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INDONESIA
Liaison Journal of BEST
Published by International University Liaison Indonesia
ISSN : 28096819     EISSN : 28096819     DOI : -
Core Subject : Humanities, Science, Education, Social,
Humanities Decision Sciences, Operations Research & Management Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences
a scientific journal of international management, international business administration, international relations, and hotel & tourism management that contains the results of research or the latest research surveys that will publish regularly
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis dan Menejemen Intetrnasional
Articles 50 Documents
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Developing Bockie; The Evolution of Vegan Bockwurst for the Indonesian Market joe, ivan; marie, shiftra; bartels, marta; putra, aditya nova; nurfitriana, siti; listyorini, niken taufiqurrahmi
LIAISON JOURNAL OF BEST Vol. 3 No. 2 (2024): III2
Publisher : IULI Publisher

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The emergence of plant-based foods has sparked a global shift towards sustainable and healthier dietary choices. This paper explores the development and introduction of a novel vegan sausage into the Indonesian market. Utilizing locally sourced tofu as the primary ingredient, this sausage aims to cater to the growing demand for plant-based alternatives while addressing sustainability concerns within the food industry. Incorporating a taste enhancer from the Korean company, Cheil Jedang Food & Nutrition Technology (CJ FNT), which initiated this endeavor as a competitive challenge, enhances the flavor profile of the sausage, making it appealing to a wide range of consumers. Through a combination of market analysis, nutritional evaluation, and sensory testing, this paper examines the feasibility and potential impact of introducing such a product in Indonesia. By highlighting the benefits of plant-based diets for both personal health and environmental sustainability, this study contributes to the promotion of sustainable food practices in emerging markets Keywords: plant based food, sausage, sustainability, food industry
The Influence of Service and Facilities on Guests’ Interest at Padma Hotel Semarang aishah, nurul; putra, aditya nova; wijayanti, ra. afera ratna; nurfitriana, siti
LIAISON JOURNAL OF BEST Vol. 3 No. 2 (2024): III2
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This study investigates the influence of service quality and facilities on guests' interest in Padma Hotel Semarang. Utilizing a quantitative approach, data were collected through surveys distributed to hotel guests. The analysis revealed that both service quality and facilities significantly impact guests' interest. Specifically, high-quality service and well-maintained facilities enhance guests' likelihood of choosing Padma Hotel Semarang over competitors. These findings provide valuable insights for hotel management aiming to attract and retain guests by emphasizing service excellence and facility improvements. Keywords: Service Quality, Hotel Facilities, Guest Interest, Hospitality Management, Padma Hotel Semarang
Motivating Elements for FMCG Companies' Organizational Growth affandi, muhammad; wijayanti, ra afera ratna
LIAISON JOURNAL OF BEST Vol. 3 No. 2 (2024): III2
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Unilever has been perceived to be an extraordinary FMCG (Fast Moving Consumer Good) company, in top of mind of every customer’s head when it comes to cleaning products, foods and many hygiene products. This has put Unilever on top of the FMCG market. It is proven by the respondents answer that Unilever is also some of the respondent favorite brand when they go their regular convenient store. Even though the quality of Unilever’s product is un-doubly high quality, Unilever doesn’t put a very high price tag for their products, hence another reason why Unilever is the respondents’ top choice when they go to their local convenient store or supermarket. Because of their very good business practice and superior goods, Unilever has become a very prolific firm in the eyes of investors. Investors often see Unilever as a very stable firm to invest. Unilever has proved to be a stable and lucrative investment, for the past decade many has struck goldmine by investing to Unilever. Keywords: FMCG; Unilever; Customer Perspective, Financials, Learning and Growth, Ratio, EPS, Profit, and the ROE.
