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Journal of the Community Development in Asia
Published by AIBPM Publisher
ISSN : 26858819     EISSN : 26547279     DOI : https://doi.org/10.32535/
Core Subject : Humanities,
Humanities
JCDA aims to feature narrative, theoretical, and empirically-based research articles. The journal also accepts articles with data taken from reflections as well as experiences (qualitative research) relevant to community development in Asia. As it explores the community development broadly, the journal also welcomes manuscripts related with the examination of community problems, and theory making. The mission of JCDA is to improve the knowledge and practice in the field of purposive community development. With more research done in this field, we hope that it can contribute into making an excellent community in Asia.
Arjuna Subject : Umum - Umum
Articles 10 Documents
 1 
Search results for , issue "Vol 2, No 1 (2019): January 2019" : 10 Documents clear
Skills of Regional Head Leadership on Community Satisfaction in the Field of Health and Education in the Islands District in North Sulawesi Supit, Toni; Saerang, David. P.E.; Tewal, Bernhard; Lengkong, Victor .P.K.; Poputra, Agus T.
Journal of The Community Development in Asia Vol 2, No 1 (2019): January 2019
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v2i1.350

Abstract

The purpose of this study was to analyze the influence of the Regional Head Leadership Skills variable (X), on Community Satisfaction (Y3) with the intervening variable is Professionalism of State Civil Service (Y1), and Service Quality (Y2) in health and education in island districts in North Sulawesi. The results of the study show that: (1) the skills of regional head leadership have a positive and significant influence on the professionalism of the state civil apparatus that provides public services in the health and education fields; (2) the leadership skills of regional heads have a positive and significant influence on the quality of public services in the health and education fields, both directly and through the professionalism of the state civil apparatus; (3) the skills of regional head leadership provide a positive and significant influence on community satisfaction regarding health and education services, both directly and through the professionalism of the state civil apparatus and the quality of public services; (4) the professionalism of the state civil apparatus has a positive and significant influence on the quality of services; (5) the professionalism of the state civil apparatus has a positive and significant influence on community satisfaction, both directly and through the quality of services; and (6) the quality of services in the health and education fields has a positive and significant effect on community satisfaction. Keywords: Regional Leadership Skills, Community Satisfaction, Professionalism of State Civil Apparatus, Service Quality, Community Satisfaction, Islands Regency, North Sulawesi.
The Sultan Center AlNuwaif, Maryam; Edrees, Sara
Journal of The Community Development in Asia Vol 2, No 1 (2019): January 2019
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v2i1.345

Abstract

What makes “them” the best? The purpose of this research is to enhance what makes sultan center different from all the other supermarkets. Sultan center has been successful, doesn’t it make you wonder, how are they successful? “It is because they use good performance management?” This research is going to include what is sultan center, and we will interview their manager to have full feedback about their company, how they work, mission/vision, goals and market segment. As we as how did they accomplish having loyal customers and how they manage to overcome their competitors. In the interview, we will reveal more of sultan center secrets and their great success.
PKM Analysis of Working Capital and Return to Main Livestock Business B2 Likupang District, Minahasa Utara Maramis, Joubert B.; Lengkong, Victor P.K.; Sepang, Jantje L.; Tampenawas, Jeffrey L.
Journal of The Community Development in Asia Vol 2, No 1 (2019): January 2019
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v2i1.349

Abstract

In the main coastal area in Likupang District, there are still many B2 farmers who release their livestock freely (without pens). Farmers who do not breed B2 livestock, the majority of the reason is that they are less able to buy fodder regularly. According to them, if it is grounded it will require a very large cost to buy food, whereas if left (released) B2 will find its own food so that the owner does not spend high feed costs. Also, the ability to calculate working capital and analyze home a very important point in conducting livestock business B2. And the results of observations and interviews with B2 livestock owners, concluded that their financial abilities were mostly inadequate. Constraints faced by B2 breeders in Likupang District are the value of entrepreneurship that indeed requires a long term to change, the traditional habits of farmer management are still strong, consistency and continuity of assistance is still lacking, Tolerance of surrounding communities to B2 animals released is still quite high (tolerant) However, there is still no professional B2 livestock group, the cost for cages is high and B2 animal feed costs are high. After counseling, there is an increase in B2 farmers' understanding of the importance of working capital and return home. B2 breeders are motivated (temporarily) to want to plant their livestock. Keywords: working capital, return home, breeders, pigs, northern Minahasa
Studying the E-commerce based Business conglomerate ( A Study Case: Alibaba.com) Naidu, Geetanjali; Widhianingtyas, Vita Kartika; Alenzi, Jumana Mahdi; Alfahad, Ahmed
Journal of The Community Development in Asia Vol 2, No 1 (2019): January 2019
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v2i1.342

