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Ma'adul Yaqien Makkarateng
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jurnalpalakka@gmail.com
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Program Studi Komunikasi dan Penyiaran Islam Fakultas Ushuluddin dan Dakwah Institut Agama Islam Negeri Bone Watampone - Sulawesi Selatan
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Palakka : Media and Islamic Coummunication
Published by Institut Agama Islam Negeri Bone
ISSN : 27464687     EISSN : 29619017     DOI : https://doi.org/10.30863/palakka
Core Subject : Religion, Humanities, Education, Art, Social,
Religion Arts Humanities Languange, Linguistic, Communication & Media Social Sciences
Palakka: Media and Islamic Communication is published twice a year, June and December by the Communication and Islamic Broadcast Study Program at the Bone State Islamic Institute. This journal is a publication of scientific papers for academics and practitioners. This journal publishes articles from the results of field research (research reports) as well as library research (literature studies), conceptual study articles, scientific book references related to the actual problems and problems of media and Islamic communication. This journal focuses on the field of media and Islamic communication with the scope of mass communication / communication of social change and innovation / communication of Islam / popular culture and new media.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 6 Documents
 1 
Search results for , issue "Vol 1, No 2 (2020)" : 6 Documents clear
The Virtual Dakwah In Pandemic Covid-19 Era Kurniati Abidin; Rasyidah Zainuddin
Palakka : Media and Islamic Communication Vol 1, No 2 (2020)
Publisher : State Islamic Institute of Bone, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (362.862 KB) | DOI: 10.30863/palakka.v1i2.1124

Abstract

This research intends to reveal the process of dakwah through the virtual world (internet) during the Pandemic Covid-19 period. It is not really felt the difference between the virtual propaganda model during the pandemic with the previous period, but there are several variants that can be observed as these differences. This research is qualitative descriptive with a focus on the process of virtual preaching. Data is collected from prosecutors (da'i) through semi-structured interviews accompanied by observations, and literature studies. Existing data were analyzed using Cresswell's approach such as data categorization, reduction, and conclusion drawing. The results showed that virtual propaganda took place in the form of the use of online video, the use of online text messages and images (online massage), the use of voice messages (MP3), and the use of online streaming. The dakwah model still uses platforms that are already available in the virtual world (the internet), both existing ones such as Webex, Youtu.be and the latest versions such as Zoom, Google Meet, and so on. The conclusion of this study is that the virtual dakwah model follows the use of the existing platform and the preachers adapt to the characteristics of the platform. Even so, the virtual world always has both positive and negative sides.
Marketing Communication of Religious Tourism in Banjarmasin by the Regional Tourism Ambassador (Study on Nanang Galuh Banjar) putri ayu hidayatur rafiqoh
Palakka : Media and Islamic Communication Vol 1, No 2 (2020)
Publisher : State Islamic Institute of Bone, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (276.321 KB) | DOI: 10.30863/palakka.v1i2.675

Abstract

Banjarmasin as the capital of South Kalimantan has a variety of tourism, as the majority of Muslim, Banjarmasin also has several religious tourism objects that are visited by tourists, including the Mosque and the Tomb of Sultan Suriansyah, Masjid Raya Sabilal Muhtadin, Kembang Island , Jami Haur Kuning Mosque, and the Tomb of Habib Basirih. In this research, the writer wants to explore marketing communication conducted by Banjarmasin regional tourism ambassador or called Nanang Galuh Banjar in attracting tourists to visit religious tourism in Banjarmasin based on eight basic elements of marketing communication consisting of communicators, communicants, messages , media, obstacles, goals, feedback, and products. Which of these elements if used and applied properly can support success in the promotion process. In this case all parties must be aware of tourism, all can play a role as communicators, communicants, and people are able to collaborate with related sectors in the development of religious tourism with the aim of improving the economy of local communities, namely by providing business opportunities for typical crafts which can be a souvenir for visiting tourists. Then Nanang Galuh Banjar needs to make regular visitor data in order to know the effectively of marketing communication.
Effectiveness Of Text Public Service Announcements Bone Regency: Semiotic Analysis Of Charles W. Morris Fatimah Tahir
Palakka : Media and Islamic Communication Vol 1, No 2 (2020)
Publisher : State Islamic Institute of Bone, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (179.96 KB) | DOI: 10.30863/palakka.v1i2.882

