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Dwi Setiawan
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Kata Kita: Journal of Language, Literature, and Teaching
Published by Universitas Kristen Petra Surabaya
ISSN : -     EISSN : 25987801     DOI : 10.9744/katakita
Core Subject : Education,
Languange, Linguistic, Communication & Media
Kata Kita is a journal dedicated to the publication of students research in the areas of literature, language, and teaching. In the study of language, it covers issues in applied linguistics such as sociolinguistics, discourse analysis, critical discourse analysis, pragmatics, sylistics, corpus linguistics and others. In the area of literature, it covers modern and contemporary literature in English in the forms of printed, screened, aired or performed texts. In the field of teaching, it covers teaching materials and practices, especially those related to English Language Teaching.
Arjuna Subject : Seni dan Humaniora - Bahasa dan Linguistik
Articles 23 Documents
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Search results for , issue "Vol 5, No 1 (2017)" : 23 Documents clear
INNISFREE’S BRAND IMAGE THROUGH JEJU ISLAND CAMPAIGNS Kezia Tansilia Melvioni; Setefanus Suprajitno
Kata Kita: Journal of Language, Literature, and Teaching Vol 5, No 1 (2017)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.5.1.95-99

Abstract

This study aims at revealing the message conveyed by the verbal and non-verbal expressions in cosmetics advertisement videos, in this case, two advertisement videos by a cosmetic brand called, Innisfree. In examining the message, firstly, the writer identifies the verbal and non-verbal expressions used in the advertisements analyzed. Secondly, she discloses the denotative and connotative meanings of those expressions. In so doing, she uses two main theories, namely, the process of signification and Peirce’s triadic modes of sign. The findings reveal that the verbal expressions in the two advertisement videos show that Innisfree is a symbol of a natural beauty and an icon of cosmetic that use nature-based ingredients. Meanwhile, the non-verbal expressions in the two advertisements constantly highlighting on Jeju island’s natural beauty, as the main source of Innifree’s products that should be preserved. Thus, Innisfree encourages its customer to conserve natural environment. In conclusion, Innisfree is a company that produces an inner and outer-beauty.  
TEACHER’S INTERACTIONAL MODIFICATIONS AND THE STUDENTS’ RESPONSES IN INTERMEDIATE ENGLISH CLASSROOM Gisela Elshadelin; Josefa J. Mardijono
Kata Kita: Journal of Language, Literature, and Teaching Vol 5, No 1 (2017)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.5.1.60-68

Abstract

This study is about the teacher’s interactional modifications in teaching the intermediate students in an English Course in Surabaya. The three objectives of this study are to find out the types of the teacher’s interactional modifications, the students’ responses toward the teacher’s interactional modifications, and the contribution of the interactional modifications for the students’ learning. The subject of the data is an English teacher and fourteen students.  Moreover, the theory applied was a theory of the interactional modifications from William, Inscoe, and Tasker (2014). The findings revealed that the teacher used five types of interactional modifications namely confirmation check, clarification request, comprehension check, repetition, and reformulation. While for the students’ responses, it showed that the students gave correct responses, incorrect responses, and no responses. Furthermore, it also revealed that interactional modifications gave four contributions; making the meaning more comprehensible for the learners, improving the learners’ language, minimizing the misunderstanding between the teacher and the learners, and ensuring that the learners were following. Finally, the writer concluded that the interactional modifications help the learners to learning the language
THE SPEECH STYLES USED BY ERIN GRUWELL IN FREEDOM WRITERS MOVIE Elma Ariella Setiawan; Esther H Kuntjara
Kata Kita: Journal of Language, Literature, and Teaching Vol 5, No 1 (2017)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.5.1.28-33

Abstract

This study focused on the gendered speech styles namely; male speech styles and female speech styles used by Erin Gruwell in the Freedom Writers movie and the changes that can be perceived from her use of gendered speech styles. Based on the writer’s descriptive qualitative approach analysis on the data, she found out that the teacher uses both male speech styles and female speech styles along 15 class scenes. She used Co-operative feature of female speech styles and Aggressive feature of male speech styles as her dominant feature which were used in each class scene. However, the writer could not find any gradual changes from the teacher’s use of speech styles. Therefore, the teacher’s changes in using speech styles did not seem to correlate with the students’ changes in the attitude towards the teacher.
PROJECT: SCREENPLAY FINDING ANDY Timothy Hendrata; Ribut Basuki
Kata Kita: Journal of Language, Literature, and Teaching Vol 5, No 1 (2017)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.5.1.136-141

