International Journal Administration, Business & Organization
International Journal Administration Business and Organization (IJABO) is an international peer-reviewed scientific journal with open access, publishing high quality conceptual and measure development articles in the areas of management, business administration, and related disciplines. IJABO publishing interesting articles in a highly readable format in English or Indonesian (bilingual). First published in 2020 for an online version and receive original research articles and any review papers. The aims of IJABO are disseminate research results and to improve the productivity of scientific publications for worldwide audience . IJABO is published four monthly (3 issues per year) with the scope and focus of the research areas that covers a wide variety of topics in management (but not limited to): Business Administration, Organization and Behavior, Marketing, Retail, Small Business, Entrepreneurship, Human Resources, Management Finance, Public Administration, Education Administration, Public Policy, and Organization.
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<![CDATA[Analisis Pengaruh Display Produk Terhadap Keputusan Pembelian pada Usaha Mikro Kecil dan Menengah Donat Madu di Bandung, Indonesia ]]>
<![CDATA[Hassa, Restu Shofina]]>
<![CDATA[ International Journal Administration, Business & Organization Vol 4 No 1 (2023): IJABO ]]>
Publisher : <![CDATA[Asosiasi Ahli Administrasi Indonesia ]]>
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DOI: 10.61242/ijabo.23.229
<![CDATA[The purpose of this study was to determine the effect of product display on consumer purchasing decisions of Donat Madu in Bandung and find out how big the influence is. This study uses a quantitative descriptive method, with data collection through the distribution of questionnaires using google form to respondents. The number of respondents is 100 people, with the characteristics of the respondents that have bought Donat Madu products in the city of Bandung. Data processing was carried out using normality test and simple linear regression analysis. The results showed that product display had a positive effect of 31.8% on consumer purchasing decisions of Donat Madu in Bandung. This value is known from the value of R Square (coefficient of determination) in the table of simple linear regression analysis results. From the results of simple regression analysis as well, the correlation coefficient which can be seen from table R is 0.564 and this value is included in the strong category.]]>
<![CDATA[Pengaruh layout Toko Retail terhadap Kepuasan Pelanggan pada Homedecor Bandung, Indonesia ]]>
<![CDATA[Anggraeni, Syifa Nur]]>
<![CDATA[ International Journal Administration, Business & Organization Vol 4 No 1 (2023): IJABO ]]>
Publisher : <![CDATA[Asosiasi Ahli Administrasi Indonesia ]]>
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DOI: 10.61242/ijabo.23.230
<![CDATA[This study aims to determine the magnitude of the influence of the layout of the retail store at the Homedecor Bandung store on consumer satisfaction when shopping. The layout in the store will make consumers feel comfortable when shopping. Respondents obtained are consumers or people around the city of Bandung who have visited or shopped at Homedecor Bandung. In completing the research results, the research method chosen is a quantitative descriptive method with several validity, reliability, normality tests with data analysis using simple linear regression. The samples collected were 100 respondents. Technical data collection using a questionnaire distributed to respondents randomly. The results showed that the layout of retail stores, especially Homedecor Bandung, was very significant with consumer satisfaction. This shows that the layout of the retail store will affect the shopping satisfaction of its consumers. Keywords: retail store, layout, consumer satisfaction]]>
<![CDATA[Analisis Pengaruh Kualitas Produk terhadap Kepuasan Pelanggan Toko Fashion Mayoutfit Cabang Bandung, Indonesia ]]>
<![CDATA[Syifa Nur Febriani]]>
<![CDATA[ International Journal Administration, Business & Organization Vol 4 No 1 (2023): IJABO ]]>
Publisher : <![CDATA[Asosiasi Ahli Administrasi Indonesia ]]>
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DOI: 10.61242/ijabo.23.231
