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Bahasa Sebagai Simbolisasi Mempertahankan Kekuasaan Sofyan, Nur
Interaksi: Jurnal Ilmu Komunikasi Vol 3, No 1 (2014): January 2014
Publisher : Master of Communication Science Program, Faculty of Social and Political Science, Diponego

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (352.751 KB) | DOI: 10.14710/interaksi.3.1.75-84

Abstract

The language has an important role in a power. The relation of language and power had existed centuries ago. Language not only reflects the social status, but more than that. The language is used as the symbol of maintaining power. World leaders use the speech as a tool to legitimize power. This is apparent from the order of the sentences and the way they played a series of issues in his speech. As it was done by President, State leaders or a King. Power requires its own way to maintain legitimacy. So the language is viewed can be used as a tool and a symbol of maintaining power. In Javanese language used as a means to differentiate the social classes among the nobility and common people. Blatantly disrespectful language should only be used by those who are included on the nobility. As for the political scene and domination, the language used by President Bush in an effort justification of effort in Kuwait attack upon himself and his allies. While President Susilo Bambang Yudhoyono used a speech to the language to clarify the truth of the case of Century Bank. This was done as an attempt to preserve his power by giving information about the sat question. This article truly wanted to give an explanation on the application form of the language as a symbol of the mass and retain power. Through a series of speeches a leader can play a social issue. At the end of this article the author created to provide shared understanding that the potential of the language and symbols of power have been known to the authorities in maintaining his rule until this time.
Model Komunikasi Organisasi Dalam Prespektif Kelurahan di Bali dalam Menghadapi Pandemi Covid-19 Mariana, I Ketut Adi; Sofyan, Nur; Heryana, Alifya Ikhsanty
Proceeding Universitas Muhammadiyah Yogyakarta Graduate Conference Vol. 1 No. 1 (2020): Armoring the Youth to Contribute to the SDGs
Publisher : Universitas Muhammadiyah Yogyakarta

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Abstract

Covid-19 pandemic has been affecting many sectors, especially for the tourism sector itself. As we know, most of the people of Bali Province depend on the tourism sector for their living. In the presence of this pandemic, caused a lot of people to experience the obstacles, such as work from home, unpaid leave, even the termination of employment. In this case, the government of Denpasar city which is the capital city of Bali put a lot of effort to overcome the spread of Covid-19 that happened in that region. Because of that, the researchers take this case at Renon village, Denpasar city from doing research and look at the potential conflict towards organization communication that happened between the people and the authorized party in handling the spread of the virus in that region. Therefore, this research uses field research with a qualitative descriptive case study research method. This research data that used for this research sourced from a field study, which is the result of the interview and the observation with the interviewees, also from the literature that already been published, related, and support this research. The result of this research can be concluded into, that the action from handling the conflict by the authorized party with the people of Renon village who has conflict is by the Integrating and Compromising methods. Therefore, the researchers hopefully can give thought contribution to managing conflict of the organization communication that happened in handling the case of the Covid-19 pandemic.
Management of Instagram @prokompim.subang as A Communication and Information Medium to Improve the Image of the Regent of Subang Regency in the Community in 2018-2023 Sari, Oktaviani Nurindah; Sofyan, Nur
Proceeding ISETH (International Summit on Science, Technology, and Humanity) 2023: Proceeding ISETH (International Summit on Science, Technology, and Humanity)
Publisher : Universitas Muhammadiyah Surakarta

