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Proceeding ISETH (International Summit on Science, Technology, and Humanity)
Published by Universitas Muhammadiyah Surakarta
ISSN : 24773328     EISSN : 28077245     DOI : -
Core Subject : Health, Science, Education, Social, Engineering,
Computer Science & IT Engineering Medicine & Pharmacology Social Sciences Other
The International Summit on Science, Technology and Humanity (ISETH) is organised by Universitas Muhammadiyah Surakarta. This summit aims to provide a platform for researchers and academics to share their research findings with others and meet lecturers and researchers from other institutions and to strengthen the collaboration and networking amongst the participants.
Arjuna Subject : Umum - Umum
Articles 343 Documents
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Search results for , issue "2023: Proceeding ISETH (International Summit on Science, Technology, and Humanity)" : 343 Documents clear
Representation of Comfort Meaning in Blibli Home Youtube Ad "Discover Everything at Blibli Home 2022" Rosyid, Salman Abdul; Apriliani, Riski
Proceeding ISETH (International Summit on Science, Technology, and Humanity) 2023: Proceeding ISETH (International Summit on Science, Technology, and Humanity)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/iseth.4569

Abstract

The growing number of Internet users continues to influence e-commerce companies like Blibli in maximizing the use of YouTube as an advertising platform, which is considered efficient and relevant to influence a wide audience's behavior in this era. The aim of this research is to understand how the "Discover Everything at Blibli Home" advertisement represents the meaning of comfort through the aspects of messages and visuals displayed in the ad, and how these elements are utilized to influence the audience on Blibli Home's YouTube ad. The method employed in this study is qualitative, using Roland Barthes' semiotic analysis. The results indicate four aspects representing the meaning of comfort: the physical aspect, the psychospiritual aspect, the environmental aspect, and the social aspect. According to Kotler's consumer behavior factor theory, this study demonstrates that, broadly speaking, the ad uses message and visual elements to represent the meaning of comfort, influencing audience behavior through psychological, personal, and sociocultural factors. "Discover Everything at Blibli Home" employs a postmodernism approach in delivering its message and content, shaping a simulation by utilizing symbolic elements such as color, slogans, product visualization, and intertextuality of popular culture to create hyperreality. This ad not only functions as a means of marketing a product but also as a symbolic construction that creates the desired reality for the audience.
Promotional Strategies using Instagram @baganjajanyuk to Boosting Customer in 2023 Saputra, Muhammad Firdaus; Rasyid, Haryadi Arief Nuur
Proceeding ISETH (International Summit on Science, Technology, and Humanity) 2023: Proceeding ISETH (International Summit on Science, Technology, and Humanity)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/iseth.4570

Abstract

This research provides a comprehensive exploration into how Bagan Jajan Yuk cafe strategically utilizes its Instagram account @baganjajanyuk for promotional endeavors, navigating a landscape marked by a burgeoning cafe industry and intense competition. Employing a qualitative descriptive approach, the study employs the AISAS model to analyze the effectiveness of this strategy.The findings illuminate Instagram's pivotal role as a potent tool in not only attracting but also engaging potential customers. The linchpin of this success lies in the consistent generation of captivating content. The sustained use of @baganjajanyuk on Instagram significantly amplifies interaction with potential patrons, fostering a heightened interest in experiencing the cafe's offerings and even eliciting recommendations to a broader audience.This research underscores the undeniable effectiveness of promotional strategies through Instagram, particularly when coupled with a sustained commitment to content consistency. This approach proves instrumental in not just reaching but also retaining customers, particularly within the younger demographic. The broad spectrum of engagement and its appeal to potential customers reiterates the paramount importance of leveraging Instagram as a pertinent and triumphant promotional platform.This study provides valuable insights into the contemporary business landscape, highlighting the pivotal role of social media, specifically Instagram, in crafting and executing successful promotional strategies. It offers a nuanced understanding of how online platforms can be harnessed to not only navigate but also excel in the dynamic and competitive modern market.
Management of Instagram Social Media Accounts as Promotional Media to Increase Sales at Dopio Donuts in 2023 Irsad, Ardani Muhamad
Proceeding ISETH (International Summit on Science, Technology, and Humanity) 2023: Proceeding ISETH (International Summit on Science, Technology, and Humanity)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/iseth.4571

