Articles
86 Documents
<![CDATA[The impact of Shopee's free shipping and flash sale promotions on consumers’ online shopping decisions ]]>
<![CDATA[Handoko, Albert Jayadi]]>;
<![CDATA[Bangsawan, Satria]]>
<![CDATA[ Asian Journal of Economics and Business Management Vol. 3 No. 3 (2024): Asian Journal of Economics and Business Management (AJEBM) ]]>
Publisher : <![CDATA[Lighthouse Publishing ]]>
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DOI: 10.53402/ajebm.v3i3.463
<![CDATA[This study examines the impact of Shopee's free shipping promo and flash sale promotions on consumers online shopping decisions, focusing on the society in Bandar Lampung. Online shopping has grown significantly, and promotional strategies have become crucial in attracting consumers and driving purchase behavior. Utilizing a quantitative research approach, this study collected data from Shopee users in Bandar Lampung using purposive sampling method with certain criteria to analyze the relationship between promotional offers and consumers online shopping decisions. The findings reveal that both the free shipping promo and flash sale had a positive and significantly influence consumers online shopping decisions. These promotions effectively reduce perceived costs and create a sense of urgency, encouraging shoppers to make purchases. The study highlights the importance of targeted promotional strategies such as free shipping promo and flash sale promotion in Shopee e-commerce platforms to maximize customer satisfaction.]]>
<![CDATA[Anti-Corruption model: Optimization of accountability and transparency, law enforcement, and anti-corruption agencies in Indonesia ]]>
<![CDATA[Rohman, Fatkhur]]>;
<![CDATA[Fathia, Syaharani Noer]]>
<![CDATA[ Asian Journal of Economics and Business Management Vol. 3 No. 3 (2024): Asian Journal of Economics and Business Management (AJEBM) ]]>
Publisher : <![CDATA[Lighthouse Publishing ]]>
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DOI: 10.53402/ajebm.v3i3.466
<![CDATA[Corruption practices are deviations from norms in the form of fraud (fraud) involving illegal actions for personal gain. In Indonesia, anti-corruption practices are still repressive while preventive measures are minimally implemented. This is one of the factors causing Indonesia to be ranked 96th out of 180 countries in 2021 with a Corruption Perceptions Index score of 38/100, meaning Indonesia is still massively plagued by corruption practices and requires optimization in corruption eradication. The purpose of this research is to contribute to anti-corruption studies by optimizing the role of transparency and accountability, law enforcement, and anti-corruption agencies in Indonesia so that the government can effectively eradicate corruption. This research is a literature review. this research aims to produce an outcome in the form of a concept of corruption mitigation in government agencies by improving the accountability and transparency of institutions. This research prove that integrated approach is needed to eradicate the corruption cases within the Transparency and accountabiltity, law enforcement and anti-corruptions agencies in Indonesia.]]>
<![CDATA[The influence of brand image and electronic word of mouth (eWOM) on the purchase decision of Hanasui lipstick cosmetics products ]]>
<![CDATA[Burni, Annisa Nurjannah]]>;
<![CDATA[Sari, Aida]]>
<![CDATA[ Asian Journal of Economics and Business Management Vol. 4 No. 1 (2025): Asian Journal of Economics and Business Management (AJEBM) ]]>
Publisher : <![CDATA[Lighthouse Publishing ]]>
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DOI: 10.53402/ajebm.v3i3.467
<![CDATA[The cosmetics industry in Indonesia has experienced significant growth, particularly within the lipstick segment, marked by intense competition. Hanasui, a local lipstick brand, faces challenges in competing with prominent international brands such as Maybelline. This competitive landscape is evidenced by Hanasui's absence from the Top Brand Index in 2023. This study seeks to examine the impact of Brand Image and Electronic Word of Mouth (EWOM) on consumers' Purchase Decisions regarding Hanasui lipstick products in Bandar Lampung. Adopting a quantitative research approach, this study employs descriptive and verification analysis methods. Data were collected via online questionnaires distributed to 100 respondents in Bandar Lampung, selected through purposive sampling. The data were subsequently analyzed using the multiple linear regression method, facilitated by SPSS software. The findings