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PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP LOYALITAS PELANGGAN PENGGUNA HANDPHONE MEREK SAMSUNG PADA MASYARAKAT MENGANTI 2018 M. Azizul Khakim
Journal MISSY (Management and Business Strategy) Vol 3 No 2 (2022)
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Wiraraja

This study aims to analyze the effect of product quality and price on customer loyalty of Samsung brand mobile phone users in the Menganti community in 2018. This type of research is qualitative. Sources of data in the form of secondary data taken from the results of interviews and analyze the character and interests of the community. The research method used is descriptive qualitative. This method is used to analyze the results of respondents' answers to the questionnaire given. Then the data is processed using SPPS 27 software. Brand Value (BV) of personal products in the category of Samsung brand mobile phones from 2013 to 2016. From the table, it can be seen that Samsung brand mobile phones for a period of 3 years occupy the first position as market leader. However, it is also seen from the BV score that it also tends to relatively decrease from year to year. Keyword: Brand Value, Customer Loyalty, Product Quality, Product Price

ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI PEMILIHAN JURUSAN MANAJEMEN SEBAGAI TEMPAT KULIAH DI PERGURUAN TINGGI M. Azizul Khakim
Journal MISSY (Management and Business Strategy) Vol 3 No 2 (2022)
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Wiraraja

The purpose of this study was to examine the influence of culture, social, personal and psychological either partially or simultaneously on the selection of management majors. This research is a descriptive analysis research. The data in this study are primary data obtained through survey questionnaires sent to 50 respondents, while those that can be used in this analysis are 45 respondents or about 90.9%. In this research, validity test, reliability test and classical assumption test were conducted. Subsequently, the hypothesis was tested partially or simultaneously by using a significance probability number <0.05. Partial test results show that culture, personal and psychological have no effect on the selection of management majors, while social influences on the selection of management majors. Simultaneous test results show management. Simultaneous test results show that cultural, social, personal and psychological influence on the selection of management majors with an influence of 57%. Keywords: Culture, Social, Personal, Management Department

PENGARUH KUALITAS PELAYANAN DAN HARGA TERHADAP TINGKAT KEPUASAN KONSUMEN LAUNDRY SULTHAN SIMPANG EMPAT Dea Lisyana Putri; Muhammad Arief Budiman; Lola Malihah; Ahmad Zaini
Journal MISSY (Management and Business Strategy) Vol 3 No 2 (2022)
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Wiraraja

Laundry Sulthan is a laundry business located in Simpang Empat Village. Every day at least get 30-150 kg of laundry orders. This becomes an attraction to conduct research related to the effect of service quality and price on customer satisfaction. This study aims to determine the effect simultaneously on consumer satisfaction and whether the quality of service and price and the partial effect on consumer satisfaction. The sample in this study is the customer of Laundry Sulthan which was taken as many as 75 people as a sample. Data was collected using a questionnaire and the analysis technique in this study was multiple linear regression. The results of the study indicate that the variables of service quality and price simultaneously affect customer satisfaction with the value of F arithmetic > F table that is 40.559 > 3.124. Then the service quality and price variables also have a partial effect on customer satisfaction with a t count = 6.436 > t table 1.992 for service quality and a t count value = 2.170 and t table 1.992 for price. This shows that the quality of service really has a big influence and some of the influence of price on consumer satisfaction so that it is natural that Laundry Sulthan has many customers every day.

EFEKTIVITAS KINERJA PEGAWAI KEARSIPAN PADA DINAS PERPUSTAKAAN DAN KEARSIPAN KABUPATEN SUMENEP Alifia Nurien Maghfirah; Aryo Wibisono
Journal MISSY (Management and Business Strategy) Vol 3 No 2 (2022)
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Wiraraja

State Civil Apparatus (ASN) is a profession of civil servants and government employees with work agreements binding themselves to government agencies. The purpose of this study was to determine the career journey system for ASN, problems with ASN career journeys related to job promotions and the causes of problems with career paths related to promotions in ASN at the Education Office of Sumenep Regency. The research method used is descriptive qualitative research. The results of the study show that the ASN career journey system there is generally assessed by the direct supervisor, namely the Head of the Service regarding his work performance, also seen from ASN personal data and 6 other indicators consisting of; Educational Qualifications; Position Track Record or Work Experience; Competence; Development History; History of Performance Assessment Results; Education & Training Experience and ASN age. Then the problems related to promotion of ASN positions with outstanding achievements are constrained so that it affects their career paths due to the lack of attention from the Sumenep Regency Government to competent and accomplished ASNs and the amount of competition between ASNs at the Sumenep Regency Education Office.

PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN MAHASISWI FAKULTAS EKONOMI DAN BISNIS ISLAM DALAM MEMBELI PRODUK KOSMETIK Raudatul Jannah; Yulida Mardini; M. Adi Riswan Al-Mubarak; Ahmad Zaini
Journal MISSY (Management and Business Strategy) Vol 3 No 2 (2022)
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Wiraraja

Against the background of women's need for cosmetic and skin care products which are increasing and not infrequently, cosmetics are a primary need in every woman's monthly shopping. Therefore, with the increasing number of existing cosmetics. So cosmetic companies must be able to compete how to create a new innovation that can provide satisfaction for cosmetic users so that consumers can make their choices. In making these decisions, consumers will be influenced by product quality and price. Based on research results. Simultaneously there is a significant influence between product quality and price on purchasing decisions. This is obtained from the value of Fcount = 76.088 > Ftable = 2.40 with a significance value (˂0.01) less than α = 0.1 or a significance of 10%. While partially the product quality and price variables also have a significant effect on purchasing decisions. It is known that the product quality variable has a value of Tcount = 3.052 > Ttable = 1.674 with a significance value of 0.04 ˂ 0.1 Then H1 is accepted and H0 is rejected, meaning that there is a partial influence between the product quality variable (X1) on the purchase decision variable (Y). while the price variable has a Tcount = 4,449 > Ttable 1.674 with a significance value (˂0.01) less than 0.1. So it can be concluded that H1 is accepted and H0 is rejected, meaning that there is a partial influence between the price variable (X2) on the purchase decision (Y).

EFEKTIVITAS KEBIJAKAN SISTEM PENGGAJIAN PERANGKAT DESA DALAM MENINGKATKAN PRODUKTIVITAS DAN DISIPLIN KERJA (STUDI KASUS PEMDES KEBUNDADAP BARAT) M. Ferdiyansah Prasetiyo; Unsul Abrar
Journal MISSY (Management and Business Strategy) Vol 3 No 2 (2022)
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Wiraraja

Salary is a component of compensation that should be given to an employee or staff by a company as a form of remuneration for what the employee gives to the company as an attempt to increase productivity in working as well as work discipline. This study was conducted towards a village government of West Kebundadap which is a community service place by using purposive sampling technique encompassing 11 informants as information sources. The data analysis technique of Miles and Huberman model consists of Data Reduction, Data Presentation, and Conclusion. The researcher found a problem of incongruity of set salary payment time. The finding shows that salary does not always play a role to increase productivity and work discipline, because different workplaces generate different work purposes. Although the salary payment for village government staffs of West Kebundadap is often not on time, they still can manage to be productive and discipline in working due to the reason of community trust but most of them do not prioritize their profession as village apparatus in order to make ends meet when the salary is not paid yet.

STRATEGI PENGEMBANGAN PRODUKSI KERIPIK TALAS (STUDI KASUS PADA USAHA RUMAH TANGGA KHALISTA DI TANAH SIRAH NAGARI KOTO ANAU KECAMATAN LEMBANG JAYA KABUPATEN SOLOK) Helmayuni Helmayuni; Edi Firnando; Neva Nadia Putri
Journal MISSY (Management and Business Strategy) Vol 3 No 2 (2022)
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Wiraraja

Solok Regency is one of the taro producing areas, one of which is in Tanah Sirah Nagari Koto Anau. Farmers in this area have cultivated a lot of taro plants. Taro plants in this area have also been processed into taro chips, as is done by the Khalista household business. This study aims to determine the strategies that can be used for the Khalista taro chips household business in developing its business. The research was conducted using the case study method. The data collected is in the form of primary and secondary data. Sampling of farmers using the Simple Random Sampling technique and samples were taken as many as 31 people or 40% of the 78 people (population). Data analysis used is SWOT analysis. Based on the results of the analysis of the Khalista Talas Chips household business, it is known that the Khalista Talas Chips Home Industry has been established since 2015 and continues to produce until now. This business, which is managed by simple management, continues to grow, producing processed products made from taro plants which are purchased from farmers around the location. The results of the SWOT analysis show that the position of the Khalista Taro Chips home industry business in Lembang Jaya District, Solok Regency is in quadrant I with coordinates (0.84; 1.21), with the strategy formulation being S-O (Aggressive Strategy). This strategy uses internal strengths by taking advantage of external opportunities.

