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Urecol Journal. Part F: Community Development
Published by Konsorsium LPPM Perguruan Tinggi Muhammadiyah 'Aisyiyah (PTMA) Koordinator Wilayah Jawa Tengah - DIY
ISSN : -     EISSN : 27972070     DOI : -
Core Subject : Social,
Environmental Science Social Sciences
Urecol Journal. Part F: Community Development is a peer-reviewed journal published by Konsorsium LPPM Perguruan Tinggi Muhammadiyah Aisyiyah (PTMA) Koordinator Wilayah Jawa Tengah - DIY. This scientific journal specifically discusses the report of the community development from the University Research Colloquium (URECOL) which is held twice a year.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 41 Documents
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Digital Marketing and Global Marketing Kusdiyanto; Saputro, Edy Purwo; Mabruroh; Setyaningrum, Dewi Probowati
Urecol Journal. Part F: Community Development Vol. 3 No. 1 (2023)
Publisher : Konsorsium LPPM Perguruan Tinggi Muhammadiyah 'Aisyiyah (PTMA) Koordinator Wilayah Jawa Tengah - DIY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53017/ujcd.252

Abstract

Global marketing and digital marketing are key in entering the competitive global market. Therefore, competitive advantage is important even though on the other hand it cannot ignore the role of comparative advantage. Related to this, the millennial generation has an interest in knowing, understanding and mapping strategies to enter the global market with digital marketing. The method used was education and literacy involving 20 millennials. Tutorials with slides are expected to increase understanding of global markets and digital marketing. The results show that there is a collective awareness of the importance of understanding global markets and digital marketing to be able to win the competition in the era of globalization.

Page 5 of 5 | Total Record : 41

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