Abstract

This paper is about my screenplay entitled Finding Andy which I use as my final project. The screenplay itself is a story about a teenage girl who wants to improve her family’s poor communication. For my theory, I use John Gottman’s “The Four Horsemen of the Apocalypse Model” about family conflict. The theory helps me to shape my characters’ behavior towards each others. Since my characters has better relationship even though the brother dies in the end, I tend to use the worst level of family conflict in the beginning of the story and it gradually changes into successful communication which leads to good relationship. The theory helps me to give example of family’s poor communication to the audiences. I also do an observation on some families with poor communications and Rangkah Rejo neighborhood in Eastern Surabaya to build the setting’s circumstances. From this creative work, I expect that it is made into films, like what screenplay is for, so that the audiences realize that this kind of family exists.
MOTIVATIONAL STRATEGIES USED BY AN ENGLSH TEACHER AT HAND FORTUNA CENTER Maria P Rohi; Samuel Gunawan
Kata Kita: Journal of Language, Literature, and Teaching Vol 5, No 1 (2017)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.5.1.100-106

Abstract

This is a qualitative study on the use of motivational strategies by the English teacher at Hand Fortuna Center. This study was based on Dörnyei’s (2001) theory about motivational strategies and focused on the interaction between the teacher and his students in the classroom. The data were collected by using video recording and interview. The observation was done in three meetings within two weeks. The duration of the class was 90 minutes for each meeting. The findings showed that the teacher used five out of eight motivational strategies in the classroom. There were making learning stimulating and enjoyable, protecting the learners’ self-esteem and increase their self-confidence, presenting task in a motivating way, allowing learners to maintain a positive social image, and promoting cooperation among the learners. For the interview, the writer found that the reason why the teacher used the motivational strategies. It was because the strategies could increase students’ motivation in learning language.
PROMOTING CHIARO HOTEL USING A WEBSITE Ivana Kurniawati; Jusuf I Ibrahim
Kata Kita: Journal of Language, Literature, and Teaching Vol 5, No 1 (2017)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.5.1.69-74

Abstract

Chiaro Hotel is a one-star hotel in Sidoarjo that is located at a strategic location. It is clean and comfortable family hotel. The problem of Chiaro Hotel is lack of promotion. Even though Chiaro Hotel has had some promotional tools, such as short promotional video, marketing booklet, and flyer, those promotional tools do not give good impact for the hotel because they do not show the uniqueness of Chiaro Hotel. Therefore, I make a website to solve Chiaro Hotel’s problem. This website can reach people in many places. Also, this website can help Chiaro Hotel to show the uniqueness that the hotel has. For my project, the website is mostly in English. The features in this website are “Home”, “About Us”, “Room”, “Facilities”, “Latest News”, ”Contact Us”, and “Booking Feature”. The benefits that Chiaro Hotel can get from this website are to be well-known among its competitors and get more customers. 
A STANDARD OPERATING PROCEDURE VIDEO FOR DAUNI SPA AND BEAUTY HOUSE TO STANDARDIZE ITS THERAPISTS’ SERVICE QUALITIES Debry Yusi Sandria; Jusuf I Ibrahim
Kata Kita: Journal of Language, Literature, and Teaching Vol 5, No 1 (2017)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.5.1.34-38

Abstract

Dauni Spa, the company where I did my internship, provides spa treatment, sauna, and salon service. During my internship at Dauni Spa, I found there are various practices of massage techniques performed by the therapists that lead to inconsistency in the service qualities. This problem certainly resulted in unsatisfactory treatment because the customers would not be satisfied to receive inconsistent service quality. Aside from this problem, many newly-recruited therapists did not know the standard procedures of massage in Dauni Spa while they needed to start working very soon. Therefore, I intend to make a standard operating procedure (SOP) video as a solution to the problems. For the newly recruited therapists, the SOP video can give effective and efficient instructions of the standard procedures in Dauni Spa. For the old therapists, this video works as a standard service quality that should be put into practice by all therapists. The basic content of this video is the procedures of the massage and a little background information about Dauni Spa. From this video, there are some benefits that Dauni Spa can get. It can complete the written SOP that they have, cut down the cost of a trainer, and bring a good impact to the customers’ satisfaction.
THE CONCEPT OF THE LUXURY BRANDING IN SAMSUNG GALAXY S6 EDGE SERIES THROUGH TRIADIC MODES OF SIGN Tiyo Paksi; Samuel Gunawan
Kata Kita: Journal of Language, Literature, and Teaching Vol 5, No 1 (2017)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.5.1.142-148