ANALISIS TINGKAT KESEHATAN UNIT SIMPAN PINJAM DAN PEMBIAYAAN SYARIAH (USPPS) KOPERASI SYARIAH BMT AL-KAROMAH MARTAPURA Laila Hayati; Rusdiana Rusdiana; Hu’shila Awalia Rizqiani3
Journal MISSY (Management and Business Strategy) Vol 3 No 2 (2022)
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Wiraraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24929/missy.v3i2.2305

The health assessment (PENKES) of Islamic savings and loan cooperatives and Islamic savings and loan and financing units (KSPPS/USPPS) of cooperatives is an assessment to measure the soundness of Islamic savings and loan and Islamic financing cooperatives and Islamic savings and loan units and cooperative financing on a periodic or incidental basis. Assessment of the health of cooperatives is very important to do, to find out more about the condition of cooperatives in terms of financial health, management and compliance with sharia principles. So the purpose of this research is to analyze the soundness of the sharia savings and loan and financing unit (USPPS) of the BMT Al-Karomah Martapura sharia cooperative in 2021. This type of research is qualitative research (Qualitative study). And including field research, using descriptive analysis with an inductive mindset. The subject studied was the Manager of the BMT Al-Karomah Martapura Sharia Cooperative. While the object is the soundness level of the Islamic savings and loan and financing unit (USPPS) of the BMT Al-Karomah Martapura Sharia Cooperative in 2021, covering all aspects of the health assessment, namely: aspects of capital, productive asset quality, management, efficiency, liquidity, cooperative identity, independence and growth, as well as compliance with Sharia Principles. The analysis follows the guidelines issued by the Deputy for Supervision of the Ministry of Cooperatives and Small and Medium Enterprises No. 07/Per/Dep.6/IV/2016. The results showed that the health level of the savings and loan and sharia financing unit (USPPS) of the BMT Al-Karomah Martapura Sharia Cooperative in 2021 was in the Fairly Healthy predicate with a total score of 74,80. From the predicate obtained as a whole on the aspects of financial health, management and compliance with sharia principles, they are already in a fairly good health condition.

ANALISIS KEPUASAN MASYARAKAT PADA PELAYANAN PT. SUMEKAR SUMENEP Umlatun Hasanah; Miftahol Arifin
Journal MISSY (Management and Business Strategy) Vol 3 No 2 (2022)
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Wiraraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24929/missy.v3i2.2346

This article was written with the aim of knowing community satisfaction with the services provided by PT Sumekar on the Kalianget-Kangean cross.The type of research used in this study uses qualitative research methods, which include observation, interviews and documentation. The technique used in determining the informants and respondents is using purposive sampling which is a technique for taking data sources with certain considerations. The results of this study indicate that to provide community satisfaction with PT Sumekar's services, namely providing physical evidence (facilities and infrastructure) in the form of DBS I and DBS III ships. As for PT. Sumekar to improve the performance of its services, which can be done by having a reliable ability to work and provide a good response, guarantee or certainty for passengers and an empathetic attitude towards the community or passengers.

PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP LOYALITAS PELANGGAN PENGGUNA HANDPHONE MEREK SAMSUNG PADA MASYARAKAT MENGANTI 2018 Khakim, M. Azizul
Journal MISSY (Management and Business Strategy) Vol 3 No 2 (2022)
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Wiraraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24929/missy.v3i2.1993

This study aims to analyze the effect of product quality and price on customer loyalty of Samsung brand mobile phone users in the Menganti community in 2018. This type of research is qualitative. Sources of data in the form of secondary data taken from the results of interviews and analyze the character and interests of the community. The research method used is descriptive qualitative. This method is used to analyze the results of respondents' answers to the questionnaire given. Then the data is processed using SPPS 27 software. Brand Value (BV) of personal products in the category of Samsung brand mobile phones from 2013 to 2016. From the table, it can be seen that Samsung brand mobile phones for a period of 3 years occupy the first position as market leader. However, it is also seen from the BV score that it also tends to relatively decrease from year to year. Keyword: Brand Value, Customer Loyalty, Product Quality, Product Price

Home Page

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Contact Name
Moh. Kurdi

Contact Email
journalmissy@wiraraja.ac.id

Phone
+6281945806654

Journal Mail Official
journalmissy@wiraraja.ac.id

Editorial Address
Jalan Raya Sumenep Pamekasan KM. 5 Patean Sumenep 69451

Location
Kab. sumenep,

Jawa timur

INDONESIA

Abstract

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Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Moh. Kurdi

Contact Email journalmissy@wiraraja.ac.id

Phone +6281945806654

Journal Mail Official journalmissy@wiraraja.ac.id

Editorial Address Jalan Raya Sumenep Pamekasan KM. 5 Patean Sumenep 69451

Location Kab. sumenep, Jawa timur INDONESIA

Abstract

Abstract

Abstract

Abstract

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Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
Moh. Kurdi

Contact Email
journalmissy@wiraraja.ac.id

Phone
+6281945806654

Journal Mail Official
journalmissy@wiraraja.ac.id

Editorial Address
Jalan Raya Sumenep Pamekasan KM. 5 Patean Sumenep 69451

Location
Kab. sumenep,

Jawa timur

INDONESIA