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Abstract

The management of Instagram social media has become very effective in improving the image of the Regent of Subang Regency in the eyes of the public, which previously had problems during the previous three periods of the Regent's leadership. Managing Instagram is very important to improve the image of the regent and the agency. Prokompim's Instagram is a source of information for the people of Subang Regency, providing information related to the regent's program. The existence of Instagram management makes it easier to communicate with people whose reach is quite far. This research uses a qualitative study with a post-positivist paradigm, testing the validity of the data used through source triangulation and data analysis techniques through data collection, data reduction, data presentation, and conclusion. After three years of managing Instagram, Prokompim Subang has produced effective results in repairing and enhancing the image of the Subang regent in society, as seen from the many responses and activities in the social media space. The social media management carried out by Prokompim Subang is based on leadership, social media, image, and communication media answering all of these things, for example, publications on social media related to achievements so that the public can see the performance of the current regent period, which makes Instagram now as a medium of communication with the people of Subang Regency which is applied to improve its image. In this research process, some limitations can influence the research results, namely the limited research time, the ability of respondents to answer the interview guide, and this research can answer the management of Instagram @prokompim.subang as a medium of communication and information to improve the image of the Regent of Subang Regency in the community in 2018-2023. However, this research could not answer the management of the same Instagram account in improving the image of the Subang district regent.
Communication Strategy of Diskominfo Magetan Regency in Socializing SP4N-LAPOR! to the Public in 2022-2023 Rukma, Anggit Ambar; Sofyan, Nur
Proceeding ISETH (International Summit on Science, Technology, and Humanity) 2023: Proceeding ISETH (International Summit on Science, Technology, and Humanity)
Publisher : Universitas Muhammadiyah Surakarta

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Abstract

National Public Service Complaint Management System (SP4N) - People's Online Aspiration and Complaint Service (LAPOR!) is a service for conveying all the aspirations and complaints of the Indonesian people through several complaint channels, namely the website www.lapor.go.id, SMS 1708 (Telkomsel, Indosat, Three), Twitter @lapor1708 as well as mobile applications (Android and iOS) that connect the community with the government, especially in Magetan Regency. This research aims to explain how the Diskominfo Magetan Regency implements communication strategies through five stages in the SP4N-LAPOR! Service socialization activities. The importance of this research is based on obstacles related to the not-yet-optimal use of the SP4N-LAPOR! by the people of the Magetan Regency. So, the Diskominfo Magetan Regency a government agency responsible for information management, must carry out outreach activities related to this complaint service. This research uses a qualitative descriptive method with a post-positivistic paradigm, testing data validity through source triangulation techniques and data analysis, including data collection, data reduction, data presentation, and conclusion. The results of this research are that the Diskominfo Magetan Regency is considered effective in implementing communication strategies in socialization activities and obtaining results by program objectives through five communication strategies: research, planning, implementation, evaluation, and reporting. This success was marked by an increase in the number of complaints recorded on the SP4N-LAPOR! at Diskominfo Magetan Regency compared to the previous year. The limitation of this research is that the researcher could only answer phenomena related to communication strategies carried out by the Diskominfo Magetan Regency and could not answer wonders of communication strategies in other government agencies in socializing the SP4N-LAPOR! Service To the Public in 2022-2023.
Strategi Komunikasi Pemasaran Politik Denty Eka Widi Pratiwi dalam Pemilihan Umum DPD RI 2024 Wirayudha, Febrio; Sofyan, Nur
Jurnal Audience: Jurnal Ilmu Komunikasi Vol. 7 No. 2 (2024): AGUSTUS 2024
Publisher : Universitas Dian Nuswantoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33633/ja.v7i2.11556

Abstract

DPD RI merupakan lembaga legislatif di Indonesia yang berperan penting dalam menyampaikan aspirasi daerah di tingkat nasional. Namun, calon anggota DPD menghadapi tantangan yang lebih besar dibandingkan DPR, seperti dukungan suara yang lebih besar, kewenangan yang terbatas, serta kurangnya pemahaman masyarakat tentang tugas dan fungsi DPD. Tantangan ini semakin berat bagi calon perempuan yang harus menghadapi stereotip gender dan budaya patriarki. Penelitian ini bertujuan untuk menganalisis strategi komunikasi pemasaran politik yang digunakan oleh Denty Eka Widi Pratiwi dalam Pemilihan DPD RI 2024 di Jawa Tengah. Penelitian ini menggunakan metode deskriptif kualitatif dengan pendekatan studi kasus, serta pengujian validitas data menggunakan triangulasi sumber. Teknik analisis data mencakup reduksi data, penyajian data, dan penarikan kesimpulan. Hasil penelitian menunjukkan bahwa strategi komunikasi pemasaran politik Denty sangat efektif, terutama melalui kombinasi personal branding yang kuat, seperti penggunaan simbol kerudung pink, dan pendekatan langsung dengan pemilih. Penolakannya terhadap politik uang serta fokus pada isu kesejahteraan sosial dan ekonomi juga memperkuat citra dirinya sebagai calon yang berintegritas. Studi ini memberikan pemahaman baru tentang bagaimana strategi pemasaran politik dapat mengatasi tantangan lokal, dan menawarkan wawasan praktis serta teoretis mengenai pentingnya integrasi elemen pemasaran tradisional dan modern dalam komunikasi politik. Kata Kunci: DPD RI; Komunikasi Pemasaran Politik; Pemilihan Legislatif; Pemilihan Umum; Strategi Komunikasi
Pengoptimalan Profil Kelembagaan sebagai Upaya Pengembangan Bisnis BUMDes di Kalurahan Hargorejo Atmojo, Muhammad Eko; Sofyan, Nur; Kamil, Muhammad; Perdana, Vicky Alfitra
BERDIKARI Vol 7, No 2 (2024): Jurnal Berdikari
Publisher : Universitas 17 Agustus 1945 Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52447/berdikari.v7i2.7619

