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Andi Hendra Syam
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Journal Online Manajemen ELPEI (JOMEL)
Published by STIM LPI Makassar
ISSN : 27750752     EISSN : 27750752     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Fokus JOMEL (Jurnal Online Manajemen ELPEI ) adalah Hasil Penelitian dan Kajian Ilmu Manajemen seperti manajemen keuangan, manajemen pemasaran, manajemen sumber daya manusia, manajemen operasi, manajemen pendidikan, Manajemen Strategi serta kewirausahaan Serta hasil penelitian yang relevan dengan bidang ilmu manajemen dan terapannya.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 26 Documents
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Search results for , issue "Vol 6 No 1 (2026)" : 26 Documents clear
Analisis Pengaruh Digital Marketing dan Citra Merek terhadap Minat Beli pada Toko Kecantikan Sociolla Suciadi, Priscilla Heline; Lionard, Jesslyn Angelika; Monalisa
Jurnal Online Manajemen ELPEI Vol 6 No 1 (2026)
Publisher : STIM-LPI Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58191/jomel.v6i1.493

Abstract

This study explores the comparative influence of digital marketing and brand image on purchase intention within Indonesia’s beauty e-commerce sector, taking Sociolla as the empirical setting. The research is motivated by growing uncertainty surrounding the behavioural effectiveness of digital marketing among digital-native consumers who increasingly experience advertising fatigue. A quantitative correlational approach was employed, and the data were analysed using a series of statistical procedures, including normality assessment, correlation testing and multiple regression, to evaluate the extent to which each predictor contributes to purchase intention. The findings reveal a clear imbalance in influence. Digital marketing does not demonstrate a significant effect on purchase intention, suggesting that promotional visibility alone is no longer sufficient to encourage behavioural responses. By contrast, brand image shows a strong and meaningful positive influence, highlighting the importance of credibility, authenticity and perceived product safety in shaping cosmetic purchasing decisions. The overall model displays a high explanatory ability, reinforcing the central role of brand-related trust cues in guiding consumer behaviour within high-risk product categories. The study contributes to existing theoretical perspectives by strengthening empirical support for the asymmetric influence model and extending signalling and trust–risk approaches to the context of Indonesian beauty e-commerce. In practical terms, the findings suggest that platforms should give greater emphasis to credibility-building strategies, including authenticity verification and transparent product information, rather than relying heavily on promotional volume. The study concludes that brand image is the dominant factor shaping purchase intention in online beauty product purchases.
Pengaruh Gross Profit Margin Dan Net Profit Margin Terhadap Pertumbuhan Laba PT Indofood Sukses Makmur Tbk Jamaluddin, Andi; Sari, Yulistira
Jurnal Online Manajemen ELPEI Vol 6 No 1 (2026)
Publisher : STIM-LPI Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58191/jomel.v6i1.494

Abstract

This study aims to analyze the effect of Gross Profit Margin (GPM) and Net Profit Margin (NPM) on profit growth at PT Indofood Sukses Makmur Tbk for the 2020– 2024 period. This research employs a quantitative descriptive approach with acausal associativedesign, using secondarydataobtainedfromthecompany’sannual financial statements published by the Indonesia Stock Exchange. Data analysis was performed using multiple linear regression through the SPSS software to examine both partial and simultaneous effects between variables. The results indicate that GPM has a positive and significant effect on profit growth, while NPM has a positive but not significant effect. Simultaneously, bothvariablesshowa positive yet insignificant effect on profit growth. The coefficient of determination (R²) of 0.686 suggests that 68.6% of the variation in profit growth can be explained by GPM and NPM, with the remaining 31.4%influenced by otherfactorsoutside the model. These findings imply that the efficiency of cost management at the gross profit level plays a more dominant role in increasing profit growth compared to net profit efficiency.
Pengaruh Dividen Per Share Dan Earning Per Share Terhadap Harga Saham Pada PT. Unilever Indonesia, Tbk Dzulfadeln, Prawira Aditya
Jurnal Online Manajemen ELPEI Vol 6 No 1 (2026)
Publisher : STIM-LPI Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58191/jomel.v6i1.495

