Garuda - Garba Rujukan Digital

Pengaruh Kualitas Layanan Terhadap Kepuasan Konsumen Pengunjung Cahaya Lifestyle Departement Store BG Junction Surabaya Cempena, Ida Bagus; Rossy, Cindy Chintia
Media Mahardhika Vol 16 No 1 (2017): September 2017
Publisher : STIE Mahardhika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/mahardika.v16i1.5

Pada prinsipnya setiap perusahaan yang akan menjual produk-produknya (barang/jasa) selalu dihadapkan dengan teknik penjualan yang memuaskan, sehingga barang yang ditawarkannya dapat terjual dengan baik.Kualitas layanan adalah seberapa jauh perbedaan antara kenyataan dan harapan pelanggan atas layanan yang mereka terima.Sedangkan kepuasan konsumen adalah tingkat perasaan seseorang setelah membandingkan (kinerja atau hasil) yang dirasakan dibandingkan dengan harapannya.Kualitas layanan yang diberikan oleh perusahaan merupakan kinerja terpenting perusahaan bagi kepuasan konsumen yang meliputi berwujud (tangibles), keandalan (reliability), ketanggapan (responsiveness), jaminan (assurance) dan empati (empathy).Cahaya Lifestyle Departement Store BG junction Surabaya harus memperhatikan hal-hal penting bagi konsumen, agar konsumen merasakan kepuasan sebagaimana yang dirasakan.Penelitian ini bertujuan untuk melihat bagaimana pengaruh kualitas pelayanan terhadap kepuasan konsumen pengunjung Cahaya Lifestyle Departement Store BG Junction Surabaya.Dalam penelitian ini, peneliti menggunakan metode kuantitatif dan menggunakan alat uji analisis seperti uji validitas, uji reliabilitas, regresi linier berganda, analisis korelasi dan analisis determinasi. Sedangkan untuk pengujian hipotesis, peneliti menggunakan uji F dan uji t. Dari hasil penelitian yang dilakukan oleh penulis, pada uji hipotesis diketahui bahwa kualitas layanan terdiri dari variabel Berwujud (X1), Keandalan (X2), Ketanggapan (X3), Jaminan (X4) Dan Empati (X5) berpengaruh signifikan secara simultan terhadap kepuasan konsumen pengunjung cahaya lifestyle department store BG junction Surabaya yaitu sebesar Fhitung 83,337 > Ftabel 2,311 dan kualitas layananterdiri dari variabel Berwujud (X1), Keandalan (X2), Ketanggapan (X3), Jaminan (X4) Dan Empati (X5)  juga berpengaruh signifikan secara parsial terhadap kepuasan konsumen pengunjung cahaya lifestyle department store BG Junction Surabaya yaitu sebesar X1 = 2,692, X2 = 3,085, X3 = 6,902, X4 = 4,301 dan           X5 = 3,105.Faktor kualitas layanan yang paling dominan dan signifikan terhadap kepuasan konsumen pengunjung cahaya lifestyle department store BG Junction Surabaya adalah variabel ketanggapan.

PENGARUH SELEBRITI PENDUKUNG IKLAN MELALUI DAYA TARIK DAN KREDIBILITAS TERHADAP CITRA MEREK NUTRISARI OLEH MAHASISWA UNIVERSITAS 17 AGUSTUS 1945 (UNTAG) SURABAYA Cempena, Ida Bagus; Febryono, Dheny
JEM17: Jurnal Ekonomi Manajemen Vol 1 No 1 (2016)
Publisher : Fakultas Ekonomi dan Bisnis, Universitas 17 Agustus 1945 Surabaya

