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Bincar Nasution
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+6285360415005
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INDONESIA
International Journal of Economics (IJEC)
ISSN : -     EISSN : 2961712X     DOI : https://doi.org/10.55299/ijec
Core Subject : Economy,
International Journal of Economics (IJEC) E-ISSN. 2961-712X is a refereed publication that comes to address the Economic and Administration challenges that economic units of various nature face in today’s rapidly changing international economic environment. It is designed to publish original and high quality research work that will cast light in contemporary issues and will pave the way for the application of mould-braking solutions. IJEC’s general scope is to stimulate, promote and disseminate contemporary research that will have a significant impact on the theory and practice of Businesses, Public Organizations and other Institutions. IJEC’s aims to bridge the gap between theoretical developments and applied, policy-oriented research, becoming the ideal vehicle of advancing innovative ideas in the framework of entities’ economic management and general administration. In this context, the International Journal of Economics (IJEC) is bound to have a distinctive interdisciplinary profile, destined to cover a wide variety of topics spanning from Business Economics to Management, Finance, Accounting, Insurance, Risk Management, Auditing, Banking, International Economics, and Social Science. The ultimate mission of the International Journal of Economics (IJEC) is to constitute a valuable resource of scientific knowledge and applied research results for academics, practitioners and policy-makers becoming an indispensable ally in tackling modern economy’s challenges.
Articles 60 Documents
Search results for , issue "Vol. 4 No. 2 (2025): July-December" : 60 Documents clear
The Influence of Talent Management and Knowledge Management on Teacher Innovation Performance at the SDIT Yaa Bunayya Gresik Haqiqi, Syafrizal Mar’ie; Sukarno, Gendut
International Journal of Economics (IJEC) Vol. 4 No. 2 (2025): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v4i2.1060

Abstract

This study investigates the impact of talent management and knowledge management on the Innovative performance of teachers at Sekolah Dasar Islam Terpadu (SDIT) YAA BUNAYYA Gresik. Teachers play a crucial role in determining the quality of educational resources, and their innovative performance is vital for advancing educational quality. Innovative performance involves the application of new practices and ideas to enhance education, which is heavily dependent on effective management strategies within the organization. Effective management to boost teachers' innovative performance includes the enhancement of both knowledge management and talent management. Knowledge management refers to the systematic processes of creating, acquiring, sharing, and utilizing knowledge to foster organizational learning and improve performance. When effectively implemented, it can lead to the generation of new ideas that drive innovation within educational institutions. On the other hand, talent management encompasses a range of human resource management activities aimed at processing and retaining the organization's human capital to maximize their output. This study uses a sample of 35 principals and teachers from SDIT YAA BUNAYYA Gresik, applying the census method for data collection. Path analysis, supported by Partial Least Square (PLS) software, is employed to analyze the data. The results reveal that both talent management and knowledge management have a positive and significant influence on teachers' innovation performance. These findings underscore the importance of talent management and knowledge management as key factors in enhancing teachers' innovation performance. For schools to optimize these aspects, they should focus on identifying, developing, and retaining teacher talent through systematic talent management processes. Additionally, schools should promote knowledge management practices, such as knowledge sharing, organizational learning, and the effective use of information technology. In conclusion, improving teachers' innovation performance can be achieved comprehensively through the strategic management of talent and knowledge.
The Influence of Social Media Influencer on Purchase Intention with Brand Awareness and Brand Image as Mediatin Variable Wardhani, Yustika Puspita; Susanti, Nanis; Cempena, Ida Bagus
International Journal of Economics (IJEC) Vol. 4 No. 2 (2025): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v4i2.1073

Abstract

Social media influencers are individuals who use their social media accounts to share their experiences or reviews with their followers. They have the ability to influence the purchase intentions and purchasing decisions of others through the social media used. Social media influencers also help businesses in building brand awareness. In addition to brand awareness, the profile and good reputation of social media influencers will also improve the brand image and brand trust of a brand so that it will increase purchase intention. This research can be used to help businesses about the importance of the role of social media influencers in the digital era as a strategy in marketing products or services sold to increase brand awareness, brand image and brand trust. This study explains the effect of brand awareness, brand image and brand trust in mediating social media influencers on purchase intention in Surabaya. This research was conducted in the city of Surabaya with a sample of 170 people selected using non-probability sampling techniques. The survey was distributed online through the Google Form platform. The findings in this study reveal that social media influencers have a significant effect on brand awareness, brand image and brand trust. Brand awareness, brand image and brand trust have a significant effect on purchase intention. In addition, brand awareness, brand image and brand trust have a significant effect on purchase intention.
The Influence of Digital Marketing and Influencers on Interest in Buying Used Cars at CV Trisakti Motor Surabaya Zain, Muhammad Zaki; Purwanto, Sugeng
International Journal of Economics (IJEC) Vol. 4 No. 2 (2025): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v4i2.1184