reveal that both Brand Image and EWOM exert a positive and statistically significant influence on consumers' Purchase Decisions. Specifically, improvements in Brand Image and active management of EWOM significantly enhance consumer trust and decision-making regarding Hanasui products. The results underscore the importance of cultivating a strong brand image and leveraging positive electronic word-of-mouth to remain competitive in a highly saturated market. Based on these insights, it is recommended that Hanasui enhance its brand image through participation in promotional events, such as exhibitions, and engage professionally with online consumer reviews. These strategies are expected to build consumer confidence and foster higher purchase intentions, thereby improving Hanasui’s competitive position in the market.]]>
<![CDATA[The effect of physical evidence and service on air conditioner purchase decision ]]>
<![CDATA[Diya, Octa Dwi]]>;
<![CDATA[Ahmad, Aripin]]>
<![CDATA[ Asian Journal of Economics and Business Management Vol. 4 No. 1 (2025): Asian Journal of Economics and Business Management (AJEBM) ]]>
Publisher : <![CDATA[Lighthouse Publishing ]]>
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DOI: 10.53402/ajebm.v4i1.469
<![CDATA[The business world is experiencing very tight trade competition which makes business people have to carry out the right marketing strategy. In the context of marketing management, it is important to understand that an effective strategy not only involves managing company resources and activities, but also requires a deep understanding of consumer behavior. CV Redy Teknik in Bandar Lampung is required to increase physical evidence factors and provide good service so that there can be an increase in purchasing decisions. For this reason, this study raises the problem of whether physical evidence and service variables have the same influence on purchasing decisions by CV Redy Teknik in Bandar Lampung. The hypothesis in this study is that there is a positive and significant influence between Physical Evidence and Service on Air Conditioner Purchasing Decisions at CV Redy Teknik in Bandar Lampung. The data collection method used was a questionnaire with a sample of 100 customers. The results of the discussion with the multiple regression analysis model obtained the results that there was a significant influence. This is evidenced by the results of the F test to determine the influence of independent variables together on the decision to purchase air conditioners at CV Redy Teknik in Bandar Lampung, the calculated significance value was obtained at 0.000, in other words, the value is smaller than the research alpha value of 5%. Partially, testing was carried out using the t test, with the value of each independent variable influencing the dependent variable of the purchasing decision of CV Redy Teknik in Bandar Lampung. Thus, the formulated hypothesis can be said to be tested.]]>
<![CDATA[Analyzing consumer purchase decisions through a gender perspective at Cafe Daja House ]]>
<![CDATA[Mahadewi, Anisa Agatha]]>;
<![CDATA[Ahmad, Aripin]]>
<![CDATA[ Asian Journal of Economics and Business Management Vol. 4 No. 1 (2025): Asian Journal of Economics and Business Management (AJEBM) ]]>
Publisher : <![CDATA[Lighthouse Publishing ]]>
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DOI: 10.53402/ajebm.v4i1.470
<![CDATA[Consumer purchasing decision making at Cafe Daja House is a process that involves various considerations, starting from recognizing needs, searching for information, to evaluating alternatives. An important factor in this process is gender differences, where men and women tend to have different approaches in making purchasing decisions. Men generally focus more on functional and price aspects, while women are more influenced by emotional and aesthetic factors. The question is Does gender perspective influence purchasing decisions at Cafe Daja House in Bandar Lampung. To answer this question, data was collected through a survey involving 100 samples. By using the Multiple Regression Statistical Model, it turns out that Female Gender and Male Gender influence Purchasing Decisions at Cafe Daja House in Bandar Lampung. The magnitude of this influence is 45.30%, which means that the Gender Perspective variable (X) is able to influence purchasing decisions at Cafe Daja House by 45.30%. For this reason, it is expected to periodically change the atmosphere of the environment according to the circumstances and activities that are always conveyed through promotions.]]>
