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Proceeding National Conference Business, Management, and Accounting (NCBMA)
Published by Universitas Pelita Harapan
ISSN : -     EISSN : 29624479     DOI : -
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Prosiding National Conference Business, Management, and Accounting (NCBMA) berisi artikel-artikel ilmiah dari para peneliti secara nasional yang mengikuti konferensi NCBMA yang diadakan rutin setiap tahun oleh Fakultas Ekonomi dan Bisnis Universitas Pelita Harapan. Prosiding National Conference Business, Management, and Accounting (NCBMA) terbagi atas beberapa lingkup bidang keilmuan, meliputi manajemen strategis, manajemen SDM, manajemen keuangan, manajemen kewirausahaan, manajemen pemasaran, dan akuntansi.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 235 Documents
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Search results for , issue "7th National Conference Business, Management, and Accounting" : 235 Documents clear
THE IMPACT OF GLOBAL SYMBOLIC-VALUE ORIENTATION AND SUBJECTIVE KNOWLEDGE ON POSITIVE ELECTRONIC WORD OF MOUTH WITH GENERAL ATTITUDE TOWARDS LOCAL BRANDS Budiono, Sidik; Viola, Viola
Proceeding National Conference Business, Management, and Accounting (NCBMA) 7th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

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Abstract

Consumers tend to buy and use global or international fashion products due to the symbolic values orientation that the global fashion products own in general. So will consumers still buy and wear them nowadays while the stereotypes of people using local brands is not as valuable as if they’re wearing global or international fashion brands? This study examined the effects of global symbolic-value orientation, subjective knowledge, and attitude on positive electronic word of mouth (eWOM) towards local brands in the fashion product domain. The study examined these relationship in the generation Z consumers with 240 total respondents. Also, the study draws on cultural identity theory and eWOM concept. Data was collected through an online survey (Google Form) in the JABODETABEK region. The study raised popular local brands that everyone in Indonesia and the author knows in general, as well as the local brands that respondents knew and wrote in the questionnaire as well. Objective : 1) To know whether global symbolic-value orientation has influence towards positive eWOM. 2) To know whether subjective knowledge has influence towards positive eWOM. 3) To know whether general attitude towards local brands has influence towards positive eWOM. 4) To know how global symbolic-value orientation have influence on general attitude towards local brands. 5) To know how subjective knowledge have influence on general attitude towards local brands. Methodology: Quantitative with descriptive correlational method. The data were gathered through purposive sampling.
MENDETEKSI LAPORAN KEUANGAN DENGAN HUKUM BENFORD (STUDI KASUS) Sihombing, Tanggor; Valira, Adeline Rie
Proceeding National Conference Business, Management, and Accounting (NCBMA) 7th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

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Abstract

Tujuan dari studi ini ialah menjalani analisis bersama menggunakan pendekatan hukum benford dalam mendeteksi potensi manipulasi pada laporan keuangan perseroan industri finansial serta perbankan yang tercantum di Bursa Efek Indonesia tahun 2013 - 2022. Penelitian dijalankan pada data total aset, total liabilitas, serta total laba bersih dari 63 perusahaan, dengan menggunakan pendekatan kualitatif fungsionalis. Hasil pengujian menggunakan first digit test, second digit test, first-two-digit test menunjukkan bahwa analisis hukum benford dapat mendeteksi kecurangan laporan keuangan.
INNOVATIVE KNOWLEDGE MANAGEMENT STRATEGIES TRANSFORMING ORGANIZATIONAL SUCCESS Wijaya, Yoana Sonia; Haryani, Calandra A.; Hery, Hery; Widjaja, Andree E.; Tarigan, Riswan E.
Proceeding National Conference Business, Management, and Accounting (NCBMA) 7th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

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Abstract

In the current information technology era, knowledge management plays a critical role in the growth and success of enterprises. Knowledge management techniques are not used in the same manner as previously due to advancements in technology. Current knowledge management practices can benefit greatly from the application of emerging technological trends like web 2.0, social networks, wikis and blogs, discussion forums, and artificial intelligence. This will increase organizational performance and efficiency. The purpose of this study is to investigate the growing influence of knowledge management techniques on organizational effectiveness. This study examines earlier research on the subject of how organizational performance is impacted by emerging trends in knowledge management strategies. The literature review approach, or literature study from earlier research publications linked to this topic, was the research method used in this study. The research findings are presented in the form of a model, which suggests that increasing organizational performance and competitiveness is positively and significantly correlated with the introduction of new trends in knowledge management methods. Organizations can increase their performance and competitiveness in a market that is becoming more and more competitive by implementing effective knowledge management methods, according to the implications of this research.
DAMPAK AKTIVITAS SOCIAL MEDIA MARKETING TERHADAP BRAND IMAGE, BRAND AWARENESS, BRAND TRUST, BRAND LOYALTY DAN WILLINGNESS TO PAY PADA BENGKEL DOKTER MOBIL Radnan, Yokie; Fermin, Stephanus
Proceeding National Conference Business, Management, and Accounting (NCBMA) 7th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

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Abstract

The purpose of this study is to determine the relationship between social media and brand image, brand awareness, brand trust, brand loyalty, and Willingness to pay at a car doctor's workshop. The car doctor workshop is a workshop that is quite active in social media activities and the workshop can survive until now. I conducted this research in 2023, this research was conducted by distributing online questionnaires via google form to approximately 500 respondents and processing power using the SmartPLS application. The results in this study indicate that there is a relationship between social media on brand awareness, brand image, brand trust, brand loyalty, and positive Willingness to pay.
CAPACITY TO ENDURE A SUSTAINABLE FUTURE: POINT OF VIEW OF HIGHER EDUCATION INSTITUTIONS Triwacananingrum, Wijaya
Proceeding National Conference Business, Management, and Accounting (NCBMA) 7th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

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Abstract

There are currently many institutions, industries (corporations), as well as educational institutions facing performance and sustainability problems. The demand for productive performance is a necessity to excel or at least survive in difficult times like now, especially due to the pandemic. The important things are the role of students in understanding and implementing sustainability, the role of management in implementing governance and the role of lecturers in the tridharma to maintain sustainability. It is deemed necessary that we lecturers as part of community service (Pengabadian Kepada Masyarakat/PKM) want to carry out activities at a university in North Sumatra. This activity will discuss how to socialize sustainability in higher education institution settings, how to improve performance, especially in relation to the tridharma of higher education institution, as well as equip students to learn about corporate cases and the role of governance to achieve sustainability in an institution. This Community Service (PKM) was carried out at the Surya Nusantara Adventist College in North Sumatra. The response to this event was very good considering the benefits for students, lecturers, staff, and management. This was reflected in the response during the event and the response to the results of filling in the questionnaire.

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