This research title "Celebrity Influence Through Advertising Support Fascination And Credibility Against Brand Image NutriSari By August 17, 1945 University Students(UNTAG) Surabaya". Celebrity Supporters rent role as people talk about the product, whichwill influence the attitudes and behavior of consumers who indicate on the product supports.Celebrity supporters in the advertising ads is someone known to the public because of theirachievements in different fields of product classes are supported, such as the artist movies,soap operas, comedian, and all the famous people who are engaged in the field ofentertainment. The purpose of this study are: (1) To identify, analyze and prove whetherFascination and Credibility can simultaneously affect the brand image NutriSari By August17, 1945 University Students (UNTAG) Surabaya. (2) To identify, analyze and verify whetherFascination and Credibility can simultaneously affect the brand image NutriSari By August17, 1945 University Students (UNTAG) Surabaya. (3) To identify, analyze and prove thecredibility of Attraction and the most dominant influence on brand image NutriSari By August17, 1945 University Students (UNTAG) Surabaya. The hypothesis of this study are: (1)estimated Fascination and Credibility can simultaneously affect the brand image NutriSari ByAugust 17, 1945 University Students (UNTAG) Surabaya. (2) Anticipated Fascination andCredibility can simultaneously affect the brand image NutriSari By August 17, 1945University Students (UNTAG) Surabaya. (3) It is assumed Credibility most dominantinfluence on brand image NutriSari By August 17, 1945 University Students (UNTAG)Surabaya. This study proves that the Fascination and credibility significant effectsimultaneously Against Brand Image NutriSari By August 17, 1945 University Students(UNTAG) Surabaya. Fascination significant effect partially to the brand image NutriSari ByAugust 17, 1945 University Students (UNTAG) Surabaya. Significant effect partiallycredibility to the brand image NutriSari By August 17, 1945 University Students (UNTAG)Surabaya. Credibility is the dominant influence on brand image NutriSari By August 17, 1945University Students (UNTAG) Surabaya.Keywords: Celebrity Supporters rent, Attractiveness, Credibility, Brand Image.

Pengaruh Cita Rasa, Kualitas Pelayanan dan Lokasi Terhadap Keputusan Pembelian Mie Gacoan Cabang Tropodo Mufiyanti, Emilia Ayu; Cempena, Ida Bagus
MARGIN ECO Vol. 8 No. 2 (2024): Margin Eco: Jurnal Ekonomi dan Perkembangan Bisnis
Publisher : Fakultas Ekonomi Universitas KH. A. Wahab Hasbullah Tambakberas Jombang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/margin.v8i2.5546

Mie Gacoan, salah satu anak perusahaan PT Pesta Pora Abadi yang bergerak di bidang kuliner dan telah berkembang menjadi pemimpin pasar. Salah satunya di Kabupaten Sidoarjo, Mie Gacoan memiliki delapan cabang termasuk cabang Tropodo, yang menjadi fokus penelitian ini. Penelitian ini bertujuan untuk menganalisis pengaruh cita rasa, kualitas pelayanan, dan lokasi terhadap keputusan pembelian Mie Gacoan cabang Tropodo secara parsial dan simultan. Penelitian ini melibatkan 100 responden masyarakat Kecamatan Gedangan Sidoarjo, yang belum pernah membeli di Mie Gacoan cabang Tropodo. Data dikumpulkan melalui kuesioner dan dianalisis menggunakan metode kuantitatif. Teknik analisis data mencakup analisis regresi linier berganda, uji t, uji F, dan uji koefisien determinasi (R²). Uji asumsi klasik, meliputi uji multikolinearitas, uji heteroskedastisitas, uji autokorelasi, dan uji normalitas, menunjukkan bahwa model memenuhi syarat analisis. Uji validitas dan reliabilitas menunjukkan bahwa semua indikator valid dan reliabel. Hasil penelitian menunjukkan bahwa cita rasa, kualitas pelayanan, dan lokasi secara parsial maupun simultan memiliki pengaruh positif dan signifikan terhadap keputusan pembelian. Kata Kunci : Cita Rasa, Kualitas Pelayanan, Lokasi, Keputusan Pembelian

THE ENIAPEL BOTTOM LINE MODEL AND NATURAL TOURISM MARKETING: A MIXED METHODS STUDY OF GOSARI VILLAGE Cempena, Ida Bagus; Ratnawati, Tri; Sitohang, Arga Christian
Jurnal Ekonomi dan Bisnis Airlangga Vol. 35 No. 1 (2025): JURNAL EKONOMI DAN BISNIS AIRLANGGA
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jeba.V35I12025.166-183

Introduction: This study aims to analyze the relationship between economy, fishermen, inclusion, nature, empowerment, ecology, and local variables in the context of natural tourism development in Gosari Village, Ujungpangkah District, Gresik Regency, part of the minapolitan zone. Understanding these variables’ effects is essential for improving the sustainability and operational efficiency of Gosari Village as a tourism destination. Methods: A quantitative approach was employed through questionnaires administered to 106 respondents from various stakeholders, including Village-Owned Enterprises (BUMDes), POKDARWIS, MSMEs, and government entities. The collected data were processed using PLS 4.0. Additionally, a phenomenological study using in-depth interviews was conducted to capture the social experiences of fishing communities in Gosari Village. This dual approach provided a comprehensive understanding of the area’s tourism development dynamics. Results: The results show that fishermen significantly influence inclusion, ecology, and economy, but not empowerment. Nature is found to have a significant effect on empowerment and ecology, but not on inclusion and economy. Local variables have a significant influence on empowerment, ecology, and economy, but not on inclusion. Conclusion and suggestion: This study highlights the significant roles of fishermen, nature, and local variables in the development of natural tourism in Gosari Village, with varying impacts on inclusion, ecology, empowerment, and the economy. To enhance sustainability and operational efficiency, it is recommended to focus on digital marketing, human resource development, diversification of funding sources, the application of technology, and local empowerment policies. Additionally, the ENIAPEL Bottom Line Model is proposed as a strategy to maintain a balance between environmental, social, and economic aspects for sustainable tourism growth in the village.