<![CDATA[The effect of service quality on consumer satisfaction of Aqualis Fabricare Laundry & Green Dry Clean in Bandar Lampung ]]>
<![CDATA[Gitayani, Aurelia Udella]]>;
<![CDATA[Ahmad, Aripin]]>
<![CDATA[ Asian Journal of Economics and Business Management Vol. 4 No. 1 (2025): Asian Journal of Economics and Business Management (AJEBM) ]]>
Publisher : <![CDATA[Lighthouse Publishing ]]>
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DOI: 10.53402/ajebm.v4i1.471
<![CDATA[A company's business must adhere to concepts that ultimately lead to customer satisfaction. This is especially true for service businesses, which differ significantly from physical goods businesses. Aqualis Fabricare Laundry & Green Dry Clean in Bandar Lampung is required to provide excellent service to ensure customer satisfaction. Therefore, this study examines whether the five dimensions of service quality indicators—Physical Evidence, Reliability, Responsiveness, Assurance, and Empathy—have the same impact on customer satisfaction at Aqualis Fabricare Laundry & Green Dry Clean in Bandar Lampung. The hypothesis of this study is that all five dimensions of service quality indicators have a positive and significant impact on customer satisfaction at Laundry & Green Dry Clean. Data collection was done through questionnaires with a sample of 100 customers. The results from multiple regression analysis show a significant impact. The F-test result indicates that the independent variables, taken together, significantly affect customer satisfaction at Laundry & Green Dry Clean, with a calculated significance value of 0.000, which is smaller than the alpha value of 5%. The partial test using the t-test also shows that each independent variable influences the dependent variable, customer satisfaction at Laundry & Green Dry Clean in Bandar Lampung. Thus, the hypothesis formulated is supported.]]>
<![CDATA[Analysis of the impact of macroprudential and microprudential policies on bank stability in Indonesia post-Covid-19 ]]>
<![CDATA[Melati, Wanda Aprillia]]>;
<![CDATA[Sitorus, Nurbetty Herlina]]>;
<![CDATA[Maimunah, Emi]]>;
<![CDATA[Emalia, Zulfa]]>
<![CDATA[ Asian Journal of Economics and Business Management Vol. 4 No. 1 (2025): Asian Journal of Economics and Business Management (AJEBM) ]]>
Publisher : <![CDATA[Lighthouse Publishing ]]>
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DOI: 10.53402/ajebm.v4i1.472
<![CDATA[This research investigates the impact of macroprudential and microprudential policies on the stability of banks in Indonesia during the post-COVID-19 recovery period. The study applies an Error Correction Model (ECM) to panel data collected quarterly from the first quarter of 2020 to the fourth quarter of 2022, focusing on ten banks categorized as BUKU IV banks in Indonesia. The findings reveal that, in the long run, the macroprudential intermediation ratio significantly and positively influences the non-performing loan (NPL) ratio. Conversely, return on assets (ROA) and the loan-to-deposit ratio (LDR) exhibit a significant negative relationship with NPL. Meanwhile, the macroprudential liquidity buffer demonstrates a positive but statistically insignificant effect on NPL, whereas the capital adequacy ratio (CAR) shows a negative yet statistically insignificant relationship with NPL. In the short term, the results indicate that the macroprudential intermediation ratio retains its positive and significant influence on NPL. Similarly, ROA and CAR are found to have a significant negative impact on NPL, suggesting their importance in mitigating loan defaults. However, the macroprudential liquidity buffer continues to display a positive but statistically insignificant effect on NPL, while LDR demonstrates a negative but also statistically insignificant relationship with NPL. These findings underscore the complex dynamics between prudential policies and banking stability, emphasizing the varying impacts of key financial indicators over different time horizons.]]>
<![CDATA[The analysis of SAKTI system implementation in government financial reporting using UTAUT approach ]]>
<![CDATA[Agustina, Resti]]>;
<![CDATA[Dewi, Fajar Gustiawaty]]>;
<![CDATA[Dharma, Fitra]]>
<![CDATA[ Asian Journal of Economics and Business Management Vol. 4 No. 1 (2025): Asian Journal of Economics and Business Management (AJEBM) ]]>
Publisher : <![CDATA[Lighthouse Publishing ]]>
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DOI: 10.53402/ajebm.v4i1.473