Abstract

This study aims to analyze the influence of digital marketing and influencers on purchase intention at CV Trisakti Motor showroom in Surabaya, using a quantitative approach. The population of the study consists of TikTok and Instagram users, with a sample of 104 respondents selected through non-probability sampling using convenience sampling techniques. The data were analyzed using descriptive statistics and Partial Least Squares (PLS) with the SmartPLS application. The results indicate that both digital marketing and influencers have a positive and significant effect on purchase intention.
A Bibliometric Analysis of Chatbot Implementation Agus, Taufiq; Siti Mujanah; Fianto, Achmad Yanu Alif
International Journal of Economics (IJEC) Vol. 4 No. 2 (2025): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v4i2.1213

Abstract

The use of artificial intelligence (AI)-based technology is increasingly widespread. This includes the use of chatbots. Chatbots are used in various sectors including education, health, and technology. This study aims to analyze research related to chatbots in the 2022-2024 period. The research method used is a bibliometric analysis approach. Collection of articles from Google Scholar using Harzing's Publish or Perish software and analysis using VOSviewer software. The word "chatbot" is used as a keyword in the search for the article. The results obtained were 999 relevant publications with 30705 citations and 15352 cites/years discussing chatbots. The results of the analysis show that there are nine main clusters related to chatbots. This includes research on the use of chatbots during the Covid-19 pandemic. This article also provides information on research topics that have not been widely discussed such as GPT, educational chatbots, and medical chatbots. This is expected to be used as a reference by other researchers to discuss this topic in further research.
The Effect Of Environmental Uncertainty, Company Size, Strategic Changes On Financial Performance And Company Value With Good Corporate Governance As A Moderation Variable In Manufacturing Companies Listed On The Indonesia Stock Exchange Firmansyah, Muhammad Nizar; Nugroho, Mulyanto; Rahmiyati, Nekky
International Journal of Economics (IJEC) Vol. 4 No. 2 (2025): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v4i2.1219

Abstract

This study aims to analyze the influence of environmental uncertainty, company size, and strategic changes on financial performance and company value in manufacturing companies in the food and beverage sub-sector listed on the Indonesia Stock Exchange (IDX) for the 2020-2022 period. With a quantitative approach using SEM-PLS, this study analyzed 111 data from 37 companies based on financial statements and annual reports. The results show that environmental uncertainty does not have a significant influence on financial performance or company value, either directly or through financial performance mediation. In contrast, the size of the company has a significant influence on the company's financial performance and value, reflecting the stability and attractiveness of large companies in the eyes of investors. However, strategic changes do not have a significant effect on financial performance or company value, either directly or through financial performance as a mediator. In addition, the implementation of Good Corporate Governance (GCG) also does not mediate the relationship between financial performance and company value significantly. These findings underscore the importance of company size and financial performance as key determinants of company value in the stock market, while environmental uncertainty and strategic changes require further study to understand their impact.
A Bibliometric Analysis of the Implementation of Big Data in the Managerial Decision-Making Process Utomo, Ekwan Setyo; Siti Mujanah; Yanto, Achmad Yanu Alif
International Journal of Economics (IJEC) Vol. 4 No. 2 (2025): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v4i2.1220

Abstract

Some scientific publications related to big data have been carried out; viral marketing that occurs on social media can be one way to market a product or service, and this article aims to provide information regarding research trends that have been published on the topic of viral marketing in the 2000-2024 periods. The method used in this study was to identify the number of journals using Harzing's Publish or Perish software as well as a bibliometric analysis using VOSviewer. The results showed that there were 987 publications with 21457 citations and 2145.7 cites/year that discussed viral marketing. There are five main clusters based on the results of the bibliometric analysis. This article also provides information related to research topics that have not been widely carried out, so that it can provide benefits for stakeholders who  may need it for further research
The Influence of Development of Alutsista, Digital Capability, and Work Hapiness on Military Effectiveness Through Job Simplification as An Intervening Variable (Case Study in Batalion Intai Amfibi 2 Korp Marinir Surabaya) Abiantoro, Bayu; Mujanah, Siti; Ardiana, Dewa Ketut Raka
International Journal of Economics (IJEC) Vol. 4 No. 2 (2025): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v4i2.1236

