cover
Contact Name
Ryzal Perdana
Contact Email
ryzalperdana2009@gmail.com
Phone
+6285783409634
Journal Mail Official
contact@lighthouse-pub.com
Editorial Address
BKP Office and Residence S138, Bandar Lampung City, Indonesia.
Location
Kota bandar lampung,
Lampung
INDONESIA
Asian Journal of Economics and Business Management
ISSN : -     EISSN : 29617006     DOI : https://doi.org/10.53402/ajebm
Core Subject : Economy, Social,
The Asian Journal of Economics and Business Management is an international peer-reviewed journal that publishes articles in the fields of Economics and Business
Articles 86 Documents
Quality control analysis of Best Fried Chicken (BFC) products in Prabumulih City
Asian Journal of Economics and Business Management Vol. 2 No. 1 (2023): Asian Journal of Economics and Business Management (AJEBM)
Publisher : Lighthouse Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53402/ajebm.v2i1.287

Abstract

The development of an increasingly advanced era requires all business people to innovate, maintain and improve the quality of their respective products. Best Fried Chicken (BFC) is a company engaged in the culinary field that sells fast-food fried chicken products with a partnership system in its business activities. Best Fried Chicken (BFC) Prabumulih City always pays attention to the quality of its products by controlling their quality. However, customers often still need to give more favourable comments about the quality of fried chicken products at Best Fried Chicken (BFC) in Prabumulih City. One way to control product quality is with Statistical Process Control (SPC). This study aims to analyze whether the product quality control at Best Fried Chicken (BFC) in Prabumulih City is still within tolerance limits and to determine the causal factors that affect the quality of the product. The products studied were fried chicken products produced from January 4th to February 2nd, 2023, with the result that the level of damage was still within tolerance limits. According to the cause and effect diagram, the main damage factor is people, methods, and raw materials. The most dominant product damage among the types of scorch damage, inappropriate size, and hard texture is damage to the size that does not match the most dominant causal factors found in humans and methods. Quality control at Best Fried Chicken (BFC) in Prabumulih City can be further improved from all aspects, both humans and the methods used, so that that product damage can be minimized and quality control can run effectively.
The effect of value proposition on purchase intention of clothing products at PT Vendor Indonesia
Asian Journal of Economics and Business Management Vol. 2 No. 1 (2023): Asian Journal of Economics and Business Management (AJEBM)
Publisher : Lighthouse Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53402/ajebm.v2i1.290

Abstract

A company will compete to provide the best service to its consumers, starting from the value offered to the quality of the products that consumers will use. Each company has its own characteristics in offering its value proposition to consumers, one of which is carried out by PT Vendor Indonesia. Before offering its products to consumers, PT Vendor Indonesia has analyzed the market first, regarding the consumer experience in using convection, they said that when using convection services for clothing needs such as making t-shirts, jackets, airy shirts, and others, several times encountered problems in terms of poor product quality, order incongruities, irresponsible convection, improper project creation time, and other issues of previous convection they've used. This study aims to determine the effect of value proposition on consumer purchasing intention on the convection of PT Vendor Indonesia. Purchase intention is an action in the form of a desire or desire and is carried out before making the purchase process. The value proposition is to create each different consumer segment by connecting the essential elements that each segment needs. The samples used in this study were students who knew the convection of PT Vendor Indonesia or who had made purchases on the convection of PT Vendor Indonesia, with a total of 160 respondents. This sample uses a purposive sampling technique with the SPSS 26 multiple linear regression method. The results showed that the value proposition variables consisting of functional value, economic value, emotional value, and symbolic value have a significant influence on consumer purchase intentions, meaning that the value of consumer value offered affects the high and low product purchase intention at PT Vendor Indonesia.
The effect of trust on loyalty with customer satisfaction as a mediation variable (Study on Gojek customers in Bandar Lampung)
Asian Journal of Economics and Business Management Vol. 2 No. 1 (2023): Asian Journal of Economics and Business Management (AJEBM)
Publisher : Lighthouse Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53402/ajebm.v2i1.292

