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Jurnal Administrasi Bisnis
Published by Universitas Negeri Makassar
ISSN : -     EISSN : 28297814     DOI : -
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
Jurnal Ilmu Administrasi Bisnis bertujuan untuk mempertajam ide bisnis dengan bidang keilmuan administrasi bisnis, ekonomi, manajemen, kewirausahaan, pemasaran dan pengembangan sumber daya manusia.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 2 Documents
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Search results for , issue "VOL 5, NO 1 (2026) January" : 2 Documents clear
Mix Marketing Strategy on The Business of Bosara Handicrafts in Bontonompo Selatan Gowa District Angraeni, Anggi; Haris, Hasnawi; Baharuddin, Aris
Jurnal Administrasi Bisnis VOL 5, NO 1 (2026) January
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/jab.v5i1.81253

Abstract

This study examines the marketing mix strategy in the bosara handicraft product business in South Bontonompo, Gowa Regency. The purpose of this study was to determine the marketing mix strategy for the bosara handicraft product business in South Bontonompo, Gowa Regency, to determine the factors that influence the marketing strategy for the bosara handicraft product business in South Bontonompo, Gowa Regency. This research approach is quantitative. This research was carried outinSubdistrictSouth Bontonompo, Gowa Regency. Source of data in research isboss craftsmanin October to December 2022. Data collection techniques are in the form of observation, interviews and documentation. Data analysis techniques include data editing, data reduction, categorization, interpretation, data display, and drawing conclusions. The results showed that the marketing mix strategy for bosara handicrafts in South Bontonompo, Gowa Regency found that there were two types of bosara products produced, namely modern bosara products and traditional bosara products. The price for Bosara products is with the lowest price range of Rp. 200,000 up to the highest price of Rp. 1,000,000 which is the principal in determining the price is the raw material for production. Promotions carried out by craftsmen on average use offline and online sales on social media. The location of the craftsmen in the production and marketing of Bosara products is very strategic because the place for production and marketing is known by customers and easy to find. The factors of the marketing strategy for bosara handicrafts based on SWOT analysis in South Bontonompo, Gowa Regency found that the inhibiting factors resulted in thatthe production process carried out in the manufacture of bosara products and also the production tools used are still limited in their manufacture so that the production of making bosara products is limited. Supporting factors in the process of making a Bosara product business are family and environmental support which makes craftsmen more active in production and marketing in the field.  
The Effect of Organizational Culture on Employee Performance at PT. Maiwa Artha Promosindo Makassar Fitriyani, Dwi Audiyah; Niswaty, Risma; Aslinda, Andi
Jurnal Administrasi Bisnis VOL 5, NO 1 (2026) January
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/jab.v5i1.81256

Abstract

The cultural impact of the organization's performance on the employees' performance in maiwa artha promosindo makassar. Thesis the science administration study program. Majoring in administrative science. Faculty of social and law studies. Makassar state university. (Risma niswaty and Andi aslinda). The study aims to find out how the organizational culture affects the performance of employees in malwa artha promosindo makassar became the object of his research. It USES the kind of quantitative research. The data-gathering technique used is through primary data collection (observation and questionnaire) and secondary data collection (library study and documentation). The sample used was the sample that was calculated using sugiono's total sampling technique as many as 30 people surveyed. Data is obtained from research processed using data analysis and using the help of a 25 version of SPSS software program consisting of valiance tests and diagnostic tests of research instruments and descriptive analytic and inferential analysis of the data obtained. The results showed that the organizational culture and employee performance variables at PT. Maiwa Artha Promosindo Makassar has a significant influence. This was proven based on the results of a simple linear regression test and a correlation coefficient test of 0.675, which means that the relationship between organizational culture and employee performance is strong/high. The determinant coefficient obtained is 0.437 which means that the influence of organizational culture on employee performance at PT. Maiwa Artha Promosindo Makassar obtained a score of 43.7% which is included in the moderate category interval.

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