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Agribusiness Journal
Published by Universitas Sembilanbelas November Kolaka
ISSN : 2548379X     EISSN : 25482211     DOI : https://doi.org/10.31327/aj
Core Subject : Agriculture,
Agriculture, Biological Sciences & Forestry
Agribusiness Journal is oriented to reguler publishing of research in the areas of Agribusiness. Scope : Agribusiness, Agricultural Commodity Marketing, Agricultural Extension and Communication, Agricultural Production and Development, Agricultural Institutions and Finance, Agricultural Commodity Entrepreneurship, Agricultural Economics, Agricultural Commodity and Plantation Agribusiness Performance.
Arjuna Subject : Ilmu Pertanian dan Biologi (Semua) - Ilmu Pertanian dan Biologi (Lain-Lain)
Articles 7 Documents
 1 
Search results for , issue "Vol 6, No 2 (2023): Agribusiness Journal" : 7 Documents clear
Porang Plant Commodity Development Strategy Izna Asmi; Darwis Darwis; Sri Hardianti Rosadi; Fitry Purnamasari
Agribusiness Journal Vol 6, No 2 (2023): Agribusiness Journal
Publisher : UNIVERSITAS SEMBILANBELAS NOVEMBER KOLAKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31327/aj.v6i2.2078

Abstract

Porang plants are one of the plants worth developing because of their high economic value, apart from that, the contents of porang tubers are also used in the food and health industries. This research was carried out at PT Al Fatih Porang in Sidrap Regency. The aim of this research is to look at the Porang Plant Commodity Development Strategy in Talumae Village, Watang Sidenreng District, Sidrap Regency.The methods used in this research are qualitative and quantitative research methods. The population used in this research were employees of PT Al Fatih Porang in Sidrap Regency, South Sulawesi. The sample size was 50 employees selected purposively. Data collection techniques use interviews, observation, questionnaires. In this research, researchers used SWOT data analysis to look at the Porang Commodity development strategy at PT Al Fatih Porang, Sidrap Regency. The SWOT matrix is a tool for matching external and internal key factors. The research results show that PT Al Fatih Porang has an IFAS strength value of 1.84 which is greater than the Weakness value, namely 1.66. The EFAS Opportunity value is 2.57, which shows that the opportunity value is greater than the threat value, namely 0.68. PT Al Fatih Porang is in Quadrant I so alternative development strategies that can be implemented are utilizing farmers' experience to manage existing land in order to meet the increasing demand for porang from industry and utilizing seed and fertilizer production facilities to produce good quality and quantity of porang so that can achieve the maximum porang price.
Analysis Of The Role Of Farming Group In Increasing Corn Production Kasmawati Kasmawati; Nurhapsa Nurhapsa; Nurhaeda Nurhaeda
Agribusiness Journal Vol 6, No 2 (2023): Agribusiness Journal
Publisher : UNIVERSITAS SEMBILANBELAS NOVEMBER KOLAKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31327/aj.v6i2.2035

Abstract

This study aims to analyze the role of farmer groups as learning classes, collaboration vehicles, production units, and business units in Lemoe Village, Bacukiki District, Parepare City. This research was conducted from 7 July 2023 to 7 August 2023 in Lemoe Village, Bacukiki District, Parepare City. This study uses primary data collection techniques and secondary data. The method used is descriptive analysis and Likert scale. The results showed that (1) Farmer groups played a very important role as a learning class for increasing corn production in Lemoe Village. (2) The role of farmer groups is very important as a media for cooperation in increasing corn production in Lemoe Village. (3) The role of farmer groups as a production unit plays a role in increasing the production of corn in Lemoe Village. (4) The role of farmer groups as a business unit plays a role in increasing corn production in Lemoe Village.
Strategy For The Development of Leading Agriculture Commodities Khaerunnisa Kherunnisa; Muhammad Wahyu Agung; Banyuriatiga Banyuriatiga; Zulhafandi Zulhafandi; Fitriani R; Ayu Wulandary
Agribusiness Journal Vol 6, No 2 (2023): Agribusiness Journal
Publisher : UNIVERSITAS SEMBILANBELAS NOVEMBER KOLAKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31327/aj.v6i2.2096

Abstract

The agribusiness potential in the Tana Tidung Regency area has not been managed and utilized optimally. The results obtained are still relatively small and have not been able to empower the community's economy because existing commodities have not been developed into superior commodities. As a result, cross-border or regional trade opportunities have not made a meaningful contribution to society and the region. One alternative in developing the region is to carry out a strategy to develop superior agribusiness commodities so that the region can be developed into a growth center for the surrounding area. The objectives of carrying out this research are (1) to find out the basic and main agricultural sectors. knowing superior agribusiness commodities, (2) to identify the factors that determine the success of developing superior agribusiness commodities, (3) to provide recommendations for strategies for developing superior agribusiness commodities in Tana Tidung Regency. The research results show that the leading commodities in supporting regional development in Tana Tidung Regency based on LQ and B/C ratio values 1 and farmers' preferences are spinach (LQ=8.06), mustard greens (LQ=2.15), kangkong (LQ= 2.18), and cayenne pepper (LQ=1.84). Strategies that can be implemented to develop superior commodities in Tana Tidung Regency are 1) Increasing cooperation/partnerships between farming institutions and the private sector or government, 2) Increasing the supporting capacity of infrastructure, facilities and infrastructure, 3) Optimizing capital assistance from the government as a stimulant for innovation in processing, marketing and socialization of production results, 4) Providing information data to support marketing requests.
Comparison of Silkworm Farming Business Income (Bombyx Mori L.) Herawaty Herawaty; Andi Asikin Muchtar; Akrimah Akrimah; Nurul Muklisahah; Faizah Mahi
Agribusiness Journal Vol 6, No 2 (2023): Agribusiness Journal
Publisher : UNIVERSITAS SEMBILANBELAS NOVEMBER KOLAKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31327/aj.v6i2.2065

