cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Ryzal Perdana
Contact Email
ryzalperdana2009@gmail.com
Phone
+6285783409634
Journal Mail Official
contact@lighthouse-pub.com
Editorial Address
BKP Office and Residence S138, Bandar Lampung City, Indonesia.
Location
Kota bandar lampung,
Lampung
INDONESIA
Asian Journal of Economics and Business Management
Published by Lighthouse Publishing Company
ISSN : -     EISSN : 29617006     DOI : https://doi.org/10.53402/ajebm
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
The Asian Journal of Economics and Business Management is an international peer-reviewed journal that publishes articles in the fields of Economics and Business
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 86 Documents
 5   6   7   8   9 
Analysis of business development strategies using the business model canvas and SWOT: A case study of Jubela Agrikarsa Hibatullah, Raihan; Bangsawan, Satria
Asian Journal of Economics and Business Management Vol. 4 No. 1 (2025): Asian Journal of Economics and Business Management (AJEBM)
Publisher : Lighthouse Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53402/ajebm.v4i1.481

Abstract

This study explores the business development strategies of CV. Jubela Agrikarsa, a Small and Medium Enterprise (SME) in Bandar Lampung specializing in poultry products. By employing the Business Model Canvas (BMC) and SWOT analysis, the research identifies critical internal and external factors influencing the company’s growth and strategic positioning. The findings highlight Jubela Agrikarsa's strengths, such as high product quality and strategic location, and weaknesses, including limited business experience and insufficient promotion. The analysis also uncovers opportunities in market expansion and threats from rising competition. The study provides actionable recommendations to address these challenges, such as enhancing operational efficiency, improving branding efforts, and leveraging digital marketing platforms. This comprehensive approach not only aids Jubela Agrikarsa in refining its business strategies but also demonstrates the efficacy of BMC and SWOT as strategic tools for SMEs in competitive markets.
The influence of social media usage and creativity on entrepreneurial intentions among Generation Z Fitriyani, Atika Handa; Ahadiat, Ayi; Husna, Nurul
Asian Journal of Economics and Business Management Vol. 4 No. 1 (2025): Asian Journal of Economics and Business Management (AJEBM)
Publisher : Lighthouse Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53402/ajebm.v4i1.482

Abstract

Generation Z is known as a generation that is adaptive to technology, including social media, which plays an important role in supporting the development of creative ideas in entrepreneurship. The use of social media allows individuals to obtain information, expand networks, and promote products or services effectively. In addition, creativity is one of the main abilities that drives individuals in creating opportunities and innovations in the business world. This study aims to analyze the effect of social media use and creativity on entrepreneurial intentions in Generation Z in Bandar Lampung. The research method used is a quantitative approach with data collection techniques through questionnaires distributed to 240 Generation Z respondents in Bandar Lampung. Data were analyzed using multiple regression statistical tests. The results of the study indicate that the use of social media has a positive and significant effect on entrepreneurial intentions in Generation Z in Bandar Lampung and creativity also has a positive and significant effect on entrepreneurial intentions in Generation Z in Bandar Lampung. Based on these findings, it is recommended for Generation Z to be more proactive in interacting with contacts who have the potential to provide entrepreneurial information and to be active in activities that stimulate creativity. In addition, it is important to increase motivation, understanding, and support to be more confident in setting entrepreneurial goals.
Discount Framing on Consumer Purchase Intention: A Literature Review Charada, Maan
Asian Journal of Economics and Business Management Vol. 4 No. 1 (2025): Asian Journal of Economics and Business Management (AJEBM)
Publisher : Lighthouse Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53402/ajebm.v4i1.483

Abstract

This literature review examines the relationship between discount framing and purchase intention in e-commerce contexts. Drawing on recent empirical studies, the research investigates how different discount presentation formats influence consumer purchasing behavior across various product categories and demographic segments. The analysis reveals that discount framing significantly impacts purchase intention through multiple psychological mechanisms, with effectiveness varying based on product type, consumer characteristics, and presentation format. Findings indicate that percentage and slash price discounts are more effective for specialty goods, while special price discounts better influence convenience goods. Gender differences emerge as a crucial moderating factor, with women and men responding differently to various framing approaches. Additionally, emotional factors such as anticipatory guilt play a significant mediating role, particularly for hedonic products. The review suggests that e-commerce platforms and retailers should develop targeted discount framing strategies informed by consumer psychology rather than applying uniform approaches. This research contributes to the theoretical understanding of framing effects in digital marketing while providing practical guidelines for optimizing discount presentations to enhance purchase intention ethically. The findings have implications for marketing strategy development, consumer behavior theory, and e-commerce platform design.
The impact of green skills on green behavior and performance in green HR management at vocational training institutions Setiawan, Andre; Aida, Neli; Ribhan; Banuwa, Laili Fadhila; Mariska, Mega; Shafira, Nabilla
Asian Journal of Economics and Business Management Vol. 4 No. 1 (2025): Asian Journal of Economics and Business Management (AJEBM)
Publisher : Lighthouse Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53402/ajebm.v4i1.484

