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Elisabet Siahaan
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+6281375457972
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Jalan Prof. T.M. Hanafiah, SH Kampus USU Padang Bulan , Medan, Provinsi Sumatera Utara, 20155
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INDONESIA
Journal of Management Analytical and Solution
Published by Universitas Sumatera Utara
ISSN : -     EISSN : 27766276     DOI : 10.32734
Core Subject : Science,
Decision Sciences, Operations Research & Management
Finance, Human Resource, Operational Strategy, Marketing, Entrepreneurship, Digital Business, E-Commerce
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 5 Documents
 1 
Search results for , issue "Vol. 2 No. 1 (2022): Journal of Management Analytical and Solution" : 5 Documents clear
The Effect Of Knowledge Transfer And Family Environment On Business Sustainability Family In Cemara Asri Medan Mellisa Angelie; Inneke Qomariah Lubis
Journal Of Management Analytical and Solution (JoMAS) Vol. 2 No. 1 (2022): Journal of Management Analytical and Solution
Publisher : TALENTA Publisher, Universitas Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (269.78 KB) | DOI: 10.32734/jomas.v2i1.6889

Abstract

The difficulty of building a new business is a must for business owners to get a successor. The problem of family business sustainability from the beginning is often the business that was painstakingly established by the first generation to be lost in the second or third generation so for now the sustainability of family businesses has always been a special concern for families. With the transfer of knowledge, of course, it will be an added value in advancing the family business and it is not surprising that many families try the knowledge of their successors first before actually giving up their business to the successors. In addition, in continuing the business, support from the family environment is very important for the successor because in addition to being able to provide encouragement, the family environment can also provide a sense of security for the successor to study well because there is still supervision from the family before it is actually managed directly by him. alone. This research uses quantitative descriptive research. The data analysis technique that will be used in this research is multiple linear regression analysis. The measurement scale used is a Likert scale. Simultaneously or partially there is a significant influence between the variables of knowledge transfer and family environment on business sustainability in Cemara Asri Medan.
Traditional Warung Strategy In The Face Of Business Competition With Modern Stores (Study In Medan Helvetia District) Ainun, Ainun Mardhiyah
Journal Of Management Analytical and Solution (JoMAS) Vol. 2 No. 1 (2022): Journal of Management Analytical and Solution
Publisher : TALENTA Publisher, Universitas Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (163.248 KB) | DOI: 10.32734/jomas.v2i1.7629

Abstract

Modern retail activities in Indonesia are currently experiencing development, have entered residential areas close to the community. The type of retail trade is divided into two, namely modern retail represented by supermarkets, hypermart and minimarkets such as alfamart, indomaret and others, while traditional retail is directly represented by traditional stalls located in traditional markets and settlements. This research was conducted in Medan Helvetia Subdistrict of Medan City of North Sumatra. This research was conducted to traditional stall business owners in the hopes of knowing what factors can affect business competition between traditional stalls and modern stores and also know what impact occurs in business competition between traditional stalls and modern stores and know the strategy of traditional stall owners in undergoing business competition with modern stores. Medan Helvetia Subdistrict area is used as a research location because Helvetia District is one of the Districts in Medan City that some residents have the livelihood of retail business (in this case traditional stalls). After conducting research on what factors can affect business competition between traditional stalls and modern stores and also know what impact occurs in business competition between traditional stalls and modern stores and know the strategy of traditional stall owners in undergoing business competition with modern stores on traditional stall owners in Medan Helvetia District,  Then the researcher will get information about what factors can affect business competition between traditional stalls and modern stores and also know what impact occurs in business competition between traditional stalls and modern stores and know the strategy of traditional stall owners. To achieve these goals, the methods or approaches used in this study are descriptive with qualitative approaches. The results obtained are concerned that the factors that affect business competition between traditional stalls and modern stores are prices, location, service and product completeness. The existence of modern stores is not so influential on traditional stalls because they pay attention to competing strategies, namely by paying attention to prices, location, service and product completeness
Brand Equity As An Interveing Variable In The Relationship Between Celebrity Endorser And The Firm’s Performance Of Medan City Cakes Siregar, Findi Ruzika Audini; Riza Fanny Meutia
Journal Of Management Analytical and Solution (JoMAS) Vol. 2 No. 1 (2022): Journal of Management Analytical and Solution
Publisher : TALENTA Publisher, Universitas Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (246.232 KB) | DOI: 10.32734/jomas.v2i1.7748

Abstract

This research aims to analyze the celebrity endorser on the performance of the Medan City cakes through brand equity as an intervening variable. The target population of the researcher is all people of Medan City who have bought one or more Medan City cakes, such as: Medan Napoleon, Medan Par Par, Bolu Toba Medan and Medan Mulaka at outlets/stores so the number can never be known. The research sample used 300 people, namely the people of Medan City who had bought one or more Medan City cakes, such as: Medan Napoleon, Medan Par Par, Bolu Toba Medan and Medan Mulaka at outlets/stores through the simple random sample method. The hypothesis tested in this study used the t value test. From the results of the tests that have been carried out, it can be obtained that the celebrity endorser variable on the firm performance variable through the brand equity as an intervening variable is a positive and significant relationship. Celebrity endorsers should reflect the company's value and it is hoped that celebrity endorsers will continue to improve their performance so that it creates trust and strong attraction by target consumers and can increase the brand equity of Medan City cakes.
The Effect Of Just In Time And Total Quality Management On Environmental Performance Mediated By Green Supply Chain Management (Empirical Studies On Small And Medium Industries In Banda Aceh And Aceh Besar Cities) maulana ismi saputra; Muhammad Adam
Journal Of Management Analytical and Solution (JoMAS) Vol. 2 No. 1 (2022): Journal of Management Analytical and Solution
Publisher : TALENTA Publisher, Universitas Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (288.691 KB) | DOI: 10.32734/jomas.v2i1.7763

Abstract

This study aims to determine the effect of Just In Time and Total Quality Management on Environmental Performance with Green Supply Chain Management as a mediator in Small and Medium Industries in Banda Aceh and Aceh Besar. The sample used in this study was the IKM in the cities of Banda Aceh and Aceh Besar, amounting to 357 respondents. This research method uses a questionnaire as the research instrument. The sampling technique used is purposive sampling. Linear Hierarchical Regression is used as an analytical method to determine the effect of all the variables involved. This study shows that Just In Time and Total Quality Management have an effect on Environmental Performance and Green Supply Chain Management, Green Supply Chain Management has an effect on Environmental Performance and mediates the relationship between Just In Time, Total Quality Management, and Environmental Performance.
The Effect Of Product Design And Product Quality On Consumer Satisfaction In Micro, Small And Medium Enterprises (Msmes) In Denpasar, Bali Khairunnisak, Khairunnisak; Gusviany Ayu Murti
Journal Of Management Analytical and Solution (JoMAS) Vol. 2 No. 1 (2022): Journal of Management Analytical and Solution
Publisher : TALENTA Publisher, Universitas Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (137.296 KB) | DOI: 10.32734/jomas.v2i1.7791

Abstract

The purpose of this study is to analyze the effect of product design and product quality on consumer satisfaction at MSMEs in Denpasar, Bali. This study uses a descriptive type of research with a quantitative approach. The sampling technique was random sampling using a questionnaire. Respondents in this study amounted to 100 respondents who are MSME consumers in Denpasar, Bali. The analytical method used is SPSS 21 with multiple linear regression analysis. The results of this study indicate that all hypotheses have a positive and significant effect.

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