Sustainable tourism marketing strategy using the EFINEEL model in coastal communities Cempena, Ida Bagus; Ratnawati, Tri; Sitohang, Arga Christian
IQTISHADUNA: Jurnal Ilmiah Ekonomi Kita Vol 14 No 1 (2025): IQTISHADUNA: Jurnal Ilmiah Ekonomi Kita - June
Publisher : LPPM ISNJ Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46367/iqtishaduna.v14i1.2390

Purpose – Sustainable tourism holds significant potential for enhancing the economic welfare of coastal communities; however, marketing strategies in Minapolitan areas, such as Gosari village Gresik, remain suboptimal, particularly in integrating social and environmental aspects. This study examines the effectiveness of the EFINEEL bottom line model, encompassing seven key dimensions: economy, fishermen, social inclusion, nature, community empowerment, ecology, and local involvement. Method – This study uses a quantitative approach with partial least squares-structural equation modeling (PLS-SEM) and 106 purposively selected respondents. Findings – The findings show that local involvement strongly influences social inclusion, while community empowerment drives economic welfare, with ecological sustainability also positively impacting the outcomes. The EFINEEL model proves effective in formulating practical, sustainable tourism strategies that integrate economic, social, and environmental dimensions. Implications – Theoretically, this study advances sustainable tourism theory by combining the triple bottom-line framework with grassroots-based governance. It demonstrates that community-driven approaches, placing local agencies at the center, lead to more effective sustainable theoretical outcomes, emphasizing the importance of participatory models for destination development in underrepresented rural and coastal areas. This research challenges traditional top-down models and advocates for inclusive, locally rooted governance to achieve long-term sustainability.

The Influence of Social Media Influencer on Purchase Intention with Brand Awareness and Brand Image as Mediatin Variable Wardhani, Yustika Puspita; Susanti, Nanis; Cempena, Ida Bagus
International Journal of Economics (IJEC) Vol. 4 No. 2 (2025): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v4i2.1073

Social media influencers are individuals who use their social media accounts to share their experiences or reviews with their followers. They have the ability to influence the purchase intentions and purchasing decisions of others through the social media used. Social media influencers also help businesses in building brand awareness. In addition to brand awareness, the profile and good reputation of social media influencers will also improve the brand image and brand trust of a brand so that it will increase purchase intention. This research can be used to help businesses about the importance of the role of social media influencers in the digital era as a strategy in marketing products or services sold to increase brand awareness, brand image and brand trust. This study explains the effect of brand awareness, brand image and brand trust in mediating social media influencers on purchase intention in Surabaya. This research was conducted in the city of Surabaya with a sample of 170 people selected using non-probability sampling techniques. The survey was distributed online through the Google Form platform. The findings in this study reveal that social media influencers have a significant effect on brand awareness, brand image and brand trust. Brand awareness, brand image and brand trust have a significant effect on purchase intention. In addition, brand awareness, brand image and brand trust have a significant effect on purchase intention.

The Influence of New E-PLKK Service Quality, Trust, Consumer Attitude on Customer Satisfaction through Customer Experience and Customer Engagement at the Gresik Branch of BPJS Ketenagakerjaan Wahyuni, Ratna Dwi; Cempena, Ida Bagus; Budiarti, Endah
International Journal of Economics (IJEC) Vol. 4 No. 2 (2025): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v4i2.1394

