cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
normalisa
Contact Email
normalisa@iuli.ac.id
Phone
+6281295674945
Journal Mail Official
lppm@iuli.ac.id
Editorial Address
Associate Tower, Intermark 7th BSD Tangerang Selatan Banten
Location
Kota tangerang selatan,
Banten
INDONESIA
Liaison Journal of BEST
Published by International University Liaison Indonesia
ISSN : 28096819     EISSN : 28096819     DOI : -
Core Subject : Humanities, Science, Education, Social,
Humanities Decision Sciences, Operations Research & Management Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences
a scientific journal of international management, international business administration, international relations, and hotel & tourism management that contains the results of research or the latest research surveys that will publish regularly
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis dan Menejemen Intetrnasional
Articles 50 Documents
 1   2   3   4   5 
The Influence of Service Quality and Brand Image Towards Customer Satisfaction in Garuda Indonesia Airlines syafina dhiaz fhahira; ra afera ratna wijayanti; muhammad affandi; joni gusmali
LIAISON JOURNAL OF BEST Vol. 2 No. 2 (2023): Volume II
Publisher : IULI Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

When consumers buy a product, there are many factors that influence these consumers in making decisions, starting from internal factors or external factors to produce satisfaction for the consumers themselves. Service quality is one aspect when consumers use services or buy products from a trademark or company. Service quality is the main activity carried out by a trademark or company to provide satisfactory service to consumers in the long run. The aviation business is one of the industries that is concerned with the quality of their service to provide the best service to consumers so that consumers are satisfied with the services provided. In addition to service quality, brand image is also an important aspect of customer satisfaction because consumers will see whether a trademark or company has a good image or not and consumers will use services or goods from brands or companies that they frequently use or that already exist in their minds. The purpose of this study is to analyze the impact of service quality and brand image on customer satisfaction in the aviation industry. This study uses descriptive and quantitative research with the aim of wanting to know the relationship of three variables namely service quality, brand image and customer satisfaction with each sub-variable. This study uses quantitative data by distributing questionnaires as a method of collecting data. Keywords: Service Quality, Brand Image, Customer Satisfaction, Airline Industry
The Influence of Physical Work Environment and Social Work Environment on Individual Performance in Sinar Mas Land mario julian prakoso; ra afera ratna wijayanti; muhammad affandi
LIAISON JOURNAL OF BEST Vol. 2 No. 2 (2023): Volume II
Publisher : IULI Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Human resource is the key driver in any organization and will determine the success of the organization. Individual performance is one of the indicators to how welldoes an employee performance is towards the company. How well does an employee performs can be determined by their individual performance. The individual performance does have factors which are the Physical Work Environment, and Social Work Environment. The physical work environment and social work environment are the x variables to find which of them the main influence that affects the individual performance is. The purpose of this research is to determine how influential are physicalwork environment and social work environment towards the individual performance ofthe corporate communications division in Sinar Mas Land. This research thesis uses the quantitative research method. The data is collectedusing primary data and secondary data. The primary data is gathered usingquestionnaires through Google forms, and the secondary data is using journal articles, and websites. The questionnaire is distributed to 115 respondents of Sinar Mas Land, and to process the data, this thesis use IBM SPSS Statistics 23 and AMOS 25 Graphics toconduct analysis and to test the hypothesis. Keywords: Human Resource, Physical Work Environment, Social Work Environment, Individual Performance
JOB SATISFACTION AND EMPLOYEE ENGAGEMENT FOR EMPLOYEES PERFORMANCE ahmad rabbani; ra afera ratna wijayanti; joni gusmali; achmad zulfiqo irwan
LIAISON JOURNAL OF BEST Vol. 2 No. 2 (2023): Volume II
Publisher : IULI Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Facing competition in today’s free market, every company will try as optimally as possible to maintain its assets. Employees as human resources are one of the factors that cannot be duplicated or imitated by competitors and are considered the most valuable assets if managed and involved properly. One way to manage and maintain the main human resources today is to focus on organizational performance through evaluating the employee’s job satisfaction and employee engagement. This research aims to analyze the influence of job satisfaction and employee engagement on organizational performance. This research is using quantitative data in form of questionnaires were distributed to 54 employees who works in PT. Aero Wisata. Structural Equation Modeling (SEM) was applied to produce path diagram, regression weights and model fit to analyze the research model. Result found that job satisfaction has a positive influence significantly on organizational performance by 39%. But employee engagement has a positive but not significantly influence on organizational performance by 30%. Based on the result, PT. Aero Wisata is suggested to carry out further identification related to job evaluations and sincrease collaboration between departments in order to create harmony that supports the direction and setting goals of the company Keyword: Job Satisfaction, Employee Engagement, Organizational Performance