Abstract

Village-Owned Enterprises (BUMDes) is a village business managed by the Village Government, and has the status of a legal entity, which is formed in accordance with the needs and potential of the Village. Technological developments that are increasingly advanced certainly also need to be utilised properly by all circles and institutions, to facilitate life processes. However, in its development, BUMDes Kalurahan Hargorejo did not make good use of the potential of digital media for the branding and marketing of its business units. This condition is due to the lack of access and understanding of BUMDes members to digital media. This certainly has an impact on the lack of optimal business management carried out so that it has an impact on the internal economic turnover of the institution. This activity has activities that are offered as solutions to problems, namely social media optimisation workshops, and assistance in making BUMDes profiles. In addition, there are outputs from this activity, namely scientific publications, mass media publications, and BUMDes profile documents. In the end, it is hoped that this programme can have good sustainability in order to achieve an independent and competitive BUMDes Hargorejo in supporting local economic development
PELATIHAN DAN PENDAMPINGAN PUBLIC SPEAKING UNTUK MEMBANGUN KEMANDIRIAN EKONOMI KADER NASYIATUL AISYIYAH KRANGGAN KABUPATEN TEMANGGUNG Sofyan, Nur; Rochimah, Tri Hastuti Nur; Gumilar, Puncak Abdi; Nurkholis, Bekti Setyo; Maulana, Nurul Ilham
JCES (Journal of Character Education Society) Vol 8, No 3 (2025): Juli
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jces.v8i3.30170

Abstract

Abstrak: Kegiatan ini bertujuan untuk mendorong kader Nasyiatul Aisyiyah untuk lebih aktif berkontribusi dalam berbagai ruang publik, baik dalam lingkup organisasi, komunitas, hingga ranah kebijakan yang lebih luas. Pelatihan public speaking bagi kader Nasyiatul Aisyiyah memberikan dampak signifikan terhadap peningkatan keterampilan komunikasi dan kepercayaan diri. Peserta menunjukkan kemajuan dalam teknik berbicara, penyusunan materi, serta keberanian tampil di depan umum. Kader juga mulai aktif berdakwah dan mengaplikasikan keterampilan berbicara dalam bidang ekonomi, guna meningkatkan kemandirian finansial. Program ini turut memperkuat organisasi dengan mengurangi ketergantungan pada iuran anggota dan memberikan manfaat sosial yang luas. Pelatihan ini tidak hanya berdampak pada individu, tetapi juga mendorong perubahan positif bagi komunitas secara keseluruhan.  Abstract: This activity aims to encourage Nasyiatul Aisyiyah cadres to be more active in contributing to various public spaces, both within the organization, community, and in the broader realm of policy. The public speaking training for Nasyiatul Aisyiyah cadres has had a significant impact on improving their communication skills and self-confidence. Participants showed progress in speaking techniques, material organization, and the courage to speak in public. Cadres also became more active in preaching and applied their speaking skills in economic activities to enhance financial independence. This program also strengthened the organization by reducing dependence on member contributions and providing broader social benefits. Thus, the training not only had an individual impact but also contributed to positive changes within the wider community.