Abstract

Purpose: Doppio Donuts is one of the artisan donut outlets that uses technology, especially Instagram, to market its products as needed. Therefore, how is the process of product management and promotion so that it can attract customers and increase sales? This study aims to determine how the management of the Instagram social media account @dopiodonuts as a promotional media increased sales in 2023. Methodology: The type of research used is descriptive qualitative. Data collection techniques through interviews and documentation with data analysis techniques in this study, namely, data collection, data reduction, data presentation, and conclusions. Result: The results showed that managing Instagram social media accounts as a promotional medium effectively increased sales at Dopio Donuts outlets. This study found that Dopio Donuts has done social media management well using the four stages of management, namely planning, organizing, actuating, and controlling and conducting Instagram online promotions using advertising, Sales Promotion, Personal Selling, and Word Mouth Marketing models, by maximizing existing Instagram features, so that it is successful in increasing sales of its products, it can be seen from the increase in sales from 2021 by 27.50%, 2022 by 28.32%, and 2023 by 32.17%. Applications/Originality/Value : This research provides in-depth insight into the need for good social media management. This research develops the concept of implementing promotions through the Instagram platform to increase product sales at Dopio Donuts and other similar outlets.
Online Promotion Strategy in Increasing Brand Awareness of Bintang Baby Newborn through Instagram Account in 2022-2023 Yulia, Nurlinda
Proceeding ISETH (International Summit on Science, Technology, and Humanity) 2023: Proceeding ISETH (International Summit on Science, Technology, and Humanity)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/iseth.4572

Abstract

Modernisation is bringing about significant changes in the way individuals communicate and interact. Social media platforms provide a strategic platform for companies to communicate and conduct online promotional activities, one of which is Instagram. In an effort to introduce their brand to the wider community, many companies mainly conduct their promotional activities on Instagram social media. For example, Bintang Baby Newborn, a photo studio company in Yogyakarta, uses Instagram as a promotional venue to increase brand awareness. The purpose of this research is to find out the online promotion strategy that Bintang Baby Newborn has implemented through its Instagram to increase brand awareness in 2022-2023. This research method is descriptive qualitative. The theory used in this research is the theory of promotion mix and brand awareness. The data obtained in this research is through interviews and documentation. The findings of this study show that the online promotion strategy used by Bintang Baby Newborn to increase brand awareness through its Instagram in 2022-2023 is sales promotion, which is an element of promotion mix. The strategy takes the form of offering affordable prices such as savings packages and seasonal promotions by utilizing Instagram features to increase brand awareness such as feeds, reels, stories and highlights. E-WOM indicates the engagement rate of Bintang Baby Newborn (2.73%), which refers to the level of brand awareness in brand recognition. Thus, the online promotion strategy implemented by Bintang Baby Newborn to increase brand awareness on their Instagram social media in 2022 - 2023 has a positive impact on the level of brand awareness.
Management of Instagram @prokompim.subang as A Communication and Information Medium to Improve the Image of the Regent of Subang Regency in the Community in 2018-2023 Sari, Oktaviani Nurindah; Sofyan, Nur
Proceeding ISETH (International Summit on Science, Technology, and Humanity) 2023: Proceeding ISETH (International Summit on Science, Technology, and Humanity)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/iseth.4573