Abstract

Alibaba group holding company is a company that was established nineteen years ago on 14th April 1999, founded by Jack Ma and this company is based in Hangzhou, Zhejiang, China. Alibaba is an e-commerce company. This company has become the largest e-commerce company in the world. This can have positive impact and business opportunities for small and large business by utilizing innovative technologies to compete fairly. This study will discuss how Alibaba’s good and innovative online marketing strategies make ths company successful and recognized by the world. Keywords : Alibaba, E-Commerce, Marketing Strategies
BRAND ANALYSIS OF VELOX CREATIVE COMPANY IN INDONESIA Tiwari, Karan Mahesh; Anang, Grace Kezia
Journal of The Community Development in Asia Vol 2, No 1 (2019): January 2019
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v2i1.343

Abstract

The basic of this project is to develop Brand Analysis of Velox creative company in Indonesia. The mediums that we will use are Interviews with the personals of the company, social media presence and personal psychology of the peoples with respect to the company. The technique that we are planning to create is brand strategy, various plans, evaluation, metric and estimation. This research will provide valuable information regarding the Brand Strategy, Brand Architecture, Internal Branding, Competitive analysis, Market analysis, Brand metrics, Brand Value and other Brand management attributes. The research will be mostly dependent on the primary and the secondary data that can help us to practical and highly efficient model that will not only benefit the company but also the people. Velox are using online and offline marketing strategy. On online strategy, they are using social media account such as Facebook, Instagram, Email, and also website. On offline strategy, they are using proposal to the potential clients. A client for any company majorly comes from their online strategy and for that we must update our various social media account daily. When we get more followers, our order for work also come from it. As Velox is facing problems with its Brand Marketing and other projections of their work to the world, this gave us an opportunity to sense there some issues and help them with some of our solutions to solve their serious problems. Keywords : Velox, Indonesia, Brand Strategy, Brand Analysis
Gap Analysis of Promotional Strategies for Express Logistics Operations in Indonesia: A Case Study on JNE Logistics SANTHANAKRISHNAN, RAJAVADIVEL; NAITHANI, CHIRAG; PARASAR, BHANUPRIYA; GILLIANI, WENNY
Journal of The Community Development in Asia Vol 2, No 1 (2019): January 2019
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v2i1.348

Abstract

Indonesian logistics sector is poised for expeditious growth over the coming years fueled by the burgeoning economy, expanding middle class urban population, robust manufacturing sector, and large domestic consumption. Although challenges such as poor infrastructure, centralized port network, protracted and bureaucratic customs procedures, extortionate transportation costs, complex regulatory environment, plummeting commodity prices, limited access to banking system, and geotechnical challenges of the archipelagic state exist, the demand for modern warehousing and logistics facilities in Indonesia is proliferating as businesses have realized the positive impact of improved logistics efficiencies on their financial statements. Further, the fledging Indonesian logistics sector – boosted by increased government spending on infrastructure development since 2015 – has unambiguous indications of an imbalance in demand and supply of efficacious warehousing space thus presenting a plethora of opportunities for domestic entrants and international incumbents alike. However, local incumbents such as JNE Logistics, whose inception in 1990 marked their entry in an uncontested blue ocean market, is now battling in a red ocean to keep their stewardship afloat. This paper is a feasibility study of JNE’s marketing activities evaluating the gaps in their current go-to-market blueprint for their express logistics operations and recommending innovative promotional strategies which is not easily imitable. Keywords: express logistics, warehousing, strategy, marketing, Indonesia.
Marketing Habituation and Process Study of Online Food Industry ( A Study Case: Zomato) Sparta, Jelita; Alsumait, Shahad; Joshi, Apoorva
Journal of The Community Development in Asia Vol 2, No 1 (2019): January 2019
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v2i1.341

Abstract

Online food ordering platform has become the new habit which makes e-commerce sector, one of the essential part of our daily lives. This sector has changed the mindsets altogether; from people who are willing to stand in line for hours to get a great deal to get the food is now on the fingertips and that too at your doorstep. Basically, this paper focuses on the elaborative study about marketing strategy and operations used by Zomato to become the pioneer into the Online Food Service sector. Furthermore, this paper aims to have insights about the marketing habituation of a web-based business which influenced people to change the perception about food ordering and to study the aspect by which the organization managed the processes of this growing sector. This paper contains a case study on Zomato, the largest online food ordering platform in India. Zomato became a strong brand where its every order makes sure that the customer gets habituated for the service he receives. We will learn about the marketing tactics which Zomato has used exceptionally to establish into the market successfully. Keywords: marketing, habitual, Zomato, web business, online food delivery, e-commerce
MARKETING STRATERGY FOR ZEE NETWORK Pattiata, Glenn Evorius; Pathak, Soumini
Journal of The Community Development in Asia Vol 2, No 1 (2019): January 2019
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v2i1.347