Abstract

This research aims to analyze the implementation of green human resources management and its influence on green skills on green behavior and impanct to performance. This research data is cross sectional and was collected only once, through distributing an online questionnaire on Google Form using a Likert scale of up to 5 points, from strongly disagree to strongly agree. The research sample was taken using purpose sampling which resulted in 100 samples at the Vocational Training Institute. This research uses instrument tests in the form of validity tests, reliability tests and data analysis techniques with Smart PLS. According to the research's findings, implementing green human resources management has a positive impact on both green skills and green behavior. Green skills also have a positive impact on behavior because they encourage employees to voice their opinions or ask other employees to do the same on environmentally friendly issues. in order to enhance green behavior and skills. In the future, this study can help managers understand how they might support green behavior in their firms by focusing on employee dedication, contribution, and voice.
Islamic performance index on firm performance: A literary overview Noor, Amira; ‘Ana, Naahrooq; Abdullah, Sa’if
Asian Journal of Economics and Business Management Vol. 4 No. 1 (2025): Asian Journal of Economics and Business Management (AJEBM)
Publisher : Lighthouse Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53402/ajebm.v4i1.485

Abstract

The Islamicity Performance Index (IPI) serves as a critical measure in evaluating the financial and ethical performance of Islamic banks. This study presents a comprehensive literature review of existing research on IPI, highlighting its strengths, limitations, and its impact on profitability, firm value, and Maqāsid al-Sharī‘ah compliance. Findings indicate that while IPI has a positive influence on firm value and financial performance in certain contexts, inconsistencies arise due to a trade-off between ethical obligations and profitability. Some financial ratios within IPI, such as the Profit Sharing Ratio, exhibit no significant effect on profitability, while others, such as the Equitable Distribution Ratio, show a positive impact over time. Additionally, evidence suggests that many Islamic banks prioritize financial gains over ethical and social considerations, creating challenges in fully integrating Maqāsid al-Sharī‘ah into banking operations. This study underscores the need for refining IPI methodologies to ensure that Islamic banks uphold both financial sustainability and Islamic ethical values. The role of corporate governance, regulatory frameworks, and standardization in enhancing IPI’s effectiveness remains crucial. Future research should explore ways to enhance IPI’s applicability by incorporating broader measures of social and ethical responsibility. A balanced approach is necessary to bridge the gap between financial performance and Islamic principles, ultimately strengthening the credibility of Islamic banking institutions. This study contributes to the ongoing discourse on Islamic banking performance evaluation, offering insights into improving the alignment between profitability and ethical considerations.
The impact of cognitive flexibility on resistance to organizational change and employee turnover intention: A study at Pertamina Geothermal Energy Tbk Wulandari, Ratna Indah; Yuningsih
Asian Journal of Economics and Business Management Vol. 4 No. 1 (2025): Asian Journal of Economics and Business Management (AJEBM)
Publisher : Lighthouse Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53402/ajebm.v4i1.486

Abstract

Organizational change is an inevitability in a dynamic business environment, yet it is often hindered by employee resistance. Cognitive flexibility, defined as an individual’s ability to adapt to change, is believed to play a crucial role in reducing both resistances to change and employee turnover intention. This study aims to analyze the influence of cognitive flexibility on resistance to organizational change and employee turnover intention at Pertamina Geothermal Energy Tbk. A quantitative method was employed, with a sample of 170 permanent employees selected through non-probability sampling using a convenience sampling technique. Data analysis was conducted using simple linear regression and partial tests with IBM SPSS Statistics 25. The results support the proposed hypotheses, indicating that cognitive flexibility has a significant negative effect on resistance to organizational change, as well as a significant negative effect on employee turnover intention. Based on these findings, it is recommended that Pertamina Geothermal Energy Tbk develop training programs focused on enhancing adaptability, problem-solving skills, and fostering a growth mindset to improve employees’ cognitive flexibility. The company is also encouraged to actively engage employees in the change process through innovative training such as creative workshops and interactive communication strategies to minimize resistance. Furthermore, strong cognitive flexibility contributes to lowering turnover intention, making it important for the company to integrate cognitive development into long-term retention strategies, such as clear career paths and the creation of a supportive and inclusive work culture.

Page 9 of 9 | Total Record : 86

 5   6   7   8   9 

Filter by Year

2022 2025


Reset
Filter By Issues
All Issue Vol. 4 No. 1 (2025): Asian Journal of Economics and Business Management (AJEBM) Vol. 3 No. 3 (2024): Asian Journal of Economics and Business Management (AJEBM) Vol. 2 No. 2 (2023): Asian Journal of Economics and Business Management (AJEBM) Vol. 2 No. 1 (2023): Asian Journal of Economics and Business Management (AJEBM) Vol. 1 No. 3 (2022): Asian Journal of Economics and Business Management (AJEBM) Vol. 1 No. 2 (2022): Asian Journal of Economics and Business Management (AJEBM) Vol. 1 No. 1 (2022): Asian Journal of Economics and Business Management (AJEBM)