Abstract

Service businesses such as online transportation are businesses based on the principle of trust. Gojek is the first online transportation service provider business in Indonesia. Now it has become the largest online transportation company in Indonesia. Online transportation is growing to the point where many new online transportation service operators increase competition in the online transportation market. Throughout 2022, many problems will occur between online transportation drivers and their customers, creating new anxiety among online transportation customers. It is feared that high competition and online transportation customer anxiety will reduce Gojek's customer loyalty. Customer satisfaction is an important element that can form customer loyalty. This study aims to examine the effect of trust on satisfaction and its effect on customer loyalty. Collecting research data using a questionnaire with a total sample of 150 respondents. Analysis of research data was carried out using SmartPLS version 3 software. The results showed that trust had a positive effect on satisfaction and loyalty, satisfaction had a positive effect on loyalty, and trust had a positive effect on loyalty, with satisfaction as a mediating variable.
The influence of brand equity on customer loyalty through customer satisfaction (Study on iPhone users in Bandar Lampung)
Asian Journal of Economics and Business Management Vol. 2 No. 1 (2023): Asian Journal of Economics and Business Management (AJEBM)
Publisher : Lighthouse Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53402/ajebm.v2i1.296

Abstract

Considering that a number of studies have demonstrated that satisfaction is not always accompanied by loyalty, the company began to shift the paradigm of its business strategy to focus on consumer loyalty as a foundation for understanding how to maintain its brand equity. Despite high levels of consumer satisfaction, businesses are beginning to observe customer loss. This study sought to investigate the impact of brand equity variables on iPhone customer satisfaction and loyalty in Bandar Lampung. The data utilized in this study are primary data obtained from the responses to a questionnaire administered to respondents. There were 130 participants in this study's sample. The sampling procedure employs purposive sampling, a technique for determining the selection based on the researcher-specified criteria. This study employs the Structural Equation Model (SEM) with the Partial Least Square (PLS) technique and the SmartPls 4.0 application for its analysis. According to the findings of this study, perceived quality, perceived cost value, brand identification, brand trust, and lifestyle alignment have a significant impact on consumer satisfaction variables. The customer satisfaction variable has a significant effect on the customer loyalty variable as well.
Government expenditure and inflation (Empirical study using Granger causality in Indonesia 2000-2021)
Asian Journal of Economics and Business Management Vol. 2 No. 1 (2023): Asian Journal of Economics and Business Management (AJEBM)
Publisher : Lighthouse Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53402/ajebm.v2i1.307

Abstract

A Government expenditure is one of important things in determine the economic performance of the country, but when it comes to increasing the economic growth, it can cause inflation. The high inflation rate will impact in economics of the nation as a whole. This study aims to investigate the casual relationship between government expenditure and inflation rate in Indonesia during 2000-2021 period. Time series data obtained from the official website of Central Bureau of Statistics of Indonesia and the Finance Ministry of Indonesia is analyzed using Granger Causality Test. The result show that the variables are stationery and have long run relationship. However, they only have one-way relationship in which government expenditure cause inflation rate but inflation rate doesn’t cause government expenditure in Indonesia. We suggest appropriate fiscal-monetary policy mix, redirecting government expenditure to productive sector and maintained strategic in controlling inflation rate.
Does the market value “green” companies? Evidence from Indonesia
Asian Journal of Economics and Business Management Vol. 2 No. 2 (2023): Asian Journal of Economics and Business Management (AJEBM)
Publisher : Lighthouse Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53402/ajebm.v2i2.291

Abstract

Financial reporting is important for disclosing crucial information that shows the financial activities and performance of a business. Environmental disclosure in the annual report will enable investors and other interested parties to make informed judgments about the efficiency and impact of managers' sustainability decisions and actions. The aim of this study is to knowledge whether the stock market value the company that are of environmental, by performance and self-disclosure. This study makes significant contributions to the literature in several aspects. First, this is the first study to empirically examine the value relevance of 2 types of non-financial performance that use evidence from Indonesia Stock Market, to the best of our knowledge prior study only use one types of environmental reputation, performance or disclosure itself. This study uses the Ohlson modification model, however, the price model developed by Ohlson in this study modified by adding environmental information as other information that is expected to affect share prices. The results of this study are that environmental performance is value relevant to share prices, which shows that environmental performance influence investors in positive side. Whereas sustainability report disclosure shows different results, the effect is negative towards share prices, these results indicate that companies with high levels of sustainability report disclosure are not highly valued by investors. This can be caused by investors lack of understanding the importance of sustainable companies.
Organizational based self-esteem: A systematic literature review
Asian Journal of Economics and Business Management Vol. 2 No. 2 (2023): Asian Journal of Economics and Business Management (AJEBM)
Publisher : Lighthouse Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53402/ajebm.v2i2.308

