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Relevance: Journal of Management and Business
Published by Universitas Islam Negeri Raden Mas Said Surakarta
ISSN : 26156385     EISSN : 26158590     DOI : 10.22515
Core Subject : Economy,
Economics, Econometrics & Finance
RELEVANCE aims to publish articles in the field of Islamic Management and Business, including but not limited to research results, scientific studies, and field cases.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 5 Documents
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Search results for , issue "Vol. 4 No. 2 (2021)" : 5 Documents clear
Adoption of Mobile Payment Approach Extended the UTAUT 2 anna widayani
Relevance: Journal of Management and Business Vol. 4 No. 2 (2021)
Publisher : UIN Raden Mas Said Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (506.481 KB) | DOI: 10.22515/relevance.v4i2.4019

Abstract

One of the most widely used mobile payment applications in Indonesia is LinkAja. This product has received official permission from Bank Indonesia as digital technology innovation in transactions. The purpose of this study was to determine the use of the LinkAja mobile payment with the UTAUT 2 approach. This type of research is explanatory research with a quantitative approach. This research analysis technique is descriptive and inferential using the Structural Equation Model-Partial Least Square (SEM-PLS). The population in this study was LinkAja users in Indonesia with a sample size of 249 respondents. The results showed that performance expectancy, facilitating conditions, hedonic motivation, price value, and habit have a positive and significant effect on behavior intention. Effort expectancy and social influence have a negative and significant effect on behavior intention. Behavioral Intention has a positive and significant effect on Actual Usage on the use of the LinkAja mobile payment.
The Moslem Community's Perceptions in Using ShopeePay: Fintech as a Mediator for Purchasing MSME's Products Asep Maulana Rohimat; Helti Nur Aisyiah; Septi Kurnia Prastiwi
Relevance: Journal of Management and Business Vol. 4 No. 2 (2021)
Publisher : UIN Raden Mas Said Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (518.825 KB) | DOI: 10.22515/relevance.v4i2.4145

Abstract

The economic activity carried out by the Moslem community is an interesting thing. Moreover, it is carried out in Indonesia, which is predominantly inhabited by the Moslem population. With these conditions, the Moslem community is considered as one of the most potential market layers, especially in the development of the online MSME business. Moreover, it is supported by growing financial technology (fintech). The purpose of this study was to determine the effect of perceived benefits on purchasing MSME products online with fintech as a mediating variable. This study uses a quantitative approach with the Moslem community in Central Java and Yogyakarta as the object of research. The quantitative approach is used to determine the effect between variables with the help of the SPSS program. The results of this study indicate that the fintech variable has a significant effect on fintech and online purchases, fintech has a significant effect on online purchases, and fintech can mediate the relationship between fintech and online purchases.
How to Understand Customer Needs? The Role of Market Orientation, Innovation Capability, and Learning Orientation M Sandi Marta; Ratih Hurriyati; Puspo Dewi Dirgantari
Relevance: Journal of Management and Business Vol. 4 No. 2 (2021)
Publisher : UIN Raden Mas Said Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (544.594 KB) | DOI: 10.22515/relevance.v4i2.4316

Abstract

Excellent marketing is always oriented to the needs and desires of consumers, and consumer orientation is inseparable from a market orientation that the company must develop. This study aims to analyze the relationship between market orientation and customer loyalty with innovation capability as a mediator and learning orientation as a moderator in the relationship between innovation capability and customer loyalty. Data were collected using a cross-sectional survey among 95 online shop owners. Furthermore, the data were analyzed using Hayes' PROCESS macro-based hierarchical regression. The results revealed that market orientation had a positive effect on innovation capability. Innovation capability mediated the correlation between market orientation and customer loyalty. Furthermore, learning orientation reinforces the correlation between innovation capability and customer loyalty. These findings contribute to understanding the effect of innovation capability and learning orientation on market orientation and online shop customer loyalty.
The Effects Of Online Customer Reviews And Customer Experiences On Reuse Intention Of Mobile Food Ordering Application (MFOA) Kristyanto Djoko Purnomo; Awan Kostrad Diharto
Relevance: Journal of Management and Business Vol. 4 No. 2 (2021)
Publisher : UIN Raden Mas Said Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (489.61 KB) | DOI: 10.22515/relevance.v4i2.4418

Abstract

This research was conducted in response to the research gap between some previous research by Auliya (2019), which stated that online customer reviews did not have significant effects on the reuse intention. Meanwhile, Alalwan (2020) in Hariguna & Ruangkanjanases (2020) found different results; namely, online customer reviews had a significant effect on the reuse intention. Therefore, this research objective was to determine the effects of online customer reviews and customer experiences on reuse intention through satisfaction. The research population consisted of Mobile Food Ordering Application (MFOA) users in Central Java with a total sample of 251 respondents. This research used a random sampling technique. Furthermore, the data analysis of this research used the Smart PLS 3.0 application. The research results reported that online customer reviews had a significant positive effect on satisfaction. Besides, online customer reviews, customer experience, and satisfaction had significant effects on reuse intention. There were two points related to the indirect relationship in this research; namely, both online customer review and customer experience had significant effects on reuse intention through satisfaction.
The Role Of Entrepreneurial Motivation And Social Network Relationship On Business Performance Of Herbal Medicine Sellers Dwi Hastuti; Fitri Wulandari
Relevance: Journal of Management and Business Vol. 4 No. 2 (2021)
Publisher : UIN Raden Mas Said Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (717.549 KB)

Abstract

The purpose of this study is to analyze the effect of entrepreneurial motivation and social network relationship on the business performance of herbal medicine sellers. The object of this research was the sellers of herbal drink/the peddler of biopharmaca/herbal medicine store in Banyu Urip Surabaya and surrounding areas. The sampling technique used purposive sampling technique with a total sample of 91 respondents. The data analysis method applied regression analysis with the help of IBM SPSS software version 21. The results indicate that there is a positive and significant influence of entrepreneurial motivation on the business performance of herbal medicine sellers. However, social network relationships have a positive and insignificant effect on improving the business performance of herbal medicine sellers. This research provides the strong motivation for entrepreneurs to improve their business performance becoming autonomy and independence. This means that the desire to work independently, to develop their own business, and to have financial independence are the strongest impetus for them to be successful in business indicated by better financial performance.

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