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Yulius Kurnia Susanto
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+6281310939898
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ejmtsm@tsm.ac.id
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Sekolah Tinggi Ilmu Ekonomi Trisakti, Jl. Kyai Tapa No. 20, Jakarta, Indonesia
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E-Jurnal Manajemen Trisakti School of Management (TSM)
Published by Sekolah Tinggi Ilmu Ekonomi Trisakti
ISSN : -     EISSN : 27758370     DOI : https://doi.org/10.34208/ejmtsm
Core Subject : Economy, Social,
Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences
E-Jurnal Manajemen Trisakti School Management (TSM) is biannual publication issued in the month of March, June, September, and December. E-Jurnal Manajemen TSM is a scientific journal which prioritizes the publication of articles (research and non-research based) regarding to management issues (financial management, marketing, human resource management, operational management), economics, and others. This is an opened-journal where everyone can submit their articles, as long as they are original, unpublished and not under review for possible publication in other journals.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 3 Documents
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Search results for , issue "Vol 1 No 2 (2021): E-Jurnal Manajemen Trisakti School of Management (TSM)" : 3 Documents clear
BRAND EQUITY, FACE SAVING DAN SOCIAL INFLUENCE TERHADAP FASHION LUXURY CONSUMPTION PADA GENERASI MILLENNIAL Nila Pusvikasari
E-Jurnal Manajemen Trisakti School of Management (TSM) Vol 1 No 2 (2021): E-Jurnal Manajemen Trisakti School of Management (TSM)
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (446.795 KB)

Abstract

The objective of this study is to examine the effect of fashion luxury consumption such as brand equity ( there are brand loyalty, perceived quality, and brand knowledge), face saving and social influence. empirically, this study examines the effect of the dimension of brand equity on customers willingness to pay apremium price through an affective attitude, in addition to testing face saving and social influence on customer’s willingness to pay a premium price on the millennial generation in Jakarta, a total of 211 respondents in both online and offline surveys with Structurl Equation Modeling (SEM). This technique is used to test the causal relationship between contract in a structural model. The findings show that perceived quality and brand knowledge have an effect of affective attitude. Affective attitude, face saving, and social influence also have an effect of willingness to pay a premium price for luxury brands, while brand loyalty has no effect of affective attitude. Research limitations in this study are only tested on the luxury fashion industry and only tested for millennials generation. To research the effect of willingness to pay a premium price, further researcher should add other dimensions such as the brand association and to be carried out in all other luxury industries and all generations in Indonesia
PENGARUH STRES KERJA, KOMITMEN ORGANISASIONAL, DAN GAYA KEPEMIMPINAN TERHADAP KEPUASAN KERJA KARYAWAN DI PT. XYZ MUHAMMAD ADITYA PRATAMA; ARIEF ALFIANDY
E-Jurnal Manajemen Trisakti School of Management (TSM) Vol 1 No 2 (2021): E-Jurnal Manajemen Trisakti School of Management (TSM)
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (492.592 KB)

Abstract

The purpose of this study was to determine the effect of work stres, commitment, and leadership style variables on employee satisfaction at PT. Bimatama Teknik Mandiri for both permanent and non-permanent employees are accessed. 100 employees. Samples were taken as many as 80 respondents where all employees were permanent, using a non-probabilty sampling technique, namely purposive sampling. Using data collection techniques in the form of a questionnaire. Data analysis was carried out using the SPSS version 25 application program. Based on the results of the research conducted, it can be said that variable stress, organizational commitment, and leadership style have a significant effect on PT. Bimatama Teknik Mandiri.
PENGARUH JOB INSECURITY, BUDAYA ORGANISASI, DAN LINGKUNGAN KERJA TERHADAP KOMITMEN ORGANISASIONAL KARYAWAN PADA PT. ABC ARIEF ALFIANDRY; LIDYA SITYA MULDOVA
E-Jurnal Manajemen Trisakti School of Management (TSM) Vol 1 No 2 (2021): E-Jurnal Manajemen Trisakti School of Management (TSM)
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (185.721 KB)

Abstract

The purpose of this study was to determine the effect of job insecurity, organizational culture, and work environment on employee organizational commitment at PT. Nusa Indah Jaya Utama Bekasi. The population in this study is permanent employees at PT. Nusa Indah Jaya Utama Bekasi. The sampling technique used a census technique or total sampling which collected 55 employees. Data was obtained through a questionnaire with a Likert scale. Data were analyzed using multiple linear regression assisted by SPSS version 25. The results of hypothesis testing for this study indicate that the variable job insecurity has an influence on organizational commitment in a negative direction. Organizational culture and work environment variables have a positive influence On organizational commitment

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