Indonesian E-Commerce (IOT) Service Quality as Impacting Customer Satisfaction daniel rompas; ra fera ratna wijayanti
LIAISON JOURNAL OF BEST Vol. 2 No. 2 (2023): Volume II
Publisher : IULI Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Nowadays, technology has made the way of running business become different than before. With the presence of technology, a lot of businesses utilize and take advantage from it in order to make the run of business be easier, simpler, and smoother than the conventional way. The Internet of Thing (IoT) from technology enables businesses to sell products and services through online platform such as E-Commerce marketplace, online delivery of food and beverage, and also online taxi & motorcycle. Businesses and online sellers can put their goods in the internet and will get wider range of customers and audience. Many of business players even closed their physical store and only have a warehouse to store the goods in order to decrease the expenses budget. Customers can buy needs and wants from anywhere and anytime only by order and do the payment, the package will be delivered to their chosen location. The crucial things that an online businesses must have is a Service Quality and Marketing Mix 4P’s (Product, Price, Promotion, Place). By well performance of Service Quality and Marketing Mix 4P’s, it will lead to Customers Satisfaction where the customers are happy and satisfied by doing the interaction with the online business. This research study used quantitative research to analyze the influence of Service Quality and Marketing Mix 4P’s on Customers Satisfaction in Indonesian e-commerce marketplace. The main topic of this research study is Indonesian online businesses, all type of online businesses are included such as online delivery of food and beverage sector, online taxi car & taxi motorcycle, especially e-commerce marketplace. The author has distributed 272 Keywords: E-Commerce,Marketing Mix, Service Quality, Customer Satisfaction.
The Influence of Instagram Advertising and Food Quality Toward Revisit Intention at Kungfu Kebab Serpong (A Case Study of Kungfu Kebab- Serpong) gracia puteri, eunike; nova putra, aditya; m. nawangwulan, irma; nurfitriana, siti
LIAISON JOURNAL OF BEST Vol. 3 No. 1 (2024): VOL III
Publisher : IULI Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The aim of this research is to observe the impact of Instagram Advertising, and Food Quality to Revisit Intention at Kungfu Kebab Serpong. This research was conducted in Kungfu Kebab Serpong. It is a restaurant in Serpong which sells premium Turkish kebab. The design of this research is using descriptive and quantitative research which shows the correlation between variables. The technique of collecting data was done using questionnaire to 113 respondents. The technique of analysing data was done using structural equation modelling (SEM) by SPSS statistics 26 and AMOS software version 24. The result of this research shows that the Instagram Advertising shown very weak influence with 0.373 to Revisit Intention. The Food Quality has a positive and significant impact of 0.829 to Revisit Intention. It means that the correlation between Instagram Advertising slightly influence but not significant toward Revisit Intention. However, the correlation between Food Quality shown significant or strong influence to Revisit Intention at Kungfu Kebab Serpong. Keywords: Instagram Advertising, Food Quality, Revisit Intention
Climate change from a Marxist perspective walalangi, david; nurfitriana, siti
LIAISON JOURNAL OF BEST Vol. 3 No. 1 (2024): VOL III
Publisher : IULI Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Climate change is one of the world's most important challenges today. However, capitalist solutions to climate change dominate the conversation, and Marxist perspectives have been mostly left by the wayside by mainstream ecologists as well as fellow Marxists. This paper aims to utilize recent Marxist works on ecology to analyze various case related to climate change and showcase the flaws in current capitalist understandings of climate change and its potential solutions. Keywords: Climate change, Marxist, capitalist
The Side Effect of Sunscreen in Our Marine ramandini, putri; nurfitriana, siti
LIAISON JOURNAL OF BEST Vol. 3 No. 1 (2024): VOL III
Publisher : IULI Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Sunscreen application is highly important. It can protect our skin from UV exposure and prevent skin cancer. Nowadays, the understanding of people regarding the benefit of sunscreen has been increasing. It shows from the research that sunscreen is the top of skincare habit. Many companies also offer more advantages such as creating combination of sunscreen with whitening or make-up coverage functions. It makes this product achieves raising in sales. Sunscreen is definitely necessary for swimmer. However, some researches tell that the chemicals in the product can be pollutant in our sea. Some materials as oxybenzone and octinoxate in chemical sunscreen can accelerate coral bleaching even killing the coral reef. Meanwhile physical sunscreen, known safer than chemical sunscreen, is actually also contained potentially dangerous materials for marine. The nano particles such as titanium dioxide and zinc oxide recently found that can destruct the coral reef. However, further study is recommended to understand how far the dangerous of physical sunscreen for the sea life. Therefore, the customers are encouraged to seek more information to know which sunscreen that outweighs advantages and consider some more environmental-friendly habit as using UV protection clothes or not swimming during the peak time of sun exposure. Keywords: Chemical Sunscreen, Physical Sunscreen, oxybenzene, octinoxate, titanium dioxide, zinc oxide