<![CDATA[The purpose of this study is to determine the effect of product quality on customer satisfaction Mayoutfit Fashion Store Bandung Branch. Respondents in this study were consumers who had purchased Mayoutfit products at the Bandung branch at least once. The method used for this research is a descriptive quantitative method. The data processing is in the form of validity and reliability tests, normality tests, linearity tests and data analysis using simple linear regression assisted by SPSS v.27 software. The sample in this study were 102 respondents. The data collection is done by distributing questionnaires to respondents who meet the criteria. The results showed that product quality had a positive effect of 39.1% on customer satisfaction Mayoutfit Bandung Branch.]]>
<![CDATA[Analisis Kualitas Pelayanan terhadap Tingkat Kepuasan Pelanggan pada Warung Nasi SPG ]]>
<![CDATA[Indah Eva Saffanah]]>
<![CDATA[ International Journal Administration, Business & Organization Vol 4 No 1 (2023): IJABO ]]>
Publisher : <![CDATA[Asosiasi Ahli Administrasi Indonesia ]]>
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DOI: 10.61242/ijabo.23.232
<![CDATA[This study aims to determine the effect of service quality on the customer satisfaction level at SMEs Warung Nasi SPG in Bandung. Respondents come from customers who have made purchases at Warung Nasi SPG directly. This study uses a quantitative explanatory method, using validity test, reliability test, and simple linear regression tests. The sample in this study were 105 respondents. Data was collected by distributing questionnaires to respondents who fit the criteria. The result of this study indicates that there is a significant influence between service quality and the customer satisfaction level at Warung Nasi SPG.]]>
<![CDATA[Pengaruh Motivasi Konsumen terhadap Keputusan Pembelian Konsumen di Warung Kopi Pancong Sarijadi, Indonesia ]]>
<![CDATA[Ramadhani, Raysha]]>
<![CDATA[ International Journal Administration, Business & Organization Vol 4 No 1 (2023): IJABO ]]>
Publisher : <![CDATA[Asosiasi Ahli Administrasi Indonesia ]]>
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DOI: 10.61242/ijabo.23.234
<![CDATA[The traditional coffee shop is still a favorite for the local community. Warkop which is known to be very simple is actually able to attract the attention of many people. This causes Warkop to always receive food or drink orders from consumers which are selling well. This is in line with the Warkop located in the Sarijadi area, namely the Warkop Pancong Sarijadi which has become the choice for many Polban students. Based on this, the researchers conducted research on what motivations influence the purchasing decisions of consumers (Polban students) at Warkop Pancong as their main choice for making purchases. This study uses a descriptive research method with a quantitative approach. Data collection was done through a questionnaire using Google Forms and a total sample is 101 respondents from active and passive Polban students. Data from the results of the distribution of this questionnaire were analyzed using frequency analysis, factor analysis, data normality analysis, and simple regression analysis using SPSS v.24 software. From this study, it was found that the result is consumer motivation had an effect on purchasing decisions.]]>
<![CDATA[Pengaruh Media Sosial terhadap Proses Pengambilan Keputusan Pembelian Pelanggan pada Usaha Kecil Sajodo Snack Bandung, Indonesia ]]>
<![CDATA[Amini, Dini Nasya]]>
<![CDATA[ International Journal Administration, Business & Organization Vol 4 No 1 (2023): IJABO ]]>
Publisher : <![CDATA[Asosiasi Ahli Administrasi Indonesia ]]>
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DOI: 10.61242/ijabo.23.235
<![CDATA[The study aims to determine and analyze the effect of social media on the process of purchase decision making by customers purchase decision making in Small Enterprise Sajodo Snack. The quantitative descriptive research method, while the data used primary data collected through questionnaires to 110 respondents and analyzed using descriptive, correlation and regression. The research showed The results showed that the use of social media has a significant effect on the process of customer purchasing decisions in Small Enterprise Sajodo Snack significantly with Sig. 0.000. And the results show that the use of social media has a positive and strong effect on the purchasing decision-making process of 55,8%.]]>