Abstract

Television is one of the electronic items that can be an information channel, entertainment, and also a marketing media. This television also has a vital role in people's lives to become their daily entertainment. The research aim of our research was to find solutions to the marketing of existing bank products so that products from Zee Network were more favored by customers and could outperform other television channel. Data will be collected by literature review and will be analyzed through quantitative methods. The results of this study are to market products from Zee Network so that they can be used by consumers worldwide The research conducted on the topic, “Promotion of television networks in comparison to Zee Network” is basically a promotional strategy of television networks in India. The research comprises the response obtained from a sample of viewers and a study of different factors preferred by viewers with an investigation on the reasons for the same. Here, data is obtained by secondary methods of literature review and analysis of the statistics available to the public. The study focuses on devising a strategy to promote Zee Network based on the reasons behind the comparatively lower viewership of Zee television network when compared to other in India as well as Indonesia like Jakarta. Simultaneously, it also tends to investigate on various attributes such as the viewership pattern in the region, the core competencies of each network, the opinion on the content of programs, the preference of the viewers toward the presentation styles, etc. The result ultimately suggests that it should complete some certain key factors such as customer satusfaction are also found to be influential in driving higher rating and viewership for the channels. The result of our study will be on the basis of these factors, the promotional strategy development will help Zee Network increase their viewership. Keywords: televison, entertainment, Zee Network,attributes, viewership
Analysis of Samsung's internationalization process and the strategies implemented to generate an effective positioning of its brand and products in foreign markets. Almutairi, Musaed; Mehta, Shivam; Rashidi, Fatima Al; Villa, María Alejandra; Anggawinata, Felicia
Journal of The Community Development in Asia Vol 2, No 1 (2019): January 2019
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v2i1.340

Abstract

Samsung is a leading technology company worldwide. Its activities focus on innovative product designs that contribute to people's lives and generate substantial progress in them, through social prosperity. It is also a company established since its inception in the idea of combining creativity, partnership and great people to strategically address their work. Likewise, it wants its brand to be loved around the world, to be an innovative company and to be admired. For this reason, it promotes the value shared with its partners and collaborators, as well as with its own employees. Nowadays, Samsung is a company that is found in most countries and, therefore, despite not having a business center in all countries, its products are in every corner of the world. However, even though it is currently a multinational company and a leader in the technology sector; This company started like any other, as a business idea and progressing in small steps. In this way, the present work aims to identify and analyze all these small but significant steps that allowed Samsung to become the company that it is today and the way in which it has been possible to reach so many countries. In other words, the purpose of this paper is oriented towards the study of the internationalization processes carried out by the company to reach the different countries. In this way, variables such as: industry and competition analysis, company’s challenges, entry mode to different countries, promotional channels, prices, logistics, finance, human resources and product design will be included. Likewise, the way in which the company has managed the competition with other large technology companies in the world and what barriers it has overcome to get ahead of these will be investigated.
Alrai Media Group Al-Kanderi, Dalal Qassim
Journal of The Community Development in Asia Vol 2, No 1 (2019): January 2019
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v2i1.346

Abstract

Alrai Media Group is a Kuwait based public shareholding company and is engaged in the media sector. It was established in 2002 December and listed in Boursa Kuwait since 2010 October. The company segregate into two primary sector one is print media segmentation, and another is a publication, distribution in Arabic languages by daily newspapers and audio-video segmentation. It also invites surplus fund in portfolio managers. Alrai Media Group also own the Tv, were this is the first , independent and private Tv sector in the country and international level. The company covers the Gulf region, South Europe, South Asia and North Africa. It represents modern and high professional statin it also focusing on traditions and integrity. Alrai Group great website that has received Sheikh Salem Al Ali award in 2008 this is the best News Website in Kuwait City. The Alrai company operate wholly owned subsidiaries regarding Al Rai Company, Publisher Printing Press Company WLL and Al Rai United Publications Company WLL finally Rai production WLL. Alrai company stock market is Kuwait Stock Exchanges; the official sector is consumer services, market capitalisation size is to be small, paid-up capital 23,303,860 KWD and value per share 100 KWD

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