Abstract

This study aims to determine the influence of Dividend per Share (DPS) and Earnings per Share (EPS) on stock prices at PT Unilever Indonesia Tbk. The research uses quantitative data derived from secondary sources. The analytical methods applied for the 2023 period include multiple linear regression analysis, coefficient of determination, correlation coefficient, t-test, and F-test. The results of the multiple linear regression analysis produce the equation: Y = 2,490.13 + 10.95X₁ + 47.86X₂ The correlation coefficient (R) is 0.714, indicating a strong relationship between the independent variables and the stock price. The coefficient of determination (R²) is 0.510, meaning that 51% of the variation in stock prices can be explained by Dividend per Share and Earnings per Share, while the remaining 49% is influenced by other factors outside the model. Simultaneously, Dividend per Share and Earnings per Share do not have a significant effect on stock prices. Partially, Dividend per Share does not have a positive and significant effect on stock prices, whereas Earnings per Share has a positive and significant effect on stock prices.
Analisis Strategi Pemasaran Kredit Usaha Rakyat (KUR) Pada Bank Mandiri Cabang Barru Rahmah, Jabal; Rukaiyah, St
Jurnal Online Manajemen ELPEI Vol 6 No 1 (2026)
Publisher : STIM-LPI Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58191/jomel.v6i1.496

Abstract

KUR) at Bank Mandiri Barru Branch and to formulate strategies for optimizing credit distribution to MSMEs. This study is crucial for identifying the supporting and inhibiting factors of the bank's strategy in facing local competition. The research method employed a descriptive qualitative approach, with data collection conducted through observation, interviews, and documentation. Data analysis techniques applied the concept of the Marketing Mix (7P) and SWOT Analysis, along with calculations of the IFAS, EFAS, and IE Matrix to determine the strategic position. The results place Bank Mandiri Barru Branch in the Grow and Build position (Cell II), characterized by a high external response but average internal conditions. The implementation of the Marketing Mix 7P was assessed as effective in product and technology aspects, yet constrained by human resource limitations. Recommended strategies include aggressive market penetration, expansion of the Laku Pandai agent network, and optimization of digital services to increase customer outreach
Strategi Implementasi Smart Office Untuk Meningkatkan Efektivitas Pelayanan Publik Di Dinas Pendidikan Provinsi Sulawesi Selatan Imran, Laode; Hamid, Mulyadi; Rukaiyah, St
Jurnal Online Manajemen ELPEI Vol 6 No 1 (2026)
Publisher : STIM-LPI Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58191/jomel.v6i1.497

Abstract

The rapid development of digital technology has encouraged public institutions to reform bureaucratic work systems in order to improve effectiveness, transparency, and accountability. The South Sulawesi Provincial Education Office has implemented a Smart Office system as a digital administrative platform to support the improvement of public service quality. However, the implementation of digital systems does not always run optimally, as it is influenced by organizational readiness, human resource capacity, and the availability of supporting technological infrastructure. This study aims to analyze the strategy for implementing Smart Office and to identify the supporting and inhibiting factors affecting the effectiveness of public services. This research employs a qualitative approach, with data collected through open-ended interviews conducted via Google Forms and document analysis. A total of 22 informants were involved, including senior officials, structural officers, administrative staff, system operators, school principals, teachers, and education service users. The data were analyzed using thematic analysis based on 40 response variables and supported by policy documents related to Smart Office and the Electronic-Based Government System (SPBE). The findings indicate that Smart Office implementation contributes to faster administrative processes, improved document traceability, and increased transparency and accountability. Nevertheless, challenges remain in terms of technological infrastructure limitations, digital literacy gaps among employees, and the lack of systematic training and evaluation. Therefore, a sustainable and well-coordinated implementation strategy is required to ensure that digital transformation delivers tangible improvements in public service quality within the education sector.
Pengaruh Disiplin Kerja Dan Lingkungan Kerja Terhadap Kinerja Pegawai Di Dinas Perhubungan Kabupaten Penajam Paser Utara Aisyah, St.; Rukaiyah, St
Jurnal Online Manajemen ELPEI Vol 6 No 1 (2026)
Publisher : STIM-LPI Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58191/jomel.v6i2.498

Abstract

This study aims to identify and analyze (1) the effect of work discipline on employee performance at the Transportation Office of Penajam Paser Utara Regency, (2) the effect of the work environment on employee performance at the Transportation Office of Penajam Paser Utara Regency, and (3) the simultaneous effect of work discipline and work environment on employee performance at the same institution. The research employed a quantitative correlational approach, with data collected through questionnaires. The results show that work discipline has a positive and significant effect on improving employee performance. Compliance with rules, punctuality, and a high level of responsibility form the foundation of work behavior that directly contributes to the achievement of optimal work outcomes. The work environment also has a positive and significant effect on performance. Non-physical aspects, particularly supervisor support and harmonious working relationships, are the main driving forces, while improvements in the physical environment are still necessary to support productivity more evenly. Work discipline and the work environment together exert a very strong and dominant influence on employee performance. These two variables create a synergistic effect, where work discipline builds behavioral structure and consistency, while a supportive work environment provides motivational and relational context that strengthens and optimizes the contribution of discipline toward performance achievement.

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