Abstract

The management of Instagram social media has become very effective in improving the image of the Regent of Subang Regency in the eyes of the public, which previously had problems during the previous three periods of the Regent's leadership. Managing Instagram is very important to improve the image of the regent and the agency. Prokompim's Instagram is a source of information for the people of Subang Regency, providing information related to the regent's program. The existence of Instagram management makes it easier to communicate with people whose reach is quite far. This research uses a qualitative study with a post-positivist paradigm, testing the validity of the data used through source triangulation and data analysis techniques through data collection, data reduction, data presentation, and conclusion. After three years of managing Instagram, Prokompim Subang has produced effective results in repairing and enhancing the image of the Subang regent in society, as seen from the many responses and activities in the social media space. The social media management carried out by Prokompim Subang is based on leadership, social media, image, and communication media answering all of these things, for example, publications on social media related to achievements so that the public can see the performance of the current regent period, which makes Instagram now as a medium of communication with the people of Subang Regency which is applied to improve its image. In this research process, some limitations can influence the research results, namely the limited research time, the ability of respondents to answer the interview guide, and this research can answer the management of Instagram @prokompim.subang as a medium of communication and information to improve the image of the Regent of Subang Regency in the community in 2018-2023. However, this research could not answer the management of the same Instagram account in improving the image of the Subang district regent.
Communication Strategy of Diskominfo Magetan Regency in Socializing SP4N-LAPOR! to the Public in 2022-2023 Rukma, Anggit Ambar; Sofyan, Nur
Proceeding ISETH (International Summit on Science, Technology, and Humanity) 2023: Proceeding ISETH (International Summit on Science, Technology, and Humanity)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/iseth.4574

Abstract

National Public Service Complaint Management System (SP4N) - People's Online Aspiration and Complaint Service (LAPOR!) is a service for conveying all the aspirations and complaints of the Indonesian people through several complaint channels, namely the website www.lapor.go.id, SMS 1708 (Telkomsel, Indosat, Three), Twitter @lapor1708 as well as mobile applications (Android and iOS) that connect the community with the government, especially in Magetan Regency. This research aims to explain how the Diskominfo Magetan Regency implements communication strategies through five stages in the SP4N-LAPOR! Service socialization activities. The importance of this research is based on obstacles related to the not-yet-optimal use of the SP4N-LAPOR! by the people of the Magetan Regency. So, the Diskominfo Magetan Regency a government agency responsible for information management, must carry out outreach activities related to this complaint service. This research uses a qualitative descriptive method with a post-positivistic paradigm, testing data validity through source triangulation techniques and data analysis, including data collection, data reduction, data presentation, and conclusion. The results of this research are that the Diskominfo Magetan Regency is considered effective in implementing communication strategies in socialization activities and obtaining results by program objectives through five communication strategies: research, planning, implementation, evaluation, and reporting. This success was marked by an increase in the number of complaints recorded on the SP4N-LAPOR! at Diskominfo Magetan Regency compared to the previous year. The limitation of this research is that the researcher could only answer phenomena related to communication strategies carried out by the Diskominfo Magetan Regency and could not answer wonders of communication strategies in other government agencies in socializing the SP4N-LAPOR! Service To the Public in 2022-2023.
Creative Strategy for Local Content at Radio Republik Indonesia Program 1 Yogyakarta to Serve Local Listeners in 2023 Fauziah, Elza Nur; Mulawarman, Krisna
Proceeding ISETH (International Summit on Science, Technology, and Humanity) 2023: Proceeding ISETH (International Summit on Science, Technology, and Humanity)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/iseth.4588

Abstract

Radio Republik Indonesia in its regional scope has an important role in packaging broadcast programs according to regional needs without violating central RRI rules. Therefore, what are the opportunities for the creative team to provide local content in programs determined by the center? The purpose of this research is to find out the steps of Radio Republik Indonesia Programa 1 Yogyakarta's local content creative strategy to serve local listeners in 2023. This research uses qualitative methods with data collection techniques through interviews, documentation, data reduction, data presentation, and conclusion drawing. The results of this research are: 1). RRI Pro 1 Yogyakarta conducts creative strategies by discussing materials or scripts and brainstorming by following trending topics. 2). Event planning by preparing broadcast needs and song selection. 3). Implementation of the event 4). This research is expected to increase innovations, for example in terms of broadcast content in local content and also more exploratory broadcast styles so that listeners are not bored when listening to the program.
Representation Women in Movie "Telur Setengah Matang" (Roland Barthes Semiotic Snalysis) Adhilistyo, Dimas Fajar; Apriliani, Riski
Proceeding ISETH (International Summit on Science, Technology, and Humanity) 2023: Proceeding ISETH (International Summit on Science, Technology, and Humanity)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/iseth.4589

