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INDONESIA
Jurnal Manajemen Pemasaran dan Perilaku Konsumen
Published by Universitas Brawijaya
ISSN : 2963329X     EISSN : 2963329X     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Publish all forms of quantitative and qualitative research articles and other scientific studies related to the field of Marketing Management and Consumer Behavior.
Arjuna Subject : Ilmu Pengambilan Keputusan (semua kategori) - Ilmu Manajemen dan Riset Operasi
Articles 15 Documents
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Search results for , issue "Vol. 1 No. 4 (2022)" : 15 Documents clear
IMPLEMENTASI KINERJA PEMASARAN DALAM MENINGKATKAN PERTUMBUHAN NASABAH PRODUK REKENING TABUNGAN JAMAAH HAJI Octavia, Ika; Sunaryo
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 1 No. 4 (2022)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2022.01.4.09

Abstract

The objective of this research is to identify the application of marketing performance in increasing the number of clients of Rekening Tabungan Jamaah Haji (RTJH, a saving product for customers who plan to do Hajj pilgrimage) at the Sharia-Compliant Business Unit of Bank Sinarmas in the branch office of Malang. Here supporting factors, hindering factors, and strategies in the banks effort to increase the number of clients are also examined. This descriptive qualitative case study uses primary and secondary data; the former was gathered from interviews and observations, while the latter was acquired from documents consisting of annual reports and other relevant information. This study finds that the marketing performance has been successfully implemented, proven by the increasing number of sales and clients as well as by the growing market. The said business unit is also proven able to analyze the supporting and hindering factors and to apply the appropriate marketing strategy using the marketing mix consisting of the Seven Ps. However, the unit has not been able to attain the maximum benefit of the mix, that is in the aspect of place, promotion, people, and physical evidence.
PENGARUH ATRIBUT PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN DAN KEPUASAN KONSUMEN PRODUK SMARTPHONE Firmansyah, Rezza; Restuti, Sri; Noviasari, Henni
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 1 No. 4 (2022)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2022.01.4.01

Abstract

Currently, the most widely used technology that can support these needs is one of them in the form of smartphone products or better known as smartphones. Consumers will be faced with information about a product in making purchasing decisions. This study aims to determine the effect of product attributes and prices on purchasing decisions and consumer satisfaction of Xiaomi smartphone products in Pekanbaru City. The population in this study is the people of Pekanbaru City who buy and use Xiaomi smartphones. The sampling technique used purposive sampling method and 108 people were selected as samples. Structural Equation Modeling with SmartPLS 3 software was used as a data analysis method. The results showed that product attributes have a positive and significant effect on purchasing decisions, price has a positive and significant effect on purchasing decisions, and purchase decisions have a positive and significant effect on consumer satisfaction.
PENGARUH KETIDAKPUASAAN KONSUMEN DAN PENCARIAN VARIASI TERHADAP MINAT BERPINDAH MEREK Brilian, Klaudea; Rohman, Fatchur
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 1 No. 4 (2022)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2022.01.4.10

Abstract

Internet service users show a very rapid increase ranging from 30% to 40% in 2018 to 2021, which was previously only centered on offices, now it is used more in residential areas. Indihome has the highest Top Brand Index in Indonesia, but every year the percentage owned by Indihome has decreased, which means many consumers feel dissatisfied. The objective of this research is to identify the effects of consumer dissatisfaction and variation seeking behavior on the brand switching intention of Indiehome users, the internet service brand of PT. Telkom Indonesia Tbk., in Tulungagung. This study is categorized as explanatory research since it explains the causal relationship between variables through hypothesis testing. The data of this descriptive quantitative research was harvested from Likert-scaled questionnaires distributed to 100 users of Indiehome in Tulungagung, this research finds that consumer dissatisfaction and variation-seeking behavior are positive, which means that higher consumer dissatisfaction and variation-seeking behavior can lead to higher brand switching intention.
PENGARUH PRODUCT, PRICE, PLACE, PROMOTION, PEOPLE & PHYSICAL EVIDENCE TERHADAP LOYALITAS PELANGGAN GRIND COFFEE Rangga Wardana, Ilham Sucipto; Sunaryo
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 1 No. 4 (2022)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2022.01.4.12

Abstract

At this time there are so many coffee shop businesses, the emergence of a coffee shop business that is currently rapidly bringing a new impact on lifestyle. With a new lifestyle cre­ated by the current generation, pulling coffee shop competition to a new level where the best can survive the competition. This research aims to assess and analyze the effect of pro­duct, price, place, promotion, people, and physical evidence on the loyalty of the customers of Grind Coffee in Pasuruan city. The data of this quantitative explanatory research was har­vested through Likert-scaled questionnaires distributed to the coffee shop’s 85 customers me­eting the criteria as re-quired by purposive sampling technique. Here validity and re­li­a­bi­lity testing were per-formed, and the analyses were conducted using multiple linear re­gre­s­sion in SPSS for Windows version 24. This study finds that product, price, people, and phy­sical evidence positively and significantly affect customer loyalty, while place and promotion did not have any significant effect on the loyalty.
PENGARUH MOTIF HEDONIS DAN PROMOSI DI MEDIA SOSIAL TERHADAP PEMBELIAN IMPULSIF Putri, Pinky Greciela Veronica; Anggraeni, Rila
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 1 No. 4 (2022)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2022.01.4.05

Abstract

The objective of this research is to identify the effect of hedonic motivation and social media promotion on the impulsive buying of Shopee users. This study is categorized as explanatory research that is used to develop and validate causal relationship between variables through hypothesis testing. The samples were selected using non-probability sampling method and purposive sampling technique with the criteria of individuals with the minimum age of seventeen years who live in Malang city and use Shopee application, resulting in 120 respondents. The data of this research was harvested from Likert-scaled questionnaires, which were assessed using validity and reliability testing, and was analyzed in SPSS 25. The hypotheses were examined using t test. This study finds that hedonic motivation and social media promotion simultaneously and partially have significant effects on impulsive buying. Furthermore, hedonic motivation has the most dominant effect since it has the highest beta coefficient and t-score. The findings imply that Shopee can increase their sales by conducting social media promotion.

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