Abstract

South Sulawesi is still the largest producer of natural silk in Indonesia, although processing is still conventional. It is becoming an important trading center and an important non-timber forest product resource. This type of research is quantitative research, the data sources used are primary data and secondary data, with a population of silkworm rearing farmers located in Salojampu Village, Wajo Regency and Pising Village, Soppeng Regency. The results showed that silkworm farming in Salojampu Village, Wajo Regency, had the smallest income of Rp 183,667 per production cycle, while Pising Village, Soppeng Regency, had the largest income of Rp 311,333 per production cycle. Both farmer groups earned a total of IDR 495,000, with an average total income of IDR 247,500 per silkworm production cycle.
Analysis of Production Cost on Income of Chocolate Farmers Bustang Bustang; Selfiana Marintin Paembonan; Neks Triani; Masitah Masitah; Syahri Wahyuni
Agribusiness Journal Vol 6, No 2 (2023): Agribusiness Journal
Publisher : UNIVERSITAS SEMBILANBELAS NOVEMBER KOLAKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31327/aj.v6i2.2072

Abstract

This research aims to determine the production cost of cocoa producers in Ulunggolaka Village, Kolaka Regency in order to determine the income of chocolate producers in Ulunggolaka Village, Kolaka Regency. This research is quantitative research. The population studied in this study consisted of two groups of farmers from Ulunggolaka village, Kolaka district, comprising 45 clove producers. In the meantime, the sample was determined using the Slovin formula, with the final result being 31 clove producers. The data analysis used is sales formula, production cost formula and revenue formula. The results of this research suggest that the average income of farmers in a year is IDR. 10,986,209 per person and this income was generated from the total income of farmers amounting to Rp. 10,986,209. 13,311,000 for each respondent. The total production cost is IDR. 2,324,791 per person with a sale price of Rp. 29,000 per kilogram. The production cost consists of variable costs of IDR 2,154,194 per person, while fixed costs are IDR 170,597 per person.
Analysis of Vegetables Marketing Strategy at Center of Agriculture Course and Self-Subsistent Rural Areas (P4S) Wanua Lampoko Suherman Suherman; Asrijal Asrijal; Fitry Purnamasari; Sri Hardianti Rosadi
Agribusiness Journal Vol 6, No 2 (2023): Agribusiness Journal
Publisher : UNIVERSITAS SEMBILANBELAS NOVEMBER KOLAKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31327/aj.v6i2.2077

Abstract

One of the enormous potentials in the agricultural sector is horticulture, which plays an important role in ensuring adequate nutrition for the community such as vegetables, fruit, flowers, live plants, etc. Wanua Lampoko Independent Agricultural and Rural Training Center (P4S), Lampoko Village, Barebbo District, Bone Regency is an agricultural education and training institution which is a forum for education and teaching for farmers and agricultural practitioners as well as coaching farmers in the fields of agriculture, horticulture, animal husbandry, fisheries , plantations and other social fields that are just and sustainable. The aim of this research is to analyze the Vegetables Marketing Strategy at P4S Wanua Lampoko. The method used is SWOT analysis with stages, namely problem definition, data collection, data processing, data analysis and drawing conclusions. The results of the SWOT matrix show that from several IFAS internal factors and EFAS external factors, P4S has quite large strengths with a score of 1.971 which is higher than the weakness score of 1.536. However, there is a threat to the score1,882whose value is close to the strength score and greater than the opportunity score of 1.653. The position of P4S Wanua Lampoko is in quadrant II, which means that even though it faces various threats, P4S Wanua Lampoko still has strength from an internal company perspective. The strategy that must be established is to use strengths to take advantage of long-term opportunities with a diversification strategy. P4S Wanua Lampoko, which is based on the ST (Strength and Treats) strategy, is expected to be able to control product prices to increase people's purchasing power, use quality seeds to increase production and quality of vegetables sold.
Marketing Mix Analysis Of Interest In Oyster Mushroom Cultivation Fajar Handika; Andi Sitti Halimah; Nurhaeda Nurhaeda
Agribusiness Journal Vol 6, No 2 (2023): Agribusiness Journal
Publisher : UNIVERSITAS SEMBILANBELAS NOVEMBER KOLAKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31327/aj.v6i2.2032

Abstract

Oyster mushroom is a saprophytic plant that lives on softwood and obtains food by utilizing the remains of organic matter. This study aims to analyze how much the new value of marketing has on oyster mushroom cultivation in Lapadde Village, Ujung District, Parepare City, and to find out what variables in the marketing mix influence interest in oyster mushroom cultivation in Lapadde Village, Ujung District, Parepare City. The method of determining the sample in this study used purposive sampling, purposive sampling, which is a technique based on certain considerations made by the researcher based on the characteristics or characteristics of the previously known population, then the researcher determined based on his considerations. The method of collecting data is by interviews, questionnaires, observation, and documentation. Instrument testing is carried out by testing the validation and reliability using the SPSS program. The data analysis method used is quantitative data analysis to identify the marketing mix in analyzing cultivation interest. So the results of this study indicate that the marketing mix which consists of price and promotion variables has a significant influence with a significance value below 0.05% while the product and place variables do not have a significant effect. While the marketing mix variable simultaneously influences cultivation interest.

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