The Comparison Between Indonesia’s and Singapore’s Digital Diplomacy Through the Instagram Account of @wonderfulindonesia and @visit_singapore soetiman, gabrian cornelis; krishnamurti, indra v.a; sharief, fadhlanti
LIAISON JOURNAL OF BEST Vol. 3 No. 2 (2024): III2
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In the last couple of years, digital diplomacy has become a relevant subject in the field of international relation. Other than that, nations around the world are beginning to see the importance of digital diplomacy activities towards themselves. In today’s world, digital diplomacy can be done through social media, mass media, and conferences through the digital space. In this research paper, the author will be focusing on the comparison of digital diplomacy activities conducted by Indonesia and Singapore on Instagram through the account of @wonderfulindonesia and @visit_singapore. From both accounts, it can be seen that Indonesia and Singapore have a different way to promote their nation. Furthermore, both nation’s Instagram account is aligned with their respective nation branding of “Wonderful Indonesia” and “Passion Made Possible”. After observing their Instagram account, it can be seen that both nations focused on building an image through each of their strengths. Furthermore, both nations have put a lot of effort to ensure that their Instagram account remain relevant in the international community. Other differences and similarities will explore in this research paper. Keywords: Digital diplomacy, nation branding, Indonesia, Singapore, @wonderfulindonesia, @visit_singapore, social media, Instagram
The Cooperation of Plan International Indonesia and the Local Government of Sukabumi and West Lombok to Combat Child Marriage Through the Gema Cita Program grisella, kezia andjanie; krishnamurti, indra v.a.; surawijaya, cecep indra
LIAISON JOURNAL OF BEST Vol. 3 No. 2 (2024): III2
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Child marriage remains a problem in Indonesia, despite the practice being banned in various international agreements and national regulations. Indonesia even ranks among the 10 counties with the highest prevalence of child marriage. As such, addressing this issue is important, particularly in fulfilling Indonesia’s commitment to the Sustainable Development Goals (SDGs). This thesis explores the cooperation between Plan Indonesia and the local government of Sukabumi and West Lombok through the Gema Cita program, which aims to combat child marriage. The study uses the theories of liberal institutionalism and international regimes to explore the strategies, challenges, and impact of this cooperation and how it fulfills the SDGs, particularly Target 5.3. The study used a qualitative case study approach and gathered primary and secondary data. The result shows that the SDGs, as an international regime, shape Indonesia’s national policies and local initiatives such as Gema Cita in addressing child marriage. Gema Cita’s strategy includes a comprehensive approach that effectively engages adolescents, schools, and communities to create sustainable effort against child marriage. The program’s strategy also aligns closely with Indonesia’s National Strategy on the Prevention of Child Marriage (STRANAS PPA). Despite facing various challenges, such as low awareness of child marriage and lack of support in the community, the program demonstrated effectiveness in raising awareness, support, and influencing policy changes in the areas. The roles and responsibilities of Plan Indonesia and the local government contribute to the program’s success. Plan Indonesia’s focus on capacity building, advocacy, and evaluating complements the local government’s role in formalizing agreements, enforcing policies, and coordinating efforts. The findings suggest that such cooperation is important for child marriage prevention program like Gema Cita. Keywords: Gema Cita, Plan Indonesia, child marriage, local government cooperation, sustainable development goals (SDGs)
Impacts of AUKUS Formation on the Dynamics of ASEAN Member States khresna, afi; wijayanti, ra afera ratna; khrisnamurti, indra
LIAISON JOURNAL OF BEST Vol. 4 No. 2 (2025): LIAISON JOURNAL OF BEST
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The establishment of AUKUS alliance in 2021 has resulted in substantial shifts in the geopolitical and security landscape of the Indo Pacific region, especially for ASEAN member states. This study examines the effects and consequences of AUKUS on ASEAN member states, focusing on its impact on regional security frameworks, geopolitical alignments, and the strategic responses of ASEAN member states. Through qualitative research, the study investigates how AUKUS is affecting the balance of power in the Indo-Pacific and challenging each ASEAN member states role as a central player in regional security discussions. The findings indicate that AUKUS has intensified great-power competition, compelling each ASEAN member states to navigate a complex landscape of strategic partnerships and rivalries. Divergent reactions among member states highlight the fragmentation of ASEAN's unified stance, with some viewing AUKUS as a counterbalance to China's assertiveness and others perceiving it as a destabilizing factor. This research underscores the need for each ASEAN members to adapt its strategies to maintain relevance and unity amid evolving geopolitical landscapes. By addressing the challenges brought by AUKUS, this thesis offers valuable insights into the security and geopolitical complexities ASEAN member states faces in the rapidly changing Indo-Pacific region. Keywords: ASEAN, AUKUS, formation, geopolitical, Indo- Pacific
The Impact of Culture and Personality Traits on Financial Literacy putra, aswin andika; wijayanti, ra afera ratna
LIAISON JOURNAL OF BEST Vol. 4 No. 2 (2025): LIAISON JOURNAL OF BEST
