cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Muthmainnah Syahidah Sahal
Contact Email
amj.ema.feui@gmail.com
Phone
+62852-1700-4297
Journal Mail Official
amj.ema.feui@gmail.com
Editorial Address
Management Research Center Department of Management Faculty of Economics and Business Universitas Indonesia Gedung Departemen Manajemen Jl. Prof. Dr. Sumitro Djojohadikusumo Kampus UI Depok 16424 Indonesia
Location
Kota depok,
Jawa barat
INDONESIA
ASEAN Marketing Journal
Published by Universitas Indonesia
ISSN : 20855044     EISSN : 23562242     DOI : https://doi.org/10.7454
Core Subject : Social,
Social Sciences
ASEAN Marketing Journal (AMJ) is dedicated to exploring, disseminating and discussing the latest issues and developments of marketing, particularly those related or relevant to the advancement of marketing in South East Asia and beyond. The mission of the editorial board of AMJ is to present the latest thinking and research that tests, extends, and develops management theories or those contributes to marketing practices. Of particular interest are those contributions that share experience and suggest innovative solutions to ongoing or new concerns of those interested marketing issues. To be published in AMJ, a manuscript must make strong empirical and theoretical contributions and highlight the significance of those contributions to the marketing field. Thus, preference is given to submissions that test, extend, or build strong theoretical frameworks while empirically examining issues with high importance for marketing theory and practice. Topic of interest: marketing in emerging economies, marketing ethics, consumer welfare, and marketing and public policy.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Pemasaran
Articles 5 Documents
 1 
Search results for , issue "Vol. 11, No. 2" : 5 Documents clear
STATUS DEMOTION IN LOYALTY PROGRAM: STRATEGY FOR CLOSE TO THE THRESHOLD CUSTOMERS Igamo, Altamim Marie; Afiff, Adi Zakaria
ASEAN Marketing Journal Vol. 11, No. 2
Publisher : UI Scholars Hub

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Manuscript type: Documentary Research. Research Aims: Identifying loyalty program strategies to demoted closed to the threshold customers with additional points and additional time in own money and other money customer to have positive evaluate toward program’ and company’ loyalty intention. Design/methodology/approach: This research employs 2 (payment source: own money vs other money) × 3 (demotion strategies: without additional point vs with additional points vs with additional time) factorial designs between-subject. Research Findings: Loyalty intention to the loyalty program appear stronger with demotion strategies with an additional point and additional time than demotion without additional point Theoretical Contribution/Originality: Enrich references about the status of demotion in HLP, distributive justice in the context of loyalty programs and scarcity theory in marketing. Practitioner/Policy Implication: Marketing managers should concern more about the strategy to demoted customer, especially customer who close to the threshold to produce more positive consumer evaluation. Research limitation/Implications: Further studies can focus on participant that have used airline loyalty programs to have stronger external validity.
PASSION AND SELF-EFFICACY BASED DECISION QUALITY: CONCEPTUALIZATION AND EMPIRICAL RESEARCH Simamora, Bilson
ASEAN Marketing Journal Vol. 11, No. 2
Publisher : UI Scholars Hub

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Manuscript type: Research article Research Aims: I the marketing domain, consumer decision quality conceptualization still leaves unfulfilled nodes. When the decisions are made under uncertainty, decision outcomes occurred in the long run, and decision outcomes are determined mostly by customer participation in the value creation process; decision satisfaction as a decision quality sole indicator has less power. Therefore, this study offers passion-and self-efficacy-based decision quality in which passion and self-efficacy acted as a unidimensional construct in its function as a decision quality indicator. Design/methodology/approach: The study used a cross-sectional design. The data were collected with a survey using online questionnaires from 350 conveniently chosen respondents. The data are analyzed using structural equation modeling. Research Findings: Passion and self-efficacy based decision quality is a valid and reliable construct that is also more powerful and has better goodness-of-fit than decision satisfaction in representing decision quality. Its influence on mastery goals is higher than on avoidance goals. Approach motivation goals influence loyalty intention positively and likelihood to switch negatively. Avoidance motivation goals influence loyalty intention negatively and switching likelihood positively. Theoretical Contribution/Originality: Passion and self-efficacy-based decision quality is a concept that is still limited to the present study and can be considered as new to the scientific world. Practitioner/Policy Implication: To increase loyalty intention, a university can fertilize approach achievement and decrease avoidance achievement motivations. Research limitation/Implications: Further research is encouraged to utilize longitudinal design to check a decision and its effect stabilities' in two or more different time points.
COMPARATIVE ANALYSIS OF YOUTUBER AND CELEBGRAM IN DEVELOPING CONSUMER BRAND PERCEPTIONS AND INTENTIONS TO BUY LUXURY BRAND COSMETICS Putri, Irdina Tiara; Astuti, Rifelly Dewi
ASEAN Marketing Journal Vol. 11, No. 2
Publisher : UI Scholars Hub