<![CDATA[This research investigates the implementation of the Sistem Aplikasi Keuangan Tingkat Instansi (SAKTI) in the financial reporting process of government agencies using the Unified Theory of Acceptance and Use of Technology (UTAUT) approach. The study was conducted on 60 work units within the Ministry of Religious Affairs in Lampung Province, involving 179 respondents, including treasurers, GLP operators, and fixed asset and inventory BMN operators. This research examines the influence of performance expectancy, effort expectancy, social influence, and facilitating conditions on individuals' behavioral intentions to use SAKTI and its impact on usage behavior. Data were collected through a questionnaire survey and analyzed using Partial Least Squares-Structural Equation Modeling (PLS-SEM). The findings indicate that performance expectancy, effort expectancy, and social influence positively affect behavioral intention, while facilitating conditions have a more direct impact on usage behavior. These findings provide practical implications for the government to enhance the adoption of accounting information systems and strengthen transparency and accountability in public financial management.]]>
<![CDATA[The influence of green brand positioning, green brand knowledge, and environmental concern on green product purchase intention: A study of eco-friendly products by Nestlé Indonesia ]]>
<![CDATA[Fitria, Nanda]]>;
<![CDATA[Fihartini, Yuniarti]]>
<![CDATA[ Asian Journal of Economics and Business Management Vol. 4 No. 1 (2025): Asian Journal of Economics and Business Management (AJEBM) ]]>
Publisher : <![CDATA[Lighthouse Publishing ]]>
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DOI: 10.53402/ajebm.v4i1.475
<![CDATA[Environmental pollution in Indonesia is a problem that has not been effectively resolved. Recently, environmental health issues have become a serious concern. Based on a report from the world air quality agency IQAir in 2021, Indonesia was ranked 17th as the country with the highest level of air pollution in the world with a PM2.5 concentration reaching 34.3 μg (micrograms) per cubic meter. Responding to the issues circulating regarding environmental pollution, many companies have agreed to environmental protection as part of their responsibility and have begun to position their brands as brands that care about the environment. PT Nestle Indonesia is one of the food and beverage companies that has begun to strengthen its position as a company that cares about the environment by separating the company's growth from its total environmental footprint (waste/residue). The purpose of this study was to determine the effect of green brand positioning, green brand Knowledge, and environmental Concern on green product purchase intention among consumers of PT Nestle Indonesia. This study is a quantitative study with a sampling method using a research questionnaire filled out by 160 respondents domiciled in Bandar Lampung who have the intention to purchase environmentally friendly products from PT Nestle Indonesia. Data analysis conducted in this study used multiple linear regression through the SPSS 26 application. Empirical findings revealed that green brand positioning, green brand knowledge, and environmental concern have a positive and significant effect on the intention to purchase environmentally friendly products.]]>
<![CDATA[Examining the Influence of Corporate Reputation and Work Environment on Generation Z’s Job Application Intentions: A Literature Review ]]>
<![CDATA[Sven, Gunther]]>
<![CDATA[ Asian Journal of Economics and Business Management Vol. 4 No. 1 (2025): Asian Journal of Economics and Business Management (AJEBM) ]]>
Publisher : <![CDATA[Lighthouse Publishing ]]>
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DOI: 10.53402/ajebm.v4i1.480
<![CDATA[The job application intentions of Generation Z are increasingly influenced by corporate reputation and work environment. This literature review synthesizes key studies examining these factors and their impact on job-seeking behavior. The findings highlight that Generation Z values intangible workplace attributes such as culture, ethics, and employer branding alongside job characteristics. Digital recruitment platforms and online employer reviews significantly shape perceptions, with trust and information credibility playing crucial roles. Moreover, corporate social responsibility (CSR) and strategic employer branding enhance organizational attractiveness. This study underscores the importance of a strong employer reputation and a positive work environment in attracting young talent.]]>
