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Kata Kita: Journal of Language, Literature, and Teaching
Published by Universitas Kristen Petra Surabaya
ISSN : -     EISSN : 25987801     DOI : 10.9744/katakita
Core Subject : Education,
Languange, Linguistic, Communication & Media
Kata Kita is a journal dedicated to the publication of students research in the areas of literature, language, and teaching. In the study of language, it covers issues in applied linguistics such as sociolinguistics, discourse analysis, critical discourse analysis, pragmatics, sylistics, corpus linguistics and others. In the area of literature, it covers modern and contemporary literature in English in the forms of printed, screened, aired or performed texts. In the field of teaching, it covers teaching materials and practices, especially those related to English Language Teaching.
Arjuna Subject : Seni dan Humaniora - Bahasa dan Linguistik
Articles 660 Documents
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The Hero and Villain Gender Stereotypes in Jumbo Animation Film David, Necholas
Kata Kita: Journal of Language, Literature, and Teaching Vol. 14 No. 1 (2026)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.14.1.126-132

Abstract

This article examines gender stereotypes in the depiction of the hero and villain in the Indonesian animated film Jumbo (2025). Using qualitative textual analysis, the study evaluates the characters’ behavior through the theoretical lens of Stuart Hall’s concept of representation and Judith Butler’s gender performativity. The method involves deconstructing the speech acts and performative gestures of two main characters: Meri, the kind-hearted ghost, and Pak Rusli, the corrupt village chief. The findings indicate that the film constructs the characters’ identities through binary oppositions and repeated performative acts. Pak Rusli embodies masculinity defined by the abuse of institutional power, while Meri displays femininity limited to emotional acts and dependence on others. The study concludes that Jumbo ultimately reinforces normative gender ideology.
A Sociolinguistic Study of Swear Words Used by Carroll Shelby to His Superiors and Subordinate in Ford v Ferrari. Yap, Michael Jehoshoua; Ibrahim, Jusuf Imam
Kata Kita: Journal of Language, Literature, and Teaching Vol. 14 No. 1 (2026)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.14.1.119-125

Abstract

This study analyzes how Carroll Shelby uses swear words in Ford v Ferrari, focusing on his interactions with his subordinate and his superiors. Using Pinker’s (2007) types of swear words and Holmes’s (2013) sociolinguistic approach, this study aims to identify the types and frequency of swear words, as well as the social factors and dimensions involved in both interactions. A descriptive qualitative method is applied by analyzing selected scenes from the movie. The findings show that Shelby uses three types of swear words, namely idiomatic, emphatic, and abusive, in interactions with both groups. The results further show that the overall frequency of swear words toward subordinates and superiors is not significantly different. Emphatic swearing is the most dominant type in both interactions, while abusive swearing is used more toward the subordinate. Overall, similarities in swearing patterns are more prominent than differences, showing that swearing is shaped by context and pressure.
Code-Switching Used by Felicia Putri Tjiasaka and Timothy Ronald on YouTube Videos on Crypto Investment Wibisono, Samuel Yosafat
Kata Kita: Journal of Language, Literature, and Teaching Vol. 14 No. 1 (2026)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.14.1.146-152

Abstract

This study examines code-switching patterns used by Indonesian finance influencers Felicia Putri Tjiasaka and Timothy Ronald in their YouTube videos on crypto investment. Drawing on Hoffmann's (1991) framework, it analyzes their bilingual linguistic repertoire through intra-sentential, inter-sentential, and emblematic switching. Qualitative analysis of transcribed videos revealed that intra-sentential switching dominates (92.47% for Felicia, 95.79% for Timothy). Felicia employs code-switching to foster engagement and relatability, blending Indonesian with English for audience closeness. Conversely, Timothy uses English technical terms to enhance clarity, accuracy, and professional credibility in financial explanations. While both heavily utilize code-switching, their strategies diverge: engagement versus expertise. These findings highlight code-switching as a strategic tool for personal branding and effective bilingual communication in digital crypto investment education on YouTube.  
The Impact of Virality on the Creative Process and Mental Well-Being of Film Creators in the Digital Age Wijaya, Viony; Limanta, Liem Satya
Kata Kita: Journal of Language, Literature, and Teaching Vol. 14 No. 1 (2026)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.14.1.160-167

Abstract

The social media viral effect requires movie producers to consider achieving excellence in narrative art as well as incorporating measures for increasing the popularity and profitability of their work. In this script, Behind the Feed, the phenomenon of viral effect is demonstrated through a character named Lintang, a film graduate who utilizes viral effect through buying counterfeit views and followers to save a shelter for street kids, help take care of her family, and entice film companies. This qualitative narrative investigation applies theories related to Deception Behavior Theory and Image Repair Theory in incorporating aspects of how manipulating viral effect leads to a degradation of professional trust and relations. Restoration comes through admitting a mistake, taking corrective actions, and restoring a definition of success based on qualitative aspects opposed to quantity.
Code-Switching in the Instagram Captions of Male and Female Perfume Ads by C&F Store Siswanto, Matthew; Nugroho, Aylanda Hidayati Dwi
Kata Kita: Journal of Language, Literature, and Teaching Vol. 14 No. 1 (2026)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.14.1.79-83