Abstract

This research aims to describe the representation of women in the short film Telur Setengah Matang by director Reni Apriliani. This research uses a descriptive qualitative approach. The research method uses Roland Barthes' Semiotic Analysis with two-way significance and the meaning of denotation, connotation and myth. The subject of this research is Nisa, the object of this research is women who are represented in scenes, dialogue and characters in films. Data collection methods include observation, literature study, interviews and documentation. The short film Telur Setengah Matang tells the story of how Nisa, a teenager, has to take responsibility for consequences they didn't think about before because of premarital sex. This film also illustrates the important role of parents in communicating information about sex to children. The results of this research show that there is a depiction of sex education in films. The side or form of sex education is shown in scene excerpts, dialogue, or characters that emphasize the importance of knowing sex education and knowing the consequences of every action related to sex.
The Role of Makeup and Costume Artists in Creating a Theatrical Mise En Scene in the Fantasy Film Abracadabra Nabilah, Zulfa Yasmin; Arifianto, Budi Dwi
Proceeding ISETH (International Summit on Science, Technology, and Humanity) 2023: Proceeding ISETH (International Summit on Science, Technology, and Humanity)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/iseth.4591

Abstract

Abracadabra is a 2020 Indonesian fantasy comedy-drama film with a magic theme, directed by Faozan Rizal. The success of this movie lies not only in the interesting storyline but also in the ability to build a fantasy world that looks alive and charming through makeup and costumes. The movie won the best makeup and costume award at the Indonesian Film Festival (FFI). This research aims to identify the role of makeup and costume artists in creating theatrical mise en scene in the fantasy film Abracadabra. The method used in this research is descriptive-qualitative. Data collection techniques include interviews, documentation, and observation. This research uses three stages in analyzing data: data reduction, data display, and conclusion drawing. In testing the validity of the data, researchers used source triangulation, which means comparing and rechecking data from more than one source, to ascertain whether the data is correct or not. The results of this study show that in creating theatrical mise en scene, of course, there are things that are done by makeup and costume artists in the pre-production and post-production stages. Makeup and costume artists are responsible for all creative aspects, including designing the overall makeup and costume concept of the film. To create theatrical mise en scene through makeup and costumes, considerations are needed, such as the use of certain colors or designs to create a stage or theatrical impression, so it can be concluded that the role of makeup and costume artists is very important to create a fantasy world in accordance with the concept of the film Abracadabra and give the impression to the audience more intensely with the story presented.
Promotion Strategy of Rajawali Indonesia Event Organizer in Increasing the Number of Audiences for Prambanan Jazz Festival 2023 Post COVID-19 Gumay, Devi Qorotaayun; Mulawarman, Krisna
Proceeding ISETH (International Summit on Science, Technology, and Humanity) 2023: Proceeding ISETH (International Summit on Science, Technology, and Humanity)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/iseth.4592

Abstract

This research aims to describe qualitatively Rajawali Indonesia's strategy of using a promotion mix such as Advertising, Public Relations, Sales promotion, Personal Selling, and Direct Marketing after COVID-19 including using endorsement services through influencers, displaying advertisements on various media platforms including printed media newspapers and magazines, outdoor media billboards, social media Instagram, Tik-Tok, Twitter, Facebook and other media such as radio and television, media partners and local communities to attract the interest of the wider community. To test the validity of the data, researchers used the triangulation method. The results showed that Rajawali Indonesia successfully utilized all tools in the digitalization era for promotional activities and used the promotion mix as a marketing communication model to increase the number of spectators to >45.000 per day at the Prambanan Jazz Festival 2023.

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