Abstract

This study aims to describe the ideology revealed in the Bone district government public service announcements using Charles W. Morris's semiotics. Public service announcements made by the government of Bone Regency are expected to pragmatically have an effect on the community, as with commercial advertisements. Ideology in PSA is expected to have a positive effect on recipients of PSA messages. The ideology that is understood is expected to be the attitude and behavior of the people as targets of existing PSAs. This research is a qualitative descriptive type. The data is sourced from existing texts in PSA made by the Bone district government. The data collection procedures in this study are the recording technique, listening technique, and note taking technique. and interview techniques. This research will describe the ideological effects of Bone Local Government PSA based on the work culture and work spirit tagline.
Corporate Social Responsibility Program Implementation through Art Event Geral Al Hadaq; Mufid Salim; Adela Gita N; Lana Qurratul A; Anugerah Bella T; Nadila Wahyuni
Palakka : Media and Islamic Communication Vol 1, No 2 (2020)
Publisher : State Islamic Institute of Bone, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (361.493 KB) | DOI: 10.30863/palakka.v1i2.1024

Abstract

The Corporate Social Responsibility program is a program created by a company for people who live around the company or communities that are affected by the existence of the company, the CSR program was created to provide a positive image for the company. Besides, the CSR program is also designed to improve the welfare of the community and the surrounding environment as well as a sense of the company's responsibility towards the various parties involved and those affected either directly or indirectly. So that the CSR program, can improve the company's positive image. The community and stakeholders will give a positive view of the company if the company can be accountable properly to the stakeholders. This study aims to observe the CSR program contained in the Pandanaran Prawirotaman Hotel Yogyakarta, namely to find out how a CSR program is implemented and what benefits the company gets, as well as to find out how reciprocity is from the community to the CSR program carried out by Pandanaran Hotel Prawirotaman Yogyakarta. Data collection using observational techniques, literature study, and interviews are carried out in this study. The results of this study indicates that the CSR program created at Hotel Pandanaran is very much adapted to the location of the hotel in the area where many foreign tourists come. The Pandanaran Hotel Public Relations Team also considers that the CSR program in the form of art activities is one of the gaps and opportunities for the existence of the hotel itself.
The Influence Of Communication In Organizations For The Success Of Working In The Department Of Manpower Bone District Musliamin Musliamin
Palakka : Media and Islamic Communication Vol 1, No 2 (2020)
Publisher : State Islamic Institute of Bone, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (268.232 KB) | DOI: 10.30863/palakka.v1i2.1154

Abstract

This study discusses "The Influence of Communication in the Organization for the Smoothness of Work in the Manpower Office of Bone Regency". The purpose of this study was to obtain an objective picture of the effect of communication in order to improve the performance of the employees of the Bone Regency Manpower Office. This study uses field research methods (field research), namely the method used by conducting research on the object under study with the method of interviewing, observation and documentation. The data source in this study were employees of the Bone Regency Manpower Office. The data that has been collected from the research results were analyzed using qualitative descriptive analysis techniques. The results showed that, 1). The conditions of the implementation of organizational communication in supporting the smooth implementation of tasks within the Bone Regency Manpower Office, 2). the effectiveness of the communication carried out, and what factors underlie its implementation. 3). the relationship between the implementation of communication with the smooth completion of organizational tasks.
Media Literacy Education for Society in Facing Media Content in the Digital Age Samsinar S.; Akbar Syamsuddin
Palakka : Media and Islamic Communication Vol 1, No 2 (2020)
Publisher : State Islamic Institute of Bone, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (172.593 KB) | DOI: 10.30863/palakka.v1i2.1123

Abstract

This study discusses the importance of media literacy education for the community, critical learning for the community about media content and selecting media content in obtaining effective and efficient information for the community. This research is a library research with a descriptive-qualitative approach. The method and analysis used is an inductive qualitative analysis. Inductive qualitative data analysis is an analysis based on the data obtained, then it is developed into an answer to the problems in this study, and the data is sought repeatedly so that the data collected can be known to be accepted or rejected. The results showed that media literacy education for the community is very important. Through media literacy education, it will affect the community both cognitively, affective and psychomotor, so that with this ability they are able to filter media content that is useless and not needed by them and ward off hoax news or sites. In understanding media literacy, society must also be critical in sorting, selecting, assessing and controlling the content of the media used. With critical learning, people are able to use the media wisely, ethically and responsibly with the media used. In addition, the public must also pay attention to strategies in creating messages or content in the media through message setting agendas, framing and semiotics. In selecting media content to obtain information effectively and efficiently, the public must be careful in utilizing the media. They must make the media a place to increase scientific insight, social transformation, and as entertainment. That way, the presence of the media has a positive effect on society to participate and make a constructive contribution to the mass media.

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