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Srawung: Journal of Social Sciences and Humanities
Published by JF Publisher
ISSN : -     EISSN : 28278151     DOI : https://doi.org/10.56943/jssh
In 2022, SRAWUNG (Journal of Social Sciences and Humanities) giving opportunities for social researcher to publish scientific article. The editorial team of SRAWUNG seek publication on the paper which related to the contribution of Social and Humanities and to consider them carefully for external review. By following the standard and procedures which published four times a year. It goes by the review process from expert and external reviewer.
Articles 5 Documents
Search results for , issue "Vol. 4 Issue 2 (2025)" : 5 Documents clear
MARKETING MIX AS FACTORS IMPACT ON STUDENT’S ENROLLMENT IN PRIVATE HIGHER EDUCATION IN CAMBODIA Phan, Sopisey; Hok, Thavuth; Long, Sovang
Srawung: Journal of Social Sciences and Humanities Vol. 4 Issue 2 (2025)
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Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56943/jssh.v4i2.731

Abstract

In contemporary contexts, marketing has emerged as a key element to contribute the success of private higher education (PHEs). The purpose of this research to explore the components of the Marketing mix and their impact on student’s enrollment in private higher education in Cambodia (PHEs). Various sampling techniques, including purposive, simple random, and quota sampling, were used in this quantitative study, resulting in a participant of 600 students enrolled in diverse majors across three universities, from their studies in year1 semester2 to year 4. In order to investigate the relationship between the components of the marketing mix and student’s enrollment, this research utilized adaptations of CFA (Confirmatory Factor Analysis) and SEM (Structural Equation Modeling). The results indicated a notable and positive connection between the components of product, price, promotional, people, and process with the rates of student’s enrollment. In contrast, the aspects of placement and physical evidence did not show any significant impact. The findings contribute to existing literature by offering insights rooted in buying behavior theory. Consequently, it is recommended that universities tailor their marketing strategies to align with their specific contexts, with an emphasis on optimizing pricing and promotional efforts to bolster their student recruitment endeavors based on their financial capacities.
FACTORS INFLUENCING EMPLOYEE PERFORMANCE FOR IMPROVING ORGANIZATIONAL EFFECTIVENESS AT PHNOM PENH WATER SUPPLY AUTHORITY Chor, Menghout; Try, Sothearith; Long, Sovang
Srawung: Journal of Social Sciences and Humanities Vol. 4 Issue 2 (2025)
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Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56943/jssh.v4i2.725

Abstract

The purpose of this study was to determine the factors influencing employee performance for improving organizational effectiveness at the Phnom Penh Water Supply Authority (PPWSA). This study used a descriptive method to gather, analyze, interpret, and present the information, applying a quantitative approach. The target population was permanent employees from the PPWSA. The sample size of the study is 500 respondents. The Google Forms tool created the survey for data collection and distributed the link to respondents through Telegram. The study collected data using a closed-ended questionnaire and analyzed it using both descriptive and inferential statistics. Confirmatory factor analysis (CFA) is used to make sure the dimensions are reliable and valid, and structural equation modeling (SEM) is used to test the model and hypotheses. After running a SEM, the research result indicates that training and development and organizational development significantly influence employee performance, while leadership and performance appraisal do not. Moreover, the study found that organizational development significantly influences organizational effectiveness, while training and development do not. Furthermore, employee performance has a positive and significant effect on organizational effectiveness. The study concluded that this finding will be useful to the management of PPWSA and other water supply firms in terms of understanding and learning more about how those variables interact and affect employee performance in order to improve organizational effectiveness in the workplace.
STAKEHOLDER PERCEPTIONS OF AI USE IN EDUCATION: Perspectives of Teachers, Students, and Parents in Indonesia Akbar, Gugun Geusan; Kania, Ikeu; Uhmudin, Aceng; Fadlurohman, Mochammad Iqbal; Nurliawati, Nita
Srawung: Journal of Social Sciences and Humanities Vol. 4 Issue 2 (2025)
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Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56943/jssh.v4i2.742