Abstract

In the era of Society 5.0, businesses confront numerous opportunities and dangers. Despite the company's efforts to remain competitive in its industry, it faces numerous internal threats. Therefore, employees as valuable assets in the operation of the business require special treatment. Companies must prioritize employee welfare by assuring employees' psychological health. Organization-based self-esteem may be said to have been developed by employees who are invested in the organization, eligible for advancement, and have faith that their requirements will be met there. They are more likely to take pride in their work if they value themselves and their contributions to the company.  This study uses a Systematic Literature Review scheme aimed at reviewing research previously related to Organizational Based Self Esteem within the scope of Human Resource Management. There are 120 pieces of research literature found and then filtered using the PRISMA method. Using the PICO method in collecting data using 2 sources, namely Science Direct and Emerald Insight. The results of filtering and data inclusion obtained 30 journals as material for the final review. Through this study, it was concluded that companies that have adopted self-esteem-based organizations (OBSE) realize that employees tend to feel more valued, supported, and motivated. Thus, having better performance, higher productivity, and greater job satisfaction.
Green transformational leadership: Systematic literature review
Asian Journal of Economics and Business Management Vol. 2 No. 2 (2023): Asian Journal of Economics and Business Management (AJEBM)
Publisher : Lighthouse Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53402/ajebm.v2i2.314

Abstract

Companies and individuals are cognisant of the gravity of the environmental problem and advocate for the implementation of a sustainable business model. Green behaviour of employees, a form of pro-environmental action at work, is crucial for the organisation to reach its goal of area conservation. To promote Green Transformational Leadership, it is crucial to understand the causes and effects of pro-environmental behaviour, as well as the factors that influence these factors. This systematic literature review offers a comprehensive review of research articles related to green transformational leadership on employee behavior. comes from many articles about the application of green transformational leadership on the performance of presenters and conference participants. systematic review of the literature at issue using the preferred reporting method for systematic reviews and meta-analyses. Analysis of several studies that have links to the benefits of little green transformational leadership on student academic achievement. study points were analyzed using data quality, yielding 30 data points that met the eligibility standard. examination of several journals shows that Green Transformational Leadership has a secret weapon to teach leadership skills to students through the value of harmony, the value of harmony, and students by inviting them to explore their relationships with one another. Empirical results have supported our hypothetical model, showing that green transformational leadership has an indirect influence on green behavior of employees through value alignment, and that this mediating effect can be moderated by green identity.
The effect of green human resource management on environmental performance: Systematic literature review
Asian Journal of Economics and Business Management Vol. 2 No. 2 (2023): Asian Journal of Economics and Business Management (AJEBM)
Publisher : Lighthouse Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53402/ajebm.v2i2.316

Abstract

Rapid industrialization has caused environmental degradation in recent years. Industrial activities produce global warming, climate change, drought, forest fires, ecological degradation, and environmental damage. Many companies think their business has no environmental impact, yet it does. The organization finally resolved to limit environmental pollution and save resources after seeing the phenomenon. Modern organizations no longer prioritize profitability and business benefits. Companies today prioritize ecologically friendly practices. This Systematic Literature Review collects some of the literature that discusses the influence of GHRM on EP. The research objective is to explore the literature related to the effect of GHRM on EP. This research was compiled using Preferred Reporting Items for Systematic Review and Meta-Analysis. The data collection method uses data inclusion. Some of the literature obtained was 75 literature taken from three sources, namely The Directory of Open Access Journals (DOAJ), Google Scholar, and Scopus with the help of Publish or Perish software. Then a screening was carried out and as many as 30 pieces of literature were obtained. The results show that of the 30 pieces of literature, 27 kinds of literature provide GHRM results with a positive and significant effect on EP. 1 literature shows that GHRM has no significant effect on EP, 1 literature makes GHRM a moderating variable and 1 literature makes GHRM a mediating variable.
Organizational culture: An overview and bibliometric analysis
Asian Journal of Economics and Business Management Vol. 2 No. 2 (2023): Asian Journal of Economics and Business Management (AJEBM)
Publisher : Lighthouse Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53402/ajebm.v2i2.318

Abstract

Culture is believed to be the most important factor in maintaining an organization's competitive advantage and determining the success or failure of an organization in achieving its goals. This research was conducted to fill the gaps in previous organizational culture research by using more recent research data. Describing the discussion related to an organizational culture that has been published in 2017-2023 is the purpose of this study. This research is a type of bibliometric literature study using the help of VOSviewer software to analyze data. The data sources used as references in this study were obtained from the Science Direct and Mendeley databases for 2017 - 2023. Thirty-four articles were used as material for analysis in this study. This study discusses 10 articles with the highest number of citations. This study's results indicate that seven groups of writers have research links in the field of organizational culture. Employee performance, organizational change, conflict management, safety culture, organizational innovation, and leadership style are research variables often related to organizational culture. The topic of organizational culture research is still widely used in recent years.