<![CDATA[Pengaruh Loyalitas Konsumen Terhadap Minat Pembelian Ulang Pada Produk Winmilk di Kota Cimahi, Indonesia ]]>
<![CDATA[Amin, Lisana Sidqin Alya]]>
<![CDATA[ International Journal Administration, Business & Organization Vol 4 No 1 (2023): IJABO ]]>
Publisher : <![CDATA[Asosiasi Ahli Administrasi Indonesia ]]>
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DOI: 10.61242/ijabo.23.236
<![CDATA[This research article was prepared with the aim of finding out and analyzing the effect of consumer loyalty to make repeat purchases on Winmilk Products in Cimahi. The research method used is descriptive quantitative. The population in this study were all consumers of HIMAJAS. Data collection techniques were carried out by distributing questionnaires (gform) to 110 respondents. The analytical method used is Validity and Reliability Test, Normality, Simple Regression, and Hypothesis Testing. The results showed that consumer loyalty had a positive effect on consumer repurchase interest in Winmilk food products in Cimahi City. Consumer loyalty contributes 61% to consumer repurchase interest from this research.]]>
<![CDATA[Analisis Pengaruh Voucer Promo Terhadap Keputusan Pembelian Pada Layanan Online Food Delivery Di Kalangan Mahasiswa Kota Bandung ]]>
<![CDATA[Irfan Azhar Pratama]]>
<![CDATA[ International Journal Administration, Business & Organization Vol 4 No 1 (2023): IJABO ]]>
Publisher : <![CDATA[Asosiasi Ahli Administrasi Indonesia ]]>
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<![CDATA[The purpose of this study is to find the effect of promo vouchers on purchasing decisions on online food delivery services among Bandung City students. This research uses quantitative descriptive research. The data collection technique used a questionnaire with a total of 102 respondents. The analytical method used is simple linear regression analysis which aims to find the effect of variable x (promo vouchers) on variable y (purchasing decisions). The results of the analysis from each table are that the variable x (promo voucher) has an influence on the variable y (purchasing decision) of 57.4%.]]>
<![CDATA[Pengaruh Iklan Youtube Terhadap Minat Beli Mahasiswa Polban ]]>
<![CDATA[Lulu Hasna Luthfiani]]>
<![CDATA[ International Journal Administration, Business & Organization Vol 4 No 1 (2023): IJABO ]]>
Publisher : <![CDATA[Asosiasi Ahli Administrasi Indonesia ]]>
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<![CDATA[In this era of globalization, promoting product sales by using advertisements on social media is mostly done by business people. Based on this, the purpose of this study was to determine the effect of advertising from one of the social media, namely Youtube, on the purchase intention of Polban students. This study uses a quantitative approach and a descriptive survey. The data collection technique used by researchers here consists of two types of data, namely primary data taken from respondents' answers to the questionnaire and secondary data taken from literature studies. The analytical method used is to use research statistics in the form of a simple regression analysis regarding the influence of YouTube Advertisements (X) on the Purchase Intention (Y) of Polban students. The result of this analysis is that Youtube Advertisement (X) have an influence on Purchase Intention (Y) in amount of 54.8%. Keywords: Advertising, Youtube, Purchase Intention]]>
<![CDATA[Bahasa Inggris ]]>
<![CDATA[Rizqullah, Ayun Anindita]]>
<![CDATA[ International Journal Administration, Business & Organization Vol 4 No 1 (2023): IJABO ]]>
Publisher : <![CDATA[Asosiasi Ahli Administrasi Indonesia ]]>
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<![CDATA[The purpose of this study is to investigate the effect of Instagram feeds on the buying interest of students in the city of Bandung. This study uses a quantitative description method. Data collection was carried out by distributing questionnaires to students in the city of Bandung with a total of 110 respondents. The analytical method used is simple linear regression analysis with the aim of knowing the effect of the x variable (Instagram Feed) on the y variable (bandung city students). The results of this analysis are that the appearance of the Instagram feed has an influence of 66.6% on the buying interest of students in the city of Bandung]]>