The Impact of Safety Management System and Safety Risk Management Towards Aviation Safety Performance at an Airline Company athallah saputra, fadhil; ratna wijayanti, ra. afera; gusmali, joni
LIAISON JOURNAL OF BEST Vol. 3 No. 1 (2024): VOL III
Publisher : IULI Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Since the earliest days of the aviation industry via the invention of the first airplane by the Wright brothers, many risks and perils have consistently arisen to challenge human comprehension of aviation safety. Over time, there has been a concomitant increase in technological advancements aimed at assisting individuals in overcoming this challenge. The respective airline company, an esteemed Indonesian aviation company, now occupies the leading position in the aviation industry inIndonesia. They have just received a 5-star accreditation for aircraft safety during the COVID-19 pandemic. The respective airline company excels in the Indonesian aviation industry, as shown by its many certifications and honors. The respective airline company’s ownership of subsidiaries and its own group contributes to its prestigious 5-star airline reputation. The objective of this study is to determine the elements that impact the safety performance indicator, with a special emphasis on safety risk management and safety management system, at this respective airline company. This study used quantitative data in the form of a questionnaire. The questionnaire was submitted to the appropriate department of this respective airline company and all of them were deemed suitable foruse. The use of Structural Equation Modelling (SEM) provided an illustration of the results, regression weights, and model fit for the analysis of the study model. Keywords: Aviation Safety, Safety Risk Management, Safety Management System, Aviation Safety Performance Indicators
The Effect of Promotion and E-Service Quality in TikTok Towards Customer Loyalty of Skintific soewandi, verena; ratna wijayanti, ra afera; affandi, muhammad
LIAISON JOURNAL OF BEST Vol. 3 No. 1 (2024): VOL III
Publisher : IULI Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This thesis aims to examine the effect of promotion and e-service quality in the popular social media platform TikTok on the customer loyalty of a skincare brand called Skintific. The study will investigate the impact of promotional activities conducted by Skintific on TikTok, as well as the quality of customer service provided through this digital platform. By analyzing customer perceptions and behaviors, the research intends to shed light on how these factors contribute to enhancing or diminishing customer loyalty. The study’s findings will be useful in providing valuable insights for skincare brands in leveraging TikTok as a promotional tool and maintaining customer loyalty in the highly competitive online marketplace. The results of this research can provide valuable information to Skintific and to all brands who would like to focus on carrying out marketing and maintain customer loyalty through the use of social media specifically TikTok. Several recommendations can be made based on these findings to improve Skintific's customer loyalty on TikTok. To begin, it is critical to develop effective promotional strategies that appeal to the TikTok target audience, taking into account their preferences and expectations. Furthermore, Skintific should focus on developing strong customer relationships on TikTok by actively engaging with their audience, responding to comments and messages, and sharing valuable and interesting content on a regular basis. Keywords: Promotion; E-Service Quality; Customer Loyalty; Integrated Marketing Communication; Liaison Journal of Best; International University Liaison Indonesia
DESAIN BALANCED SCORECARD SEBAGAI STRATEGI UNTUK MENUJU PROGRAM STUDI BERKELAS DUNIA Studi Kasus: Program Studi Teknik Mesin, Universitas XYZ suhendin
LIAISON JOURNAL OF BEST Vol. 3 No. 1 (2024): VOL III
Publisher : IULI Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Becoming a world class study program is not achieved by self-declaration; rather, this prestige status is conferred by the outside world on the basis of international recognition. It needs a strategy to become a world class study program. One strategy that can be adopted by a study program is to design a Balanced Scorecard, which provides guidance for decision makers to design Objective Performance, Measures, planning the achievement of set targets, and arranging strategic initiatives for achieving the target though four Perspectives. The four perspectives are: a financial perspective, a customer/stakeholder perspective, an internal business process perspective, and growth and learning perspective. After measuring to the four perspectives in XYZ study program, the result of financial performance, customer/stakeholder satisfaction performance, and internal business process performance is still not enough to achieve world-class study program status. The average of three scores is not far from 50% from the target. While growth and learning performance, score is 73% from the target. So, they need a variety of strategic initiatives to improve the performance of the four in order to achieve the targets set. With the increasing performance of the four perspectives, it will be able to improve the overall performance of the institution. This increase is of course in accordance with the targets and measures set to achieve a world-class study program. Keywords: Balanced Scorecard Financial Perspective, Customer/stakeholder Perspective, Internal Business Process Perspective, Growth and Learning Perspective

Page 4 of 5 | Total Record : 50

 1   2   3   4   5 

Filter by Year

2022 2025


Reset
Filter By Issues
All Issue Vol. 4 No. 2 (2025): LIAISON JOURNAL OF BEST Vol. 3 No. 2 (2024): III2 Vol. 3 No. 1 (2024): VOL III Vol. 2 No. 2 (2023): Volume II Vol. 2 No. 1 (2023): II Vol. 1 No. 02 (2022): LIAISON JOURNAL OF BEST Vol. 1 No. 01 (2022): LIAISON JOURNAL OF BEST