Abstract

This study aims to analyze the types of code-switching used in Instagram captions of male and female perfume advertisements by C&F Store. It focuses on identifying the types used and any differences or similarities between the two. The theory by Hoffmann (2014) divides code-switching into inter-sentential, intra-sentential, and emblematic switching. A total of 40 captions of 20 male and 20 female were manually collected and analyzed using a qualitative approach. Inter-sentential switching appeared 40 times and intra-sentential 39 times; emblematic switching did not appear. No major differences were found between male and female captions, likely due to a shared marketing style or template. This study aims to help readers understand code-switching in Indonesian social media advertising and encourage future research on platforms like TikTok or YouTube.
Increasing Waroung Sehat’s Brand Awareness by Creating USP-Based TikTok Catalogue and Contents Chen, Ferren Janice; Harsono, Ivonne Muliawati
Kata Kita: Journal of Language, Literature, and Teaching Vol. 14 No. 1 (2026)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.14.1.14-19

Abstract

Waroung Sehat is an online business selling imported herbal supplements to customers aged 30–70 who seek natural solutions for their illnesses. Despite having quality products and online presence on platforms like Shopee, the company struggles with low brand awareness, worsened by a banned TikTok account, as well as weak, outdated contents. To validate the problem, the writer distributed a questionnaire through Google Forms. The responses confirmed poor awareness, unclear product information, and low brand recognition. The proposed solutions for this issue are USP-based TikTok contents and catalogue. This project includes three major changes to its catalogue, video contents, and carousels optimized for TikTok’s algorithm and video shopping. This approach is effective because it matches TikTok’s content style, boosts visibility, and communicates clear product benefits. Moreover, it is also affordable and sustainable for the company’s limited resources. By applying this strategy, Waroung Sehat can rebuild its TikTok presence, attract attention, increase engagement and sales, and turn digital visibility into real business growth.
Translation Strategies in the Indonesian Version of We Love Disney Album Giri, Erlinda Suryaning; Harsono, Ivonne Muliawati
Kata Kita: Journal of Language, Literature, and Teaching Vol. 14 No. 1 (2026)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.14.1.20-26

Abstract

This qualitative study discusses the translation strategies in the Indonesian version of We Love Disney album using Baker’s (2018) theory. This study analyzes the chorus of each song from the album to disclose the translation strategies employed in the translation of the twelve English songs from the We Love Disney album into the Indonesian version, along with the suitability of the strategies in terms of meaning and form. The writers used seven out of eight translation strategies by Baker (2018).The findings show that the translator used translations by a more general word, more neutral/less expressive word, paraphrase using related word, paraphrase using unrelated word, and omission. Moreover, the strategies were accurately used in terms of meaning in more than half of the data. In terms of form, nine out of twelve songs failed to meet both rhymes and syllables requirements.  
The Representation of Virtues and Vices of the Characters in Deadly 7 Inside Me (2021) Chandra, Fedrick; Riyanto, Theophilus Joko
Kata Kita: Journal of Language, Literature, and Teaching Vol. 14 No. 1 (2026)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.14.1.27-35

Abstract

This study explores how the virtues and vices of the main characters are represented in Deadly 7 Inside Me and why the main characters exercise them. This webtoon is interesting to analyze because of how it portrays the characters’ virtues and vices. Both Jonathan Haidt’s “Moral Foundation” theory and Carl Jung’s “Moral Dualism” theory are applied in the analysis. This study reveals that the main characters’ virtues and vices based on moral dualism, are aligned with the six moral foundations, which are Care/Harm, Loyalty/Betrayal, Fairness/Cheating, Authority/Subversion, Sanctity/Degradation, and Liberty/Oppression. This study also reveals that empathy, a sense of justice, lack of self-control, desire for dominance, and moral disobedience, trigger their virtues and vices. In conclusion, these findings show that people cannot be purely virtuous or vicious because they have virtues and vices within them. 
The Impacts of Othering on the Hybrids and Their Coping Mechanisms in Tokyo Ghoul Michael; Limanta, Liem Satya
Kata Kita: Journal of Language, Literature, and Teaching Vol. 14 No. 1 (2026)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.14.1.36-43

Abstract

This paper analyzes the impacts of othering on human-ghoul hybrids in Tokyo Ghoul and the coping mechanisms they develop to deal with the impacts. The topic was chosen because the text’s plot is directly driven by the impacts of othering. The applied concepts are taken from Said’s “othering”, Bhabha’s mimicry, hybridity & ambivalence, and Glissant’s rhizomatic identity. The main impacts of othering are alienation and aggression. Alienation forces hybrids into a normless state, in which they are powerless. They become more aggressive to resist threats posed by humans and ghouls. The main coping mechanism developed by the hybrids is to build identities that mimic the pure parties. In conclusion, the hybrids experience othering. Therefore, they are alienated and are forced to become aggressive to resist the othering. The aforementioned factors impact the hybrids negatively. Thus, they cope by mimicking the norms of the “self” to develop rhizomatic identities.
Increasing Brand Awareness of Petra Production House through Instagram Feeds Nicholas; Tedjaatmadja, Herwindy Maria
Kata Kita: Journal of Language, Literature, and Teaching Vol. 14 No. 1 (2026)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.14.1.44-50

Abstract

The writers aimed at helping a movie production company called Petra Production House (PPH) under the management of Faculty of Humanities and Creative Industries, Petra Christian University. After discussion with the representative of PPH, it was found that PPH lacks resources in digital marketing. Therefore, PPH has not performed well in promoting its brand on Instagram. Ultimately, the client wants the writers to improve PPH’s Instagram feeds quality. After conducting a survey, most respondents answered that they did not recognize PPH and thought the overall Instagram feeds were uninteresting. To solve this, the writers proposed a solution in improving the quality of PPH’s Instagram feeds by focusing on PPH’s Instagram posts, stories, captions, and hashtags. The writers used the respondents’ answers and theories of social media copywriting (Bly, 2020) and typography (Büyükpehli̇van, 2024) among others. After the implementation of the solution, the writers found that it had a positive impact. 

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