Abstract

The military is one of the main pillars in maintaining the sovereignty and security of a country. The Indonesian National Army (TNI), which consists of three main forces (Army, Navy and Air Force) has an important function in maintaining security on land, sea and air. This research aims to analyze the influence of Alutsista Development, Digital Capability and Work Happiness on Military Effectiveness and Job Simplification. The population in this study were soldiers in the Batalion Intai Amfibi 2 Korps Marinir Surabaya total 100 soldiers using a saturated sample. Hypothesis testing in this research was carried out using a Structural Equation Model (SEM) approach based on Partial Least Square (PLS). Based on the 7 direct influence hypotheses processed in this research, there are 3 hypotheses which state that the influence is not significant while the other 4 hypotheses state that the influence is significant. The results of this research indicate that Alutsista Development and Work Happiness partially have an insignificant effect on Job Simplification. Meanwhile, Digital Capability has a significant positive effect on Job Simplification. Then Alutsista development, digital capability and job simplification partially has a significant positive effect on military effectiveness. Meanwhile, Work Happiness has no significant effect on Military Effectiveness.
Local Food Security Analysis Based on Supply Chain Management: A Case Study of Rice Availability and Demand in Bojonegoro Regency in 2024 Layalia, Aghnia; Mujanah, Siti; Fianto, Achmad Yanu Alif
International Journal of Economics (IJEC) Vol. 4 No. 2 (2025): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v4i2.1256

Abstract

Objective– This study aims to analyze the balance between rice availability and rice demand across 28 districts in Bojonegoro Regency in 2024 by using the availability-to-demand (A/D) ratio as an indicator of local food security. Design/methodology/approach – Using a quantitative descriptive method, this study utilizes secondary data from the Central Statistics Agency (BPS) and the National Food Agency. The analysis includes rice production, population data, and consumption levels to calculate rice availability, rice demand, and A/D ratios in each district. Findings – The results show that 26 districts (92.86%) are in a rice surplus condition, while 2 districts (7.14%), Bojonegoro and Sekar are in deficit. Kalitidu district recorded the highest A/D ratio of 14.20, while Bojonegoro and Sekar had the lowest at 0.79 and 0.67 respectively. These disparities highlight the uneven spatial distribution of food availability. Research limitations/implications – This study focuses solely on rice as a staple food and uses regional-level data from Bojonegoro Regency in 2024. Future research can expand the scope to include other staple commodities and multiple time periods for longitudinal analysis. Practical implications – The A/D ratio serves as an effective tool for identifying surplus and deficit regions, which can inform local food distribution policies, emergency stock planning, and targeted agricultural development. Originality/value – This study contributes to the literature by applying the A/D ratio as a spatial indicator for food security assessment at the district level, offering practical insights for policymakers in managing surplus and deficit conditions more effectively.
Gender Disparities in Science Labor Supply: Evidence from Sub-Saharan Africa Guindo, Tidiane; Elpisa, Mike Juni; Bachtiar, Nasri
International Journal of Economics (IJEC) Vol. 4 No. 2 (2025): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v4i2.1258

Abstract

This study investigates gender disparities in science-related labor supply preferences in Sub-Saharan Africa (SSA) using ordered logistic regression on data from Wave 7 of the World Values Survey (2017–2022) across Ethiopia, Kenya, Nigeria, and Zimbabwe. Analyzing seven attitudinal indicators toward science and technology, the findings reveal no evidence that women hold less favorable views than men; in some cases, women exhibit stronger pro-science attitudes. Key factors such as religiosity and education significantly influence science preferences, with higher education correlating positively and religiosity negatively, particularly in science-religion conflicts. The results suggest that structural barriers—not intrinsic gender differences in preferences—likely drive women's underrepresentation in STEM fields. Policy interventions should focus on dismantling institutional and socio-cultural constraints to enhance gender equity in SSA's science workforce. 
The Influence of Social Media Interaction and Brand Engagement on Brand Awareness, Brand Image, and Brand Loyalty of Modern Bakery Amanda; Siti Nurlaela
International Journal of Economics (IJEC) Vol. 4 No. 2 (2025): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v4i2.1359

Abstract

This study aims to analyze the influence of social media interaction and customer brand engagement on brand awareness, brand image, and brand loyalty in the modern bakery industry in Indonesia. With a quantitative approach, this study collected data from 141 respondents who were social media users who had interacted with modern bakery brands. Data processing used Structural Equation Modeling (SEM) with SmartPLS 4. The results showed that social media interaction had a significant effect on customer brand engagement. Furthermore, social media interaction also had a significant direct effect on brand awareness, brand image, and brand loyalty. Path analysis showed an indirect effect of social media interaction through customer brand engagement on the three dependent variables, indicating a partial mediation effect. This study emphasizes the importance of active interaction on social media as a primary strategy in building brand awareness, brand image, and brand loyalty in the modern bakery industry. These findings provide important implications for modern bakery industry players in optimizing their digital marketing strategies to increase consumer engagement and loyalty.