Abstract

This thesis mainly deals with the iconisation of signs and naturalisation process in order to reveal the way Samsung Galaxy S6 Edge is naturalised as a luxury product. This thesis also involves analysis of the luxury branding concept through the analysis of a product which conceptualises its advertisement using the concept of luxury identifiers. The focus of the writer’s analysis is the advertisements themselves as the writer will use the triadic modes of signs, naturalisation process, and the concept of luxury identifiers which also involves process of signification, and metaphor in its analysis. Those theories will help the writer in analysing the meaning of the advertisement first, and then figure out the aim of the luxury branding strategy in the product, then figure out how the expressions are used in the luxury concept of advertisement. The writer analyses the advertisement of Samsung Galaxy S6 Edge which was published in 2015. From the analysis, the writer found out that the luxury branding strategy of Samsung Galaxy S6 Edge utilises naturalisation process to naturalise the luxury identity of Samsung Galaxy S6 Edge which is a masstige product. Using that as a basis, the expressions in the advertisement focus on selling the idea that Samsung Galaxy S6 Edge is a luxury product which is an innovative idea designed for professionals and to display superiority within the social group. Samsung Galaxy S6 Edge aims to provide the user with a display of social superiority within the social group through the consumption of Samsung Galaxy S6 Edge. In that regards, the user will be seen as a person who is wealthy, stand out in terms of taste, and a professional who is fully aware of the technology.
MEANINGS IN THE PROCESS OF SIGNIFICATION OF LANCÔME’S BEAUTY SERUM ADVERTISEMENTS Cliff Albert Tuna; Esther H Kuntjara
Kata Kita: Journal of Language, Literature, and Teaching Vol 5, No 1 (2017)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.5.1.1-7

Abstract

Through this study, the writer aimed to find out how meanings are created in advertisements video. The three objectives of this study are to find out how meanings are created through verbal expressions, how the visual expressions of the advertisements support the verbal expressions and to find out the differences between the two advertisements. The data used to conduct this study were Lancôme Génifique Serum Advertisement (2009) and Lancôme Advanced Génifique Serum (2013). After analyzing the data with the research questions in mind, the writer found out that meanings in both advertisements are created through the verbal captions and what were visually shown on the advertisement videos. The writer also found out that there were a few differences between the first and second advertisements. The second advertisement provides more appealing visuals, more direct and convincing verbal expressions and more facts and needed information regarding the promoted product. These factors make the second advertisement an improved version of the first one. 
COGNITIVE STRATEGIES OF S²R MODEL USED BY HIGH PROFICIENCY LEARNERS OF THE ENGLISH DEPARTMENT, PETRA CHRISTIAN UNIVERSITY Mega Sri Yunita Samalaty; Herwindy Maria Tedjaatmadja
Kata Kita: Journal of Language, Literature, and Teaching Vol 5, No 1 (2017)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.5.1.107-115

Abstract

This is a qualitative and quantitative study on cognitive strategies of S²R model and specific techniques employed by high proficient learners of the English Department, Petra Christian University. The high proficient learners represented by nine final-year students who have an average of very good grade (≥B+) in all language skill courses offered by the department. The data was taken by conducting interviews to each of learners based on Oxford (2011) theory. The findings showed all types of cognitive strategies are used by the high proficient learners. The highest percentage of cognitive strategies used was going beyond the immediate data (100%), the second highest was using senses to understand and remember (81%), the third highest was conceptualizing broadly (78%), then it followed by conceptualizing with details (76%), reasoning (67%), and activating knowledge (56%). Moreover, there were a lot of varieties of the specific techniques employed by the participants. The most common specific techniques used were guessing, watching English speaking films, skimming, comparing English to mother tongue, reading novels and magazine, and brainstorming. In conclusion, all proficiency learners use all cognitive strategies but they might employ different techniques in their learning process.

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