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This research study investigates the influence of culture and personality traits on financial literacy, employing the Hofstede Cultural Dimensions framework and the big five personality traits as theoretical foundations. Specifically, the research aims to analyze the impact of cultural aspects of Indulgence, Long-Term Orientation, and Uncertainty Avoidance, alongside the personality traits of openness and conscientiousness, on various dimensions of financial literacy. Utilizing structural equation modelling analysis, the study reveals that that culture had an insignificant direct impact on individuals' financial literacy, while showing its significant indirect influence through mediating factors, such as personality traits. In contrast, personality traits, exhibited a significant and positive influence on financial literacy. The study underscores the need for a multifaceted approach to enhancing financial education, addressing both direct and indirect factors, which is likely to be more effective in promoting financial literacy among individuals. Keywords: culture, Hofstede Cultural Dimensions, personality traits, financial literacy
The Impact of E-Service Quality and Perceived Product Quality on Customer Satisfaction in Batik Keris Online Store rizki, faizatul; wijayanti, ra afera ratna
LIAISON JOURNAL OF BEST Vol. 4 No. 2 (2025): LIAISON JOURNAL OF BEST
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The Batik Keris industry has witnessed a surge in online sales in recent years, making e-service quality and perceived product quality crucial factors influencing customer satisfaction. This study investigates the impact of e-service quality and perceived product quality on customer satisfaction in the context of Batik Keris online stores. A survey questionnaire was administered to 267 online Batik Keris customers to gather data on their perceptions of e-service quality, perceived product quality, and customer satisfaction. The findings suggest that Batik Keris online stores should prioritize e-service quality and perceived product quality to enhance customer satisfaction and foster long- term customer relationships. By providing a seamless and secure online shopping experience, offering high-quality Batik Keris products, and responding promptly to customer inquiries, businesses can effectively retain and attract customers in the competitive e-commerce landscape. E-service quality and perceived product quality have a significant impact on customer satisfaction in using Batik Keris’ online store. Based on the results, perceived product quality has more impacts on customer satisfaction as a mediating variable in e-commerce platforms. Keywords: E-Service Quality, Customer Satisfaction, Product Quality, Batik Keris, Online Store
THE IMPACT OF TOURISM IN THE MOUNTAIN VILLAGE OF GRINDELWALD: AN ANALYSIS OF THE ECONOMIC, SOCIAL, AND ECOLOGICAL INFLUENCES dally, lea marie; wijayanti, ra afera ratna
LIAISON JOURNAL OF BEST Vol. 4 No. 2 (2025): LIAISON JOURNAL OF BEST
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This research investigates the impact of tourism on the mountain village of Grindelwald. The primary goal is to analyse the impact according to the economical, social and eco- logical influences. Through expert interviews the research provides a comprehensive overview of the impacts of tourism in Grindelwald and its current situation as well as its challenges and its future perspectives. Recommendations for action are offered to con- tribute to the development of a sustainable future. This study aims to contribute insights of the impact’s tourism can have in a rural area, specifically Grindelwald. Keywords: Tourism, Rural Tourism, Overtourism, Sustainability, Grindelwald, Economic, Social, Ecologic
Social Media Marketing and Relationship Marketing on Adikara Batik’s Customer Engagemen hassan, raden muhammad naufal ali; wijayanti, ra afera ratna
LIAISON JOURNAL OF BEST Vol. 4 No. 2 (2025): LIAISON JOURNAL OF BEST
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The globalization of commerce in the digital age has revolutionized the way businesses engage with their customers. As a traditional art form with deep cultural roots, Indonesian batik has not remained untouched by this transformation. This thesis aims to explore the multifacetedimpact of social media marketing on customer engagement within the Indonesian batik industry.As social media platforms continue to serve as prominent channels for brand promotion and customer interaction, this study delves into how the unique and intricate designs of Indonesian batik, coupled with strategic digital marketing, shape customer engagement and influenceconsumer behavior.The demographic being studied consists of people who have participated in Adikara Batik's online platforms, specifically Instagram and TikTok, and people who have attended workshop classes. The technique of purposive sampling is utilized to guarantee the incorporation of participants who genuinely exhibit curiosity and participation. In order to gain quantifiable insights into participants' opinions on Adikara Batik's social media marketing andtheir levels of engagement with the brand, data is gathered through an electronically disseminated, structured questionnaire. The study explores a variety of factors, such as consumer engagement measures like likes, comments, shares, and workshop attendance, as wellas social media marketing techniques, which include content relevancy, post frequency,interactive features, and promotional campaigns. The study attempts to identify patterns and correlations in the gathered data by combining descriptive and inferential statistical techniques. Strict adherence is made to ethical requirements, including as participant confidentiality, anonymity, and informed consent.There are numerous limitations to this research, including onewhich is its exclusive focus on Adikara Batik, which might limit the applicability of the findings to other sectors. Furthermore, response bias is introduced by the use of self-reported data. The study's findings are intended to be insightful and useful for Adikara Batik as well as the larger academic community. They will present complex viewpoints on how social media marketingaffects customer engagement in the context of traditional craftsmanship. Keywords: Social Media Marketing, Relationship Marketing, Customer Engagement, Content, Adikara Batik

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