Abstract

The research examines how stakeholders in Garut Indonesia view Artificial Intelligence (AI) applications for inclusive education while filling the knowledge deficit about AI's contribution to fair learning environments. The research investigates how AI benefits, challenges, and ethical issues affect inclusive education from teacher and student and parental viewpoints. The research used a mixed-methods design to gather data through in-depth interviews and focus group discussions and surveys with 120 participants distributed among 40 teachers and 50 students and 30 parents for three months. The research shows AI provides three main advantages to inclusive education: personalized learning (students’ mean rating: 4.5), adaptability, and resource accessibility. The study identifies three major obstacles which include data privacy concerns (parents’ mean rating: 4.3) and technology dependency and reduced teacher-student communication. The educational staff views AI technology as an educational resource yet they prioritize the preservation of human relationships between teachers and students while parents focus on data protection and developmental threats. The study faces limitations because it focuses on Garut and has a short research duration which restricts the ability to generalize findings. The recommendations call for strong data protection measures and teacher training and parental education to solve ethical problems such as algorithmic bias. The research demonstrates how AI should coexist with human interaction to achieve educational equity while proposing future investigations into cognitive-socio-emotional effects and adaptive policy development.
THE INFLUENCE OF DIGITAL RHETORIC ON FOLLOWER TRUST IN THE INSTAGRAM ACCOUNT @MALAKAPROJECT.ID Baskara, Aditya Febrian Surya; Suminar, Panji; Firmansyah, Mas Agus
Srawung: Journal of Social Sciences and Humanities Vol. 4 Issue 2 (2025)
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Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56943/jssh.v4i2.747

Abstract

The rapid expansion of the internet has transformed communication, particularly through social media platforms like Instagram, where digital rhetoric plays a crucial role in shaping follower trust. This study addresses the problem of understanding how different rhetorical elements influence trust among followers of the Instagram account @malakaproject.id, particularly among young adults from Generation Z. The research aims to explore the impact of logical arguments (Logos), emotional appeals (Pathos), and credibility (Ethos) on follower trust. To achieve this, the study employs a mixed-methods approach, utilizing primary data collected through questionnaires and secondary data from relevant literature. The methodology includes validity and reliability testing of the questionnaire items, with data analysis conducted using multiple linear regression, T-tests, and F-tests to assess the relationships between rhetorical elements and follower trust. The findings reveal that the content on @malakaproject.id significantly enhances followers' trust, with logical arguments (Logos) having the most substantial impact, followed by emotional appeals (Pathos) and credibility (Ethos).
DEBT CHARACTERISTICS IN FINANCING BASED ON PROFIT SHARING PRINCIPLES IN SHARIA BANKS Usanti, Trisadini Prasastinah; Nurwahjuni, Nurwahjuni; Setiawati, Anindya Prastiwi; Setiawati, Nur Utari
Srawung: Journal of Social Sciences and Humanities Vol. 4 Issue 2 (2025)
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Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56943/jssh.v4i2.764

Abstract

One of the fundamental principles underlying financing in sharia banks is the principle of profit sharing, specifically in mudharabah and musyarakah contracts. These financing schemes are characterized by the sharing of business profits and losses. However, the term “debt” appears in the clauses of mudharabah and musyarakah financing contracts in sharia banks and in several Religious Court decisions. In fact, financing based on the profit-sharing principle constitutes a partnership between capital and labor, not a debt or credit contract. Therefore, in mudharabah financing, if a loss occurs that is not due to the negligence of the capital manager (mudharib), it is borne by the capital owner (shahibul maal), whereas in musyarakah financing, losses are borne jointly. This study examines the issue of debt in financing based on the profit-sharing principle. The approaches employed include statutory, conceptual, and case law analysis. The term “debt” in this context refers to an outstanding obligation in the form of financing capital and the profit-sharing portion derived from the ongoing business income of the mudharib, which is the rightful share of the shahibul maal. However, the profit-sharing portion from a business that has ceased operations is not considered a debt that the mudharib is obligated to repay to the shahibul maal.

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