This study investigates the relationships between several key variables. The central questions are: 1) Does the New E-PLKK Service (X₁) impact Customer Satisfaction (Y)? 2) Does it affect Customer Experience (Z)? 3) How does Trust (X₂) influence Customer Satisfaction (Y)? 4) What is its effect on Customer Experience (Z)? 5) Does Customer Behavior (X₃) affect Customer Satisfaction (Y)? 6) How does it influence Customer Experience (Z)? 7) Is there a relationship between Customer Experience (Z) and Customer Satisfaction (Y)? 8) Can Customer Engagement (M) moderate the relationship between Customer Experience (Z) and Customer Satisfaction (Y)? Employing a quantitative approach, this explanatory study systematically addresses these questions. It begins with defining the research background, problem formulation, objectives, limitations, and potential benefits. The methodology includes a literature review, population determination, sample selection, and instrument development. The study surveyed 70 PICs from PLKK across Gresik Regency, utilizing both primary and secondary data sources. Data collection was carried out through questionnaires, and the analysis employed Structural Equation Modeling (SEM). Descriptive analysis summarized the data, while Partial Least Square (PLS) techniques examined latent variables and their interrelations. The findings reveal that the New E-PLKK Service Quality significantly influences Customer Satisfaction but not Customer Experience. Trust positively affects both Customer Satisfaction and Customer Experience. Additionally, Customer Behavior impacts both Satisfaction and Experience, while Customer Experience is shown to influence Satisfaction. However, Customer Engagement does not moderate the effect of Customer Experience on Satisfaction.

Social Influence, Price, and Product Traits on E-Cigarette Use: Perceived Benefits as Mediator, Social Media and Regulation as Moderators (Surabaya Adult Smokers) Paramitha, Intan Tirzana; Cempena, Ida Bagus; Budiarti, Endah
International Journal of Economics (IJEC) Vol. 4 No. 2 (2025): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v4i2.1422

This study aimed to examine the impact of social influence, price perception, and product characteristics on the decision to use e-cigarettes, with perceived benefits as a mediator and social media and government regulations as moderators. The research adopted a quantitative approach with a causal-explanatory design, targeting legally adult smokers in Surabaya who use or have switched to e-cigarettes and are active on social media. Using purposive sampling, 182 respondents were selected, and data were analyzed using SEM-PLS 4.0. The findings revealed several key insights: (1) Social factors, price perception, and product characteristics all positively and significantly influenced e-cigarette usage decisions. (2) These three factors also significantly enhanced perceived benefits, which in turn positively affected usage decisions. However, (3) social media and government regulations did not significantly moderate the relationship between perceived benefits and e-cigarette use, suggesting that individual consumer context plays a stronger role than external influences. The study’s implications highlight that manufacturers should prioritize product quality and competitive pricing to attract consumers, while policymakers should focus on public education regarding e-cigarette safety and risks. Since social media and regulations showed limited moderating effects, tailored strategies based on consumer behavior may be more effective than broad regulatory measures. This research contributes to understanding the drivers of e-cigarette adoption, offering practical insights for businesses and regulators in Indonesia’s growing vaping market

The Effect of Product Innovation, Brand Awareness and Price Perception on Repurchase Decisions Through Customer Satisfaction with Social Media Marketing Activity & Perceived Value as Moderating Variables on Sagiko Float Fruit Juice Drink in the Kediri Residency Area East Java Viando, Feterrido Wahyu; Cempena, Ida Bagus; Endah Budiarti
International Journal of Economics (IJEC) Vol. 4 No. 1 (2025): January-June
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v4i1.1454

The food and beverage (F&B) industry in Indonesia is currently experiencing rapid growth. Changes in lifestyle, especially in big cities where people like fast food and drinks, coupled with the active use of digital platforms, have a transformational impact on digitalization and open up opportunities for F&B business actors to promote their products to Internet users. This study aims to find empirical evidence regarding the effect of product innovation, brand awareness, and price perception on repurchase decisions through customer satisfaction, with social media marketing activity and perceived value as moderating variables on Sagiko float fruit juice drinks in the Kediri residency area east Java. The population in this study was customers who had made purchases at the Sagiko float in the Kediri residency area east Java. The sampling technique used was purposive sampling, which was to randomly select customers who had made purchases at Sagiko Float in the Kediri residency area east Java, with a total of 300 respondents. Hypothesis testing was conducted using the Structural Equation Modeling (SEM) approach or structural equation model with the Analysis of Moment Structures (AMOS) version 26 program. Based on the results of the analysis of the seven tested hypotheses, all were proven to be accepted, namely that product innovation, brand awareness, price perception, social media activity, and perceived value have a significant effect on repurchase decisions and customer satisfaction. This study provides insights for companies in designing effective marketing strategies to increase customer satisfaction and the intensity of consumen repurchase decisions by increasing product innovation, brand awareness, price perception, and marketing activities on social media and perceived value

Title

Found 9 Documents
Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title Search

Found 9 Documents Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title

Found 9 Documents
Search