAHAAN”, KREATIVITAS, EFIKASI DIRI WIRAUSAHA TERHADAP NIAT BERWIRAUSAHA Tantri Yanuar Rahmat Syah; Hery Darmawan; Rojuaniah; Puji Astuti; Kristiana Widiawati
JURNAL LENTERA BISNIS Vol. 13 No. 2 (2024): JURNAL LENTERA BISNIS, Mei 2024
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v13i2.1134

Abstract

This study aims to analyze the effect of entrepreneurial program, creativity, and entrepreneurial self-efficacy on the entrepreneurial intention of Bina Insani University students. Data were collected through an online questionnaire to students who had participated in the entrepreneurial program. Data analysis was conducted using Structural Equation Modeling (SEM) with SPSS and SmartPLS. The results showed that the entrepreneurial program had a positive effect on entrepreneurial intention, while creativity and entrepreneurial self-efficacy had no direct effect on entrepreneurial intention. This research is expected to provide valuable information for educational institutions in their efforts to improve the quality of education and encourage young entrepreneurs from among students.
Co-Authors Dewi, Maya Puspita Farhan Dwikaryana Hernawati W Retno Wiratih Hery Darmawan Ikramina Larasati Hazrati Havidz Juliano Suwandi Kristiana Widiawati Lutfi Eka Sansetika M. Havidz Aima Moch Endaryanto Puji Kusuma Wardani Rojuaniah Rojuaniah Rojuaniah Tantri Yanuar Rahmat Syah