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Manuscript type: Empirical Research Research Aims: This study aims to determine the effect YouTuber and celebgram in the form of parasocial interaction that occurs between the influence to their followers in shaping consumer perceptions and purchase intention for the product that was endorsed by the influencers in the context of luxury cosmetic brand. Methodology: Descriptive quantitave research, total 430 women respondents aged 18 to 34 years, analyzed by using SEM. Research Findings: For both YouTuber and Celebgram all the hypotheses are supported; physical and social attractiveness are found to positively influence the parasocial interaction (PSI). Next, PSI significantly influences the perception of luxury brand that consist of brand value, brand user fit, and brand luxury, further proven to influences purchase intention. Originality: The study is one of study that compares the PSI impact of YouTuber and Celebgram influence toward luxury brand perception and purchase intention. Practitioner Implication: YouTuber and Celebgram are proven have impact toward brand perception and purchase intention so the company could enhance the interaction of the influencer with their followers for example by giving dicsount code by using the name of the influencer in certain time or specific e-commerce merchant. Research limitation: could not see the impact of PSI between responden that watch the influencer’s video compare to others not watch the video, so it is better to do the experiment design in the future.
PERSONAL NORM AND PRO-ENVIRONMENTAL CONSUMER BEHAVIOR: AN APPLICATION OF NORM ACTIVATION THEORY Setiawan, Budi; Afiff, Adi Zakaria; Heruwasto, Ignatius
ASEAN Marketing Journal Vol. 11, No. 2
Publisher : UI Scholars Hub

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Manuscript type: Research paper Research Aims: This study aims to fill the research gap from previous research regarding personal norms in explaining pro-environmental behavior, which does not involve awareness of consequences and ascription of responsibility as antecedents to activate personal norms. Therefore, this study tries to examine personal norms based on norm activation theory in explaining behavior. Design/methodology/approach: The final sample size is 300 respondents selected through purposive sampling technique. Primary data is collected through a closed-end questionnaire. Data analysis consists of two stages, namely the confirmatory factor analysis and structural equation model. Research Findings: Awareness of consequences and ascription of responsibility significantly form a personal norm as a core factor of the norm activation theory. Consumers feel that they have a moral obligation concerning the environment. Active personal norm, successfully forming both intention and actual behavior in the context of sorting out waste. In the downstream stage of consumer behavior, it will lead to becoming pro-environmental consumer behavior based on altruistic values. Theoretical Contribution/Originality: Personal norm is proven to be activated by awareness of consequences and ascription of responsibility. Active personal norm will lead to affect behavior, with or without being preceded by intention. Practitioner/Policy Implication: Social marketers can encourage consumers to behave proenvironmentally by activating the personal norm from their target audience first. Research limitation/Implications: This study was conducted in a cross-sectional period. Therefore, future studies will be more robust if the actual behavior is measured in a longitudinal period.
ANTECEDENTS OF MILLENNIALS’ SERVICE USAGE INTENTION: ONLINE GROCERY SERVICE IN INDONESIA Putri, Alma Roosnelia
ASEAN Marketing Journal Vol. 11, No. 2
Publisher : UI Scholars Hub

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Manuscript type: Research Article Research Aims: The research aims to fill in the gap in the existing literature on the usage intention of online grocery shopping in Indonesia. Further, the study intends to examine the influence of perceived usefulness and perceived ease of use to intention to use. Design/methodology/approach: The study was performed on 217 millennial respondents in the are of Jakarta and Greater Jakarta. Further, data results were analyzed using Structural Modelling Equation (SEM), specifically Partial Least Squared method with Smart PLS 3.2.8 software. Research Findings: Further, the research found that enjoyment is the predictor to perceived ease of use; while insignificant to perceived usefulness. E-WOM, perceived web quality and perceived ease of use are key predictors to perceived usefulness; while subjective norm, visibility, perceived risk, and trust are not the influencing factors. E-WOM and perceived web quality are predictors to trust; while trust is not significantly related to perceived usefulness. Moreover perceived ease of use and perceived usefulness to have an influence on the intention to use online grocery service. Theoretical Contribution/Originality: Numerous previous studies had indicated factors of subjective norm, perceived enjoyment, visibility, perceived risk (Driediger and Bhatiasevi, 2019) and trust (Alalwan et. al, 2015) as factors that influence consumers’ acceptance in terms of perceived usefulness and perceived ease of use. In relation with trust, perceived web quality and e-WOM (Al-debei. et. al, 2015) was found to increase the perception of trust that lead to perceived usefulness of online shopping. Practitioner/Policy Implication: Due to differences in the cultural, social, and demographic background of users, results are inapplicable to subjects in other countries. Further, online shopping platforms have various different business models and therefore results cannot be generalized into one. Research limitation/Implications: Explore the ground standard model and characteristics of various online grocery retailers.

Page 1 of 1 | Total Record : 5

 1 

Filter by Year

2021 2021


Reset
Filter By Issues
All Issue Vol. 17, No. 1 Vol. 16, No. 2 Vol. 16, No. 1 Vol. 15, No. 2 Vol. 15, No. 1 Vol. 14, No. 2 Vol. 14, No. 1 Vol. 13, No. 2 Vol. 13, No. 1 Vol. 12, No. 2 Vol. 12, No. 1 Vol. 11, No. 2 Vol. 11, No. 1 Vol. 10, No. 2 Vol. 10, No. 1 Vol. 9, No. 2 Vol. 9, No. 1 Vol. 8, No. 2 Vol. 8, No. 1 Vol. 7, No. 2 Vol. 7, No. 1 Vol. 6, No. 2 Vol. 6, No. 1 Vol. 5, No. 2 Vol. 5, No. 1 Vol. 4, No. 2 Vol. 4, No. 1 Vol. 3, No. 2 Vol. 3, No. 1 Vol. 2, No. 2 Vol. 2, No. 1 Vol. 1, No. 2 Vol. 1, No. 1 More Issue